DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (NAUG)
Institutional ownership reported to the SEC as of Q2 2026, across 9 quarters.
38
Reporting holders
$22.7M
Reported value
0.0%
Calls
0.0%
Puts
-3
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC | $3.1M | 97,231 | 0.00% | 8q | -9.7%-$332.4K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $2.7M | 84,502 | 0.00% | new | NEW |
| HighTower Advisors, LLC | $2.3M | 72,479 | 0.00% | 8q | HELD |
| CORRADO ADVISORS, LLC | $2.0M | 63,967 | 0.93% | 8q | -1.6%-$33.5K |
| Cetera Investment Advisers | $1.3M | 41,957 | 0.00% | 8q | -52.5%-$1.5M |
| Sherry Group, Inc. | $1.2M | 36,787 | 1.13% | 3q | -7.3%-$91.6K |
| OSAIC HOLDINGS, INC. | $1.1M | 35,612 | 0.00% | 8q | +29.9%+$259.6K |
| Kestra Advisory Services, LLC | $1.0M | 32,476 | 0.00% | 8q | -38.7%-$648.9K |
| TRUIST FINANCIAL CORP | $846.0K | 26,705 | 0.00% | 4q | -8.4%-$77.2K |
| AE Wealth Management LLC | $770.3K | 24,316 | 0.00% | 8q | HELD |
| OLD MISSION CAPITAL LLC | $687.4K | 21,699 | 0.01% | 3q | +11.5%+$71.1K |
| Cambridge Investment Research Advisors, Inc. | $570.0K | 17,996 | 0.00% | 4q | +99.9%+$284.9K |
| RAYMOND JAMES FINANCIAL INC | $518.3K | 16,361 | 0.00% | 5q | -48.6%-$490.4K |
| CITADEL ADVISORS LLC | $491.3K | 15,509 | 0.00% | 2q | +11.3%+$50.0K |
| Merit Financial Group, LLC | $407.2K | 12,855 | 0.00% | 5q | -2.8%-$11.9K |
| Phoenix Financial Ltd. | $374.5K | 11,820 | 0.00% | 4q | +35.4%+$97.9K |
| ALTERNA WEALTH MANAGEMENT, INC | $307.0K | 9,691 | 0.18% | 4q | HELD |
| LPL Financial LLC | $305.9K | 9,657 | 0.00% | new | NEW |
| BLAIR WILLIAM & CO/IL | $286.8K | 9,054 | 0.00% | 8q | HELD |
| ENVESTNET ASSET MANAGEMENT INC | $276.0K | 8,711 | 0.00% | 4q | -2.3%-$6.4K |
| CWC Advisors, LLC. | $270.3K | 8,532 | 0.12% | 4q | -1.9%-$5.2K |
| Diligent Investors, LLC | $243.9K | 7,700 | 0.05% | 4q | HELD |
| Ameritas Advisory Services, LLC | $229.7K | 7,250 | 0.00% | new | NEW |
| Cresset Asset Management, LLC | $229.0K | 7,230 | 0.00% | 4q | HELD |
| Cornerstone Wealth, LLC/TN | $220.2K | 6,935 | 0.11% | 2q | -81.3%-$955.3K |
| FIRST FOUNDATION ADVISORS | $216.4K | 6,830 | 0.01% | new | NEW |
| MML INVESTORS SERVICES, LLC | $204.5K | 6,455 | 0.00% | new | NEW |
| DHJJ Financial Advisors, Ltd. | $178.7K | 5,640 | 0.05% | 8q | -0.8%-$1.4K |
| Keating Financial Advisory Services, Inc. | $91.6K | 2,892 | 0.01% | 3q | +366.5%+$72.0K |
| LANARK FINANCIAL, INC. | $75.6K | 2,387 | 0.01% | 4q | HELD |
| CREATIVE FINANCIAL DESIGNS INC /ADV | $72.9K | 2,300 | 0.00% | 4q | HELD |
| IFP Advisors, Inc | $51.1K | 1,613 | 0.00% | 8q | +79.6%+$22.7K |
| JPMORGAN CHASE & CO | $43.9K | 1,389 | 0.00% | 2q | +646.8%+$38.0K |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO | $15.7K | 497 | 0.00% | new | NEW |
| CoreCap Advisors, LLC | $14.9K | 470 | 0.00% | 4q | HELD |
| HARBOUR INVESTMENTS, INC. | $12.4K | 391 | 0.00% | 8q | HELD |
| Clearstead Advisors, LLC | $6.3K | 200 | 0.00% | new | NEW |
| MORGAN STANLEY | $3.2K | 100 | 0.00% | 8q | HELD |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 15 | $7.8M | 233,589 | 7 | 5 | 0 | 0.0% |
| Q2 2026 | 38 | $22.7M | 718,196 | 7 | 8 | 12 | 0.0% |
| Q1 2026 | 41 | $58.2M | 2,007,568 | 4 | 6 | 16 | 0.0% |
| Q4 2025 | 47 | $68.4M | 2,313,945 | 4 | 5 | 19 | 0.0% |
| Q3 2025 | 49 | $61.0M | 2,107,659 | 28 | 14 | 4 | 0.0% |
| Q2 2025 | 23 | $10.7M | 388,412 | 4 | 6 | 3 | 0.0% |
| Q1 2025 | 21 | $8.3M | 335,552 | 3 | 2 | 7 | 0.0% |
| Q4 2024 | 24 | $9.3M | 361,594 | 6 | 3 | 6 | 0.0% |
| Q3 2024 | 19 | $8.4M | 334,288 | 19 | 0 | 0 | 0.0% |