DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (PNOV)
Institutional ownership reported to the SEC as of Q2 2026, across 29 quarters.
214
Reporting holders
$720.6M
Reported value
0.0%
Calls
0.0%
Puts
+1
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| ALLIANCEBERNSTEIN L.P. | $212.4M | 5,197,340 | 0.07% | 19q | -2.6%-$5.7M |
| Penserra Capital Management LLC | $74.3M | 1,674,521 | 0.57% | 24q | +6.9%+$4.8M |
| Berkshire Money Management, Inc. | $27.0M | 608,729 | 2.47% | 15q | +1.7%+$441.3K |
| OSAIC HOLDINGS, INC. | $26.5M | 598,159 | 0.03% | 26q | +4.4%+$1.1M |
| Brookstone Capital Management | $22.3M | 503,746 | 0.22% | 15q | -59.2%-$32.4M |
| Focus Partners Wealth | $17.9M | 404,195 | 0.02% | 9q | -2.9%-$544.8K |
| COMMONWEALTH EQUITY SERVICES, LLC | $16.8M | 379,841 | 0.02% | 27q | -13.3%-$2.6M |
| LPL Financial LLC | $16.7M | 376,834 | 0.00% | 15q | +2.7%+$431.6K |
| Kestra Advisory Services, LLC | $15.5M | 350,340 | 0.05% | 24q | -0.5%-$84.0K |
| Foundations Investment Advisors, LLC | $14.0M | 314,558 | 0.14% | 10q | -4.5%-$651.6K |
| Cetera Investment Advisers | $13.2M | 298,072 | 0.01% | 19q | -13.8%-$2.1M |
| RAYMOND JAMES FINANCIAL INC | $11.7M | 264,300 | 0.00% | 7q | -23.0%-$3.5M |
| HighTower Advisors, LLC | $11.6M | 262,014 | 0.01% | 27q | HELD |
| ENVESTNET ASSET MANAGEMENT INC | $11.3M | 255,479 | 0.00% | 19q | -1.6%-$183.3K |
| Beacon Pointe Advisors, LLC | $11.2M | 253,353 | 0.05% | 23q | -5.2%-$610.4K |
| Lido Advisors, LLC | $8.1M | 182,919 | 0.02% | 3q | -1.0%-$83.4K |
| Bellwether Advisors, LLC | $6.0M | 134,829 | 0.89% | 23q | HELD |
| Three Seasons Wealth, LLC | $5.6M | 126,302 | 0.51% | 11q | HELD |
| Cambridge Investment Research Advisors, Inc. | $5.5M | 124,100 | 0.01% | 25q | +66.8%+$2.2M |
| TRUIST FINANCIAL CORP | $5.4M | 120,666 | 0.01% | 27q | HELD |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | $5.2M | 117,120 | 0.25% | 7q | -0.8%-$44.4K |
| NewEdge Advisors, LLC | $5.2M | 116,320 | 0.02% | 15q | HELD |
| CoreCap Advisors, LLC | $5.2M | 116,283 | 0.15% | 18q | -1.0%-$51.4K |
| MML INVESTORS SERVICES, LLC | $4.5M | 100,754 | 0.01% | 18q | -2.3%-$106.4K |
| CRA Financial Services, LLC | $4.4M | 98,264 | 0.50% | 19q | -0.7%-$31.0K |
| GILL CAPITAL PARTNERS, LLC | $4.3M | 97,460 | 1.14% | 19q | -5.2%-$238.3K |
| Sherry Group, Inc. | $3.9M | 85,017 | 3.79% | 3q | -45.2%-$3.2M |
| Keating Financial Advisory Services, Inc. | $3.7M | 82,779 | 0.48% | 3q | -1.3%-$47.6K |
| Cassady Wealth & Retirement Planning, LLC | $3.5M | 79,786 | 1.65% | 3q | HELD |
| Comprehensive Financial Consultants Institutional, Inc. | $3.4M | 76,449 | 0.90% | 7q | -1.6%-$54.9K |
