DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (PMAY)
Institutional ownership reported to the SEC as of Q2 2026, across 26 quarters.
218
Reporting holders
$662.8M
Reported value
0.0%
Calls
0.0%
Puts
+37
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| ALLIANCEBERNSTEIN L.P. | $135.4M | 3,390,275 | 0.04% | 21q | +3.4%+$4.4M |
| Penserra Capital Management LLC | $71.9M | 1,740,086 | 0.55% | 24q | +4.7%+$3.2M |
| OSAIC HOLDINGS, INC. | $37.1M | 897,402 | 0.04% | 25q | +77.7%+$16.2M |
| Brookstone Capital Management | $34.4M | 832,368 | 0.34% | 17q | +448.9%+$28.1M |
| RAYMOND JAMES FINANCIAL INC | $21.7M | 524,966 | 0.01% | 7q | +86.6%+$10.1M |
| Focus Partners Wealth | $18.6M | 450,873 | 0.02% | 9q | +29.3%+$4.2M |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $18.5M | 445,280 | 0.03% | new | NEW |
| COMMONWEALTH EQUITY SERVICES, LLC | $14.5M | 349,970 | 0.02% | 25q | +16.8%+$2.1M |
| LPL Financial LLC | $13.1M | 317,011 | 0.00% | 12q | +13.9%+$1.6M |
| Cetera Investment Advisers | $12.0M | 290,038 | 0.01% | 22q | +24.7%+$2.4M |
| Beacon Pointe Advisors, LLC | $9.9M | 239,097 | 0.05% | 21q | +45.5%+$3.1M |
| Southland Equity Partners LLC | $9.4M | 228,425 | 1.65% | 21q | -0.6%-$58.1K |
| HighTower Advisors, LLC | $8.4M | 203,128 | 0.01% | 25q | +96.0%+$4.1M |
| Cambridge Investment Research Advisors, Inc. | $7.5M | 181,466 | 0.01% | 21q | +138.7%+$4.4M |
| Heck Capital Advisors, LLC | $7.4M | 178,110 | 0.44% | 13q | -1.6%-$119.8K |
| TRUIST FINANCIAL CORP | $7.1M | 171,121 | 0.01% | 21q | +23.1%+$1.3M |
| LYNX CAPITAL GROUP LTD /ADV | $6.7M | 162,261 | 2.71% | 11q | +13.9%+$816.3K |
| ENVESTNET ASSET MANAGEMENT INC | $6.7M | 161,643 | 0.00% | 17q | +55.3%+$2.4M |
| Kestra Advisory Services, LLC | $5.7M | 137,675 | 0.02% | 24q | -32.0%-$2.7M |
| Advisory Alpha, LLC | $5.7M | 137,093 | 0.14% | 17q | +271.2%+$4.1M |
| McAlister, Sweet & Associates, Inc. | $5.3M | 128,672 | 2.84% | 5q | +3.4%+$176.9K |
| Cassady Wealth & Retirement Planning, LLC | $5.3M | 128,436 | 2.47% | 3q | +54.4%+$1.9M |
| Steward Partners Investment Advisory, LLC | $4.7M | 113,069 | 0.02% | 17q | +521.2%+$3.9M |
| MAI Capital Management | $4.3M | 103,035 | 0.02% | 17q | +88.5%+$2.0M |
| CORRADO ADVISORS, LLC | $4.2M | 100,865 | 1.92% | 9q | +54.3%+$1.5M |
| Caprock Group, LLC | $3.9M | 95,612 | 0.08% | new | NEW |
| Keating Financial Advisory Services, Inc. | $3.8M | 92,385 | 0.50% | 3q | +4.1%+$150.4K |
| INDEPENDENT FINANCIAL GROUP, LLC | $3.7M | 89,387 | 0.07% | 8q | +3.6%+$128.7K |
| CoreCap Advisors, LLC | $3.7M | 89,165 | 0.11% | 18q | +19.0%+$586.7K |
| MTM FINANCIAL GROUP, LLC | $3.6M | 87,287 | 1.54% | 17q | +1.2%+$41.8K |
