HONEST CO INC (HNST)
Institutional ownership reported to the SEC as of Q2 2026, across 22 quarters.
Institutions report 51,629,409 shares against 107,284,379 outstanding. Shares only - option lines are excluded, which is why this can be compared with the company at all. The count comes from the cover page of the company's own most recent report, so it is dated when that was filed rather than at quarter end.
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| BlackRock, Inc. | $25.7M | 7,011,486 | 0.00% | 8q | +6.9%+$1.7M |
| MAK CAPITAL ONE LLC | $17.5M | 4,776,088 | 2.45% | 3q | HELD |
| VANGUARD CAPITAL MANAGEMENT LLC | $15.4M | 4,217,110 | 0.00% | 2q | -0.7%-$116.3K |
| ArrowMark Colorado Holdings LLC | $10.7M | 2,923,546 | 0.45% | 16q | +14.7%+$1.4M |
| GEODE CAPITAL MANAGEMENT, LLC | $9.5M | 2,587,170 | 0.00% | 21q | +7.1%+$631.9K |
| STATE STREET CORP | $7.6M | 2,089,512 | 0.00% | 21q | +10.3%+$712.9K |
| DIMENSIONAL FUND ADVISORS LP | $6.5M | 1,788,081 | 0.00% | 17q | +16.6%+$933.4K |
| VANGUARD PORTFOLIO MANAGEMENT LLC | $6.4M | 1,746,239 | 0.00% | 2q | +0.7%+$43.6K |
| Portolan Capital Management, LLC | $6.4M | 1,740,146 | 0.24% | 16q | -42.9%-$4.8M |
| AMERICAN CENTURY COMPANIES INC | $6.0M | 1,651,800 | 0.00% | 11q | +835.3%+$5.4M |
| AMERIPRISE FINANCIAL INC | $5.9M | 1,611,811 | 0.00% | 21q | +13.8%+$714.8K |
| JANE STREET GROUP, LLC | $5.8M incl. $494.5K options CALL+PUT | 1,452,739 | 0.00% | 13q | +34.0%+$1.5M |
| AQR CAPITAL MANAGEMENT LLC | $5.5M | 1,498,653 | 0.00% | 8q | +3.7%+$195.6K |
| MARSHALL WACE, LLP | $5.3M | 1,437,242 | 0.00% | 2q | -25.2%-$1.8M |
| CITADEL ADVISORS LLC | $4.5M incl. $378.4K options CALL+PUT | 1,137,705 | 0.00% | 21q | -39.7%-$3.0M |
| GOLDMAN SACHS GROUP INC | $3.6M | 995,786 | 0.00% | 21q | +54.1%+$1.3M |
| FMR LLC | $3.5M | 956,776 | 0.00% | 21q | +10.5%+$331.3K |
| TUDOR INVESTMENT CORP ET AL | $3.4M | 935,671 | 0.00% | 2q | +83.8%+$1.6M |
| CITIGROUP INC | $3.3M | 905,094 | 0.00% | 21q | +15.4%+$443.2K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $3.1M incl. $1.7M options CALL+PUT | 372,469 | 0.00% | 21q | -18.1%-$675.7K |
| NORTHERN TRUST CORP | $2.8M | 765,857 | 0.00% | 21q | +6.3%+$167.0K |
| VANGUARD FIDUCIARY TRUST CO | $2.4M | 660,299 | 0.00% | 2q | -5.5%-$142.0K |
| Knights of Columbus Asset Advisors LLC | $1.9M | 518,485 | 0.10% | new | NEW |
| MORGAN STANLEY | $1.9M | 509,428 | 0.00% | 21q | +71.1%+$775.1K |
| VICTORY CAPITAL MANAGEMENT INC | $1.7M | 467,415 | 0.00% | 8q | +2.4%+$40.6K |
| Bank of New York Mellon Corp | $1.6M | 435,962 | 0.00% | 9q | +5.6%+$84.5K |
| Focus Partners Wealth | $1.2M | 325,879 | 0.00% | 7q | +12.4%+$131.6K |
| JPMORGAN CHASE & CO | $1.1M | 299,697 | 0.00% | 21q | +393.3%+$872.2K |
| Green Alpha Advisors, LLC | $1.1M | 298,272 | 0.73% | 14q | -1.0%-$11.1K |
