SERVICENOW INC (NOW)
Institutional ownership reported to the SEC as of Q2 2026, across 32 quarters.
Institutions report 847,066,979 shares against 1,034,000,000 outstanding. Shares only - option lines are excluded, which is why this can be compared with the company at all. The count comes from the cover page of the company's own most recent report, so it is dated when that was filed rather than at quarter end.
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| BlackRock, Inc. | $9.5B | 96,057,763 | 0.14% | 8q | -1.5%-$143.3M |
| VANGUARD CAPITAL MANAGEMENT LLC | $6.7B | 67,351,838 | 0.14% | 2q | -0.9%-$62.4M |
| STATE STREET CORP | $4.9B | 49,038,218 | 0.14% | 31q | +2.0%+$97.3M |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $3.6B incl. $3.1B options CALL+PUT | 4,718,625 | 0.28% | 31q | +101.9%+$1.8B |
| MORGAN STANLEY | $2.6B | 26,630,984 | 0.14% | 35q | +14.1%+$325.9M |
| VANGUARD PORTFOLIO MANAGEMENT LLC | $2.5B | 25,184,743 | 0.11% | 2q | HELD |
| GEODE CAPITAL MANAGEMENT, LLC | $2.4B | 24,274,498 | 0.13% | 31q | -0.6%-$14.8M |
| CITADEL ADVISORS LLC | $1.8B incl. $1.4B options CALL+PUT | 4,298,939 | 0.21% | 31q | +63.0%+$702.5M |
| JANE STREET GROUP, LLC | $1.7B incl. $1.5B options CALL+PUT | 1,999,258 | 0.14% | 31q | -54.7%-$2.1B |
| GOLDMAN SACHS GROUP INC | $1.7B incl. $565.7M options CALL+PUT | 10,957,837 | 0.14% | 31q | +42.0%+$488.9M |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | $1.7B | 16,638,071 | 0.30% | 31q | +16.6%+$234.6M |
| PRICE T ROWE ASSOCIATES INC /MD/ | $1.6B | 16,066,335 | 0.16% | 31q | -52.9%-$1.8B |
| JPMORGAN CHASE & CO | $1.6B incl. $157.8M options CALL+PUT | 13,949,279 | 0.09% | 31q | -55.0%-$1.9B |
| NORGES BANK | $1.2B | 12,458,091 | 0.12% | 32q | -5.6%-$72.9M |
| NATIONAL BANK OF CANADA /FI/ | $1.2B incl. $546.0M options PUT | 6,234,306 | 0.83% | 19q | +163.5%+$722.8M |
| FMR LLC | $1.1B | 11,395,881 | 0.05% | 31q | -7.2%-$88.3M |
| NORTHERN TRUST CORP | $1.1B | 10,991,523 | 0.13% | 31q | +1.4%+$15.3M |
| Amundi | $1.0B | 10,517,264 | 0.25% | 21q | -8.4%-$95.5M |
| IMC-Chicago, LLC | $835.0M incl. $804.0M options CALL+PUT | 312,394 | 0.20% | 19q | HELD |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | $802.2M | 8,080,617 | 0.11% | 31q | +6.2%+$47.0M |
| Fisher Asset Management, LLC | $796.1M | 8,018,318 | 0.24% | 30q | HELD |
| BARCLAYS PLC | $774.5M incl. $89.0M options CALL+PUT | 6,904,348 | 0.15% | 31q | +3.6%+$26.7M |
| Pictet Asset Management Holding SA | $713.2M | 7,183,047 | 0.68% | 12q | +18.1%+$109.5M |
| Bank of New York Mellon Corp | $712.6M | 7,177,406 | 0.12% | 31q | -15.8%-$134.0M |
| VICTORY CAPITAL MANAGEMENT INC | $711.2M | 7,163,661 | 0.40% | 31q | -6.1%-$46.2M |
