Definition of Back Up The Truck
What does "back up the truck" or "backing up the truck" mean?
"Backing up the truck" is a slang term that is often used in the stock market.
If someone is extremely bullish on a stock, they will recommend that others "back up the truck" and buy it.
"Backing up the truck" should conjure up an image in your mind of a truck backing into a warehouse, and people loading the back of the truck with goods.
So if someone recommends that you "back the truck up" on a certain stock, they are not just recommending that you buy shares, but they are recommending that you buy MANY shares.
Example: You meet up with an old friend at a Christmas dinner.
This friend has a "hot tip" on a stock and is recommending that you "back the truck up" and buy a great deal of shares in the company. He says that the company has a product coming out that "can't miss" and that the stock will go "through the roof".
You thank him for the tip and promise that you will look into the company.
Note: Usage of this term was particularly heavy in 1999-2000.
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