DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (NOCT)
Institutional ownership reported to the SEC as of Q2 2026, across 28 quarters.
107
Reporting holders
$160.5M
Reported value
0.0%
Calls
0.0%
Puts
+3
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| OSAIC HOLDINGS, INC. | $20.8M | 332,809 | 0.02% | 26q | +12.7%+$2.3M |
| COMMONWEALTH EQUITY SERVICES, LLC | $16.0M | 255,126 | 0.02% | 23q | -3.1%-$507.8K |
| INVESTMENT MANAGEMENT CORP /VA/ /ADV | $11.5M | 184,121 | 9.61% | 7q | HELD |
| PRINCIPAL SECURITIES, INC. | $7.8M | 124,009 | 0.09% | 11q | +66.1%+$3.1M |
| Janney Montgomery Scott LLC | $6.8M | 109,507 | 0.01% | 18q | +1.6%+$109.4K |
| Element Squared LLC | $6.6M | 105,583 | 3.28% | 3q | -13.7%-$1.0M |
| TRUIST FINANCIAL CORP | $5.5M | 88,637 | 0.01% | 19q | +2.9%+$157.4K |
| Cetera Investment Advisers | $5.4M | 85,764 | 0.00% | 18q | -24.1%-$1.7M |
| LPL Financial LLC | $5.1M | 81,991 | 0.00% | 15q | -2.4%-$126.6K |
| Cambridge Investment Research Advisors, Inc. | $5.1M | 81,930 | 0.01% | 26q | +99.7%+$2.6M |
| Kestra Advisory Services, LLC | $4.7M | 75,703 | 0.02% | 23q | -43.0%-$3.6M |
| ENVESTNET ASSET MANAGEMENT INC | $3.3M | 51,995 | 0.00% | 15q | -0.5%-$17.3K |
| OLD MISSION CAPITAL LLC | $2.3M | 36,236 | 0.04% | 3q | +59.4%+$844.6K |
| RED CRANE WEALTH MANAGEMENT, LLC | $2.1M | 33,966 | 1.56% | 7q | +8.5%+$167.0K |
| MAI Capital Management | $2.0M | 32,591 | 0.01% | 11q | -63.7%-$3.6M |
| Certified Advisory Corp | $2.0M | 31,248 | 0.16% | 7q | -1.9%-$38.8K |
| RAYMOND JAMES FINANCIAL INC | $1.9M | 29,906 | 0.00% | 7q | -19.0%-$437.3K |
| Focus Partners Wealth | $1.8M | 28,710 | 0.00% | 9q | -13.0%-$269.0K |
| Diligent Investors, LLC | $1.8M | 28,198 | 0.39% | 19q | -0.9%-$15.6K |
| JPMORGAN CHASE & CO | $1.6M | 26,292 | 0.00% | new | NEW |
| Jacobi Capital Management LLC | $1.6M | 24,886 | 0.08% | 9q | -22.0%-$437.7K |
| First Heartland Consultants, Inc. | $1.5M | 24,698 | 0.10% | 6q | -14.9%-$270.4K |
| HighTower Advisors, LLC | $1.5M | 24,692 | 0.00% | 7q | -3.9%-$62.5K |
| World Investment Advisors | $1.5M | 26,840 | 0.03% | 2q | HELD |
| CreativeOne Wealth, LLC | $1.5M | 24,074 | 0.03% | 7q | -24.3%-$482.8K |
| Cornerstone Wealth, LLC/TN | $1.5M | 23,385 | 0.74% | 2q | HELD |
| BIP Wealth, LLC | $1.4M | 23,166 | 0.04% | 3q | -5.3%-$80.6K |
| Valtinson Bruner Financial Planning LLC | $1.4M | 22,954 | 0.36% | 27q | HELD |
| Brookstone Capital Management | $1.4M | 21,902 | 0.01% | 16q | +4.2%+$55.3K |
| Merit Financial Group, LLC | $1.3M | 21,536 | 0.01% | 5q | -1.2%-$16.0K |
| GWN SECURITIES INC. | $1.2M | 19,377 | 0.20% | 7q | +9.0%+$100.4K |
| DHJJ Financial Advisors, Ltd. | $1.1M | 17,875 | 0.32% | 23q | -1.9%-$21.8K |
| JANE STREET GROUP, LLC | $1.1M | 17,237 | 0.00% | 3q | -51.0%-$1.1M |
| Mid-American Wealth Advisory Group, Inc. | $1.0M | 16,526 | 0.37% | 3q | +28.5%+$229.3K |
| CREATIVE FINANCIAL DESIGNS INC /ADV | $1.0M | 16,420 | 0.05% | 18q | HELD |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $1.0M | 16,219 | 0.00% | new | NEW |
| CoreCap Advisors, LLC | $985.8K | 15,766 | 0.03% | 14q | +6.2%+$57.3K |
| CRA Financial Services, LLC | $955.1K | 15,275 | 0.11% | 15q | HELD |