| Nuveen, LLC | $1.1M | 295,365 | 0.00% | 6q | +15.8%+$147.6K |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | $1.0M | 283,249 | 0.00% | 11q | +11.3%+$105.6K |
| Invesco Ltd. | $1.0M | 275,540 | 0.00% | 9q | +5.2%+$50.1K |
| UBS Group AG | $908.9K | 248,333 | 0.00% | 11q | -64.7%-$1.7M |
| SIMPLEX TRADING, LLC | $875.1K CALL+PUT | options only | 0.00% | 21q | OPTIONS |
| Echo Wealth Management, LLC | $827.5K | 226,099 | 0.42% | 10q | +24.8%+$164.4K |
| GROUP ONE TRADING LLC | $783.2K incl. $743.3K options CALL+PUT | 10,876 | 0.00% | 11q | +151.3%+$471.5K |
| BANK OF AMERICA CORP /DE/ | $715.3K | 195,436 | 0.00% | 21q | -12.4%-$101.2K |
| ExodusPoint Capital Management, LP | $714.4K | 195,199 | 0.00% | 2q | +54.3%+$251.3K |
| D. E. Shaw & Co., Inc. | $693.4K | 189,455 | 0.00% | new | NEW |
| XTX Topco Ltd | $678.0K | 185,235 | 0.01% | 11q | +972.2%+$614.7K |
| Inspire Investing, LLC | $677.2K | 185,029 | 0.03% | 6q | +5.9%+$37.9K |
| ARMISTICE CAPITAL, LLC | $643.8K | 175,900 | 0.01% | 2q | +728.1%+$566.0K |
| IMC-Chicago, LLC | $628.1K incl. $562.2K options CALL+PUT | 18,006 | 0.00% | 4q | -51.7%-$673.4K |
| Pathstone Holdings, LLC | $619.0K | 169,397 | 0.00% | 11q | +0.7%+$4.4K |
| Creative Planning | $558.6K | 152,617 | 0.00% | 8q | +53.5%+$194.8K |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | $512.4K | 140,000 | 0.01% | 2q | +12.0%+$54.9K |
| RHUMBLINE ADVISERS | $439.3K | 120,036 | 0.00% | 21q | +6.0%+$24.7K |
| Mariner, LLC | $438.7K | 119,865 | 0.00% | 7q | HELD |
| ALLIANCEBERNSTEIN L.P. | $376.3K | 128,000 | 0.00% | 9q | +53.3%+$130.8K |
| Numerai GP LLC | $371.6K | 101,527 | 0.03% | 2q | +9.6%+$32.5K |
| WELLS FARGO & COMPANY/MN | $361.7K | 98,828 | 0.00% | 21q | +85.1%+$166.3K |
| MILLENNIUM MANAGEMENT LLC | $353.5K | 96,573 | 0.00% | 21q | -76.6%-$1.2M |
| DEUTSCHE BANK AG\ | $327.6K | 89,513 | 0.00% | 21q | +6.3%+$19.5K |
| Jump Financial, LLC | $325.4K | 88,915 | 0.00% | new | NEW |
| Voleon Capital Management LP | $297.3K | 81,240 | 0.01% | 3q | +174.8%+$189.1K |
| PRICE T ROWE ASSOCIATES INC /MD/ | $289.0K | 78,950 | 0.00% | 8q | +16.5%+$41.0K |
| Quantbot Technologies LP | $278.5K | 76,097 | 0.01% | 3q | +33.1%+$69.3K |
| CAPTRUST FINANCIAL ADVISORS | $265.0K | 72,391 | 0.00% | 7q | +9.8%+$23.7K |
| Cerity Partners LLC | $221.0K | 60,382 | 0.00% | 6q | +6.9%+$14.3K |
| MetLife Investment Management, LLC | $203.8K | 55,681 | 0.00% | 9q | +33.0%+$50.5K |
| Root Financial Partners, LLC | $201.1K | 54,949 | 0.01% | 3q | HELD |
| MERCER GLOBAL ADVISORS INC /ADV | $170.9K | 46,683 | 0.00% | 2q | +43.8%+$52.0K |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $169.6K | 42,290 | 0.00% | 2q | +41.4%+$49.6K |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. | $162.1K | 44,281 | 0.00% | 8q | HELD |
