DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (SFLR)
Institutional ownership reported to the SEC as of Q2 2026, across 16 quarters.
226
Reporting holders
$1.8B
Reported value
0.0%
Calls
0.0%
Puts
+29
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| BANK OF AMERICA CORP /DE/ | $237.7M | 6,161,003 | 0.02% | 5q | +4.1%+$9.3M |
| LPL Financial LLC | $233.0M | 6,038,926 | 0.05% | 10q | +31.6%+$55.9M |
| ENVESTNET ASSET MANAGEMENT INC | $189.6M | 4,914,894 | 0.04% | 12q | +766.7%+$167.7M |
| Americana Partners, LLC | $133.9M | 3,471,601 | 3.02% | 3q | +39.7%+$38.0M |
| Kingsview Wealth Management, LLC | $92.8M | 2,404,900 | 1.12% | 11q | +10.9%+$9.2M |
| Cambridge Investment Research Advisors, Inc. | $71.5M | 1,854,140 | 0.08% | 11q | +130.0%+$40.4M |
| COMMONWEALTH EQUITY SERVICES, LLC | $61.4M | 1,590,696 | 0.08% | 10q | +2.0%+$1.2M |
| Chicago Partners Investment Group LLC | $42.2M | 1,102,852 | 0.84% | 13q | -13.6%-$6.6M |
| OSAIC HOLDINGS, INC. | $27.1M | 702,661 | 0.03% | 15q | +45.7%+$8.5M |
| Liberty Atlantic Advisors LLC | $26.3M | 682,497 | 18.96% | 3q | +7.0%+$1.7M |
| ATTICUS WEALTH MANAGEMENT, LLC | $24.9M | 644,710 | 5.92% | 3q | +3459.4%+$24.2M |
| Cetera Investment Advisers | $24.7M | 639,865 | 0.02% | 9q | +67.1%+$9.9M |
| WETZEL INVESTMENT ADVISORS, INC. | $24.4M | 631,184 | 8.44% | 8q | +29.0%+$5.5M |
| Brookstone Capital Management | $24.3M | 630,487 | 0.24% | 13q | +56.2%+$8.7M |
| VanWeelden Wealth Management, LLC | $21.8M | 564,622 | 16.19% | 2q | +247.6%+$15.5M |
| Delta Investment Management, LLC | $21.4M | 554,025 | 3.52% | 11q | -0.8%-$165.3K |
| RAYMOND JAMES FINANCIAL INC | $20.0M | 518,730 | 0.01% | 5q | +20.0%+$3.3M |
| Rothschild Wealth LLC | $16.7M | 432,556 | 1.33% | 13q | +16.0%+$2.3M |
| UNITED CAPITAL FINANCIAL ADVISORS, LLC | $14.8M | 384,276 | 0.08% | new | NEW |
| HighTower Advisors, LLC | $14.7M | 379,876 | 0.01% | 5q | +4.4%+$618.6K |
| PRINCIPAL SECURITIES, INC. | $13.7M | 354,662 | 0.16% | new | NEW |
| Rockefeller Capital Management L.P. | $12.0M | 311,487 | 0.02% | 3q | +15.9%+$1.7M |
| Southland Equity Partners LLC | $11.7M | 304,474 | 2.06% | 8q | -2.9%-$354.7K |
| Private Advisor Group, LLC | $10.8M | 280,125 | 0.05% | 6q | +28.5%+$2.4M |
| AE Wealth Management LLC | $10.8M | 278,719 | 0.05% | 12q | +12.7%+$1.2M |
| MML INVESTORS SERVICES, LLC | $10.2M | 263,568 | 0.02% | 7q | +6.0%+$579.7K |
| Envestnet Portfolio Solutions, Inc. | $10.0M | 258,979 | 0.05% | new | NEW |
| ELEVATION POINT WEALTH PARTNERS, LLC | $9.9M | 255,636 | 0.18% | new | NEW |
| Vestmark Advisory Solutions, Inc. | $9.9M | 255,376 | 0.09% | new | NEW |
| Stratos Wealth Partners, LTD. | $9.8M | 254,078 | 0.10% | 9q | +21.2%+$1.7M |
| Pinnacle Wealth Management Group, Inc. | $9.5M | 247,451 | 4.45% | 10q | +1.4%+$132.2K |
| CCG WEALTH MANAGEMENT, LLC | $9.4M | 244,326 | 2.19% | 4q | -4.5%-$440.8K |
| Pallas Capital Advisors LLC | $9.4M | 244,389 | 0.29% | 6q | +3.8%+$346.1K |
| NewCorp Financial Services, Inc. | $9.3M | 241,758 | 7.14% | 3q | +6.0%+$526.3K |
| WINNACLE WEALTH LLC | $9.2M | 239,310 | 6.28% | 4q | -1.5%-$141.6K |
