DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (NJUL)
Institutional ownership reported to the SEC as of Q2 2026, across 25 quarters.
117
Reporting holders
$150.3M
Reported value
0.0%
Calls
0.0%
Puts
-1
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| OSAIC HOLDINGS, INC. | $16.5M | 213,573 | 0.02% | 24q | +3.3%+$535.9K |
| COMMONWEALTH EQUITY SERVICES, LLC | $10.0M | 129,788 | 0.01% | 20q | +1.6%+$157.8K |
| Cambridge Investment Research Advisors, Inc. | $8.4M | 108,052 | 0.01% | 24q | +95.1%+$4.1M |
| HighTower Advisors, LLC | $6.7M | 86,929 | 0.01% | 24q | -2.1%-$143.1K |
| Janney Montgomery Scott LLC | $6.6M | 85,272 | 0.01% | 11q | +1.9%+$124.6K |
| TRUIST FINANCIAL CORP | $6.1M | 79,118 | 0.01% | 12q | -2.1%-$134.4K |
| PRINCIPAL SECURITIES, INC. | $5.8M | 75,513 | 0.07% | 11q | HELD |
| Cetera Investment Advisers | $5.8M | 74,531 | 0.01% | 20q | +11.4%+$590.3K |
| LPL Financial LLC | $5.6M | 72,248 | 0.00% | 12q | +36.8%+$1.5M |
| RAYMOND JAMES FINANCIAL INC | $4.0M | 51,088 | 0.00% | 7q | -6.3%-$267.5K |
| Kestra Advisory Services, LLC | $3.9M | 50,191 | 0.01% | 20q | -44.6%-$3.1M |
| Outlook Wealth Advisors, LLC | $3.4M | 44,367 | 0.74% | 16q | +0.7%+$25.2K |
| AdvisorNet Financial, Inc | $3.4M | 43,961 | 0.16% | 17q | +493.4%+$2.8M |
| Cornerstone Wealth, LLC/TN | $3.4M | 44,236 | 1.71% | 2q | +238.6%+$2.4M |
| BIP Wealth, LLC | $3.3M | 42,133 | 0.09% | 3q | -9.4%-$338.3K |
| MAI Capital Management | $2.6M | 33,985 | 0.01% | 12q | -0.8%-$21.1K |
| CORRADO ADVISORS, LLC | $2.1M | 27,443 | 0.98% | 9q | -1.6%-$35.2K |
| Diligent Investors, LLC | $2.1M | 27,253 | 0.47% | 19q | HELD |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $2.0M | 26,630 | 0.00% | 12q | HELD |
| Sequoia Financial Advisors, LLC | $1.8M | 22,613 | 0.01% | 13q | HELD |
| ODonnell Financial Services, LLC | $1.7M | 22,250 | 0.51% | 12q | -2.1%-$37.4K |
| CREATIVE FINANCIAL DESIGNS INC /ADV | $1.6M | 21,155 | 0.08% | 16q | HELD |
| Strategic Blueprint, LLC | $1.6M | 20,269 | 0.08% | 13q | -5.3%-$88.3K |
| OLD MISSION CAPITAL LLC | $1.5M | 19,007 | 0.02% | 4q | -34.0%-$759.1K |
| ENVESTNET ASSET MANAGEMENT INC | $1.5M | 18,802 | 0.00% | 16q | +6.4%+$87.4K |
| Cypress Wealth Services, LLC | $1.3M | 16,688 | 0.16% | 4q | HELD |
| MML INVESTORS SERVICES, LLC | $1.2M | 14,859 | 0.00% | 8q | +3.8%+$42.4K |
| DHJJ Financial Advisors, Ltd. | $1.1M | 14,364 | 0.32% | 23q | -4.7%-$54.8K |
| Cresset Asset Management, LLC | $1.1M | 14,159 | 0.00% | 4q | +45.4%+$342.2K |
| Weaver Capital Management LLC | $1.1M | 14,811 | 0.23% | 11q | HELD |
| Merit Financial Group, LLC | $1.0M | 12,936 | 0.01% | 5q | -3.6%-$36.9K |
| GWN SECURITIES INC. | $966.5K | 12,482 | 0.16% | 7q | +1.9%+$17.8K |
| FSA Advisors, Inc. | $951.3K | 12,286 | 0.44% | 11q | +5.8%+$52.5K |
| ALTFEST L J & CO INC | $935.1K | 12,077 | 0.09% | 12q | -31.5%-$429.6K |
| Steward Partners Investment Advisory, LLC | $909.0K | 11,740 | 0.00% | 16q | HELD |
| CreativeOne Wealth, LLC | $855.8K | 11,052 | 0.02% | 7q | +70.8%+$354.7K |
| Certified Advisory Corp | $820.4K | 10,596 | 0.07% | 8q | -11.6%-$107.7K |
