PLAYBOY INC (PLBY)
Institutional ownership reported to the SEC as of Q2 2026, across 31 quarters.
Institutions report 56,250,898 shares against 119,807,688 outstanding. Shares only - option lines are excluded, which is why this can be compared with the company at all. The count comes from the cover page of the company's own most recent report, so it is dated when that was filed rather than at quarter end.
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Fortress Investment Group LLC | $17.9M | 14,684,769 | 3.38% | 22q | -11.5%-$2.3M |
| Rizvi Traverse Management, LLC | $17.5M | 14,311,573 | 1.24% | 12q | HELD |
| CRCM LP | $14.0M | 11,515,614 | 4.62% | 7q | +165.0%+$8.7M |
| BlackRock, Inc. | $3.8M | 3,132,014 | 0.00% | 8q | +425.0%+$3.1M |
| VANGUARD CAPITAL MANAGEMENT LLC | $3.7M | 3,065,204 | 0.00% | 2q | +2.8%+$103.2K |
| GEODE CAPITAL MANAGEMENT, LLC | $1.9M | 1,560,037 | 0.00% | 22q | +99.5%+$949.6K |
| BBFIT INVESTMENTS PTE LTD | $1.5M | 1,221,901 | 0.14% | 3q | HELD |
| MARSHALL WACE, LLP | $1.1M | 940,621 | 0.00% | 3q | -48.1%-$1.1M |
| GROUP ONE TRADING LLC | $1.0M CALL+PUT | options only | 0.00% | 22q | OPTIONS |
| SFMG, LLC | $915.0K | 750,000 | 0.06% | 17q | +8.7%+$73.2K |
| STATE STREET CORP | $824.4K | 675,751 | 0.00% | 21q | +115.9%+$442.5K |
| VANGUARD FIDUCIARY TRUST CO | $589.7K | 483,366 | 0.00% | 2q | +25.2%+$118.7K |
| NORTHERN TRUST CORP | $585.0K | 479,477 | 0.00% | 22q | +239.1%+$412.5K |
| TWO SIGMA INVESTMENTS, LP | $563.2K | 461,632 | 0.00% | 3q | +2.9%+$15.8K |
| VANGUARD PORTFOLIO MANAGEMENT LLC | $488.1K | 400,066 | 0.00% | new | NEW |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $267.6K incl. $169.2K options CALL+PUT | 80,619 | 0.00% | 22q | -68.7%-$586.7K |
| IMC-Chicago, LLC | $262.8K incl. $220.8K options CALL+PUT | 34,415 | 0.00% | 2q | +210.0%+$178.0K |
| Hill Investment Group Partners, LLC | $253.3K | 207,653 | 0.03% | 4q | HELD |
| Bank of New York Mellon Corp | $198.4K | 162,595 | 0.00% | 2q | +1345.4%+$184.6K |
| CITADEL ADVISORS LLC | $196.2K incl. $79.1K options CALL+PUT | 96,059 | 0.00% | 22q | HELD |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | $173.6K | 142,322 | 0.00% | new | NEW |
| RENAISSANCE TECHNOLOGIES LLC | $168.1K | 137,800 | 0.00% | 8q | -67.6%-$350.8K |
| UBS Group AG | $165.9K | 135,997 | 0.00% | 21q | -13.3%-$25.6K |
| Nuveen, LLC | $120.9K | 99,121 | 0.00% | new | NEW |
| MORGAN STANLEY | $109.4K | 89,645 | 0.00% | 22q | -52.1%-$119.2K |
| XTX Topco Ltd | $105.4K | 86,406 | 0.00% | 7q | +72.5%+$44.3K |
| CITIGROUP INC | $99.5K | 81,523 | 0.00% | 21q | +5200.6%+$97.6K |
| NEW YORK STATE COMMON RETIREMENT FUND | $91.1K | 74,700 | 0.00% | new | NEW |
| Centiva Capital, LP | $86.8K | 71,164 | 0.00% | 3q | -65.5%-$164.8K |
| SIMPLEX TRADING, LLC | $83.8K incl. $74.9K options CALL+PUT | 7,286 | 0.00% | 22q | -74.6%-$245.8K |
| JANE STREET GROUP, LLC | $69.9K incl. $16.6K options PUT | 43,656 | 0.00% | 7q | -52.5%-$77.3K |
| DEUTSCHE BANK AG\ | $69.0K | 56,565 | 0.00% | new | NEW |
| BANK OF MONTREAL /CAN/ | $67.7K | 55,483 | 0.00% | 21q | +11.0%+$6.7K |
