Apple Aggressively Going After The Amazon Kindle on Google Adwords

I was doing some random searches on Google today and noticed something interesting.

When I searched "kindle" in Google, the top two Adwords advertisements were:

1. Kindle - Official Site
Amazon.com/Kindle

2. New iPad iBooks App
www.apple.com/ca/ipad

When I saw the Apple ad I thought - maybe it's an affiliate.

However, the ad goes straight to this page, and I don't see anything that looks like an affiliate id.

It's interesting that Apple is bidding on trademarked Amazon.com terms even BEFORE the release of the Apple iPad in April.

It goes to show you just how aggressively Apple will be going after the Amazon Kindle and the E-book market in general.