Skip to content
DaveManuel.com · Institutional Ownership · Who Owns It

HARLEY DAVIDSON INC (HOG)

Institutional ownership reported to the SEC as of Q2 2026, across 32 quarters.

449
Reporting holders
$2.8B
Reported value
104.7%
Of shares outstanding
1.7%
Calls
1.9%
Puts
+43
Holder change

Institutions report 108,978,247 shares against 104,072,507 outstanding. Shares only - option lines are excluded, which is why this can be compared with the company at all. The count comes from the cover page of the company's own most recent report, so it is dated when that was filed rather than at quarter end. Over 100% because an adviser and a sub-adviser can both report the same shares, and both are counted.

Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.

Holders

Download these holders as CSV

FilerValueShares Their book Held Change
BlackRock, Inc.$249.4M10,196,0180.00%8q-3.9%-$10.0M
DONALD SMITH & CO., INC.$227.0M9,279,0724.02%7q-7.4%-$18.0M
DIMENSIONAL FUND ADVISORS LP$146.0M5,968,3190.03%31q+2.1%+$3.0M
VANGUARD PORTFOLIO MANAGEMENT LLC$137.6M5,625,0720.01%2q+6.5%+$8.4M
AMERICAN CENTURY COMPANIES INC$130.9M5,351,2280.06%25q+12.5%+$14.5M
LSV ASSET MANAGEMENT$124.3M5,081,0440.23%31q-1.8%-$2.3M
VANGUARD CAPITAL MANAGEMENT LLC$116.1M4,747,1080.00%2q-6.2%-$7.7M
FIFTHDELTA Ltd$106.9M4,372,14912.54%3q+105.2%+$54.8M
STATE STREET CORP$103.6M4,236,1740.00%31q+11.6%+$10.8M
GEODE CAPITAL MANAGEMENT, LLC$73.3M2,995,8650.00%31q+31.1%+$17.4M
AQR CAPITAL MANAGEMENT LLC$63.8M2,615,0190.02%25q+64.1%+$24.9M
D. E. Shaw & Co., Inc.$61.9M
incl. $6.3M options CALL+PUT
2,273,6860.03%30q+98.8%+$30.8M
JANE STREET GROUP, LLC$56.9M
incl. $5.4M options CALL+PUT
2,106,9770.00%31q+152.2%+$34.3M
GATE CITY CAPITAL MANAGEMENT, LLC$48.3M1,972,97012.51%2q-13.1%-$7.3M
UBS Group AG$48.0M
incl. $366.9K options PUT
1,946,0370.01%31q-31.8%-$22.4M
TWO SIGMA INVESTMENTS, LP$46.0M
incl. $491.6K options CALL+PUT
1,858,5440.03%3q-38.9%-$29.3M
BANK OF AMERICA CORP /DE/$45.1M1,842,3760.00%31q+6.2%+$2.6M
MORGAN STANLEY$44.9M1,836,6930.00%35q-2.8%-$1.3M
Pine Valley Investments Ltd Liability Co$41.5M
incl. $9.0M options CALL
1,327,2181.64%6q-41.7%-$29.7M
THIRD AVENUE MANAGEMENT LLC$36.2M1,480,8805.79%2q+1.2%+$445.4K
Invesco Ltd.$33.8M1,380,0670.00%31q+104.7%+$17.3M
AEGIS FINANCIAL CORP$33.5M1,369,0005.29%2qHELD
NORTHERN TRUST CORP$33.4M1,366,0850.00%31q+33.4%+$8.4M
Gotham Asset Management, LLC$32.6M1,334,3280.08%12q+13.0%+$3.8M
MAGARIAN CAPITAL MANAGEMENT, LLC$32.6M
incl. $4.2M options CALL
1,164,13410.08%newFIRST
SUSQUEHANNA INTERNATIONAL GROUP, LLP$31.2M
incl. $25.8M options CALL+PUT
222,3000.00%31q-64.8%-$57.6M
CHARLES SCHWAB INVESTMENT MANAGEMENT INC$30.6M1,252,2130.00%31q+23.0%+$5.7M
Trexquant Investment LP$29.5M1,204,1800.17%3q+115.4%+$15.8M
Bank of New York Mellon Corp$28.3M1,158,9100.00%31q-45.1%-$23.3M
GOLDMAN SACHS GROUP INC$27.5M1,122,5710.00%31q+340.7%+$21.2M
CITADEL ADVISORS LLC$22.7M
incl. $21.8M options CALL+PUT
36,2780.00%31q-97.6%-$925.1M
Quantinno Capital Management LP$18.6M759,8980.02%12q+75.1%+$8.0M
BRIDGEWAY CAPITAL MANAGEMENT, LLC$17.2M702,1090.30%3q+0.6%+$98.8K
VANGUARD FIDUCIARY TRUST CO$17.0M696,5710.00%2q-4.8%-$850.8K
Empowered Funds, LLC$16.4M669,2690.09%2q+43.9%+$5.0M
FIRST TRUST ADVISORS LP$15.7M642,9540.01%31qHELD
MILLENNIUM MANAGEMENT LLC$15.1M616,7570.01%6q-52.9%-$17.0M
RVW Wealth, LLC$14.8M604,0520.97%newNEW
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC$10.7M436,4230.03%31q-8.9%-$1.0M
JPMORGAN CHASE & CO$10.6M
incl. $9.7K options PUT
434,1310.00%31q+16.0%+$1.5M
CAPITAL FUND MANAGEMENT S.A.$10.1M
incl. $2.0M options CALL+PUT
333,1690.04%16q+50.0%+$3.4M