| Foundations Investment Advisors, LLC | $855.3K | 13,680 | 0.01% | 5q | -7.7%-$71.1K |
| Focus Financial Network, Inc. | $849.2K | 13,582 | 0.03% | 14q | HELD |
| Arax Advisory Partners | $825.3K | 13,199 | 0.01% | new | NEW |
| SECURED RETIREMENT ADVISORS, LLC | $787.8K | 12,600 | 0.40% | 7q | +2.1%+$16.3K |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $674.3K | 10,760 | 0.00% | 5q | +138.6%+$391.7K |
| Simplicity Wealth,LLC | $669.5K | 10,708 | 0.02% | new | NEW |
| MML INVESTORS SERVICES, LLC | $649.8K | 10,392 | 0.00% | 7q | +6.9%+$41.9K |
| IFP Advisors, Inc | $648.1K | 10,365 | 0.01% | 18q | -8.8%-$62.8K |
| Advisory Services Network, LLC | $616.6K | 9,861 | 0.01% | 15q | HELD |
| Freedom Investment Management, Inc. | $601.4K | 9,619 | 0.17% | 3q | +73.7%+$255.2K |
| Advisory Alpha, LLC | $565.2K | 9,040 | 0.01% | 3q | HELD |
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ | $562.7K | 9,000 | 0.00% | 27q | -18.2%-$125.0K |
| Keating Financial Advisory Services, Inc. | $558.3K | 8,929 | 0.07% | 3q | HELD |
| FSA Advisors, Inc. | $522.6K | 8,358 | 0.24% | 11q | -10.0%-$57.8K |
| PlanVest Financial, Inc | $520.6K | 8,327 | 0.35% | 2q | HELD |
| Liberty Atlantic Advisors LLC | $518.5K | 8,292 | 0.37% | 3q | HELD |
| THOROUGHBRED FINANCIAL SERVICES, LLC | $509.0K | 8,142 | 0.02% | 16q | HELD |
| Archer Investment Corp | $503.3K | 8,050 | 0.05% | 15q | +100.0%+$251.7K |
| CORRADO ADVISORS, LLC | $495.8K | 7,929 | 0.23% | 7q | -0.7%-$3.4K |
| AdvisorNet Financial, Inc | $490.4K | 7,843 | 0.02% | 18q | -21.9%-$137.7K |
| PFG Advisors | $464.4K | 7,427 | 0.02% | 7q | -4.5%-$21.7K |
| AXXCESS WEALTH MANAGEMENT, LLC | $460.7K | 7,368 | 0.01% | new | NEW |
| Advus Financial Partners, LLC | $400.1K | 6,399 | 0.11% | new | NEW |
| Advisor OS, LLC | $396.3K | 6,339 | 0.03% | 2q | -2.7%-$10.9K |
| Outlook Wealth Advisors, LLC | $388.5K | 6,213 | 0.08% | 11q | -23.0%-$115.9K |
| Trek Financial, LLC | $373.4K | 5,972 | 0.02% | 3q | -11.0%-$46.2K |
| Visionary Wealth Advisors | $354.8K | 5,674 | 0.01% | 11q | -17.3%-$74.2K |
| Prime Capital Investment Advisors, LLC | $349.8K | 5,595 | 0.00% | 3q | +11.7%+$36.6K |
| LYNX CAPITAL GROUP LTD /ADV | $348.0K | 5,565 | 0.14% | 11q | HELD |
| Global Trust Wealth Management LLC | $347.0K | 5,550 | 0.24% | 3q | HELD |
| Triumph Capital Management | $332.5K | 5,318 | 0.06% | 2q | -4.8%-$16.8K |
| MMA ASSET MANAGEMENT LLC | $330.9K | 5,293 | 0.11% | 3q | HELD |
| Sequoia Financial Advisors, LLC | $303.7K | 4,857 | 0.00% | 12q | HELD |
| Allworth Financial LP | $297.4K | 4,756 | 0.00% | 9q | -4.8%-$14.9K |
| TrustBank | $296.1K | 4,735 | 0.10% | 3q | HELD |
| Todd Wealth Management, LLC | $286.3K | 4,579 | 0.22% | 3q | HELD |
| Tradition Wealth Management, LLC | $281.2K | 4,498 | 0.02% | 10q | -31.0%-$126.1K |
| Vantage Point Financial LLC | $273.2K | 4,370 | 0.08% | 7q | HELD |
| TopTier Wealth Management, LLC | $266.4K | 4,261 | 0.16% | 3q | HELD |
| Sound View Wealth Advisors Group, LLC | $264.7K | 4,233 | 0.02% | 3q | HELD |
| HRT FINANCIAL LP | $261.0K | 4,181 | 0.00% | new | NEW |
| Beacon Pointe Advisors, LLC | $244.7K | 3,914 | 0.00% | 2q | HELD |