| Buska Wealth Management, LLC | $3.2M | 71,337 | 1.14% | 10q | -21.9%-$889.7K |
| CAPTRUST FINANCIAL ADVISORS | $3.2M | 71,238 | 0.00% | 14q | HELD |
| Advisory Alpha, LLC | $3.0M | 68,525 | 0.07% | 18q | +35.0%+$787.9K |
| OneDigital Investment Advisors LLC | $3.0M | 68,115 | 0.03% | 15q | -7.6%-$249.7K |
| KFG WEALTH MANAGEMENT, LLC | $2.8M | 63,759 | 0.32% | 15q | -4.0%-$116.7K |
| BLAIR WILLIAM & CO/IL | $2.5M | 56,187 | 0.01% | 7q | -2.9%-$75.5K |
| Dakota Wealth Management | $2.5M | 56,162 | 0.05% | 7q | -4.1%-$107.8K |
| WEALTH ALLIANCE, LLC | $2.5M | 55,299 | 0.21% | 15q | HELD |
| ATTICUS WEALTH MANAGEMENT, LLC | $2.4M | 54,628 | 0.58% | 15q | -0.7%-$17.7K |
| Keystone Wealth Services, LLC | $2.4M | 54,488 | 0.45% | 2q | -8.3%-$217.4K |
| Merit Financial Group, LLC | $2.3M | 51,564 | 0.01% | 5q | -5.8%-$141.3K |
| MTM FINANCIAL GROUP, LLC | $2.3M | 51,454 | 0.98% | 18q | -0.6%-$13.1K |
| MAI Capital Management | $2.2M | 48,777 | 0.01% | 19q | -52.8%-$2.4M |
| Southland Equity Partners LLC | $2.1M | 48,434 | 0.38% | 23q | -0.8%-$16.5K |
| MERCER GLOBAL ADVISORS INC /ADV | $2.1M | 47,452 | 0.00% | 11q | -1.3%-$27.1K |
| Apollon Wealth Management, LLC | $2.1M | 47,008 | 0.03% | 19q | -5.5%-$122.5K |
| IFP Advisors, Inc | $2.1M | 46,911 | 0.04% | 27q | -12.1%-$285.5K |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $2.0M | 68,355 | 0.00% | 14q | -11.7%-$265.7K |
| Cresset Asset Management, LLC | $2.0M | 44,865 | 0.01% | 11q | -31.4%-$910.4K |
| Diligent Investors, LLC | $1.9M | 43,682 | 0.43% | 18q | HELD |
| Cape Investment Advisory, Inc. | $1.8M | 41,700 | 0.49% | 3q | HELD |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | $1.8M | 39,487 | 0.22% | 24q | -4.7%-$87.3K |
| HRT FINANCIAL LP | $1.8M | 39,475 | 0.00% | new | NEW |
| BCS Wealth Management | $1.7M | 37,493 | 0.30% | 19q | +1.3%+$21.3K |
| Prairie Wealth Advisors, Inc. | $1.6M | none filed | 0.38% | 10q | HELD |
| Jacobi Capital Management LLC | $1.6M | 35,893 | 0.08% | 9q | HELD |
| Chris Bulman Inc | $1.6M | 35,603 | 0.58% | 9q | -12.8%-$231.3K |
| Janney Montgomery Scott LLC | $1.6M | 35,460 | 0.00% | 19q | +8.9%+$128.6K |
| Ascent Wealth Partners, LLC | $1.6M | 35,332 | 0.16% | 7q | HELD |
| Patriot Financial Group Insurance Agency, LLC | $1.6M | 35,293 | 0.16% | 23q | -51.0%-$1.6M |
| CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC | $1.6M | 35,112 | 0.20% | 15q | HELD |
| Allegiance Financial Group Advisory Services LLC | $1.6M | 35,086 | 0.27% | 8q | HELD |
| RETIREMENT INCOME SOLUTIONS, INC | $1.6M | 38,000 | 0.27% | 27q | -4.1%-$67.0K |
| Freedom Investment Management, Inc. | $1.6M | 34,962 | 0.43% | 3q | +74.5%+$662.0K |
| Spire Wealth Management | $1.5M | 33,731 | 0.05% | 14q | -2.0%-$30.2K |
