DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (BMAY)
Institutional ownership reported to the SEC as of Q2 2026, across 26 quarters.
102
Reporting holders
$185.7M
Reported value
0.0%
Calls
0.0%
Puts
+16
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Brookstone Capital Management | $48.2M | 1,018,268 | 0.48% | 17q | +7307.2%+$47.6M |
| Penserra Capital Management LLC | $25.5M | 538,658 | 0.20% | 18q | +18.3%+$3.9M |
| Talon Private Wealth, LLC | $10.1M | 213,265 | 1.18% | new | NEW |
| RAYMOND JAMES FINANCIAL INC | $9.2M | 194,683 | 0.00% | 7q | -6.7%-$661.1K |
| Valtinson Bruner Financial Planning LLC | $9.0M | 189,813 | 2.25% | 21q | -3.4%-$312.6K |
| OSAIC HOLDINGS, INC. | $6.6M | 139,694 | 0.01% | 25q | +61.5%+$2.5M |
| COMMONWEALTH EQUITY SERVICES, LLC | $5.5M | 115,168 | 0.01% | 25q | +5.6%+$290.5K |
| Cerity Partners LLC | $5.3M | 112,531 | 0.01% | 15q | +16.0%+$736.3K |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | $4.5M | 94,047 | 0.56% | 21q | +37.8%+$1.2M |
| ENVESTNET ASSET MANAGEMENT INC | $4.2M | 88,575 | 0.00% | 20q | +58.8%+$1.6M |
| Cetera Investment Advisers | $3.1M | 65,977 | 0.00% | 10q | +92.4%+$1.5M |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $2.6M | 55,749 | 0.00% | 2q | +138.0%+$1.5M |
| MML INVESTORS SERVICES, LLC | $2.5M | 51,853 | 0.01% | 17q | +87.3%+$1.1M |
| Focus Financial Network, Inc. | $1.9M | 41,078 | 0.06% | 16q | -6.3%-$131.6K |
| LPL Financial LLC | $1.9M | 40,746 | 0.00% | 10q | +101.1%+$969.9K |
| BECK CAPITAL MANAGEMENT, LLC | $1.9M | 39,972 | 0.35% | 21q | -2.5%-$48.7K |
| Lantz Financial LLC | $1.8M | 37,903 | 0.33% | 13q | +99.4%+$894.6K |
| INTEGRAL INVESTMENT ADVISORS, INC. | $1.8M | 37,478 | 0.39% | 19q | HELD |
| TopTier Wealth Management, LLC | $1.7M | 36,112 | 1.03% | 3q | -2.0%-$34.9K |
| HB Wealth Management, LLC | $1.6M | 34,326 | 0.01% | new | NEW |
| Spire Wealth Management | $1.6M | 32,925 | 0.05% | 14q | +1.4%+$20.9K |
| Diligent Investors, LLC | $1.3M | 27,475 | 0.29% | new | NEW |
| Kestra Advisory Services, LLC | $1.3M | 26,657 | 0.00% | 21q | -12.1%-$174.5K |
| Chicago Partners Investment Group LLC | $1.2M | 26,211 | 0.02% | 21q | -10.1%-$139.1K |
| Arkadios Wealth Advisors | $1.2M | 25,363 | 0.02% | new | NEW |
| HighTower Advisors, LLC | $1.2M | 24,674 | 0.00% | 21q | +4.2%+$47.3K |
| Fragasso Financial Advisors Inc | $1.1M | 22,830 | 0.06% | 21q | -0.6%-$6.3K |
| Cambridge Investment Research Advisors, Inc. | $1.0M | 21,460 | 0.00% | 21q | +93.5%+$490.9K |
| SIGNATUREFD, LLC | $966.1K | 20,403 | 0.01% | 21q | -25.3%-$327.2K |
| TRUIST FINANCIAL CORP | $934.1K | 19,728 | 0.00% | 17q | +1.3%+$11.8K |
| Beacon Pointe Advisors, LLC | $920.8K | 19,446 | 0.00% | 13q | +22.0%+$166.1K |
| DHJJ Financial Advisors, Ltd. | $898.4K | 18,973 | 0.26% | 21q | -6.0%-$57.7K |
| Outlook Wealth Advisors, LLC | $866.5K | 18,300 | 0.19% | 21q | HELD |
| Chris Bulman Inc | $781.6K | 16,507 | 0.29% | new | NEW |
| Weaver Capital Management LLC | $751.0K | 16,735 | 0.17% | 11q | HELD |
| GILL CAPITAL PARTNERS, LLC | $702.4K | 14,835 | 0.19% | 13q | HELD |
| CORRADO ADVISORS, LLC | $678.2K | 14,324 | 0.31% | new | NEW |
