DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (BAUG)
Institutional ownership reported to the SEC as of Q2 2026, across 29 quarters.
100
Reporting holders
$137.6M
Reported value
0.0%
Calls
0.0%
Puts
+0
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Penserra Capital Management LLC | $26.2M | 489,400 | 0.20% | 18q | +19.4%+$4.3M |
| OSAIC HOLDINGS, INC. | $10.7M | 199,200 | 0.01% | 26q | +53.2%+$3.7M |
| COMMONWEALTH EQUITY SERVICES, LLC | $10.1M | 188,041 | 0.01% | 28q | -6.2%-$660.7K |
| Cerity Partners LLC | $7.1M | 131,628 | 0.01% | 15q | -2.6%-$189.7K |
| Kestra Advisory Services, LLC | $6.0M | 112,407 | 0.02% | 20q | -15.8%-$1.1M |
| HighTower Advisors, LLC | $4.7M | 87,662 | 0.00% | 28q | HELD |
| RAYMOND JAMES FINANCIAL INC | $4.6M | 86,332 | 0.00% | 7q | -17.0%-$947.1K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $3.1M | 57,518 | 0.00% | 10q | +108.1%+$1.6M |
| Cambridge Investment Research Advisors, Inc. | $2.8M | 52,840 | 0.00% | 28q | +93.1%+$1.4M |
| Diligent Investors, LLC | $2.8M | 52,266 | 0.62% | 28q | -1.9%-$53.6K |
| LPL Financial LLC | $2.7M | 49,450 | 0.00% | 12q | +8.0%+$196.7K |
| ENVESTNET ASSET MANAGEMENT INC | $2.5M | 46,808 | 0.00% | 16q | -1.6%-$40.6K |
| Beacon Pointe Advisors, LLC | $2.4M | 43,979 | 0.01% | 17q | -2.8%-$67.8K |
| Cetera Investment Advisers | $2.3M | 43,510 | 0.00% | 13q | -14.3%-$388.8K |
| TopTier Wealth Management, LLC | $2.2M | 41,699 | 1.35% | 3q | HELD |
| Snowden Capital Advisors LLC | $1.8M | 33,391 | 0.04% | 12q | HELD |
| Janney Montgomery Scott LLC | $1.7M | 32,566 | 0.00% | 11q | HELD |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | $1.7M | 31,593 | 0.21% | 20q | -0.6%-$9.4K |
| INTEGRAL INVESTMENT ADVISORS, INC. | $1.7M | 31,357 | 0.37% | 19q | HELD |
| CHAPMAN FINANCIAL GROUP, LLC | $1.5M | 28,009 | 1.00% | 6q | -3.0%-$46.1K |
| Beacon Financial Advisory LLC | $1.5M | 27,071 | 0.29% | 13q | HELD |
| Lantz Financial LLC | $1.4M | 25,589 | 0.25% | 18q | HELD |
| FSA Advisors, Inc. | $1.4M | 25,213 | 0.62% | 11q | -4.4%-$62.5K |
| MML INVESTORS SERVICES, LLC | $1.3M | 23,885 | 0.00% | 12q | +70.9%+$531.2K |
| CoreCap Advisors, LLC | $1.1M | 21,031 | 0.03% | 18q | HELD |
| OLD MISSION CAPITAL LLC | $1.1M | 20,923 | 0.02% | 6q | -19.7%-$275.8K |
| COFG Advisors, LLC | $1.1M | 20,206 | 0.19% | 3q | -1.9%-$21.4K |
| World Investment Advisors | $1.1M | 21,628 | 0.02% | 8q | HELD |
| Brookstone Capital Management | $1.0M | 19,025 | 0.01% | 14q | -58.4%-$1.4M |
| DHJJ Financial Advisors, Ltd. | $1.0M | 18,958 | 0.29% | 23q | HELD |
| Weaver Consulting Group | $970.8K | 18,107 | 0.20% | 27q | -1.3%-$12.7K |
| CreativeOne Wealth, LLC | $958.2K | 17,872 | 0.02% | 11q | -10.9%-$117.8K |
| Trek Financial, LLC | $904.9K | 16,878 | 0.04% | 11q | -1.7%-$15.7K |
| BCS Wealth Management | $879.4K | 16,403 | 0.16% | 16q | -1.9%-$16.9K |
| Steward Partners Investment Advisory, LLC | $873.0K | 16,282 | 0.00% | 16q | HELD |
| CRA Financial Services, LLC | $869.0K | 16,209 | 0.10% | 12q | -4.3%-$39.1K |
| First Commonwealth Financial Corp /PA/ | $758.5K | 14,148 | 0.11% | 20q | -0.6%-$4.7K |