| AMERIPRISE FINANCIAL INC | $697.2M | 6,975,128 | 0.14% | 31q | +27.9%+$152.0M |
| CANTOR FITZGERALD, L. P. | $688.8M incl. $327.6M options PUT | 3,637,906 | 3.72% | 4q | +510.9%+$576.0M |
| Legal & General Group Plc | $641.9M | 6,465,436 | 0.13% | 31q | -5.1%-$34.3M |
| BANK OF AMERICA CORP /DE/ | $627.4M | 6,319,051 | 0.04% | 31q | -10.8%-$75.7M |
| UBS Group AG | $621.2M incl. $92.9M options CALL+PUT | 5,321,142 | 0.08% | 31q | +19.1%+$99.8M |
| Swedbank AB | $601.8M | 6,061,895 | 0.52% | 21q | +98.7%+$298.9M |
| DEUTSCHE BANK AG\ | $595.2M | 5,994,734 | 0.17% | 34q | HELD |
| ROYAL BANK OF CANADA | $594.7M incl. $33.8M options CALL+PUT | 5,649,567 | 0.09% | 31q | -7.2%-$45.8M |
| VANGUARD FIDUCIARY TRUST CO | $588.3M | 5,925,223 | 0.13% | 2q | -1.8%-$10.9M |
| SG Americas Securities, LLC | $574.0M incl. $3.9M options CALL+PUT | 5,742,255 | 0.32% | 30q | +744.8%+$506.1M |
| POLEN CAPITAL MANAGEMENT LLC | $533.2M | 5,370,172 | 4.59% | 27q | -26.1%-$188.6M |
| Invesco Ltd. | $520.5M | 5,242,990 | 0.04% | 31q | -16.8%-$105.3M |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | $514.2M | 5,179,669 | 0.23% | 23q | +19.7%+$84.5M |
| WELLS FARGO & COMPANY/MN | $508.3M incl. $11.2M options CALL+PUT | 5,007,309 | 0.08% | 31q | +10.7%+$49.0M |
| BANK OF MONTREAL /CAN/ | $501.8M incl. $26.5M options PUT | 4,787,110 | 0.17% | 31q | -3.2%-$16.6M |
| MILLENNIUM MANAGEMENT LLC | $493.2M incl. $213.4M options CALL+PUT | 2,818,282 | 0.18% | 31q | +73.5%+$208.9M |
| AQR CAPITAL MANAGEMENT LLC | $474.2M | 4,823,040 | 0.17% | 31q | -18.5%-$107.7M |
| NORDEA INVESTMENT MANAGEMENT AB | $463.2M | 4,753,633 | 0.38% | 31q | +18.4%+$72.0M |
| BNP PARIBAS FINANCIAL MARKETS | $427.1M incl. $79.4M options CALL+PUT | 3,502,030 | 0.15% | 31q | -28.2%-$167.5M |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | $422.9M | 4,259,443 | 0.42% | 31q | -2.2%-$9.4M |
| Employees Provident Fund Board | $414.2M | 4,172,044 | 2.38% | 31q | +54.2%+$145.6M |
| CITIGROUP INC | $409.2M incl. $164.0M options CALL+PUT | 2,470,429 | 0.14% | 31q | +7.9%+$30.0M |
| Nuveen, LLC | $402.1M | 4,050,087 | 0.10% | 6q | +1.4%+$5.5M |
| HSBC HOLDINGS PLC | $396.4M incl. $47.9M options CALL+PUT | 3,515,451 | 0.17% | 31q | -1.2%-$4.8M |
| Marex Group Ltd | $383.5M incl. $7.5M options CALL+PUT | 3,787,986 | 1.63% | 12q | +41686.9%+$382.6M |
| Optiver Holding B.V. | $375.3M incl. $330.0M options CALL+PUT | 455,860 | 0.10% | 4q | +274.9%+$275.2M |
| Assenagon Asset Management S.A. | $359.7M | 3,623,520 | 0.22% | 28q | +161.0%+$221.9M |
| AMERICAN CENTURY COMPANIES INC | $342.4M | 3,448,762 | 0.15% | 31q | +46.5%+$108.6M |
| Clearbridge Investments, LLC | $314.3M | 3,166,037 | 0.26% | 31q | -9.6%-$33.3M |
| Swiss National Bank | $292.9M | 2,950,140 | 0.15% | 31q | -3.1%-$9.4M |