| Capital Analysts, LLC | $242.0K | 3,862 | 0.01% | 16q | HELD |
| J.W. COLE ADVISORS, INC. | $240.7K | 3,850 | 0.00% | new | NEW |
| Steward Partners Investment Advisory, LLC | $239.7K | 3,834 | 0.00% | 15q | HELD |
| Michels Family Financial, LLC | $238.2K | 3,809 | 0.15% | 5q | HELD |
| CALTON & ASSOCIATES, INC. | $238.1K | 3,809 | 0.03% | 2q | HELD |
| Keystone Wealth Services, LLC | $222.4K | 3,557 | 0.04% | 2q | -4.1%-$9.5K |
| Carmel Capital Partners, LLC | $222.0K | 3,550 | 0.07% | new | NEW |
| Phoenix Financial Ltd. | $219.8K | 3,515 | 0.00% | 3q | -8.3%-$20.0K |
| MTM FINANCIAL GROUP, LLC | $212.8K | 3,404 | 0.09% | new | NEW |
| WEDBUSH SECURITIES INC | $203.0K | 3,251 | 0.01% | new | NEW |
| FIDUCIARY FINANCIAL ADVISORS | $194.1K | 3,104 | 0.02% | new | NEW |
| AE Wealth Management LLC | $189.0K | 3,023 | 0.00% | 11q | -78.0%-$670.2K |
| Noble Wealth Management PBC | $178.7K | 2,858 | 0.08% | 6q | -11.7%-$23.8K |
| WealthShield Partners, LLC | $124.4K | 1,990 | 0.02% | 7q | HELD |
| James T. Borello RIA | $114.0K | 1,824 | 0.02% | 7q | HELD |
| CENTAURUS FINANCIAL, INC. | $113.0K | 1,800 | 0.00% | 3q | -60.4%-$172.6K |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | $91.2K | 1,459 | 0.01% | 15q | HELD |
| HARBOUR INVESTMENTS, INC. | $83.5K | 1,335 | 0.00% | 21q | -56.8%-$109.9K |
| Capital Investment Advisory Services, LLC | $75.1K | 1,201 | 0.00% | 2q | HELD |
| MORGAN STANLEY | $35.5K | 568 | 0.00% | 6q | HELD |
Showing the largest 100 of 107 reported holders.
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 41 | $29.4M | 455,981 | 4 | 10 | 11 | 0.0% |
| Q2 2026 | 107 | $160.5M | 2,570,244 | 14 | 17 | 39 | 0.0% |
| Q1 2026 | 104 | $147.6M | 2,616,572 | 11 | 20 | 35 | 0.0% |
| Q4 2025 | 107 | $187.8M | 3,242,406 | 25 | 38 | 16 | 0.0% |
| Q3 2025 | 80 | $104.9M | 1,848,558 | 2 | 20 | 27 | 0.0% |
| Q2 2025 | 86 | $105.9M | 1,944,105 | 10 | 17 | 31 | 0.0% |
| Q1 2025 | 82 | $96.7M | 1,943,033 | 8 | 21 | 29 | 0.0% |
| Q4 2024 | 85 | $98.1M | 1,911,653 | 18 | 29 | 12 | 0.0% |
| Q3 2024 | 62 | $93.4M | 1,871,304 | 2 | 12 | 26 | 0.0% |
| Q2 2024 | 69 | $100.2M | 2,029,000 | 6 | 11 | 29 | 0.0% |
| Q1 2024 | 70 | $104.6M | 2,198,979 | 1 | 14 | 26 | 0.0% |
| Q4 2023 | 76 | $110.4M | 2,410,118 | 21 | 35 | 7 | 0.0% |
| Q3 2023 | 54 | $36.5M | 859,000 | 3 | 16 | 18 | 0.0% |
| Q2 2023 | 56 | $35.8M | 861,114 | 2 | 10 | 23 | 0.0% |
| Q1 2023 | 62 | $39.6M | 1,011,728 | 9 | 8 | 23 | 0.0% |
| Q4 2022 | 59 | $45.7M | 1,304,302 | 26 | 21 | 3 | 0.0% |
| Q3 2022 | 33 | $124.5M | 3,589,239 | 6 | 9 | 9 | 0.0% |
| Q2 2022 | 35 | $100.8M | 2,867,142 | 3 | 5 | 10 | 0.0% |
| Q1 2022 | 39 | $1.3B | 32,905,075 | 10 | 13 | 6 | 0.0% |
| Q4 2021 | 38 | $1.3B | 32,413,971 | 10 | 12 | 6 | 0.0% |
| Q3 2021 | 27 | $1.4B | 35,209,467 | 2 | 6 | 9 | 0.0% |
| Q2 2021 | 32 | $110.7M | 2,879,192 | 2 | 5 | 13 | 0.0% |
| Q1 2021 | 32 | $129.1M | 3,497,799 | 5 | 5 | 10 | 0.0% |
| Q4 2020 | 31 | $132.2M | 3,661,957 | 17 | 4 | 1 | 0.0% |
| Q3 2020 | 14 | $15.7M | 462,585 | 4 | 4 | 4 | 0.0% |
| Q2 2020 | 17 | $42.7M | 1,282,675 | 5 | 4 | 3 | 0.0% |
| Q1 2020 | 18 | $39.7M | 1,289,564 | 7 | 0 | 7 | 0.0% |
| Q4 2019 | 12 | $37.0M | 1,144,280 | 12 | 0 | 0 | 0.0% |