| WELLS FARGO & COMPANY/MN | $63.9K | 52,395 | 0.00% | new | NEW |
| ExodusPoint Capital Management, LP | $62.0K | 50,789 | 0.00% | new | NEW |
| PRICE T ROWE ASSOCIATES INC /MD/ | $58.0K | 47,472 | 0.00% | new | NEW |
| RHUMBLINE ADVISERS | $50.8K | 41,679 | 0.00% | new | NEW |
| Vanguard Global Advisers, LLC | $42.2K | 34,571 | 0.00% | 2q | HELD |
| BANK OF AMERICA CORP /DE/ | $40.5K | 33,162 | 0.00% | 21q | -61.1%-$63.4K |
| JPMORGAN CHASE & CO | $40.4K | 30,580 | 0.00% | 21q | +24561.3%+$40.2K |
| Police & Firemen's Retirement System of New Jersey | $39.0K | 31,999 | 0.00% | new | NEW |
| Invesco Ltd. | $38.2K | 31,347 | 0.00% | new | NEW |
| Bogart Wealth, LLC | $36.6K | 30,000 | 0.00% | 6q | +20.0%+$6.1K |
| OSAIC HOLDINGS, INC. | $35.5K | 29,114 | 0.00% | 22q | +42.4%+$10.6K |
| GOLDMAN SACHS GROUP INC | $35.3K | 28,957 | 0.00% | 7q | -90.0%-$319.2K |
| Kestra Advisory Services, LLC | $34.0K | 27,857 | 0.00% | 17q | -6.8%-$2.5K |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. | $32.6K | 26,698 | 0.00% | new | NEW |
| Sanctuary Advisors, LLC | $32.3K | 26,450 | 0.00% | 9q | HELD |
| Squarepoint Ops LLC | $31.7K | 26,019 | 0.00% | 7q | -89.3%-$266.3K |
| MONEY CONCEPTS CAPITAL CORP | $29.1K | 23,871 | 0.00% | 19q | -4.3%-$1.3K |
| FMR LLC | $27.0K | 22,131 | 0.00% | 2q | +50197.7%+$26.9K |
| Abel Hall, LLC | $26.9K | 22,047 | 0.00% | new | NEW |
| Engineers Gate Manager LP | $24.1K | 19,735 | 0.00% | 7q | +26.5%+$5.0K |
| Steward Partners Investment Advisory, LLC | $23.2K | 19,055 | 0.00% | 22q | HELD |
| Kure Advisory, LLC | $22.7K | 18,596 | 0.01% | 10q | HELD |
| BOOTHBAY FUND MANAGEMENT, LLC | $22.4K | 18,342 | 0.00% | 5q | -10.2%-$2.6K |
| Alhambra Investment Management LLC | $22.2K | 18,212 | 0.01% | 17q | HELD |
| Headlands Technologies LLC | $21.4K | 17,508 | 0.00% | 7q | -63.4%-$37.0K |
| J2 Capital Management Inc | $21.4K | 17,500 | 0.01% | 7q | HELD |
| ALLIANCEBERNSTEIN L.P. | $21.0K | 13,800 | 0.00% | new | NEW |
| BNP PARIBAS FINANCIAL MARKETS | $20.1K | 16,488 | 0.00% | 7q | -75.1%-$60.5K |
| LPL Financial LLC | $20.1K | 16,484 | 0.00% | 21q | -30.6%-$8.9K |
| INTECH INVESTMENT MANAGEMENT LLC | $18.0K | 14,768 | 0.00% | new | NEW |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $17.8K | 15,337 | 0.00% | 2q | +1.6% |
| ROYAL BANK OF CANADA | $16.0K | 13,036 | 0.00% | 21q | +11.4%+$1.6K |
| BARCLAYS PLC | $16.0K | 13,111 | 0.00% | 4q | -83.1%-$78.7K |
| Capital Asset Advisory Services LLC | $12.6K | 10,353 | 0.00% | new | NEW |
| AMERIPRISE FINANCIAL INC | $12.3K | 10,070 | 0.00% | 4q | +0.7% |
| HARBOUR INVESTMENTS, INC. | $11.7K | 9,600 | 0.00% | 21q | HELD |
| Legal & General Group Plc | $6.9K | 5,630 | 0.00% | new | NEW |
| Ameritas Investment Partners, Inc. | $6.4K | 5,262 | 0.00% | new | NEW |
| Russell Investments Group, Ltd. | $5.7K | 4,636 | 0.00% | new | NEW |
| Tower Research Capital LLC (TRC) | $4.3K | 3,544 | 0.00% | 7q | -27.2%-$1.6K |
| Copia Wealth Management | $2.5K | 2,080 | 0.00% | 7q | HELD |
| NewEdge Advisors, LLC | $1.9K | 1,542 | 0.00% | 7q | -89.9%-$16.7K |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO | $1.2K | 1,000 | 0.00% | 7q | HELD |