| Mitsubishi UFJ Asset Management Co., Ltd. | $291.8M | 2,939,190 | 0.16% | 31q | +9.8%+$26.0M |
| National Pension Service | $268.6M | 2,705,240 | 0.17% | 31q | +5.8%+$14.6M |
| SUSQUEHANNA ADVISORS GROUP, INC. | $256.2M incl. $128.1M options PUT | 1,290,300 | 4.46% | new | NEW |
| SCHRODER INVESTMENT MANAGEMENT GROUP | $255.5M | 2,573,354 | 0.18% | 31q | +13.5%+$30.4M |
| Capital International Investors | $245.6M | 2,473,884 | 0.05% | 31q | -3.4%-$8.6M |
| Squarepoint Ops LLC | $239.0M incl. $67.6M options CALL+PUT | 1,726,052 | 0.26% | 23q | +107.5%+$123.8M |
| WESTFIELD CAPITAL MANAGEMENT CO LP | $235.7M | 2,373,711 | 0.77% | 31q | +70.3%+$97.2M |
| Balyasny Asset Management L.P. | $227.9M incl. $7.1M options CALL+PUT | 2,223,764 | 0.28% | 29q | +14143.9%+$226.3M |
| Sumitomo Mitsui Trust Group, Inc. | $227.9M | 2,295,080 | 0.13% | 31q | -7.4%-$18.2M |
| SIMPLEX TRADING, LLC | $224.9M incl. $195.9M options CALL+PUT | 291,808 | 0.13% | 31q | +202.0%+$150.4M |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST | $223.4M | 2,250,000 | 2.48% | 21q | HELD |
| BLAIR WILLIAM & CO/IL | $222.4M | 2,240,030 | 0.58% | 31q | +24.4%+$43.6M |
| Vanguard Global Advisers, LLC | $221.0M | 2,225,760 | 0.10% | 2q | -2.7%-$6.2M |
| ALLIANCEBERNSTEIN L.P. | $220.0M | 2,103,921 | 0.07% | 31q | -28.2%-$86.6M |
| BANK OF NOVA SCOTIA | $214.9M incl. $1.5M options PUT | 2,148,614 | 0.32% | 30q | +111.1%+$113.1M |
| CANADA PENSION PLAN INVESTMENT BOARD | $213.2M | 2,147,619 | 0.12% | 29q | -16.7%-$42.8M |
| ENVESTNET ASSET MANAGEMENT INC | $212.0M | 2,135,278 | 0.05% | 31q | -13.5%-$33.1M |
| STIFEL FINANCIAL CORP | $211.6M | 2,130,971 | 0.18% | 31q | +12.2%+$23.0M |
| LPL Financial LLC | $209.9M incl. $2.6M options CALL+PUT | 2,087,834 | 0.05% | 31q | +2.2%+$4.4M |
| TUDOR INVESTMENT CORP ET AL | $206.4M incl. $140.7M options CALL+PUT | 662,033 | 0.29% | 30q | +48.9%+$67.8M |
| FRANKLIN RESOURCES INC | $204.9M | 2,063,563 | 0.04% | 31q | -54.1%-$241.8M |
| RAYMOND JAMES FINANCIAL INC | $202.6M incl. $200.0K options CALL | 2,038,412 | 0.05% | 7q | +23.1%+$38.0M |
| VANGUARD ASSET MANAGEMENT, Ltd | $200.7M | 2,021,317 | 0.14% | 2q | +11.4%+$20.6M |
| Standard Investments LLC | $197.1M incl. $54.6M options CALL | 1,435,000 | 10.21% | 3q | +31.1%+$46.7M |
| D. E. Shaw & Co., Inc. | $194.1M incl. $110.5M options CALL+PUT | 842,016 | 0.09% | 31q | -75.8%-$606.8M |
| Eurizon Capital SGR S.p.A. | $188.2M | 1,893,020 | 0.50% | 3q | +40.8%+$54.5M |
| PRINCIPAL FINANCIAL GROUP INC | $187.7M | 1,890,794 | 0.09% | 31q | +25.8%+$38.5M |
| Man Group plc | $187.1M incl. $52.3M options CALL+PUT | 1,358,590 | 0.30% | 31q | -38.8%-$118.6M |