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC$9.1M373,3950.00%31q-8.2%-$818.6K
IMC-Chicago, LLC$9.0M CALL+PUToptions only0.00%18qOPTIONS
ALGERT GLOBAL LLC$9.0M366,6200.11%4q-40.1%-$6.0M
Nuveen, LLC$8.8M359,1790.00%6q+40.8%+$2.5M
RHUMBLINE ADVISERS$8.1M329,2410.01%31q+4.3%+$332.3K
TOWLE & CO$6.8M278,8612.31%newNEW
SEI INVESTMENTS CO$6.8M278,7160.01%31q+22.2%+$1.2M
Squarepoint Ops LLC$6.6M
incl. $2.1M options CALL+PUT
184,8630.01%22q-62.6%-$11.0M
PDT Partners, LLC$6.5M267,4780.34%2q-24.9%-$2.2M
ALLIANCEBERNSTEIN L.P.$6.5M320,5110.00%31q+152.1%+$3.9M
BESSEMER GROUP INC$6.5M264,0370.01%31q+8890.0%+$6.4M
JACOBS LEVY EQUITY MANAGEMENT, INC$6.4M262,8030.02%2q-26.7%-$2.3M
FRANKLIN RESOURCES INC$6.2M253,8370.00%2q+333.3%+$4.8M
VICTORY CAPITAL MANAGEMENT INC$6.0M245,5670.00%31q-14.6%-$1.0M
Man Group plc$6.0M244,2660.01%3q-6.3%-$404.2K
PRINCIPAL FINANCIAL GROUP INC$5.9M240,0840.00%31q-9.0%-$578.5K
Swiss National Bank$5.4M218,9000.00%31q-1.4%-$78.3K
Connor, Clark & Lunn Investment Management Ltd.$5.2M212,7810.01%3q-50.1%-$5.2M
Universal- Beteiligungs- und Servicegesellschaft mbH$5.2M212,1470.01%7q-3.4%-$181.7K
SIMPLEX TRADING, LLC$5.1M
incl. $3.7M options CALL+PUT
55,3630.00%22q-19.4%-$1.2M
JUPITER ASSET MANAGEMENT LTD$5.0M204,9230.02%31q-66.7%-$10.1M
Russell Investments Group, Ltd.$4.9M202,0290.00%31q-5.1%-$267.5K
BNP PARIBAS ASSET MANAGEMENT Holding S.A.$4.9M200,8970.00%5q-0.6%-$27.8K
CAXTON ASSOCIATES LLP$4.8M197,8260.09%2q+318.1%+$3.7M
Walleye Capital LLC$4.7M
incl. $1.5M options CALL+PUT
133,3250.02%16q-70.4%-$11.2M
Holowesko Partners Ltd.$4.6M188,0001.16%newNEW
BARCLAYS PLC$4.5M184,9390.00%31q-31.6%-$2.1M
ROYAL BANK OF CANADA$4.3M177,0600.00%31q-22.8%-$1.3M
STATE OF WISCONSIN INVESTMENT BOARD$4.0M164,0760.01%27q+14.3%+$503.4K
AMERIPRISE FINANCIAL INC$3.9M160,4610.00%31q-14.4%-$661.8K
CITIGROUP INC$3.9M157,6530.00%31q-20.6%-$1.0M
Robinson Value Management, Ltd.$3.8M157,0852.06%2q-1.2%-$46.5K
Legal & General Group Plc$3.8M154,5560.00%31q-2.2%-$86.6K
PRICE T ROWE ASSOCIATES INC /MD/$3.6M148,6720.00%31q+43.1%+$1.1M
Holocene Advisors, LP$3.6M145,6170.01%7q-46.3%-$3.1M
Jump Financial, LLC$3.4M140,5240.03%newNEW
ACADIAN ASSET MANAGEMENT LLC$3.4M137,3040.00%4q+237.1%+$2.4M
SG Americas Securities, LLC$3.3M134,0600.00%7q+4.7%+$147.1K
CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM$3.2M129,2810.00%31q+4.5%+$135.1K
Bridgewater Associates, LP$3.1M128,6320.01%4q+48.2%+$1.0M
GROUP ONE TRADING LLC$3.0M
incl. $2.3M options CALL+PUT
28,5230.00%31q+293.4%+$2.2M
VIRGINIA RETIREMENT SYSTEMS ET Al$2.9M117,7000.02%newNEW
MONEY CONCEPTS CAPITAL CORP$2.9M117,3980.13%3q+4.0%+$111.7K
WELLS FARGO & COMPANY/MN$2.8M114,6690.00%31q+366.8%+$2.2M
DEUTSCHE BANK AG\$2.8M112,9080.00%34q+761.8%+$2.4M
MetLife Investment Management, LLC$2.7M110,3760.01%32q+90.3%+$1.3M
TUDOR INVESTMENT CORP ET AL$2.7M
incl. $861.0K options CALL+PUT
75,0860.00%6qHELD
Schonfeld Strategic Advisors LLC$2.7M109,8700.01%5q-52.5%-$3.0M
PEAK6 LLC$2.7M
incl. $2.4M options CALL+PUT
12,6580.01%7q-86.8%-$17.7M
Retirement Systems of Alabama$2.7M108,8780.01%31q-24.8%-$879.5K
Engineers Gate Manager LP$2.4M99,0460.03%5q+294.6%+$1.8M
VANGUARD ASSET MANAGEMENT, Ltd$2.4M97,4500.00%2qHELD
MANUFACTURERS LIFE INSURANCE COMPANY, THE$2.3M93,9350.00%31q+18.9%+$365.9K
NISA INVESTMENT ADVISORS, LLC$2.3M93,7680.01%31q+12.1%+$246.9K
Redwood Investment Management, LLC$2.2M90,8910.22%newNEW
VARCOV Co.$2.1M87,6530.81%2q-4.7%-$106.6K
Point72 Asset Management, L.P.$2.1M CALL+PUToptions only0.00%3qOPTIONS
Walleye Trading LLC$2.1M
incl. $1.6M options CALL+PUT
20,5880.00%25qHELD
NEW YORK STATE TEACHERS RETIREMENT SYSTEM$2.1M84,5900.00%31q+0.5%+$10.9K