| Farther Finance Advisors, LLC | $989 | 811 | 0.00% | 2q | -43.7% |
| NISA INVESTMENT ADVISORS, LLC | $693 | 568 | 0.00% | new | NEW |
| TD Waterhouse Canada Inc. | $563 | 450 | 0.00% | new | NEW |
| SWAN Capital LLC | $439 | 360 | 0.00% | 3q | HELD |
| Sterling Capital Management LLC | $383 | 314 | 0.00% | new | NEW |
| Caitong International Asset Management Co., Ltd | $336 | 275 | 0.00% | 2q | -55.6% |
| SBI Securities Co., Ltd. | $134 | 110 | 0.00% | 7q | +1000.0% |
| Morse Asset Management, Inc | $122 | 100 | 0.00% | 8q | HELD |
| Rockefeller Capital Management L.P. | $31 | 25 | 0.00% | 4q | HELD |
| NATIONAL BANK OF CANADA /FI/ | $24 | 20 | 0.00% | 2q | HELD |
| Smallwood Wealth Investment Management, LLC | $4 | 4 | 0.00% | 6q | HELD |
Five percent filings
Anyone crossing 5% of a company must say so within days - far sooner than the next quarterly holdings report. A 13D declares an intent to influence the company; a 13G is the passive version. See all activist filings →
| Filed | Form | Filer | % of class |
|---|---|---|---|
| 2026-10-28 | 13G/A | FIG LLCwith 12 co-filers | 10.1% |
| 2026-10-28 | 13D/A | Gyorgy Gattyan INDIVIDUALwith 3 co-filers | 12.9% |
What the company announced
Form 8-K filings from the last 120 days, showing only the items worth a reader's attention. Earnings releases, exhibit attachments and general disclosures are filed constantly and are left out. Filed is when the SEC received it; event is the date the company says the thing happened.
| Filed | Event date | What | Source |
|---|---|---|---|
| 2026-10-28 | 2026-10-26 | Material agreement entered | filing |
| 2026-09-02 | 2026-06-03 | Directors or officers departed or appointed | filing |
What the insiders did
Open market purchases and sales reported on Form 4 in the last 180 days. Grants, option exercises and shares surrendered to cover tax are left out: they are compensation rather than a decision to buy or sell. Where a broker filled one order in tranches the lines are summed, because it was one decision.
Officers and directors
| Date | Insider | Role | Side | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-08 | CROSSMAN MARC | CFO & COO | Sold | 82,401 | $144.4K |
| 2026-05-12 | Kohn Bernhard L III | CEO & President | Sold | 94,594 | $141.7K |
| 2026-05-13 | Kohn Bernhard L III | CEO & President | Sold | 97,658 | $136.2K |
| 2026-05-11 | Kohn Bernhard L III | CEO & President | Sold | 75,484 | $131.4K |
| 2026-07-07 | Kohn Bernhard L III | CEO & President | Sold | 108,959 | $129.5K |
| 2026-07-08 | Kohn Bernhard L III | CEO & President | Sold | 109,342 | $124.3K |
| 2026-07-09 | Kohn Bernhard L III | CEO & President | Sold | 106,152 | $121.3K |
| 2026-05-14 | Kohn Bernhard L III | CEO & President | Sold | 82,677 | $118.1K |
| 2026-05-15 | Kohn Bernhard L III | CEO & President | Sold | 81,771 | $110.2K |
Ten percent owners and entities
Usually an institution that crossed a reporting threshold, or a company taking a strategic stake, rather than an individual with a view.