| DNB Asset Management AS | $186.3M | 1,876,370 | 0.52% | 31q | -2.7%-$5.3M |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. | $183.2M | 1,844,968 | 0.28% | 3q | +79.5%+$81.1M |
| TORONTO DOMINION BANK | $183.0M incl. $89.4M options CALL+PUT | 943,516 | 0.21% | 31q | +186.5%+$119.1M |
| SATURNA CAPITAL CORP | $180.7M | 1,626,465 | 2.20% | 13q | +41.3%+$52.8M |
| California Public Employees Retirement System | $180.3M | 1,815,880 | 0.10% | 31q | -11.5%-$23.5M |
| Fayez Sarofim & Co | $179.4M | 1,807,178 | 0.42% | 11q | -4.6%-$8.6M |
| RHUMBLINE ADVISERS | $176.3M | 1,776,116 | 0.13% | 31q | -2.7%-$4.9M |
| LORING WOLCOTT & COOLIDGE FIDUCIARY ADVISORS LLP/MA | $173.4M | 1,746,805 | 1.68% | 31q | +3.7%+$6.2M |
| GROUP ONE TRADING LLC | $172.5M incl. $168.6M options CALL+PUT | 38,598 | 0.24% | 31q | HELD |
| JONES FINANCIAL COMPANIES LLLP | $172.4M | 1,752,152 | 0.07% | 23q | -5.6%-$10.2M |
| Tidal Investments LLC | $168.6M incl. $11.8M options CALL+PUT | 1,579,428 | 0.29% | 27q | +207.0%+$113.7M |
| Polar Capital Holdings Plc | $168.2M | 1,694,573 | 0.40% | new | NEW |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM | $154.5M | 1,556,165 | 0.14% | 31q | +1.5%+$2.3M |
| MENORA MIVTACHIM HOLDINGS LTD. | $154.2M | 1,553,600 | 0.60% | 2q | +112.4%+$81.6M |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC | $154.0M | 1,551,192 | 0.46% | 13q | -34.6%-$81.5M |
| Jupiter Topco LLC | $149.4M | 1,504,497 | 0.06% | new | FIRST |
| CREDIT AGRICOLE S A | $147.4M incl. $23.6M options PUT | 1,247,345 | 0.30% | 23q | +1.2%+$1.8M |
Showing the largest 100 of 2,268 reported holders. The count of 2,267 above leaves out 1 position whose reported value failed our price check; it is listed here as filed.
Q2 2026 in brief
In Q2 2026, 2,267 managers that file Form 13F reported holding Servicenow Inc (NOW), $95.9B in all, or about 81% of the shares outstanding. 328 managers opened a position and 293 sold out completely, against 2,232 holders the quarter before. Largest holders: Blackrock, Inc., Vanguard Capital Management Llc and State Street Corp. Largest new positions: Susquehanna Advisors Group, Inc. ($256.2M), Polar Capital Holdings Plc ($168.2M) and Alyeska Investment Group, L.P. ($142.0M).
Q2 2026 is the latest quarter whose 13F deadline has passed. A 13F shows long US stock positions at quarter end, filed up to 45 days later; an adviser and a sub-adviser can both report the same shares.
What the insiders did
Open market purchases and sales reported on Form 4 in the last 180 days. Grants, option exercises and shares surrendered to cover tax are left out: they are compensation rather than a decision to buy or sell. Where a broker filled one order in tranches the lines are summed, because it was one decision.