Showing the largest 100 of 449 reported holders.

What the company announced

Form 8-K filings from the last 120 days, showing only the items worth a reader's attention. Earnings releases, exhibit attachments and general disclosures are filed constantly and are left out. Filed is when the SEC received it; event is the date the company says the thing happened.

FiledEvent dateWhatSource
2026-10-292026-10-28Directors or officers departed or appointedfiling

What the insiders did

Open market purchases and sales reported on Form 4 in the last 180 days. Grants, option exercises and shares surrendered to cover tax are left out: they are compensation rather than a decision to buy or sell. Where a broker filled one order in tranches the lines are summed, because it was one decision.

Officers and directors

DateInsiderRoleSideSharesValue
2026-07-31NOVA DANIEL JDirectorBought40,000$982.7K
2026-08-10Starrs ArtiePresident & CEOBought10,000$258.9K
2026-08-11Littleton GayleCLO, CCO, CAO & Corp SecBought7,500$197.8K

Quarter by quarter

Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.

QuarterHoldersValue SharesNewAdded TrimmedOptions
Q3 2026121$56.8M2,315,4421925280.0%
Q2 2026449$2.8B108,978,247881201243.7%
Q1 2026406$2.3B106,680,38276131944.2%
Q4 2025395$2.3B108,413,085501011414.7%
Q3 2025410$3.1B103,793,907531191235.7%
Q2 2025401$2.7B107,867,539521231404.8%
Q1 2025399$3.0B112,991,872491211194.0%
Q4 2024417$3.6B116,189,19341861633.2%
Q3 2024430$4.7B117,259,132651171303.1%
Q2 2024418$4.0B115,122,361601081262.7%
Q1 2024422$5.4B120,020,977531131253.4%
Q4 2023429$4.6B118,922,362451021394.0%
Q3 2023416$3.9B114,478,413461011504.0%
Q2 2023432$4.3B117,765,526451041533.7%
Q1 2023437$5.1B128,338,282511301303.8%
Q4 2022453$5.5B126,090,336851181254.3%
Q3 2022397$6.4B179,270,15055911482.4%
Q2 2022388$6.0B183,646,421491031372.3%
Q1 2022412$8.6B211,977,632551091282.3%
Q4 2021420$8.8B222,794,612471171084.9%
Q3 2021399$7.7B203,392,131311061213.6%
Q2 2021439$9.2B194,119,262751061253.8%
Q1 2021407$8.4B202,490,46565961103.0%
Q4 2020421$7.5B198,307,75767831322.5%
Q3 2020377$7.6B292,576,91545961175.4%
Q2 2020389$7.1B275,683,489791051087.8%
Q1 2020406$7.3B345,296,9024412812610.2%
Q4 2019454$10.3B432,620,004411251321.0%
Q3 2019434$9.8B270,310,747411071571.6%
Q2 2019456$8.9B240,641,095561221443.1%
Q1 2019466$9.4B261,612,385541231461.4%
Q4 2018474$12.4B353,318,92986103.3%