| INDEPENDENT FINANCIAL GROUP, LLC | $662.9K | 14,000 | 0.01% | new | NEW |
| INTEGRITY ALLIANCE, LLC. | $649.5K | 13,718 | 0.02% | 3q | HELD |
| Maltin Wealth Management, Inc. | $635.2K | 13,414 | 0.21% | 17q | HELD |
| Allegiance Financial Group Advisory Services LLC | $620.9K | 13,114 | 0.11% | 15q | HELD |
| Optimist Retirement Group LLC | $615.6K | 13,001 | 0.24% | 8q | -11.8%-$82.1K |
| My Personal CFO, LLC | $615.1K | 12,990 | 0.24% | 3q | +1.5%+$9.0K |
| Arax Advisory Partners | $607.5K | 12,831 | 0.00% | 3q | +14.2%+$75.5K |
| COFG Advisors, LLC | $606.3K | 12,804 | 0.10% | 3q | -1.2%-$7.1K |
| Retirement Planning Group, LLC | $595.2K | 12,571 | 0.02% | 19q | +1.3%+$7.4K |
| Advisor OS, LLC | $566.0K | 11,953 | 0.04% | 2q | HELD |
| AE Wealth Management LLC | $559.0K | 11,806 | 0.00% | 17q | +3.8%+$20.7K |
| Weaver Consulting Group | $552.6K | 11,670 | 0.11% | 5q | -18.4%-$125.0K |
| Janney Montgomery Scott LLC | $531.0K | 11,219 | 0.00% | 11q | +1.2%+$6.2K |
| Snowden Capital Advisors LLC | $498.3K | 10,524 | 0.01% | 13q | HELD |
| First Commonwealth Financial Corp /PA/ | $492.5K | 10,402 | 0.07% | 5q | +6.5%+$30.3K |
| Koshinski Asset Management, Inc. | $480.4K | 10,146 | 0.03% | new | NEW |
| WPWealth LLP | $480.0K | 10,137 | 0.07% | 5q | -39.6%-$314.6K |
| Sigma Planning Corp | $478.2K | 10,100 | 0.01% | 14q | -4.7%-$23.7K |
| Bullseye Investment Management, LLC | $459.7K | 9,708 | 0.23% | 6q | -1.2%-$5.6K |
| D.B. Root & Company, LLC | $457.1K | 9,653 | 0.10% | new | NEW |
| Selby Wealth Management, LLC | $427.8K | 9,035 | 0.15% | new | NEW |
| Orion Capital Management LLC | $402.5K | 8,500 | 0.12% | 21q | -2.3%-$9.5K |
| Merit Financial Group, LLC | $388.7K | 8,210 | 0.00% | 3q | +17.8%+$58.7K |
| CoreCap Advisors, LLC | $387.6K | 8,186 | 0.01% | 16q | +30.3%+$90.1K |
| PRINCIPAL SECURITIES, INC. | $371.9K | 7,855 | 0.00% | 11q | +38.6%+$103.6K |
| CITADEL ADVISORS LLC | $369.5K | 7,804 | 0.00% | new | NEW |
| CreativeOne Wealth, LLC | $361.1K | 7,626 | 0.01% | 7q | +3.7%+$12.9K |
| IMG Wealth Management, Inc. | $360.2K | 7,607 | 0.20% | new | NEW |
| Allworth Financial LP | $358.9K | 7,580 | 0.00% | 12q | HELD |
| Stratos Wealth Advisors, LLC | $355.4K | 7,505 | 0.02% | 13q | HELD |
| Foundations Investment Advisors, LLC | $348.8K | 7,367 | 0.00% | 5q | +49.1%+$114.9K |
| Kathmere Capital Management, LLC | $330.1K | 6,972 | 0.02% | 25q | HELD |
| Bluesphere Advisors LLC | $321.8K | 6,796 | 0.10% | 21q | HELD |
| GWN SECURITIES INC. | $318.0K | 6,715 | 0.05% | new | NEW |
| EP Wealth Advisors, LLC | $315.4K | 6,661 | 0.00% | new | NEW |
| Soltis Investment Advisors LLC | $310.5K | 6,557 | 0.02% | 21q | HELD |
| PHILLIPS FINANCIAL MANAGEMENT, LLC | $289.9K | 6,123 | 0.02% | 5q | HELD |
| Ballast Rock Private Wealth LLC | $245.6K | 5,187 | 0.11% | 3q | +15.5%+$32.9K |
| KFG WEALTH MANAGEMENT, LLC | $242.0K | 5,112 | 0.03% | new | NEW |
| IFP Advisors, Inc | $236.3K | 4,990 | 0.00% | 21q | +142.8%+$139.0K |
| FSA Advisors, Inc. | $230.5K | 4,869 | 0.11% | 5q | -6.9%-$17.1K |
| Cornerstone Wealth, LLC/TN | $227.9K | 4,774 | 0.12% | new | NEW |