| Castle Rock Wealth Management, LLC | $1.4M | 32,452 | 0.28% | 15q | HELD |
| CITADEL ADVISORS LLC | $1.4M | 31,624 | 0.00% | 2q | +93.3%+$676.9K |
| Capital Analysts, LLC | $1.4M | 31,541 | 0.03% | 15q | HELD |
| Bison Wealth, LLC | $1.3M | 29,748 | 0.12% | 3q | HELD |
| First Commonwealth Financial Corp /PA/ | $1.2M | 27,887 | 0.17% | 19q | +6.8%+$78.2K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $1.2M | 27,634 | 0.00% | 14q | -34.7%-$652.1K |
| James T. Borello RIA | $1.2M | 27,335 | 0.26% | 11q | HELD |
| Rothschild Wealth LLC | $1.2M | 27,124 | 0.10% | 3q | HELD |
| Cerity Partners LLC | $1.2M | 27,069 | 0.00% | 3q | -62.7%-$2.0M |
| WPWealth LLP | $1.2M | 26,958 | 0.18% | 15q | HELD |
| Trek Financial, LLC | $1.2M | 26,777 | 0.06% | 15q | -3.1%-$38.2K |
| CreativeOne Wealth, LLC | $1.2M | 26,499 | 0.03% | 11q | HELD |
| Kingsview Wealth Management, LLC | $1.1M | 25,445 | 0.01% | 3q | -11.7%-$149.1K |
| Farther Finance Advisors, LLC | $1.1M | 25,265 | 0.01% | 7q | -7.1%-$85.8K |
| NorthCrest Asset Manangement, LLC | $1.1M | 23,693 | 0.03% | 3q | HELD |
| Bedel Financial Consulting, Inc. | $1.0M | 23,667 | 0.10% | 27q | HELD |
| AXXCESS WEALTH MANAGEMENT, LLC | $992.1K | 22,370 | 0.02% | new | NEW |
| Orion Capital Management LLC | $985.1K | 22,212 | 0.30% | 19q | -0.9%-$8.9K |
| Fragasso Financial Advisors Inc | $982.5K | 22,154 | 0.05% | 11q | HELD |
| Arax Advisory Partners | $963.1K | 21,715 | 0.01% | 3q | +173.3%+$610.7K |
| Concurrent Investment Advisors, LLC | $954.5K | 21,522 | 0.01% | 7q | -0.5%-$5.1K |
| Archer Investment Corp | $946.1K | 21,332 | 0.09% | 19q | +100.0%+$473.0K |
| Csenge Advisory Group | $920.8K | 20,762 | 0.04% | 15q | HELD |
| Global Strategic Investment Solutions, LLC | $907.6K | 20,464 | 0.08% | 15q | HELD |
| INDEPENDENT FINANCIAL GROUP, LLC | $902.8K | 20,356 | 0.02% | 7q | +3.9%+$34.2K |
| FSA Advisors, Inc. | $893.8K | 20,153 | 0.41% | 11q | -1.1%-$10.0K |
| BFI Wealth Solutions, LLC | $887.3K | 20,006 | 0.66% | 3q | -10.5%-$104.4K |
| Jessup Wealth Management, Inc | $873.4K | 19,693 | 0.26% | 7q | HELD |
| Steward Partners Investment Advisory, LLC | $853.2K | 19,239 | 0.00% | 15q | HELD |
| NORTHERN TRUST CORP | $835.1K | 18,829 | 0.00% | 5q | HELD |
| Advisory Services Network, LLC | $828.0K | 18,670 | 0.01% | 19q | HELD |
| Quantinno Capital Management LP | $801.9K | 18,082 | 0.00% | new | NEW |
| MORGAN STANLEY | $761.8K | 17,178 | 0.00% | 23q | HELD |
| Savvy Advisors, Inc. | $757.6K | 17,083 | 0.02% | 3q | -8.0%-$65.5K |
| TOUNJIAN ADVISORY PARTNERS, LLC | $750.9K | 16,931 | 0.32% | new | NEW |
Showing the largest 100 of 214 reported holders.