| Jacobi Capital Management LLC | $812.9K | 10,498 | 0.04% | 9q | HELD |
| NewEdge Advisors, LLC | $791.1K | 10,217 | 0.00% | 13q | -0.6%-$4.6K |
| Focus Financial Network, Inc. | $785.3K | 10,142 | 0.02% | 11q | -3.7%-$30.1K |
| IFP Advisors, Inc | $767.3K | 9,909 | 0.01% | 20q | +4.8%+$35.1K |
| Todd Wealth Management, LLC | $746.4K | 9,640 | 0.57% | 3q | HELD |
| Trek Financial, LLC | $714.6K | 9,229 | 0.04% | 8q | -6.0%-$45.6K |
| CoreCap Advisors, LLC | $667.1K | 8,615 | 0.02% | 15q | +27.3%+$143.2K |
| Phoenix Financial Ltd. | $651.0K | 8,425 | 0.00% | 4q | -29.6%-$273.1K |
| CRA Financial Services, LLC | $648.2K | 8,372 | 0.07% | 15q | -3.5%-$23.2K |
| PFG Advisors | $624.9K | 8,070 | 0.03% | 12q | -1.6%-$10.5K |
| BLAIR WILLIAM & CO/IL | $590.6K | 7,628 | 0.00% | 12q | HELD |
| GOLDMAN SACHS GROUP INC | $572.2K | 7,390 | 0.00% | 2q | -44.1%-$452.0K |
| NEW WAVE WEALTH ADVISORS LLC | $556.7K | 7,190 | 0.08% | 4q | +100.0%+$278.4K |
| Visionary Wealth Advisors | $550.4K | 7,108 | 0.02% | 12q | HELD |
| Advus Financial Partners, LLC | $536.3K | 6,926 | 0.15% | new | NEW |
| Michels Family Financial, LLC | $527.4K | 6,811 | 0.34% | 5q | HELD |
| BCS Wealth Management | $525.5K | 6,787 | 0.09% | 21q | -4.1%-$22.4K |
| Keystone Wealth Services, LLC | $472.3K | 6,100 | 0.09% | 12q | HELD |
| Long Island Wealth Management, Inc. | $470.2K | 6,073 | 0.19% | 11q | HELD |
| Helium Advisors LLC | $457.2K | 5,905 | 0.38% | 7q | HELD |
| Focus Partners Wealth | $436.7K | 5,640 | 0.00% | 5q | HELD |
| Keating Financial Advisory Services, Inc. | $430.0K | 5,553 | 0.06% | 3q | +2.0%+$8.4K |
| Accurate Wealth Management, LLC | $423.6K | 5,511 | 0.04% | 9q | +98.0%+$209.6K |
| SILVER OAK SECURITIES, INCORPORATED | $411.5K | 5,315 | 0.02% | new | NEW |
| KFG WEALTH MANAGEMENT, LLC | $405.7K | 5,239 | 0.05% | 10q | -9.2%-$41.0K |
| FIDUCIARY FINANCIAL ADVISORS | $399.5K | 5,159 | 0.04% | new | NEW |
| Seros Financial, LLC | $395.6K | 5,109 | 0.21% | 7q | HELD |
| Triumph Capital Management | $371.8K | 4,802 | 0.07% | 4q | +0.9%+$3.5K |
| Capital Analysts, LLC | $369.0K | 4,766 | 0.01% | 15q | +3.3%+$11.8K |
| Stratos Wealth Advisors, LLC | $367.0K | 4,740 | 0.02% | 23q | -4.0%-$15.5K |
| AXXCESS WEALTH MANAGEMENT, LLC | $364.6K | 4,709 | 0.01% | new | NEW |
| Tradition Wealth Management, LLC | $363.5K | 4,694 | 0.02% | 21q | -42.9%-$272.6K |
| FOUNDERS FINANCIAL SECURITIES LLC | $362.2K | 4,678 | 0.02% | 12q | HELD |
| WEDBUSH SECURITIES INC | $358.0K | 4,622 | 0.01% | 5q | +5.7%+$19.4K |
| AE Wealth Management LLC | $357.7K | 4,620 | 0.00% | 13q | HELD |
| Arax Advisory Partners | $352.2K | 4,548 | 0.00% | new | NEW |
| CENTAURUS FINANCIAL, INC. | $347.0K | 4,485 | 0.01% | 4q | +205.3%+$233.3K |
| INDEPENDENT FINANCIAL GROUP, LLC | $345.0K | 4,455 | 0.01% | 11q | -46.0%-$294.2K |
| Creative Planning | $342.3K | 4,420 | 0.00% | 2q | +1.5%+$5.0K |
| SageView Advisory Group, LLC | $337.2K | 4,355 | 0.01% | 9q | HELD |
| Onyx Bridge Wealth Group LLC | $336.0K | 4,339 | 0.03% | 12q | HELD |
| Dana Investment Advisors, Inc. | $332.7K | 4,297 | 0.01% | 8q | -3.8%-$13.0K |