| Arax Advisory Partners | $751.7K | 14,021 | 0.00% | 3q | +12.3%+$82.4K |
| Strategic Blueprint, LLC | $744.1K | 13,878 | 0.04% | 12q | -2.0%-$15.5K |
| PRINCIPAL SECURITIES, INC. | $718.9K | 13,408 | 0.01% | 11q | HELD |
| Rockefeller Capital Management L.P. | $706.6K | 13,180 | 0.00% | 13q | -0.7%-$5.0K |
| Fragasso Financial Advisors Inc | $702.6K | 13,104 | 0.04% | 20q | HELD |
| RED REEF ADVISORS LLC | $697.0K | 13,000 | 0.64% | 3q | -13.3%-$107.2K |
| Buska Wealth Management, LLC | $667.0K | 12,440 | 0.24% | 10q | -11.1%-$83.5K |
| GWN SECURITIES INC. | $666.4K | 12,430 | 0.11% | 4q | -37.0%-$391.4K |
| Sigma Planning Corp | $661.6K | 12,340 | 0.02% | 16q | -6.3%-$44.4K |
| EverSource Wealth Advisors, LLC | $647.3K | 12,073 | 0.02% | 16q | -2.7%-$17.9K |
| WealthShield Partners, LLC | $632.7K | 11,801 | 0.10% | 8q | HELD |
| Visionary Wealth Advisors | $608.0K | 11,341 | 0.02% | 20q | -1.9%-$11.5K |
| Berkshire Money Management, Inc. | $579.1K | 10,801 | 0.05% | 25q | HELD |
| Foundations Investment Advisors, LLC | $566.7K | 10,569 | 0.01% | 10q | -4.2%-$24.7K |
| Chris Bulman Inc | $560.8K | 10,459 | 0.20% | 4q | -2.9%-$16.6K |
| Lido Advisors, LLC | $523.2K | 9,758 | 0.00% | 3q | -8.5%-$48.5K |
| Keystone Wealth Services, LLC | $512.1K | 9,551 | 0.10% | 4q | HELD |
| Outlook Wealth Advisors, LLC | $502.5K | 9,372 | 0.11% | 20q | HELD |
| Simplicity Wealth,LLC | $499.6K | 9,319 | 0.02% | new | NEW |
| IFP Advisors, Inc | $493.3K | 9,200 | 0.01% | 20q | +29.7%+$112.9K |
| MGO ONE SEVEN LLC | $479.7K | 8,947 | 0.01% | 5q | -10.1%-$53.6K |
| Pinnacle Wealth Management Group, Inc. | $474.4K | 8,849 | 0.22% | 16q | HELD |
| CENTRAL VALLEY ADVISORS, LLC | $459.7K | 8,574 | 0.12% | 8q | HELD |
| Valtinson Bruner Financial Planning LLC | $441.2K | 8,229 | 0.11% | 20q | HELD |
| Chicago Partners Investment Group LLC | $414.7K | 7,710 | 0.01% | 16q | HELD |
| CORRADO ADVISORS, LLC | $408.6K | 7,621 | 0.19% | 4q | HELD |
| Impact Partnership Wealth, LLC | $399.4K | 7,450 | 0.04% | 4q | HELD |
| CROSSPOINT FINANCIAL, LLC | $351.0K | 6,548 | 0.80% | 7q | HELD |
| AE Wealth Management LLC | $341.3K | 6,366 | 0.00% | 23q | +1.0%+$3.5K |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $332.7K | 6,166 | 0.00% | 7q | HELD |
| Selby Wealth Management, LLC | $332.4K | 6,200 | 0.12% | 3q | HELD |
| Share Andrew L. | $320.4K | 5,976 | 0.17% | 12q | HELD |
| IMG Wealth Management, Inc. | $315.9K | 5,893 | 0.18% | 7q | HELD |
| VISTA INVESTMENT MANAGEMENT | $293.8K | 5,480 | 0.09% | 11q | HELD |
| HARBOUR INVESTMENTS, INC. | $277.9K | 5,183 | 0.00% | 21q | HELD |
| My Personal CFO, LLC | $275.6K | 5,140 | 0.11% | 3q | HELD |
| PFG Advisors | $270.0K | 5,036 | 0.01% | 12q | -1.7%-$4.6K |
| Advisory Services Network, LLC | $247.5K | 4,617 | 0.00% | 4q | HELD |
| MERCER GLOBAL ADVISORS INC /ADV | $239.3K | 4,464 | 0.00% | 4q | HELD |
| TRUIST FINANCIAL CORP | $233.3K | 4,351 | 0.00% | 5q | -15.9%-$44.2K |
| GTS FINANCIAL, LLC | $223.4K | 4,855 | 0.16% | 2q | -4.0%-$9.3K |
| BAM Wealth Management, LLC | $220.2K | 4,107 | 0.14% | 4q | HELD |
| Rothschild Wealth LLC | $217.1K | 4,050 | 0.02% | new | NEW |
