Bet365 Ireland 2026 - €50 in Free Bets for New Customers
If you're in Ireland and you don't have a Bet365 account yet, you're missing out on the biggest sportsbook on the planet. The code THEKING can be entered during registration, and new customers in Ireland currently get €50 in Free Bets (paid as Bet Credits) when they sign up, deposit €10, and place a qualifying bet. Your qualifying bet settles, win or lose, and the €50 in Bet Credits lands in your account. That's a 5x return on your initial bet just for signing up.
I've been recommending Bet365 on my sites for years across dozens of markets. For Ireland specifically, it's arguably the best sportsbook available. The odds are consistently competitive, the range of markets is deeper than any Irish bookmaker can match, the in-play betting is the best in the business, and they cover everything Irish punters actually care about - from GAA to horse racing to the Six Nations to the League of Ireland. And the Best Odds Guaranteed on every race in Ireland and the UK is the cherry on top.
Here's how the offer works and why it's worth signing up.
The Welcome Offer - Bet €10, Get €50 in Free Bets
The Bet365 welcome offer for Ireland is straightforward. Open a new account, deposit at least €10, and place a qualifying bet of €10 or more at minimum odds of 1/5 (1.20 in decimal). Once that bet settles - win or lose - Bet365 credits your account with €50 in Bet Credits.
That's 5x your qualifying bet in free bets. You put €10 down on literally anything - a Premier League match, a horse at Leopardstown, an accumulator on the weekend's GAA fixtures - and once it settles, you've got €50 to play with.
The Bet Credits can be used on any sport and any market on the platform. When you win a bet using Bet Credits, the winnings are added to your withdrawable cash balance, but the Bet Credit stake itself is not included in the returns. So if you place a €10 Bet Credit on something at odds of 3.00 and it wins, you get €20 in withdrawable cash (not €30). That's standard for free bet offers across the industry, and Bet365's terms here are as clean as you'll find.
Key Terms
- New customers only
- Minimum deposit €10
- Free Bets paid as Bet Credits upon settlement of qualifying bets to value of qualifying deposit
- Minimum odds 1/5 (1.20) on qualifying bets
- Returns exclude Bet Credits stake
- Offer must be claimed within 30 days of registration
- Payment method exclusions apply - use a debit card for your first deposit to be safe
- 18+. T&Cs apply
How to Sign Up at Bet365 from Ireland
Step 1 - Visit Bet365
Click here to go to Bet365 and hit "Join" in the top right corner. The site will load in English by default for Irish users.
Step 2 - Complete Registration
Enter your full name, date of birth, address in Ireland, email, and mobile number. Create a username and password. During registration, you'll see a field for a bonus code or promo code - enter THEKING there.
Step 3 - Deposit
Deposit at least €10. Bet365 accepts Visa, Mastercard, PayPal, paysafecard, Skrill, Neteller, Apple Pay, and bank transfer for Irish customers. Use a debit card for your first deposit to avoid any payment method exclusions.
Step 4 - Place Your Qualifying Bet
Place a bet of at least €10 at minimum odds of 1/5 (1.20). This can be on any sport, any market. Single bets or multiples. Pick something you actually want to bet on - a Six Nations match, a race at Fairyhouse, a Premier League accumulator, whatever you like.
Step 5 - Collect Your Free Bets
Once your qualifying bet settles, €50 in Bet Credits will be added to your account. Use them on any sport, any market. Winnings from Bet Credits are paid as withdrawable cash.
That's it. Five steps and the code THEKING does the rest.
Why Bet365 Is the Best Sportsbook for Irish Punters
There are a few things that make Bet365 particularly well-suited for bettors in Ireland, and it goes well beyond the welcome offer.
Horse Racing is where Bet365 really shines for Irish customers. The coverage of Irish and UK racing is as deep as any dedicated racing bookmaker, but with the added benefit of having every other sport under the sun on the same platform. Every meeting at Leopardstown, Fairyhouse, Punchestown, The Curragh, Galway, Limerick, Cork, Down Royal - every race, every runner, full markets. And the big one - Best Odds Guaranteed is available daily on all UK and Irish horse racing from 8am. If you take 6/1 and your horse wins at 10/1, Bet365 pays you at 10/1. That applies to singles and each-way bets, and there's no maximum payout limit on BOG. For any serious racing punter in Ireland, that alone is reason enough to have a Bet365 account.
With Cheltenham 2026 right around the corner, this is the perfect time to get set up. Bet365's Cheltenham coverage is the deepest you'll find anywhere - ante-post markets on every race, each-way terms, non-runner no bet options, enhanced specials during the festival, and live streaming of every race direct through the app. Whether you're backing the Irish raiders or looking for value in the handicaps, Bet365 is the place to be for Cheltenham.
GAA coverage on Bet365 is genuinely impressive for an international bookmaker. Both Gaelic football and hurling are covered with proper market depth - match result, handicaps, totals, first goalscorer, and more. The All-Ireland Football and Hurling Championships are available with a full range of markets throughout the summer, and the provincial championships and league fixtures are covered too. Finding a global sportsbook that takes GAA seriously enough to offer real betting depth is rare, and Bet365 is the best option out there for it.