| AVALON CAPITAL MANAGEMENT | $332.5K | 4,294 | 0.08% | 8q | HELD |
| World Investment Advisors | $318.5K | 4,183 | 0.01% | 3q | -19.3%-$76.1K |
| Snowden Capital Advisors LLC | $299.0K | 3,862 | 0.01% | 11q | HELD |
| Waverly Advisors, LLC | $290.7K | 3,754 | 0.00% | 3q | HELD |
| KEYBANK NATIONAL ASSOCIATION/OH | $286.5K | 3,700 | 0.00% | 2q | HELD |
| Soltis Investment Advisors LLC | $284.6K | 3,676 | 0.02% | 4q | HELD |
| Liberty Atlantic Advisors LLC | $283.6K | 3,663 | 0.20% | 3q | HELD |
| Brookstone Capital Management | $279.8K | 3,613 | 0.00% | 4q | -5.6%-$16.7K |
| First Heartland Consultants, Inc. | $273.3K | 3,530 | 0.02% | 10q | HELD |
| MTM FINANCIAL GROUP, LLC | $239.9K | 3,098 | 0.10% | 5q | +2.1%+$5.0K |
| Advisor OS, LLC | $238.3K | 3,078 | 0.02% | 2q | HELD |
| Beacon Pointe Advisors, LLC | $233.2K | 3,012 | 0.00% | 2q | HELD |
| Vantage Point Financial LLC | $231.4K | 2,988 | 0.07% | 5q | HELD |
| Aegis Wealth Management, Inc. | $219.4K | 2,834 | 0.14% | new | NEW |
| Welch Financial Planning, LLC | $216.7K | 2,799 | 0.13% | new | NEW |
| McAdam, LLC | $207.4K | 2,678 | 0.01% | new | NEW |
| Stratos Wealth Partners, LTD. | $201.3K | 2,600 | 0.00% | new | NEW |
| WEALTHGARDEN F.S. LLC | $200.9K | 2,594 | 0.11% | new | NEW |
| Global Trust Asset Management, LLC | $193.6K | 2,500 | 0.06% | 8q | HELD |
| Allworth Financial LP | $189.6K | 2,449 | 0.00% | 9q | -3.6%-$7.0K |
| EVOLUTION WEALTH MANAGEMENT INC. | $176.6K | 2,281 | 0.10% | 5q | -2.0%-$3.6K |
Showing the largest 100 of 117 reported holders.
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 56 | $44.7M | 569,972 | 10 | 18 | 11 | 0.0% |
| Q2 2026 | 117 | $150.3M | 1,942,707 | 12 | 27 | 33 | 0.0% |
| Q1 2026 | 118 | $134.5M | 1,882,095 | 13 | 13 | 48 | 0.0% |
| Q4 2025 | 118 | $146.8M | 2,021,413 | 7 | 12 | 51 | 0.0% |
| Q3 2025 | 115 | $161.2M | 2,269,726 | 21 | 36 | 22 | 0.0% |
| Q2 2025 | 101 | $116.2M | 1,707,918 | 15 | 21 | 38 | 0.0% |
| Q1 2025 | 94 | $108.1M | 1,798,208 | 5 | 11 | 52 | 0.0% |
| Q4 2024 | 110 | $148.1M | 2,363,849 | 11 | 15 | 45 | 0.0% |
| Q3 2024 | 101 | $158.9M | 2,612,995 | 19 | 48 | 15 | 0.0% |
| Q2 2024 | 88 | $120.6M | 2,058,988 | 11 | 20 | 30 | 0.0% |
| Q1 2024 | 87 | $127.0M | 2,203,466 | 6 | 15 | 43 | 0.0% |
| Q4 2023 | 91 | $174.7M | 3,192,061 | 13 | 18 | 30 | 0.0% |
| Q3 2023 | 78 | $185.7M | 3,677,354 | 31 | 31 | 7 | 0.0% |
| Q2 2023 | 49 | $51.9M | 1,042,933 | 11 | 17 | 15 | 0.0% |
| Q1 2023 | 48 | $41.8M | 896,842 | 9 | 7 | 20 | 0.0% |
| Q4 2022 | 51 | $66.8M | 1,604,543 | 10 | 20 | 9 | 0.0% |
| Q3 2022 | 52 | $2.8B | 67,513,042 | 21 | 17 | 4 | 0.0% |
| Q2 2022 | 35 | $401.6M | 9,375,456 | 8 | 6 | 10 | 0.0% |
| Q1 2022 | 30 | $285.2M | 6,058,727 | 3 | 9 | 10 | 0.0% |
| Q4 2021 | 34 | $285.0M | 5,948,777 | 7 | 6 | 9 | 0.0% |
| Q3 2021 | 28 | $280.3M | 6,089,104 | 8 | 10 | 5 | 0.0% |
| Q2 2021 | 25 | $370.0M | 8,031,156 | 9 | 6 | 6 | 0.0% |
| Q1 2021 | 23 | $364.8M | 8,027,606 | 3 | 5 | 7 | 0.0% |
| Q4 2020 | 28 | $373.9M | 8,373,974 | 13 | 1 | 6 | 0.0% |
| Q3 2020 | 15 | $604.9M | 14,192,191 | 15 | 0 | 0 | 0.0% |