What is Dana White's Net Worth?

Dana White President of UFC

Name: Dana White

Born: July 28th, 1969

Company: UFC (Ultimate Fighting Championship)

Position: President of UFC

Dana White currently has a net worth of an estimated:



Dana White, born July 28th, 1969 in Manchester, Connecticut, is the current President of the UFC (Ultimate Fighting Championship).

Prior to becoming President of the UFC, Dana White worked as a boxing and aerobics instructor. White became involved in the world of mixed martial arts when he began managing Tito Ortiz and Chuck Liddell, who would go on to become two of the sport's biggest stars.

While serving as a manager to Ortiz and Liddell, White became aware that Semaphore Entertainment Group, former parent company of the UFC, was looking for a buyer for the mixed martial arts organization. Dana contacted one of his old childfriend friends, Lorenzo Fertitta (of Station Casinos), about the possibility of purchasing the UFC. Lorenzo, along with his brother Frank, bought the UFC for $2 million a short while later. Dana White was named President and reportedly given 10% of Zuffa, LLC, which was the company that Lorenzo and Frank formed to purchase the UFC.

The Fertitta's purchase of the UFC was completed in January of 2001.

The UFC lost tens of millions of dollars before finally turning around and growing into the multi-billion dollar organization that it is today. Some of the key inflection points for the UFC were:

-return to pay-per-view shortly after Zuffa, LLC purchased the company
-UFC 40 (Ortiz vs Shamrock)
-The Ultimate Fighter Season 1 finale (Griffin vs Bonnar)
-UFC 66 (Ortiz vs Liddell)
-purchase of PRIDE (rival organization)
-emergence of Georges St. Pierre and Brock Lesnar as megastars
-UFC 100 (biggest PPV in the history of the UFC)
-Fox partnership
-UFC 134 (first event in Brazil since 1998)

The company has slowly but surely won mainstream acceptance and regulatory approval, and is now sanctioned in every US state and many countries throughout the world.


Zuffa, LLC is a privately held company, but here is the widely rumored ownership structure:

Lorenzo Fertitta - 40.5%
Frank Fertitta III - 40.5%
Flash Entertainment - 10%
Dana White - 9%

Flash Entertainment bought a 10% stake in Zuffa, LLC in early 2010. The purchase amount has not been disclosed.


So what is the UFC worth?

In 2008, Forbes valued the company at "$1 billion-plus", based on estimated sales of $250 million. The UFC did 5.1 million PPV buys in 2007.

The sport is significantly bigger now than it was in 2007. The emergence of stars such as Conor McGregor and "Rowdy" Ronda Rousey have helped propel the sport to new heights. In addition, the return of both Brock Lesnar and Georges St. Pierre will add significantly to the UFC's coffers as well.

In addition, the UFC has found significant new markets in Canada, Sweden, Australia and Brazil, and is also in the midst of a seven-year deal with Fox that reportedly pays the UFC $100 million per year.

It's safe to say that the UFC has increased in value since 2007.

The UFC has reportedly closed on a $4.0 billion sale of the company to a consortium of investors led by WME-IMG. According to reports, the Fertitta brothers will cede control of the company to the consortium but will maintain a minority interest in the company.

As part of his new deal, Dana White will receive 9% of the net profits that the UFC generates going forward. White has said that he will work "twice as hard" as he continues his role as President of the UFC.

Based on the purchase price, Dana White is now worth hundreds of millions of dollars.


July 3rd, 2016 - added notes on the rumored sale of the UFC to the WME-IMG/Dalian Wanda Group/Kraft Group/Tencent Holdings group. Updated the article to reflect MMA legislation in New York.

July 10th, 2016 - updated article to reflect finalized sale of company

July 13th, 2016 - updated article to reflected Dana White's new deal with the new owners of the UFC


Dana White is worth 4,787 times more than the median US household

If Dana White sold everything that they owned, they could fund the United States' deficit spending for 0.1 days.


Note: Net Worth changes calculated at 4 pm EST daily

The net worth pages are strictly for entertainment purposes only. The information on these pages is based on speculation and shouldn't be construed as being accurate in any way.