| Vanguard Global Advisers, LLC | $161.7K | 44,184 | 0.00% | 2q | HELD |
| BNP PARIBAS FINANCIAL MARKETS | $160.0K | 43,724 | 0.00% | 7q | +114.8%+$85.5K |
| Centiva Capital, LP | $159.9K | 43,698 | 0.00% | 2q | -35.4%-$87.6K |
| Jasper Ridge Partners, L.P. | $159.3K | 43,532 | 0.00% | 19q | HELD |
| Russell Investments Group, Ltd. | $156.3K | 42,698 | 0.00% | 8q | +341.8%+$120.9K |
| SEI INVESTMENTS CO | $147.6K | 40,329 | 0.00% | new | NEW |
| Vise Technologies, Inc. | $147.3K | 40,252 | 0.00% | 3q | -26.4%-$52.9K |
| BARCLAYS PLC | $143.2K | 39,119 | 0.00% | 9q | +78.7%+$63.1K |
| CANADA PENSION PLAN INVESTMENT BOARD | $139.8K | 38,200 | 0.00% | new | NEW |
| LPL Financial LLC | $133.0K | 36,346 | 0.00% | 17q | +70.6%+$55.0K |
| TWO SIGMA INVESTMENTS, LP | $129.3K | 35,315 | 0.00% | 2q | +1.8%+$2.3K |
| Atom Investors LP | $125.9K | 34,389 | 0.01% | 5q | -84.0%-$661.3K |
| INTECH INVESTMENT MANAGEMENT LLC | $106.3K | 29,037 | 0.00% | 8q | -2.4%-$2.6K |
| STRS OHIO | $99.9K | 27,300 | 0.00% | new | NEW |
| Wealthfront Advisers LLC | $94.5K | 25,827 | 0.00% | 4q | +1.2%+$1.2K |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE | $93.5K | 25,554 | 0.00% | 9q | -0.7% |
| NEW YORK STATE COMMON RETIREMENT FUND | $92.2K | 25,200 | 0.00% | 9q | HELD |
| HARBOUR INVESTMENTS, INC. | $90.1K | 24,608 | 0.00% | 4q | +3.0%+$2.6K |
| Police & Firemen's Retirement System of New Jersey | $88.9K | 24,284 | 0.00% | 7q | HELD |
| Corient Private Wealth LP | $86.5K | 23,639 | 0.00% | new | NEW |
| Abel Hall, LLC | $77.7K | 21,225 | 0.01% | 3q | +1.3%+$1.0K |
| RAYMOND JAMES FINANCIAL INC | $76.7K | 20,965 | 0.00% | 7q | -34.8%-$41.0K |
| State of Wyoming | $75.1K | 20,524 | 0.01% | new | NEW |
| Advisory Services Network, LLC | $73.2K | 20,000 | 0.00% | 21q | -13.0%-$11.0K |
| VOYA INVESTMENT MANAGEMENT LLC | $71.5K | 19,534 | 0.00% | 9q | +26.1%+$14.8K |
| TWO SIGMA SECURITIES, LLC | $67.5K | 18,453 | 0.01% | 3q | -22.1%-$19.1K |
| BRIGHTON JONES LLC | $64.4K | 17,585 | 0.00% | 2q | +21.8%+$11.5K |
| nVerses Capital, LLC | $63.3K | 17,305 | 0.10% | new | NEW |
| Vanguard Personalized Indexing Management, LLC | $63.3K | 17,284 | 0.00% | 8q | -9.8%-$6.9K |
| Caitong International Asset Management Co., Ltd | $61.3K | 16,736 | 0.01% | 7q | -55.5%-$76.2K |
| PRUDENTIAL FINANCIAL INC | $58.2K | 15,905 | 0.00% | 2q | +10.1%+$5.3K |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO | $56.4K | 15,416 | 0.00% | 6q | HELD |
| Virtu Financial LLC | $55.0K | 14,965 | 0.00% | 3q | -60.3%-$83.6K |
| Ballentine Partners, LLC | $52.3K | 14,290 | 0.00% | 2q | +26.6%+$11.0K |
| Merit Financial Group, LLC | $51.8K | 14,160 | 0.00% | 2q | +23.9%+$10.0K |
| BOOTHBAY FUND MANAGEMENT, LLC | $50.7K | 13,841 | 0.00% | new | NEW |
Showing the largest 100 of 148 reported holders.