| HRT FINANCIAL LP | $211.0K | 3,943 | 0.00% | new | NEW |
| Spire Wealth Management | $141.7K | 2,642 | 0.00% | 14q | HELD |
| Financial Network Wealth Advisors LLC | $100.6K | 1,876 | 0.10% | 9q | HELD |
| JPMORGAN CHASE & CO | $82.2K | 1,538 | 0.00% | new | NEW |
| EVOLUTION WEALTH MANAGEMENT INC. | $66.2K | 1,235 | 0.04% | 5q | HELD |
| IFG Advisory, LLC | $53.6K | 1,000 | 0.00% | new | NEW |
| Bullseye Investment Management, LLC | $34.8K | 650 | 0.02% | 3q | HELD |
| BARCLAYS PLC | $30.2K | 564 | 0.00% | 7q | +115.3%+$16.2K |
| ASSETMARK, INC | $24.1K | 450 | 0.00% | 7q | HELD |
| Farther Finance Advisors, LLC | $23.2K | 433 | 0.00% | new | NEW |
| CREATIVE FINANCIAL DESIGNS INC /ADV | $21.4K | 400 | 0.00% | 12q | HELD |
| AdvisorNet Financial, Inc | $19.5K | 363 | 0.00% | 16q | HELD |
| Integrity Financial Corp /WA | $12.0K | 223 | 0.01% | 16q | HELD |
| IAG Wealth Partners, LLC | $7.1K | 132 | 0.00% | 2q | HELD |
| Capital Analysts, LLC | $7.0K | 134 | 0.00% | 12q | HELD |
| Larson Financial Group LLC | $6.6K | 123 | 0.00% | 14q | -19.6%-$1.6K |
| FIDUCIARY FINANCIAL ADVISORS | $6.3K | 117 | 0.00% | new | NEW |
| GILPIN WEALTH MANAGEMENT, LLC | $5.4K | 100 | 0.00% | 3q | HELD |
| COUNTRY TRUST BANK | $4.2K | 79 | 0.00% | new | NEW |
| Keating Financial Advisory Services, Inc. | $3.3K | 62 | 0.00% | 3q | HELD |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 41 | $86.6M | 1,566,491 | 6 | 15 | 7 | 0.0% |
| Q2 2026 | 100 | $137.6M | 2,569,005 | 8 | 10 | 36 | 0.0% |
| Q1 2026 | 100 | $121.4M | 2,484,854 | 4 | 10 | 35 | 0.0% |
| Q4 2025 | 108 | $158.2M | 3,158,803 | 7 | 16 | 36 | 0.0% |
| Q3 2025 | 100 | $153.4M | 3,133,060 | 13 | 33 | 29 | 0.0% |
| Q2 2025 | 95 | $109.6M | 2,383,077 | 9 | 12 | 36 | 0.0% |
| Q1 2025 | 91 | $110.7M | 2,606,567 | 5 | 12 | 37 | 0.0% |
| Q4 2024 | 99 | $126.8M | 2,910,335 | 8 | 10 | 30 | 0.0% |
| Q3 2024 | 94 | $119.6M | 2,796,041 | 15 | 36 | 20 | 0.0% |
| Q2 2024 | 88 | $85.7M | 2,114,959 | 4 | 6 | 55 | 0.0% |
| Q1 2024 | 93 | $125.2M | 3,226,874 | 7 | 19 | 41 | 0.0% |
| Q4 2023 | 103 | $199.6M | 5,533,916 | 20 | 29 | 26 | 0.0% |
| Q3 2023 | 85 | $116.1M | 3,517,381 | 23 | 37 | 11 | 0.0% |
| Q2 2023 | 71 | $117.7M | 3,509,507 | 10 | 9 | 29 | 0.0% |
| Q1 2023 | 66 | $75.4M | 2,391,573 | 10 | 14 | 19 | 0.0% |
| Q4 2022 | 63 | $56.5M | 1,888,474 | 8 | 11 | 22 | 0.0% |
| Q3 2022 | 63 | $68.3M | 2,416,594 | 23 | 22 | 10 | 0.0% |
| Q2 2022 | 42 | $67.7M | 2,292,023 | 2 | 8 | 15 | 0.0% |
| Q1 2022 | 50 | $178.0M | 5,440,843 | 7 | 8 | 19 | 0.0% |
| Q4 2021 | 51 | $156.0M | 4,672,284 | 5 | 6 | 15 | 0.0% |
| Q3 2021 | 43 | $141.7M | 4,521,622 | 22 | 14 | 1 | 0.0% |
| Q2 2021 | 25 | $15.7M | 498,349 | 0 | 4 | 11 | 0.0% |
| Q1 2021 | 25 | $19.1M | 617,858 | 2 | 5 | 11 | 0.0% |
| Q4 2020 | 30 | $23.1M | 776,459 | 6 | 7 | 9 | 0.0% |
| Q3 2020 | 25 | $17.2M | 619,469 | 11 | 4 | 10 | 0.0% |
| Q2 2020 | 16 | $22.8M | 871,007 | 4 | 3 | 4 | 0.0% |
| Q1 2020 | 19 | $12.5M | 547,152 | 3 | 3 | 7 | 0.0% |
| Q4 2019 | 20 | $17.8M | 671,689 | 6 | 5 | 3 | 0.0% |
| Q3 2019 | 16 | $17.1M | 651,704 | 15 | 0 | 0 | 4.2% |