DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (BUFF)
Institutional ownership reported to the SEC as of Q2 2026, across 32 quarters.
167
Reporting holders
$681.7M
Reported value
0.0%
Calls
0.0%
Puts
+13
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| LPL Financial LLC | $102.6M | 1,948,392 | 0.02% | 17q | +16.9%+$14.8M |
| ENVESTNET ASSET MANAGEMENT INC | $61.9M | 1,175,856 | 0.01% | 19q | +2.1%+$1.3M |
| Cetera Investment Advisers | $34.7M | 658,695 | 0.03% | 19q | +4.3%+$1.4M |
| OSAIC HOLDINGS, INC. | $30.0M | 568,582 | 0.04% | 19q | +122.4%+$16.5M |
| Kingsview Wealth Management, LLC | $28.2M | 534,402 | 0.34% | 19q | +2.7%+$738.6K |
| Prasad Wealth Partners, LLC | $21.6M | 410,619 | 5.21% | 7q | +3.1%+$651.9K |
| Collaborative Wealth Managment Inc. | $21.0M | 399,153 | 8.82% | 7q | +5.9%+$1.2M |
| LifeWealth Investments, LLC | $19.6M | 371,319 | 5.23% | 6q | +10.2%+$1.8M |
| Janney Montgomery Scott LLC | $18.9M | 357,980 | 0.04% | 12q | +1.3%+$250.9K |
| Cambridge Investment Research Advisors, Inc. | $18.7M | 355,242 | 0.02% | 19q | +93.6%+$9.0M |
| Holos Integrated Wealth LLC | $18.3M | 347,147 | 8.55% | 7q | +6.8%+$1.2M |
| RAYMOND JAMES FINANCIAL INC | $14.7M | 279,901 | 0.00% | 7q | +11.7%+$1.5M |
| UBS Group AG | $13.8M | 261,085 | 0.00% | new | NEW |
| Mutual Advisors, LLC | $13.0M | 246,563 | 0.24% | 19q | +6.2%+$762.6K |
| MTM FINANCIAL GROUP, LLC | $12.9M | 245,663 | 5.55% | 18q | +2.4%+$298.6K |
| COMMONWEALTH EQUITY SERVICES, LLC | $11.8M | 224,575 | 0.01% | 19q | +1.4%+$165.7K |
| HighTower Advisors, LLC | $10.9M | 206,416 | 0.01% | 19q | +8.6%+$860.5K |
| Quadcap Wealth Management, LLC | $10.5M | 200,096 | 1.02% | new | NEW |
| Buska Wealth Management, LLC | $10.4M | 196,837 | 3.74% | 10q | +3.1%+$313.8K |
| Kestra Advisory Services, LLC | $9.8M | 185,124 | 0.03% | 14q | +16.2%+$1.4M |
| HARBOUR INVESTMENTS, INC. | $8.2M | 155,941 | 0.11% | 18q | -5.0%-$430.7K |
| World Investment Advisors | $8.0M | 152,508 | 0.13% | 4q | HELD |
| KFG WEALTH MANAGEMENT, LLC | $7.3M | 139,152 | 0.83% | 15q | +0.6%+$46.6K |
| GWN SECURITIES INC. | $7.0M | 133,359 | 1.17% | 7q | +1.5%+$103.4K |
| Caliber Wealth Management, LLC / KS | $6.4M | 121,964 | 0.62% | 5q | +6.7%+$401.2K |
| Beacon Pointe Advisors, LLC | $6.3M | 118,738 | 0.03% | 4q | +17.4%+$925.4K |
| Core Wealth Advisors, Inc. | $5.8M | 110,011 | 1.16% | 4q | +4.4%+$245.7K |
| MML INVESTORS SERVICES, LLC | $5.8M | 109,605 | 0.01% | 19q | +23.9%+$1.1M |
| Forvis Mazars Wealth Advisors, LLC | $5.3M | 101,355 | 0.09% | 12q | -7.5%-$434.7K |
| Seros Financial, LLC | $5.0M | 95,381 | 2.62% | 7q | +4.0%+$194.9K |
| Merit Financial Group, LLC | $4.7M | 88,808 | 0.03% | 6q | +0.7%+$33.6K |