| NewEdge Advisors, LLC | $8.6M | 221,852 | 0.03% | 10q | +63.0%+$3.3M |
| EVOLUTION WEALTH MANAGEMENT INC. | $8.4M | 218,621 | 4.96% | 5q | -2.8%-$242.1K |
| Snowden Capital Advisors LLC | $8.4M | 216,783 | 0.20% | 3q | +3.6%+$292.9K |
| Perennial Investment Advisors, LLC | $8.0M | 208,597 | 0.53% | 10q | +3.3%+$254.0K |
| ATX Financial Planning, LLC | $7.8M | 203,220 | 5.19% | 3q | -1.4%-$110.1K |
| WELLS FARGO & COMPANY/MN | $7.8M | 202,875 | 0.00% | new | NEW |
| Global Retirement Partners, LLC | $7.6M | 197,140 | 0.12% | 8q | +14.0%+$934.8K |
| Farther Finance Advisors, LLC | $7.6M | 196,503 | 0.06% | 6q | -15.4%-$1.4M |
| First Commonwealth Financial Corp /PA/ | $7.2M | 187,861 | 1.01% | 14q | -1.3%-$94.7K |
| Triumph Capital Management | $7.2M | 186,151 | 1.30% | 12q | +2.6%+$184.2K |
| Thrivent Financial for Lutherans | $7.1M | 185,103 | 0.01% | 5q | +7.4%+$492.3K |
| INDEPENDENT FINANCIAL GROUP, LLC | $6.5M | 168,868 | 0.12% | 10q | +97.8%+$3.2M |
| Tradition Wealth Management, LLC | $6.4M | 165,630 | 0.39% | new | NEW |
| Visionary Wealth Advisors | $6.3M | 163,500 | 0.25% | 5q | +2.1%+$130.2K |
| OneDigital Investment Advisors LLC | $6.0M | 155,009 | 0.05% | 2q | +48.3%+$1.9M |
| Advisory Services Network, LLC | $5.8M | 149,841 | 0.07% | 5q | -52.0%-$6.3M |
| IHT Wealth Management, LLC | $5.8M | 149,575 | 0.12% | 9q | +64.3%+$2.3M |
| Worth Financial Advisory Group, LLC | $5.7M | 147,818 | 2.38% | 8q | +145.8%+$3.4M |
| Integrated Wealth Concepts LLC | $5.7M | 146,701 | 0.04% | 2q | +328.3%+$4.3M |
| Kestra Advisory Services, LLC | $5.6M | 144,682 | 0.02% | 10q | -22.5%-$1.6M |
| COFG Advisors, LLC | $5.5M | 141,641 | 0.94% | 3q | +1.9%+$100.6K |
| Split Rock Private Trading & Wealth Management, LLC | $5.4M | 138,981 | 3.68% | 2q | +1044.2%+$4.9M |
| Steward Partners Investment Advisory, LLC | $5.1M | 131,973 | 0.03% | 11q | -8.0%-$441.7K |
| Janney Montgomery Scott LLC | $5.0M | 128,659 | 0.01% | 4q | -1.4%-$72.3K |
| COMPASS CAPITAL CORP /MA/ /ADV | $4.9M | 124,774 | 1.59% | 3q | +3.0%+$143.2K |
| Holos Integrated Wealth LLC | $4.9M | 125,326 | 2.27% | 3q | +8.0%+$360.0K |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $4.8M | 124,761 | 0.01% | 7q | +6.9%+$311.4K |
| BEACON FINANCIAL GROUP | $4.4M | 114,063 | 0.40% | 6q | -2.6%-$115.2K |
| GWN SECURITIES INC. | $4.1M | 105,626 | 0.68% | 6q | +16.2%+$568.2K |
| Intrua Financial, LLC | $4.1M | 105,350 | 0.37% | 2q | +1.5%+$60.8K |
| Signal Advisors Wealth, LLC | $4.0M | 103,198 | 0.20% | 8q | +37.8%+$1.1M |
| COLUMBIA ADVISORY PARTNERS LLC | $3.8M | 99,244 | 2.11% | 5q | +2.3%+$87.4K |
| HARBOUR INVESTMENTS, INC. | $3.7M | 97,124 | 0.05% | 12q | +11.4%+$383.4K |
| Ameritas Advisory Services, LLC | $3.6M | 92,180 | 0.07% | 3q | +129.7%+$2.0M |
| Trek Financial, LLC | $3.5M | 90,110 | 0.17% | 8q | -18.6%-$793.4K |
| Foundations Investment Advisors, LLC | $3.5M | 89,999 | 0.04% | 8q | +12.1%+$375.3K |
| HFG Wealth Management, LLC | $3.4M | 87,145 | 3.38% | 6q | -48.3%-$3.1M |
| Beacon Financial Advisory LLC | $3.3M | 86,184 | 0.65% | 10q | +8.8%+$268.1K |
| WorthPointe, LLC | $3.1M | 81,128 | 0.79% | 5q | -0.6%-$19.0K |