| ARS Wealth Advisors Group, LLC | $3.6M | 86,122 | 0.28% | 13q | -3.6%-$132.4K |
| Castle Rock Wealth Management, LLC | $3.5M | 84,527 | 0.69% | 23q | +2.5%+$86.7K |
| ATTICUS WEALTH MANAGEMENT, LLC | $3.5M | 84,473 | 0.83% | 13q | -7.0%-$263.8K |
| KFG WEALTH MANAGEMENT, LLC | $3.5M | 84,313 | 0.39% | 15q | +35.0%+$902.7K |
| Bullseye Investment Management, LLC | $3.4M | 83,058 | 1.69% | 2q | +10.7%+$331.7K |
| Chris Bulman Inc | $3.2M | 78,200 | 1.18% | 9q | +10.8%+$314.1K |
| Janney Montgomery Scott LLC | $3.2M | 77,134 | 0.01% | 21q | +15.2%+$419.3K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $3.2M | 76,724 | 0.00% | 12q | +44.8%+$980.0K |
| Wood Tarver Financial Group, LLC | $3.2M | 76,541 | 0.75% | 7q | +25.6%+$645.2K |
| IFP Advisors, Inc | $2.8M | 68,892 | 0.05% | 25q | +3.7%+$101.5K |
| Cresset Asset Management, LLC | $2.8M | 68,589 | 0.01% | 5q | +792.5%+$2.5M |
| OneDigital Investment Advisors LLC | $2.8M | 66,857 | 0.02% | 17q | -0.6%-$17.8K |
| WPWealth LLP | $2.7M | 64,404 | 0.39% | 5q | -30.3%-$1.2M |
| WEALTH ALLIANCE, LLC | $2.6M | 63,706 | 0.22% | 21q | +2.8%+$70.8K |
| YARGER WEALTH STRATEGIES, LLC | $2.6M | 63,165 | 0.94% | 9q | +2.8%+$70.6K |
| Merit Financial Group, LLC | $2.6M | 63,552 | 0.02% | 5q | +1.6%+$42.1K |
| BLAIR WILLIAM & CO/IL | $2.6M | 63,147 | 0.01% | 6q | +56.6%+$942.5K |
| JANE STREET GROUP, LLC | $2.5M | 61,312 | 0.00% | 2q | +349.0%+$2.0M |
| Bellwether Advisors, LLC | $2.5M | 60,745 | 0.37% | 23q | +218.7%+$1.7M |
| CreativeOne Wealth, LLC | $2.5M | 60,251 | 0.05% | 11q | +45.5%+$778.0K |
| AE Wealth Management LLC | $2.3M | 56,783 | 0.01% | 25q | HELD |
| Lineweaver Wealth Advisors, LLC | $2.3M | 56,709 | 0.28% | 21q | +17.9%+$356.1K |
| CAPTRUST FINANCIAL ADVISORS | $2.3M | 56,199 | 0.00% | 14q | +2.1%+$47.9K |
| Cerity Partners LLC | $2.1M | 50,777 | 0.00% | new | NEW |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | $2.0M | 48,802 | 0.10% | 7q | +385.5%+$1.6M |
| James T. Borello RIA | $2.0M | 48,015 | 0.43% | 11q | +39.3%+$559.5K |
| Atlantic Private Wealth, LLC | $2.0M | 47,411 | 1.20% | new | NEW |
| First Commonwealth Financial Corp /PA/ | $1.9M | 46,160 | 0.27% | 21q | +34.0%+$484.0K |
| Element Squared LLC | $1.9M | 45,945 | 0.94% | 5q | HELD |
| MML INVESTORS SERVICES, LLC | $1.9M | 44,992 | 0.00% | 13q | +106.0%+$956.2K |
| Global Assets Advisory, LLC | $1.8M | 42,690 | 0.38% | 4q | +42.2%+$523.8K |
| EP Wealth Advisors, LLC | $1.7M | 41,675 | 0.01% | 7q | -11.3%-$219.6K |
| Weaver Consulting Group | $1.7M | 40,199 | 0.34% | 15q | +29.5%+$378.4K |
| Phoenix Financial Ltd. | $1.6M | 37,680 | 0.01% | 5q | -21.1%-$416.0K |
| HB Wealth Management, LLC | $1.5M | 36,980 | 0.01% | new | NEW |