| Garden State Investment Advisory Services LLC | $4.7M | 88,802 | 0.85% | 15q | -9.6%-$494.2K |
| CreativeOne Wealth, LLC | $4.2M | 79,875 | 0.09% | 8q | +15.3%+$557.6K |
| COLUMBIA ADVISORY PARTNERS LLC | $4.1M | 76,934 | 2.24% | 5q | +2.6%+$104.3K |
| Visionary Wealth Advisors | $3.0M | 57,170 | 0.12% | 15q | -9.9%-$332.7K |
| AXXCESS WEALTH MANAGEMENT, LLC | $2.9M | 55,939 | 0.05% | new | NEW |
| MERCER GLOBAL ADVISORS INC /ADV | $2.7M | 51,821 | 0.00% | 4q | -14.2%-$451.2K |
| Wealthcare Advisory Partners LLC | $2.7M | 50,738 | 0.05% | 14q | -3.8%-$105.3K |
| Southland Equity Partners LLC | $2.6M | 50,291 | 0.46% | 17q | HELD |
| Blue Trust, Inc. | $2.6M | 49,472 | 0.03% | 4q | -8.4%-$240.2K |
| Glen Eagle Advisors, LLC | $2.6M | 49,308 | 0.33% | 19q | -7.6%-$213.8K |
| Capital Analysts, LLC | $2.5M | 48,018 | 0.06% | new | NEW |
| INDEPENDENT FINANCIAL GROUP, LLC | $2.5M | 47,933 | 0.05% | 6q | +345.4%+$2.0M |
| Comprehensive Financial Consultants Institutional, Inc. | $2.5M | 47,246 | 0.66% | 8q | +7.1%+$164.8K |
| PRINCIPAL SECURITIES, INC. | $2.4M | 46,348 | 0.03% | 8q | +5.3%+$122.5K |
| MILESTONE ASSET MANAGEMENT, LLC | $2.3M | 43,934 | 0.36% | 11q | -1.7%-$40.4K |
| CITADEL ADVISORS LLC | $2.3M | 43,868 | 0.00% | 2q | +160.7%+$1.4M |
| Focus Financial Network, Inc. | $2.3M | 43,040 | 0.07% | 16q | HELD |
| Diligent Investors, LLC | $2.2M | 41,524 | 0.49% | 11q | HELD |
| JDM Financial Group LLC | $2.2M | 41,001 | 0.74% | 8q | +1.6%+$33.4K |
| Stratos Wealth Partners, LTD. | $2.1M | 40,475 | 0.02% | 6q | -34.5%-$1.1M |
| Lineweaver Wealth Advisors, LLC | $2.1M | 39,917 | 0.25% | 12q | HELD |
| PLANWISER FINANCIAL, LLC | $2.0M | 38,381 | 1.41% | 6q | +0.8%+$15.6K |
| City Center Advisors, LLC | $1.9M | 36,992 | 1.58% | 10q | +16.3%+$273.3K |
| Financial Network Wealth Advisors LLC | $1.9M | 36,102 | 1.93% | 11q | -6.9%-$140.0K |
| Concurrent Investment Advisors, LLC | $1.9M | 35,894 | 0.02% | 5q | +6.2%+$110.8K |
| Advisory Services Network, LLC | $1.8M | 34,162 | 0.02% | 18q | -29.1%-$738.8K |
| Patriot Financial Group Insurance Agency, LLC | $1.8M | 34,009 | 0.18% | 17q | -48.3%-$1.7M |
| Soltis Investment Advisors LLC | $1.7M | 32,439 | 0.10% | 11q | -13.4%-$265.3K |
| Diversify Advisory Services, LLC | $1.6M | 31,232 | 0.03% | new | NEW |
| DIVERSIFY WEALTH MANAGEMENT, LLC | $1.6M | 31,232 | 0.03% | 8q | HELD |
| VESTIA PERSONAL WEALTH ADVISORS | $1.6M | 31,185 | 0.64% | 9q | -7.7%-$136.9K |
| Wisconsin Wealth Advisors, LLC | $1.5M | 28,244 | 1.28% | 4q | +2.4%+$35.5K |
| Sound View Wealth Advisors Group, LLC | $1.5M | 27,986 | 0.09% | 15q | -1.0%-$14.4K |
| HAZLETT, BURT & WATSON, INC. | $1.4M | 27,181 | 0.38% | 13q | -0.5%-$7.7K |