Officers and directors
| Date | Insider | Role | Side | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-14 | Sands Anita M | Director | Sold | 16,445 | $1.5M |
| 2026-08-28 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sold | 7,847 | $1.1M |
| 2026-08-27 | Chamberlain Paul Edward | Director | Sold | 2,700 | $365.9K |
| 2026-08-31 | Fipps Paul | President, Global Customer Ops | Sold | 2,034 | $300.8K |
| 2026-08-13 | Chamberlain Paul Edward | Director | Sold | 1,500 | $188.4K |
| 2026-05-28 | Briggs Teresa | Director | Sold | 1,595 | $173.4K |
| 2026-05-14 | Chamberlain Paul Edward | Director | Sold | 1,500 | $130.8K |
| 2026-05-18 | Fipps Paul | President, Global Customer Ops | Sold | 1,048 | $103.2K |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 862 | $6.3B | 47,001,737 | 140 | 294 | 300 | 0.8% |
| Q2 2026 | 2,267 | $95.9B | 847,066,979 | 314 | 953 | 781 | 12.3% |
| Q1 2026 | 2,232 | $97.9B | 865,103,108 | 273 | 1,035 | 729 | 7.5% |
| Q4 2025 | 2,335 | $146.1B | 908,442,787 | 164 | 891 | 814 | 4.6% |
| Q3 2025 | 2,262 | $179.1B | 187,034,464 | 163 | 984 | 691 | 4.1% |
| Q2 2025 | 2,318 | $197.9B | 183,545,754 | 263 | 946 | 698 | 4.7% |
| Q1 2025 | 2,184 | $152.6B | 183,197,982 | 181 | 899 | 720 | 4.4% |
| Q4 2024 | 2,276 | $204.2B | 184,239,330 | 238 | 729 | 732 | 4.4% |
| Q3 2024 | 1,960 | $176.5B | 188,419,600 | 186 | 720 | 656 | 4.5% |
| Q2 2024 | 1,894 | $153.9B | 186,591,150 | 186 | 795 | 555 | 4.6% |
| Q1 2024 | 1,835 | $156.9B | 197,994,889 | 171 | 727 | 604 | 3.9% |
| Q4 2023 | 1,774 | $140.0B | 191,925,990 | 210 | 593 | 573 | 3.4% |
| Q3 2023 | 1,574 | $104.4B | 180,947,619 | 136 | 572 | 533 | 3.1% |
| Q2 2023 | 1,515 | $105.1B | 181,267,149 | 171 | 577 | 467 | 3.2% |
| Q1 2023 | 1,424 | $88.1B | 183,979,572 | 155 | 608 | 394 | 2.9% |
| Q4 2022 | 1,369 | $72.4B | 180,067,079 | 130 | 483 | 499 | 3.4% |
| Q3 2022 | 1,305 | $293.8B | 863,360,323 | 109 | 481 | 498 | 0.8% |
| Q2 2022 | 1,365 | $401.0B | 958,758,718 | 131 | 548 | 431 | 0.8% |
| Q1 2022 | 1,401 | $437.9B | 896,349,469 | 139 | 549 | 471 | 0.9% |
| Q4 2021 | 1,409 | $513.7B | 813,827,070 | 84 | 510 | 426 | 1.4% |
| Q3 2021 | 1,332 | $491.4B | 832,442,187 | 125 | 513 | 423 | 1.1% |
| Q2 2021 | 1,278 | $432.3B | 831,252,294 | 132 | 518 | 399 | 1.1% |
| Q1 2021 | 1,261 | $353.8B | 747,330,381 | 121 | 489 | 433 | 0.9% |
| Q4 2020 | 1,278 | $368.3B | 796,809,401 | 143 | 502 | 347 | 1.6% |
| Q3 2020 | 1,134 | $303.6B | 717,440,229 | 132 | 449 | 364 | 1.4% |
| Q2 2020 | 1,067 | $235.6B | 648,908,082 | 188 | 453 | 295 | 1.5% |
| Q1 2020 | 945 | $173.2B | 865,426,522 | 158 | 372 | 298 | 1.3% |
| Q4 2019 | 862 | $163.3B | 685,594,682 | 140 | 294 | 245 | 2.2% |
| Q3 2019 | 780 | $94.2B | 684,207,584 | 97 | 276 | 262 | 3.0% |
| Q2 2019 | 784 | $130.8B | 573,932,291 | 126 | 300 | 242 | 2.8% |
| Q1 2019 | 723 | $89.8B | 412,380,607 | 131 | 250 | 209 | 1.9% |
| Q4 2018 | 656 | $94.2B | 557,795,082 | 7 | 16 | 7 | 1.0% |