What the insiders did
Open market purchases and sales reported on Form 4 in the last 180 days. Grants, option exercises and shares surrendered to cover tax are left out: they are compensation rather than a decision to buy or sell. Where a broker filled one order in tranches the lines are summed, because it was one decision.
Officers and directors
| Date | Insider | Role | Side | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-20 | Vernon Carla | Chief Executive Officer | Sold | 117,893 | $588.3K |
| 2026-08-10 | Mayle Jonathan | SVP, Customer Sales | Sold | 79,000 | $412.4K |
| 2026-05-20 | Vernon Carla | Chief Executive Officer | Sold | 119,389 | $374.9K |
| 2026-08-10 | Turner Andrea | Director | Sold | 34,396 | $182.3K |
| 2026-08-11 | Turner Andrea | Director | Sold | 29,899 | $155.8K |
| 2026-09-14 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sold | 25,000 | $137.0K |
| 2026-10-08 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sold | 25,000 | $122.5K |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 31 | $5.8M | 1,135,913 | 8 | 9 | 6 | 0.0% |
| Q2 2026 | 148 | $193.6M | 51,629,409 | 19 | 77 | 32 | 2.5% |
| Q1 2026 | 154 | $147.8M | 49,096,353 | 32 | 47 | 44 | 2.4% |
| Q4 2025 | 144 | $129.3M | 48,609,983 | 21 | 45 | 49 | 3.0% |
| Q3 2025 | 147 | $197.5M | 51,728,534 | 20 | 48 | 55 | 3.6% |
| Q2 2025 | 173 | $325.0M | 62,493,534 | 27 | 71 | 48 | 2.1% |
| Q1 2025 | 175 | $318.4M | 65,911,356 | 27 | 56 | 70 | 2.7% |
| Q4 2024 | 189 | $463.7M | 65,088,973 | 60 | 67 | 38 | 2.7% |
| Q3 2024 | 144 | $218.5M | 60,672,500 | 37 | 55 | 27 | 0.9% |
| Q2 2024 | 129 | $161.2M | 54,779,272 | 26 | 36 | 43 | 0.7% |
| Q1 2024 | 123 | $214.3M | 52,388,091 | 48 | 38 | 19 | 1.1% |
| Q4 2023 | 90 | $145.0M | 43,504,750 | 26 | 23 | 15 | 1.0% |
| Q3 2023 | 75 | $66.6M | 52,509,256 | 10 | 19 | 15 | 0.6% |
| Q2 2023 | 83 | $80.1M | 47,310,644 | 13 | 13 | 33 | 0.7% |
| Q1 2023 | 109 | $93.5M | 51,574,373 | 13 | 28 | 34 | 0.7% |
| Q4 2022 | 121 | $162.6M | 53,606,380 | 12 | 42 | 37 | 0.8% |
| Q3 2022 | 115 | $195.9M | 55,062,077 | 15 | 42 | 30 | 1.6% |
| Q2 2022 | 117 | $163.4M | 55,152,257 | 29 | 28 | 35 | 1.4% |
| Q1 2022 | 119 | $321.3M | 60,080,292 | 21 | 27 | 41 | 2.4% |
| Q4 2021 | 139 | $804.7M | 98,291,661 | 52 | 48 | 17 | 1.2% |
| Q3 2021 | 97 | $675.9M | 64,580,344 | 17 | 33 | 24 | 1.5% |
| Q2 2021 | 99 | $1.2B | 71,357,920 | 102 | 0 | 0 | 1.2% |