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 84 | $111.1M | 2,421,644 | 2 | 9 | 33 | 0.0% |
| Q2 2026 | 214 | $720.6M | 16,644,524 | 15 | 16 | 91 | 0.0% |
| Q1 2026 | 213 | $736.4M | 17,878,688 | 10 | 26 | 80 | 0.0% |
| Q4 2025 | 229 | $791.6M | 18,907,523 | 49 | 82 | 40 | 0.0% |
| Q3 2025 | 178 | $493.2M | 12,013,390 | 8 | 13 | 79 | 0.0% |
| Q2 2025 | 184 | $542.1M | 13,714,140 | 15 | 23 | 63 | 0.0% |
| Q1 2025 | 182 | $642.5M | 17,264,967 | 16 | 25 | 75 | 0.0% |
| Q4 2024 | 177 | $680.0M | 17,954,103 | 31 | 62 | 36 | 0.0% |
| Q3 2024 | 140 | $560.1M | 15,171,250 | 8 | 13 | 65 | 0.0% |
| Q2 2024 | 146 | $578.7M | 15,925,805 | 7 | 15 | 58 | 0.0% |
| Q1 2024 | 152 | $682.9M | 19,209,334 | 10 | 18 | 66 | 0.0% |
| Q4 2023 | 146 | $663.2M | 19,255,338 | 26 | 51 | 34 | 0.0% |
| Q3 2023 | 126 | $517.7M | 15,659,407 | 2 | 17 | 63 | 0.0% |
| Q2 2023 | 144 | $562.4M | 16,592,970 | 8 | 15 | 65 | 0.0% |
| Q1 2023 | 151 | $609.9M | 19,183,129 | 20 | 18 | 58 | 0.0% |
| Q4 2022 | 143 | $597.5M | 19,810,147 | 62 | 52 | 14 | 0.0% |
| Q3 2022 | 79 | $1.5B | 52,705,024 | 1 | 15 | 33 | 0.0% |
| Q2 2022 | 93 | $1.5B | 53,350,939 | 7 | 24 | 27 | 0.0% |
| Q1 2022 | 95 | $3.2B | 105,821,907 | 16 | 27 | 17 | 0.0% |
| Q4 2021 | 85 | $3.4B | 108,801,241 | 45 | 24 | 4 | 0.0% |
| Q3 2021 | 39 | $1.8B | 59,710,975 | 2 | 5 | 16 | 0.0% |
| Q2 2021 | 45 | $1.5B | 48,759,691 | 4 | 6 | 16 | 0.0% |
| Q1 2021 | 43 | $1.5B | 50,986,588 | 4 | 9 | 14 | 0.0% |
| Q4 2020 | 41 | $1.3B | 46,177,444 | 11 | 12 | 4 | 0.0% |
| Q3 2020 | 31 | $842.5M | 31,048,332 | 5 | 8 | 4 | 0.0% |
| Q2 2020 | 29 | $828.8M | 31,756,989 | 10 | 5 | 4 | 0.0% |
| Q1 2020 | 25 | $724.4M | 30,868,769 | 3 | 5 | 5 | 0.0% |
| Q4 2019 | 25 | $777.5M | 29,661,585 | 24 | 0 | 0 | 0.0% |
| Q4 2018 | 1 | $918.0K | 34,894 | 0 | 0 | 0 | 0.0% |