| Weaver Capital Management LLC | $1.5M | 37,997 | 0.33% | 11q | HELD |
| HRT FINANCIAL LP | $1.5M | 36,706 | 0.00% | new | NEW |
| Wealthquest Corp | $1.5M | 35,645 | 0.09% | 17q | -50.0%-$1.5M |
| Patriot Financial Group Insurance Agency, LLC | $1.5M | 35,229 | 0.15% | 21q | -46.2%-$1.2M |
| DHJJ Financial Advisors, Ltd. | $1.5M | 35,138 | 0.42% | 23q | -6.3%-$97.6K |
| Pinnacle Wealth Management Group, Inc. | $1.4M | 34,255 | 0.66% | 21q | +7.1%+$93.8K |
| GILL CAPITAL PARTNERS, LLC | $1.4M | 33,599 | 0.37% | 21q | +12.9%+$158.7K |
| BFI Wealth Solutions, LLC | $1.4M | 33,518 | 1.03% | 3q | +18.1%+$212.6K |
| Focus Financial Network, Inc. | $1.3M | 32,611 | 0.04% | 17q | +73.0%+$568.3K |
| BCGM Wealth Management, LLC | $1.3M | 31,982 | 0.28% | 23q | HELD |
| Arkadios Wealth Advisors | $1.3M | 31,377 | 0.02% | new | NEW |
| Ponta Wealth Partners, LLC | $1.3M | 30,280 | 0.67% | new | NEW |
| Cape Investment Advisory, Inc. | $1.2M | 30,261 | 0.33% | 3q | +20.4%+$211.7K |
| Stratos Wealth Advisors, LLC | $1.2M | 29,098 | 0.07% | 13q | HELD |
| EVERMAY WEALTH MANAGEMENT LLC | $1.2M | 29,000 | 0.12% | 13q | HELD |
| COFG Advisors, LLC | $1.2M | 28,977 | 0.21% | 3q | -17.8%-$259.6K |
| Forvis Mazars Wealth Advisors, LLC | $1.2M | 28,795 | 0.02% | 17q | -1.4%-$16.7K |
| Quest 10 Wealth Builders, Inc. | $1.2M | 28,275 | 0.91% | 7q | +3.1%+$35.6K |
| Integrity Advisory Solutions, LLC | $1.2M | 28,082 | 0.12% | new | NEW |
| GenTrust, LLC | $1.1M | 27,762 | 0.04% | 3q | HELD |
| Diligent Investors, LLC | $1.1M | 27,208 | 0.25% | 13q | +29.5%+$256.1K |
| Allegiance Financial Group Advisory Services LLC | $1.1M | 26,681 | 0.19% | 15q | HELD |
| Lakeridge Wealth Management LLC | $1.1M | 25,957 | 0.39% | 11q | +8.2%+$81.2K |
| Concurrent Investment Advisors, LLC | $1.1M | 25,467 | 0.01% | 4q | +92.6%+$505.8K |
| Schulz Wealth, LTD. | $1.0M | 24,634 | 0.53% | 10q | -4.8%-$51.8K |
| Spire Wealth Management | $989.1K | 23,950 | 0.03% | 14q | HELD |
| MERCER GLOBAL ADVISORS INC /ADV | $912.1K | 22,084 | 0.00% | 3q | -32.0%-$428.9K |
| BECK CAPITAL MANAGEMENT, LLC | $898.2K | 21,747 | 0.17% | 17q | -0.6%-$5.7K |
| Lido Advisors, LLC | $887.1K | 21,480 | 0.00% | 3q | HELD |
| Arax Advisory Partners | $880.3K | 21,314 | 0.01% | 24q | +192.5%+$579.3K |
| Valmark Advisers, Inc. | $879.6K | 21,299 | 0.01% | 17q | -15.0%-$155.7K |
| Visionary Wealth Advisors | $874.2K | 21,166 | 0.03% | 17q | -23.3%-$265.2K |
| BENJAMIN EDWARDS INC | $864.6K | 20,934 | 0.01% | 8q | HELD |
| Fragasso Financial Advisors Inc | $833.2K | 20,174 | 0.04% | 21q | HELD |
| Trek Financial, LLC | $830.2K | 20,101 | 0.04% | 17q | +47.6%+$267.7K |
Showing the largest 100 of 218 reported holders.