Rugby is massive in Ireland, and with the Six Nations currently underway, the timing couldn't be better. Ireland have been one of the dominant forces in northern hemisphere rugby over the past few years, and Bet365's rugby coverage reflects the sport's importance. Match result, handicaps, total points, try scorers, first scoring play, half-time/full-time, winning margins - the full range of markets on every Six Nations fixture. Beyond the internationals, Bet365 covers the United Rugby Championship extensively - Leinster, Munster, Connacht, and Ulster all with full markets on every match. And for Champions Cup and Challenge Cup fixtures, the depth is equally strong. If you're backing Ireland at Twickenham or Leinster at the Aviva, Bet365 has every angle covered.
Football in Ireland means two things - the League of Ireland and the Premier League. Bet365 covers both brilliantly. The League of Ireland Premier Division is available with match result, both teams to score, over/under, handicaps, and more on every fixture. Shamrock Rovers, Shelbourne, Derry City, Bohemians, Dundalk, Sligo Rovers - all covered. And for the Premier League, Bet365's coverage is the deepest in the industry. Over 120 markets per match, Bet Builder on every game, live betting with real-time odds updates, and live streaming of selected fixtures. The Irish love their Premier League, and Bet365 is the best platform to bet on it.
Looking ahead, the 2026 FIFA World Cup kicks off this summer, co-hosted by the USA, Canada, and Mexico. The Republic of Ireland didn't qualify, but that won't stop Irish fans from getting stuck in. The World Cup is the biggest betting event on the planet, and Bet365's tournament coverage is the most comprehensive you'll find - outright winner, group winners, top goalscorer, correct score, match props, team props, and live betting on every single match. It's going to be massive.
Boxing is in the blood in Ireland, and Bet365 covers every major card. From world title fights to the undercards, round betting, method of victory, total rounds, fight winner - the full slate. Irish boxing fans will find everything they need on Bet365.
And beyond all of that, Bet365 covers golf (with every European Tour and PGA Tour event, plus the majors), tennis, cricket, UFC/MMA, basketball, darts, snooker, and dozens of other sports from around the world. Whatever you're into, it's there.
Bet365 Features That Matter
The live betting on Bet365 is the best in the business. Full stop. Odds update in real time across thousands of in-play markets. Whether it's a Premier League match, a Six Nations fixture, or a race at Leopardstown, the in-play experience is fast, smooth, and packed with markets. If you've ever tried live betting on a smaller Irish bookmaker and been frustrated by the lag and limited options, Bet365 is a different world.
Live streaming is a massive plus. Bet365 streams a huge number of events directly through the app and website - football from leagues around the world, tennis grand slams, basketball, and plenty more. You need a funded account or to have placed a bet in the last 24 hours, but once you're set up, you can watch live sport without needing an extra subscription. For horse racing, Irish and UK races are streamed live through the app, which is brilliant for punters who want to watch their bets run in real time.
The Bet Builder feature lets you combine multiple selections within the same match into a single bet. Match result plus both teams to score plus over 2.5 goals in a Premier League game, for example. Cash Out lets you settle bets early, either to lock in a profit or cut your losses. Both features work across a wide range of sports and markets, and they're available on the app as well as desktop.
The Bet365 app is excellent on both iOS and Android. It mirrors the full desktop experience and runs smoothly. For in-play betting and live streaming especially, the app is hard to beat.
Is Bet365 Legal in Ireland?
Yes. Bet365 is fully legal and available to customers in Ireland. The platform operates under its UK Gambling Commission and Gibraltar licences and is accessible to Irish residents aged 18 and over. Online sports betting is fully legal in the Republic of Ireland, and Bet365 is one of the most established and trusted operators serving the Irish market. All standard payment methods used in Ireland are supported, including Visa, Mastercard, PayPal, and Apple Pay. Customer support is available in English, and all of Bet365's features - live streaming, Best Odds Guaranteed, Cash Out, Bet Builder - are fully available to Irish customers.
Bet365 vs Paddy Power, BoyleSports, and the Irish Bookmakers
Let's address this head-on because most Irish punters already have accounts with the established Irish bookmakers. Paddy Power and BoyleSports are solid - they know the Irish market, they cover GAA well, and they have retail presence. If you're happy with just one bookmaker, fair enough.
But there are real advantages to having Bet365 alongside your existing accounts. The odds are frequently better, particularly on Premier League, Champions League, and horse racing. The range of markets per event is deeper - significantly deeper in some cases. Live betting and live streaming are in a different league. And Best Odds Guaranteed on all Irish and UK racing is as good as anyone offers. Many experienced Irish punters maintain accounts with Paddy Power or BoyleSports and Bet365 and use whichever has the best odds on any given bet. If you're the kind of bettor who shops for value, Bet365 is essential.
Summary
Use the bonus code THEKING when you sign up at Bet365. New customers in Ireland get €50 in Free Bets (Bet Credits) when they deposit €10 and place a qualifying bet at minimum odds of 1/5. The platform covers everything from Cheltenham to the Six Nations to GAA to the Premier League, Best Odds Guaranteed runs daily on Irish and UK racing, and the app is world-class. Registration takes a few minutes.
Sign Up at Bet365 with the Code THEKING!
New customers only. Min deposit €10. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 18+. The bonus code THEKING can be used during registration, but does not change the offer amount in any way.
Please gamble responsibly. Betting should be entertaining and should never be seen as a way to make money. Only bet what you can afford to lose. If you feel that gambling is becoming a problem, help is available. Visit www.gambleaware.org or freephone 1800 753 753 (Problem Gambling Ireland). 18+ only.