| Signal Advisors Wealth, LLC | $1.4M | 27,043 | 0.07% | 5q | +43.1%+$428.8K |
| OneDigital Investment Advisors LLC | $1.4M | 26,698 | 0.01% | 5q | +20.7%+$241.6K |
| MARIPAU WEALTH MANAGEMENT LLC | $1.3M | 25,455 | 0.48% | 5q | +50.9%+$451.9K |
| TOP Private Wealth LLC. | $1.3M | 25,345 | 1.28% | new | FIRST |
| Private Advisor Group, LLC | $1.2M | 23,106 | 0.01% | 10q | +11.8%+$128.1K |
| Summit Financial, LLC | $1.2M | 22,757 | 0.01% | new | NEW |
| CoreCap Advisors, LLC | $1.2M | 22,384 | 0.03% | 11q | +5.2%+$58.5K |
| Applied Capital LLC | $1.1M | 21,522 | 0.37% | 8q | +20.8%+$195.1K |
| OFC FINANCIAL PLANNING, LLC | $1.1M | 21,512 | 1.01% | 7q | -8.0%-$98.9K |
| CAPTRUST FINANCIAL ADVISORS | $1.1M | 21,493 | 0.00% | 13q | +4.4%+$47.8K |
| Beacon Financial Advisory LLC | $1.1M | 21,036 | 0.22% | 5q | +24.2%+$215.9K |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $1.1M | 20,815 | 0.00% | 12q | -0.9%-$9.6K |
| Equitable Holdings, Inc. | $1.1M | 20,913 | 0.01% | new | NEW |
| Steward Partners Investment Advisory, LLC | $1.1M | 20,703 | 0.01% | 12q | +5.7%+$58.8K |
| TRUIST FINANCIAL CORP | $1.1M | 20,628 | 0.00% | 9q | +0.9%+$10.2K |
| Prospera Financial Services Inc | $1.1M | 20,162 | 0.02% | 3q | +7.9%+$78.2K |
| Tradition Wealth Management, LLC | $1.0M | 19,003 | 0.06% | 2q | +15.6%+$135.3K |
| Weaver Consulting Group | $1.0M | 18,999 | 0.21% | 6q | HELD |
| BLUEDOOR PRIVATE WEALTH, LLC | $974.9K | 18,507 | 0.41% | 3q | +18.1%+$149.1K |
| Strategic Blueprint, LLC | $971.2K | 18,436 | 0.05% | 7q | HELD |
| Western Wealth Management, LLC | $969.5K | 18,403 | 0.03% | 3q | HELD |
| Creative Planning | $944.6K | 17,931 | 0.00% | 2q | -11.3%-$119.8K |
| IFG Advisory, LLC | $875.1K | 16,612 | 0.03% | 2q | HELD |
| TopTier Wealth Management, LLC | $834.2K | 15,836 | 0.50% | 3q | -17.4%-$175.7K |
| SageView Advisory Group, LLC | $826.4K | 15,688 | 0.03% | 15q | -14.3%-$138.0K |
| AdvisorNet Financial, Inc | $815.9K | 15,488 | 0.04% | 18q | +1.3%+$10.5K |
| BENJAMIN EDWARDS INC | $801.0K | 15,205 | 0.01% | new | NEW |
| J.W. COLE ADVISORS, INC. | $791.8K | 15,031 | 0.01% | new | NEW |
| SOUTHERN CAPITAL ADVISORS, LLC | $709.8K | 13,475 | 0.30% | 14q | +10.0%+$64.4K |
| Brookstone Capital Management | $694.2K | 13,177 | 0.01% | 12q | -51.3%-$732.3K |
| Sovran Advisors, LLC | $688.0K | 13,051 | 0.05% | 7q | +2.0%+$13.4K |
| Keeler Thomas Management LLC | $681.7K | 12,941 | 0.24% | new | NEW |
| CHAPMAN FINANCIAL GROUP, LLC | $667.5K | 12,671 | 0.44% | 6q | +4.5%+$29.0K |
| Nicholson Meyer Capital Management, Inc. | $589.3K | 11,187 | 0.39% | 4q | -28.8%-$238.7K |
| FOUNDERS FINANCIAL SECURITIES LLC | $566.9K | 10,761 | 0.03% | 19q | -1.3%-$7.5K |
Showing the largest 100 of 167 reported holders.