| Date | Insider | Role | Side | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-24 | FIG Buyer GP, LLC | 10% owner | Sold | 2,857,143 | $3.0M ×8 |
| 2026-08-24 | Drawbridge Special Opportunities Fund LP | 10% owner | Sold | 2,857,143 | $3.0M ×8 |
| 2026-06-18 | FIG Buyer GP, LLC | 10% owner | Sold | 1,904,762 | $2.0M ×8 |
| 2026-06-18 | Drawbridge Special Opportunities Fund LP | 10% owner | Sold | 1,904,762 | $2.0M ×8 |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 13 | $117.5K | 115,201 | 3 | 3 | 2 | 0.0% |
| Q2 2026 | 87 | $70.2M | 56,250,898 | 22 | 23 | 23 | 2.2% |
| Q1 2026 | 87 | $55.1M | 35,843,722 | 21 | 25 | 21 | 1.1% |
| Q4 2025 | 75 | $62.0M | 32,676,608 | 11 | 18 | 25 | 0.9% |
| Q3 2025 | 72 | $39.4M | 26,430,673 | 14 | 19 | 22 | 1.5% |
| Q2 2025 | 66 | $26.5M | 15,377,700 | 5 | 16 | 25 | 6.0% |
| Q1 2025 | 67 | $19.4M | 16,869,608 | 6 | 25 | 18 | 4.2% |
| Q4 2024 | 66 | $20.4M | 13,411,433 | 19 | 15 | 15 | 4.2% |
| Q3 2024 | 52 | $6.1M | 7,818,269 | 6 | 6 | 15 | 2.0% |
| Q2 2024 | 60 | $6.4M | 7,976,247 | 6 | 11 | 23 | 2.8% |
| Q1 2024 | 62 | $9.3M | 8,740,645 | 4 | 11 | 24 | 1.7% |
| Q4 2023 | 75 | $24.8M | 23,660,174 | 8 | 17 | 32 | 4.3% |
| Q3 2023 | 78 | $20.5M | 24,135,447 | 5 | 14 | 32 | 5.5% |
| Q2 2023 | 98 | $47.3M | 26,530,551 | 18 | 19 | 35 | 5.6% |
| Q1 2023 | 103 | $63.6M | 29,962,643 | 17 | 38 | 25 | 6.8% |
| Q4 2022 | 109 | $82.5M | 27,066,034 | 17 | 28 | 41 | 9.7% |
| Q3 2022 | 107 | $150.4M | 33,249,029 | 15 | 36 | 28 | 10.8% |
| Q2 2022 | 128 | $251.0M | 34,905,746 | 17 | 43 | 40 | 10.9% |
| Q1 2022 | 141 | $912.0M | 65,067,444 | 30 | 52 | 40 | 6.6% |
| Q4 2021 | 139 | $2.0B | 68,134,843 | 39 | 58 | 27 | 9.2% |
| Q3 2021 | 111 | $2.2B | 88,772,246 | 13 | 59 | 27 | 3.6% |
| Q2 2021 | 131 | $3.0B | 72,667,237 | 99 | 17 | 16 | 5.3% |
| Q1 2021 | 50 | $390.6M | 19,002,579 | 52 | 0 | 0 | 4.9% |
| Q4 2020 | 1 | $37.0K | 950 | 0 | 0 | 0 | 0.0% |
| Q3 2020 | 1 | $37.0K | 950 | 0 | 0 | 0 | 0.0% |
| Q2 2020 | 1 | $37.0K | 950 | 0 | 0 | 0 | 0.0% |
| Q1 2020 | 1 | $37.0K | 950 | 0 | 0 | 0 | 0.0% |
| Q4 2019 | 1 | $37.0K | 950 | 0 | 0 | 0 | 0.0% |
| Q3 2019 | 1 | $37.0K | 950 | 0 | 0 | 0 | 0.0% |
| Q2 2019 | 1 | $37.0K | 950 | 0 | 0 | 0 | 0.0% |
| Q1 2019 | 1 | $37.0K | 950 | 1 | 0 | 0 | 0.0% |