| CreativeOne Wealth, LLC | $2.7M | 71,064 | 0.06% | 3q | +107.3%+$1.4M |
| Summit Financial, LLC | $2.7M | 69,900 | 0.03% | new | NEW |
| JANE STREET GROUP, LLC | $2.5M | 65,833 | 0.00% | 2q | +252.0%+$1.8M |
| Selby Wealth Management, LLC | $2.5M | 65,291 | 0.89% | 3q | +4.5%+$107.6K |
| Concurrent Investment Advisors, LLC | $2.4M | 62,025 | 0.02% | 5q | +8.8%+$194.0K |
| MILESTONE ASSET MANAGEMENT, LLC | $2.3M | 58,608 | 0.36% | 12q | -1.7%-$39.6K |
| Meridian Wealth Management, LLC | $2.1M | 55,492 | 0.07% | 9q | -11.7%-$284.6K |
| Balance Wealth Partners LLC | $2.1M | 53,395 | 0.55% | 6q | +6.9%+$133.3K |
| FLAGSHIP HARBOR ADVISORS, LLC | $2.0M | 52,260 | 0.08% | 5q | +1.7%+$34.3K |
| Kellett Wealth Advisors, LLC | $2.0M | 51,128 | 0.92% | 8q | -2.4%-$48.0K |
| Equitable Holdings, Inc. | $1.9M | 49,482 | 0.01% | 4q | +545.8%+$1.6M |
| SIGNATUREFD, LLC | $1.9M | 48,166 | 0.02% | 3q | -8.9%-$180.5K |
| Ballast Rock Private Wealth LLC | $1.8M | 47,398 | 0.84% | 3q | -5.8%-$113.5K |
| TRUIST FINANCIAL CORP | $1.8M | 47,370 | 0.00% | 10q | +0.8%+$13.9K |
| Quantinno Capital Management LP | $1.7M | 45,348 | 0.00% | 6q | +3.4%+$57.4K |
| STEPHENS INC /AR/ | $1.7M | 45,289 | 0.02% | 9q | +4.7%+$78.0K |
| RED REEF ADVISORS LLC | $1.6M | 41,205 | 1.47% | 3q | -1.3%-$20.5K |
| CGN Advisors LLC | $1.5M | 37,791 | 0.11% | 6q | +20.2%+$245.4K |
| Benson Wealth Management INC | $1.5M | 37,651 | 1.46% | 3q | +49.3%+$479.7K |
| Core Wealth Advisors, Inc. | $1.4M | 36,456 | 0.28% | 3q | +16.9%+$203.4K |
| Glen Eagle Advisors, LLC | $1.4M | 36,385 | 0.18% | 8q | +3.7%+$49.6K |
| SAGESPRING WEALTH PARTNERS, LLC | $1.4M | 35,469 | 0.02% | 4q | +8.2%+$103.4K |
| Arax Advisory Partners | $1.3M | 32,867 | 0.01% | 3q | +8.7%+$101.3K |
| Addison Capital Co | $1.3M | 32,787 | 0.21% | 2q | +1.2%+$15.4K |
| Nest Investments, LLC | $1.2M | 31,647 | 0.93% | 3q | +2.4%+$28.2K |
| Amicus Financial Advisors, LLC | $1.1M | 29,494 | 0.28% | new | NEW |
Showing the largest 100 of 227 reported holders. The count of 226 above leaves out 1 position whose reported value failed our price check; it is listed here as filed.
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 92 | $471.8M | 12,105,021 | 9 | 40 | 27 | 0.0% |
| Q2 2026 | 226 | $1.8B | 46,615,701 | 50 | 92 | 51 | 0.0% |
| Q1 2026 | 197 | $1.2B | 33,902,283 | 37 | 78 | 59 | 0.0% |
| Q4 2025 | 177 | $1.1B | 29,194,934 | 27 | 70 | 47 | 0.0% |
| Q3 2025 | 147 | $843.3M | 23,375,155 | 16 | 57 | 53 | 0.0% |
| Q2 2025 | 143 | $649.7M | 19,324,621 | 27 | 50 | 43 | 0.0% |
| Q1 2025 | 124 | $547.0M | 17,400,077 | 21 | 61 | 26 | 0.0% |
| Q4 2024 | 115 | $461.7M | 14,131,149 | 20 | 57 | 16 | 0.0% |
| Q3 2024 | 91 | $338.5M | 10,625,627 | 30 | 41 | 12 | 0.0% |
| Q2 2024 | 66 | $227.9M | 7,373,361 | 26 | 29 | 7 | 0.0% |
| Q1 2024 | 42 | $118.9M | 3,976,099 | 16 | 22 | 2 | 0.0% |
| Q4 2023 | 31 | $90.1M | 3,272,227 | 14 | 8 | 5 | 0.0% |
| Q3 2023 | 19 | $94.3M | 3,680,855 | 11 | 4 | 4 | 0.0% |
| Q2 2023 | 9 | $6.1M | 235,172 | 3 | 4 | 2 | 0.0% |
| Q1 2023 | 10 | $10.4M | 430,424 | 5 | 2 | 2 | 0.0% |
| Q4 2022 | 8 | $13.7M | 599,047 | 8 | 0 | 0 | 0.0% |