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 62 | $138.4M | 2,565,464 | 6 | 27 | 18 | 0.0% |
| Q2 2026 | 167 | $681.7M | 12,939,714 | 21 | 67 | 45 | 0.0% |
| Q1 2026 | 154 | $584.8M | 11,828,867 | 20 | 58 | 42 | 0.0% |
| Q4 2025 | 140 | $552.2M | 11,072,832 | 9 | 52 | 48 | 0.0% |
| Q3 2025 | 135 | $612.2M | 12,532,724 | 14 | 57 | 44 | 0.0% |
| Q2 2025 | 132 | $568.6M | 12,084,476 | 12 | 52 | 42 | 0.0% |
| Q1 2025 | 124 | $445.0M | 10,096,933 | 17 | 42 | 37 | 0.0% |
| Q4 2024 | 119 | $430.0M | 9,575,741 | 13 | 49 | 25 | 0.0% |
| Q3 2024 | 105 | $320.7M | 7,268,976 | 15 | 40 | 27 | 0.0% |
| Q2 2024 | 96 | $323.4M | 7,542,078 | 8 | 36 | 30 | 0.0% |
| Q1 2024 | 96 | $308.1M | 7,387,623 | 14 | 42 | 23 | 0.0% |
| Q4 2023 | 83 | $277.1M | 6,906,008 | 11 | 35 | 18 | 0.0% |
| Q3 2023 | 74 | $164.2M | 4,379,551 | 12 | 26 | 22 | 0.0% |
| Q2 2023 | 70 | $138.4M | 3,655,112 | 15 | 25 | 14 | 0.0% |
| Q1 2023 | 59 | $113.2M | 3,150,771 | 11 | 19 | 19 | 0.0% |
| Q4 2022 | 56 | $88.9M | 2,568,360 | 14 | 19 | 14 | 0.0% |
| Q3 2022 | 44 | $8.8B | 272,185,933 | 6 | 17 | 12 | 0.0% |
| Q2 2022 | 43 | $9.6B | 290,902,318 | 10 | 12 | 16 | 0.0% |
| Q1 2022 | 36 | $5.5B | 152,340,482 | 10 | 13 | 8 | 0.0% |
| Q4 2021 | 33 | $12.0B | 332,833,427 | 30 | 0 | 0 | 0.0% |
| Q3 2021 | 22 | $10.4B | 297,946,237 | 4 | 8 | 6 | 0.0% |
| Q2 2021 | 21 | $8.7B | 249,002,063 | 6 | 5 | 6 | 0.0% |
| Q1 2021 | 17 | $6.5B | 188,686,493 | 3 | 4 | 5 | 0.0% |
| Q4 2020 | 17 | $3.0B | 89,496,935 | 4 | 4 | 5 | 0.0% |
| Q3 2020 | 13 | $5.8M | 181,400 | 5 | 1 | 5 | 0.0% |
| Q2 2020 | 18 | $80.3M | 2,636,191 | 2 | 5 | 10 | 0.0% |
| Q1 2020 | 23 | $86.6M | 3,485,731 | 7 | 6 | 7 | 0.0% |
| Q4 2019 | 29 | $131.0M | 3,388,370 | 7 | 8 | 8 | 0.0% |
| Q3 2019 | 20 | $37.7M | 1,025,697 | 5 | 7 | 3 | 0.0% |
| Q2 2019 | 16 | $34.1M | 973,684 | 2 | 5 | 7 | 0.0% |
| Q1 2019 | 18 | $34.3M | 1,024,990 | 3 | 4 | 8 | 0.0% |
| Q4 2018 | 17 | $32.8M | 1,110,639 | 1 | 0 | 1 | 0.0% |