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 86 | $152.1M | 3,596,815 | 5 | 7 | 33 | 0.0% |
| Q2 2026 | 218 | $662.8M | 16,140,317 | 45 | 82 | 47 | 0.0% |
| Q1 2026 | 181 | $490.8M | 12,315,648 | 11 | 14 | 74 | 0.0% |
| Q4 2025 | 188 | $511.1M | 12,884,651 | 15 | 20 | 62 | 0.0% |
| Q3 2025 | 173 | $526.0M | 13,489,078 | 9 | 19 | 68 | 0.0% |
| Q2 2025 | 183 | $509.5M | 13,481,717 | 21 | 71 | 42 | 0.0% |
| Q1 2025 | 172 | $390.0M | 10,893,912 | 9 | 13 | 81 | 0.0% |
| Q4 2024 | 185 | $416.8M | 11,606,786 | 9 | 13 | 73 | 0.0% |
| Q3 2024 | 168 | $427.2M | 12,123,267 | 8 | 19 | 75 | 0.0% |
| Q2 2024 | 177 | $455.9M | 13,360,035 | 30 | 71 | 38 | 0.0% |
| Q1 2024 | 156 | $328.0M | 10,100,989 | 9 | 18 | 72 | 0.0% |
| Q4 2023 | 163 | $348.8M | 11,079,046 | 9 | 12 | 79 | 0.0% |
| Q3 2023 | 156 | $367.2M | 12,438,903 | 11 | 20 | 62 | 0.0% |
| Q2 2023 | 154 | $425.6M | 14,279,774 | 44 | 70 | 25 | 0.0% |
| Q1 2023 | 117 | $313.0M | 10,877,866 | 13 | 26 | 42 | 0.0% |
| Q4 2022 | 111 | $237.9M | 8,484,343 | 15 | 15 | 44 | 0.0% |
| Q3 2022 | 104 | $7.1B | 265,888,306 | 9 | 26 | 22 | 0.0% |
| Q2 2022 | 107 | $7.5B | 274,231,593 | 42 | 45 | 8 | 0.0% |
| Q1 2022 | 78 | $1.2B | 38,989,886 | 5 | 10 | 29 | 0.0% |
| Q4 2021 | 77 | $1.1B | 37,482,898 | 3 | 6 | 29 | 0.0% |
| Q3 2021 | 71 | $1.4B | 46,258,679 | 4 | 14 | 20 | 0.0% |
| Q2 2021 | 79 | $1.3B | 43,935,182 | 51 | 22 | 2 | 0.0% |
| Q1 2021 | 31 | $48.0M | 1,663,744 | 4 | 4 | 11 | 0.0% |
| Q4 2020 | 33 | $45.8M | 1,614,265 | 4 | 9 | 3 | 0.0% |
| Q3 2020 | 30 | $396.1M | 14,453,160 | 6 | 8 | 6 | 0.0% |
| Q2 2020 | 30 | $721.0M | 27,134,021 | 30 | 0 | 0 | 0.0% |