DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (IAUG)
Institutional ownership reported to the SEC as of Q2 2026, across 9 quarters.
43
Reporting holders
$22.5M
Reported value
0.0%
Calls
0.0%
Puts
+2
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC | $3.5M | 117,330 | 0.00% | 8q | -3.3%-$120.1K |
| CORRADO ADVISORS, LLC | $2.0M | 67,588 | 0.94% | 8q | -1.7%-$35.8K |
| Americana Partners, LLC | $1.7M | 56,711 | 0.04% | 6q | -35.7%-$950.3K |
| INDEPENDENT FINANCIAL GROUP, LLC | $1.6M | 52,515 | 0.03% | 4q | HELD |
| GILL CAPITAL PARTNERS, LLC | $1.3M | 41,694 | 0.33% | 4q | -6.1%-$81.0K |
| Creative Planning | $786.8K | 26,079 | 0.00% | 2q | +18.7%+$123.8K |
| Focus Partners Wealth | $735.7K | 24,383 | 0.00% | 3q | HELD |
| OLD MISSION CAPITAL LLC | $730.0K | 24,196 | 0.01% | 2q | -11.5%-$95.0K |
| RED CRANE WEALTH MANAGEMENT, LLC | $616.6K | 20,438 | 0.45% | 2q | +59.3%+$229.6K |
| Sigma Planning Corp | $596.8K | 19,779 | 0.02% | 5q | HELD |
| Kestra Advisory Services, LLC | $563.5K | 18,677 | 0.00% | 8q | -45.3%-$466.1K |
| WEALTH ALLIANCE, LLC | $552.0K | 18,296 | 0.05% | 4q | HELD |
| Steward Partners Investment Advisory, LLC | $548.7K | 18,186 | 0.00% | 8q | -1.5%-$8.3K |
| Advus Financial Partners, LLC | $525.6K | 17,420 | 0.15% | new | NEW |
| JPMORGAN CHASE & CO | $517.8K | 17,208 | 0.00% | 2q | -1.1%-$5.8K |
| NewCorp Financial Services, Inc. | $420.2K | 13,926 | 0.32% | 3q | -0.7%-$3.1K |
| FIDUCIARY FINANCIAL GROUP, LLC | $392.4K | 13,006 | 0.04% | 7q | HELD |
| JANE STREET GROUP, LLC | $391.9K | 12,988 | 0.00% | 2q | -0.9%-$3.5K |
| Allworth Financial LP | $375.8K | 12,457 | 0.00% | 4q | -98.4%-$23.7M |
| Opus Financial Solutions LLC | $371.6K | 12,315 | 0.30% | 3q | -41.8%-$266.7K |
| Berger Financial Group, Inc | $343.4K | 11,381 | 0.02% | 8q | -33.5%-$173.2K |
| OSAIC HOLDINGS, INC. | $330.0K | 10,939 | 0.00% | 8q | +9.4%+$28.4K |
| Cetera Investment Advisers | $328.9K | 10,900 | 0.00% | 4q | -30.6%-$145.3K |
| LPL Financial LLC | $323.2K | 10,712 | 0.00% | new | NEW |
| Diligent Investors, LLC | $313.8K | 10,400 | 0.07% | 4q | HELD |
| First Commonwealth Financial Corp /PA/ | $304.9K | 10,106 | 0.04% | new | NEW |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $299.4K | 9,925 | 0.00% | 2q | -81.1%-$1.3M |
| Faithward Advisors, LLC | $298.4K | 9,891 | 0.04% | 4q | HELD |
| HighTower Advisors, LLC | $292.6K | 9,698 | 0.00% | 4q | -93.7%-$4.3M |
| ROYAL BANK OF CANADA | $264.0K | 8,737 | 0.00% | 3q | HELD |
| AE Wealth Management LLC | $246.0K | 8,154 | 0.00% | 8q | HELD |
| PFG Advisors | $234.0K | 7,757 | 0.01% | 4q | HELD |
| DHJJ Financial Advisors, Ltd. | $187.8K | 6,225 | 0.05% | 8q | HELD |
| PFS Partners, LLC | $185.9K | 6,162 | 0.08% | 8q | HELD |
| Atlantic Private Wealth, LLC | $105.6K | 3,500 | 0.06% | 4q | -73.8%-$297.7K |
| LANARK FINANCIAL, INC. | $73.2K | 2,426 | 0.00% | 4q | HELD |
| JDM Financial Group LLC | $33.3K | 1,105 | 0.01% | 4q | HELD |
| CREATIVE FINANCIAL DESIGNS INC /ADV | $15.1K | 500 | 0.00% | 7q | HELD |
| UBS Group AG | $13.3K | 442 | 0.00% | 3q | -61.3%-$21.2K |
| HARBOUR INVESTMENTS, INC. | $9.3K | 308 | 0.00% | 8q | HELD |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO | $8.4K | 278 | 0.00% | new | NEW |
| CoreCap Advisors, LLC | $6.8K | 224 | 0.00% | 4q | HELD |
| Arax Advisory Partners | $3.0K | 98 | 0.00% | new | NEW |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 23 | $11.2M | 370,529 | 9 | 8 | 3 | 0.0% |
| Q2 2026 | 43 | $22.5M | 745,060 | 5 | 3 | 18 | 0.0% |
| Q1 2026 | 41 | $52.9M | 1,845,246 | 6 | 3 | 12 | 0.0% |
| Q4 2025 | 39 | $52.1M | 1,830,750 | 5 | 5 | 9 | 0.0% |
| Q3 2025 | 40 | $48.1M | 1,727,158 | 24 | 11 | 2 | 0.0% |
| Q2 2025 | 18 | $7.8M | 282,494 | 2 | 3 | 4 | 0.0% |
| Q1 2025 | 18 | $7.3M | 287,529 | 2 | 2 | 5 | 0.0% |
| Q4 2024 | 20 | $5.7M | 237,005 | 6 | 6 | 3 | 0.0% |
| Q3 2024 | 18 | $6.9M | 272,290 | 18 | 0 | 0 | 0.0% |