| VICTORY FINANCIAL GROUP, LLC | $203.3K | 4,294 | 0.02% | new | NEW |
| OLD MISSION CAPITAL LLC | $201.7K | 4,259 | 0.00% | 2q | -79.9%-$801.7K |
| Integrity Financial Corp /WA | $77.1K | 1,629 | 0.04% | 19q | HELD |
| Nalls Sherbakoff Group, LLC | $75.8K | 1,600 | 0.05% | 5q | HELD |
| HARBOUR INVESTMENTS, INC. | $61.4K | 1,296 | 0.00% | 21q | +57.3%+$22.3K |
| Ashton Thomas Private Wealth, LLC | $54.6K | 1,154 | 0.00% | 2q | +57.9%+$20.0K |
| Steward Partners Investment Advisory, LLC | $52.1K | 1,101 | 0.00% | 17q | HELD |
| Keating Financial Advisory Services, Inc. | $44.4K | 938 | 0.01% | 3q | HELD |
| CHAPMAN FINANCIAL GROUP, LLC | $37.9K | 800 | 0.03% | 6q | HELD |
| ROYAL BANK OF CANADA | $36.0K | 750 | 0.00% | 17q | HELD |
| MORGAN STANLEY | $35.3K | 745 | 0.00% | 4q | -50.3%-$35.7K |
| CREATIVE FINANCIAL DESIGNS INC /ADV | $33.1K | 700 | 0.00% | 5q | HELD |
| Continuum Advisory, LLC | $30.0K | 634 | 0.00% | new | NEW |
| BLAIR WILLIAM & CO/IL | $26.2K | 553 | 0.00% | 9q | HELD |
| WELLS FARGO & COMPANY/MN | $24.5K | 517 | 0.00% | 2q | HELD |
| Financial Network Wealth Advisors LLC | $23.1K | 487 | 0.02% | 9q | +79.0%+$10.2K |
| AdvisorNet Financial, Inc | $20.0K | 423 | 0.00% | new | NEW |
| Highland Investment Advisors LLC | $15.9K | 335 | 0.01% | new | FIRST |
| RED REEF ADVISORS LLC | $13.7K | 290 | 0.01% | 3q | HELD |
| FIDUCIARY FINANCIAL ADVISORS | $10.3K | 217 | 0.00% | new | NEW |
| JPMORGAN CHASE & CO | $8.9K | 188 | 0.00% | 4q | -97.4%-$334.9K |
Showing the largest 100 of 102 reported holders.
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 41 | $86.5M | 1,785,407 | 3 | 5 | 10 | 0.0% |
| Q2 2026 | 102 | $185.7M | 3,923,528 | 21 | 33 | 22 | 0.0% |
| Q1 2026 | 86 | $101.3M | 2,255,730 | 8 | 4 | 31 | 0.0% |
| Q4 2025 | 87 | $103.2M | 2,301,946 | 7 | 9 | 33 | 0.0% |
| Q3 2025 | 84 | $102.7M | 2,344,902 | 6 | 8 | 30 | 0.0% |
| Q2 2025 | 87 | $105.2M | 2,491,982 | 14 | 25 | 20 | 0.0% |
| Q1 2025 | 77 | $87.5M | 2,206,735 | 6 | 7 | 29 | 0.0% |
| Q4 2024 | 83 | $90.1M | 2,235,768 | 5 | 4 | 32 | 0.0% |
| Q3 2024 | 81 | $91.0M | 2,306,184 | 8 | 10 | 28 | 0.0% |
| Q2 2024 | 79 | $101.3M | 2,663,510 | 8 | 27 | 19 | 0.0% |
| Q1 2024 | 83 | $78.9M | 2,218,719 | 10 | 8 | 35 | 0.0% |
| Q4 2023 | 78 | $79.6M | 2,348,554 | 8 | 4 | 37 | 0.0% |
| Q3 2023 | 76 | $91.0M | 2,928,195 | 7 | 14 | 23 | 0.0% |
| Q2 2023 | 80 | $97.7M | 3,078,184 | 16 | 33 | 16 | 0.0% |
| Q1 2023 | 74 | $97.1M | 3,213,063 | 10 | 16 | 21 | 0.0% |
| Q4 2022 | 75 | $137.8M | 4,740,564 | 9 | 13 | 24 | 0.0% |
| Q3 2022 | 71 | $1.5B | 54,166,340 | 3 | 14 | 26 | 0.0% |
| Q2 2022 | 75 | $1.5B | 54,076,582 | 30 | 26 | 11 | 0.0% |
| Q1 2022 | 52 | $191.9M | 5,895,472 | 6 | 10 | 19 | 0.0% |
| Q4 2021 | 53 | $91.8M | 2,779,157 | 4 | 7 | 23 | 0.0% |
| Q3 2021 | 49 | $163.0M | 5,206,127 | 5 | 6 | 15 | 0.0% |
| Q2 2021 | 50 | $47.3M | 1,517,158 | 38 | 5 | 3 | 0.0% |
| Q1 2021 | 14 | $12.5M | 413,393 | 3 | 2 | 4 | 0.0% |
| Q4 2020 | 13 | $12.8M | 432,264 | 2 | 0 | 3 | 0.0% |
| Q3 2020 | 12 | $10.8M | 385,617 | 3 | 1 | 1 | 0.0% |
| Q2 2020 | 11 | $11.6M | 430,419 | 11 | 0 | 0 | 0.0% |