DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (BFRZ)
Institutional ownership reported to the SEC as of Q2 2026, across 6 quarters.
53
Reporting holders
$86.6M
Reported value
0.0%
Calls
0.0%
Puts
-1
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Visionary Wealth Advisors | $9.9M | 365,898 | 0.39% | 4q | +30.4%+$2.3M |
| Triad Wealth Partners, LLC | $9.4M | 346,426 | 0.55% | 5q | +26.6%+$2.0M |
| Cambridge Investment Research Advisors, Inc. | $8.4M | 310,106 | 0.01% | 5q | +179.5%+$5.4M |
| Orion Porfolio Solutions, LLC | $6.8M | 253,350 | 0.05% | 3q | +30.5%+$1.6M |
| Sigma Planning Corp | $4.8M | 175,756 | 0.12% | 5q | +1.1%+$52.4K |
| Brookstone Capital Management | $4.7M | 173,191 | 0.05% | 4q | +27.5%+$1.0M |
| Kestra Advisory Services, LLC | $4.7M | 172,167 | 0.02% | 5q | -10.5%-$545.3K |
| Balance Wealth Partners LLC | $4.1M | 152,468 | 1.10% | 2q | +1.1%+$46.2K |
| ATX Financial Planning, LLC | $2.6M | 95,746 | 1.71% | 3q | -50.2%-$2.6M |
| Signal Advisors Wealth, LLC | $2.6M | 94,548 | 0.13% | 5q | -1.0%-$26.0K |
| ENVESTNET ASSET MANAGEMENT INC | $2.5M | 94,129 | 0.00% | 4q | -79.1%-$9.6M |
| Encompass More Asset Management | $2.4M | 89,622 | 0.35% | 3q | +36.6%+$649.1K |
| Maia Wealth LLC | $2.2M | 80,619 | 0.32% | 5q | +1.6%+$34.8K |
| Atria Investments, Inc | $1.6M | 59,494 | 0.02% | 2q | +67.4%+$647.4K |
| PLANWISER FINANCIAL, LLC | $1.4M | 52,368 | 0.98% | 4q | +4.2%+$56.8K |
| SIGNATUREFD, LLC | $1.3M | 49,751 | 0.02% | 3q | +4.0%+$51.3K |
| MML INVESTORS SERVICES, LLC | $1.3M | 48,186 | 0.00% | 2q | +82.8%+$590.1K |
| AXXCESS WEALTH MANAGEMENT, LLC | $1.3M | 47,312 | 0.02% | new | NEW |
| OSAIC HOLDINGS, INC. | $1.1M | 40,434 | 0.00% | 3q | +37.5%+$298.2K |
| Cetera Investment Advisers | $1.0M | 38,011 | 0.00% | 4q | +1.7%+$16.8K |
| LPL Financial LLC | $979.7K | 36,245 | 0.00% | new | NEW |
| Sovran Advisors, LLC | $977.1K | 36,391 | 0.07% | 5q | -2.8%-$28.5K |
| INDEPENDENT FINANCIAL GROUP, LLC | $825.1K | 30,527 | 0.02% | 4q | +94.0%+$399.9K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $811.9K | 30,037 | 0.00% | 2q | +64.1%+$317.3K |
| Ashton Thomas Private Wealth, LLC | $728.1K | 26,935 | 0.02% | 3q | +5.9%+$40.8K |
| WEALTHGARDEN F.S. LLC | $555.2K | 20,540 | 0.31% | 5q | HELD |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | $506.0K | 18,721 | 0.02% | new | NEW |
| Inspire Advisors, LLC | $486.6K | 18,004 | 0.03% | 2q | +47.3%+$156.3K |
| Merit Financial Group, LLC | $474.8K | 17,567 | 0.00% | 2q | HELD |
| JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC | $460.0K | 17,017 | 0.36% | 2q | +20.1%+$77.0K |
| Accurate Wealth Management, LLC | $410.2K | 15,058 | 0.04% | 4q | +17.1%+$60.0K |
| Focus Partners Wealth | $386.0K | 14,280 | 0.00% | 2q | HELD |
| World Investment Advisors | $383.2K | 14,515 | 0.01% | 2q | -40.8%-$264.3K |
| Simplicity Wealth,LLC | $381.8K | 14,126 | 0.01% | new | NEW |
| Range Financial Group LLC | $379.0K | 14,022 | 0.10% | 2q | -13.6%-$59.5K |
| Advyzon Investment Management, LLC | $366.8K | 13,571 | 0.03% | 2q | +5.0%+$17.3K |
| PRINCIPAL SECURITIES, INC. | $358.5K | 13,264 | 0.00% | new | NEW |
| Ausdal Financial Partners, Inc. | $356.8K | 13,200 | 0.01% | 2q | HELD |
| COMMONWEALTH EQUITY SERVICES, LLC | $340.6K | 12,600 | 0.00% | new | NEW |
| NewCorp Financial Services, Inc. | $339.3K | 12,554 | 0.26% | 2q | +11.5%+$34.9K |
| Vantage Point Financial LLC | $318.0K | 11,766 | 0.10% | 2q | +20.8%+$54.7K |
| OLD MISSION CAPITAL LLC | $315.5K | 11,674 | 0.01% | new | NEW |
| Concurrent Investment Advisors, LLC | $284.8K | 10,535 | 0.00% | 2q | +26.0%+$58.8K |
| James T. Borello RIA | $272.9K | 10,097 | 0.06% | 3q | HELD |
| JANE STREET GROUP, LLC | $224.7K | 8,314 | 0.00% | 3q | -76.5%-$732.8K |
| BridgePort Financial Solutions, LLC | $202.9K | 7,506 | 0.05% | 3q | -28.8%-$82.1K |
| AE Wealth Management LLC | $189.5K | 7,011 | 0.00% | 2q | +4.6%+$8.3K |
| HARBOUR INVESTMENTS, INC. | $135.2K | 5,003 | 0.00% | 5q | -73.9%-$382.4K |
| RED REEF ADVISORS LLC | $111.9K | 4,140 | 0.10% | 2q | HELD |
| Global Retirement Partners, LLC | $16.4K | 607 | 0.00% | 2q | HELD |
| BFC Planning, Inc. | $4.5K | 165 | 0.00% | 2q | HELD |
| Farther Finance Advisors, LLC | $892 | 33 | 0.00% | 4q | -100.0%-$1.9M |
| IFP Advisors, Inc | $135 | 5 | 0.00% | 4q | -90.0%-$1.2K |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 23 | $42.6M | 1,575,261 | 3 | 6 | 12 | 0.0% |
| Q2 2026 | 53 | $86.6M | 3,205,612 | 7 | 26 | 12 | 0.0% |
| Q1 2026 | 54 | $105.2M | 3,992,229 | 23 | 22 | 6 | 0.0% |
| Q4 2025 | 33 | $71.5M | 2,662,735 | 12 | 15 | 3 | 0.0% |
| Q3 2025 | 21 | $49.3M | 1,853,626 | 12 | 8 | 0 | 0.0% |
| Q2 2025 | 10 | $9.6M | 379,197 | 10 | 0 | 0 | 0.0% |