DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (UAPR)
Institutional ownership reported to the SEC as of Q2 2026, across 30 quarters.
91
Reporting holders
$109.1M
Reported value
0.0%
Calls
0.0%
Puts
+6
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Tradition Wealth Management, LLC | $9.5M | 270,688 | 0.58% | 10q | -1.3%-$125.8K |
| FAI Advisors, Inc. | $8.9M | 253,151 | 3.49% | 7q | +2.5%+$213.6K |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | $6.5M | 185,163 | 0.32% | 15q | +5.6%+$346.2K |
| COMMONWEALTH EQUITY SERVICES, LLC | $5.1M | 144,206 | 0.01% | 25q | -3.7%-$193.3K |
| OSAIC HOLDINGS, INC. | $4.7M | 134,255 | 0.01% | 26q | +58.0%+$1.7M |
| KFG WEALTH MANAGEMENT, LLC | $4.5M | 127,143 | 0.50% | 15q | HELD |
| Todd Wealth Management, LLC | $4.3M | 122,192 | 3.25% | 3q | +49.0%+$1.4M |
| AssuredPartners Investment Advisors, LLC | $3.5M | 98,257 | 0.33% | 3q | HELD |
| Prairie Wealth Advisors, Inc. | $3.3M | none filed | 0.79% | 5q | HELD |
| Brookstone Capital Management | $3.2M | 90,465 | 0.03% | 18q | -10.3%-$363.6K |
| CENTRAL VALLEY ADVISORS, LLC | $2.8M | 80,030 | 0.72% | 9q | -0.6%-$18.0K |
| ENVESTNET ASSET MANAGEMENT INC | $2.7M | 77,733 | 0.00% | 13q | +55.6%+$975.8K |
| Orion Porfolio Solutions, LLC | $2.7M | 76,124 | 0.02% | 6q | +9.8%+$238.6K |
| Kellett Wealth Advisors, LLC | $2.6M | 75,192 | 1.23% | 9q | -2.8%-$76.7K |
| Berger Financial Group, Inc | $2.4M | 68,887 | 0.12% | 9q | -8.8%-$233.8K |
| Cambridge Investment Research Advisors, Inc. | $2.2M | 63,296 | 0.00% | 18q | +121.7%+$1.2M |
| Foundations Investment Advisors, LLC | $2.0M | 56,864 | 0.02% | 4q | +1.4%+$28.4K |
| TRUIST FINANCIAL CORP | $2.0M | 56,179 | 0.00% | 17q | HELD |
| Strategic Blueprint, LLC | $1.8M | 50,258 | 0.09% | 22q | +1.1%+$18.4K |
| Triad Wealth Partners, LLC | $1.6M | 45,662 | 0.10% | 5q | +60.8%+$611.9K |
| Spire Wealth Management | $1.5M | 42,667 | 0.05% | 14q | +33.7%+$377.5K |
| RAYMOND JAMES FINANCIAL INC | $1.5M | 41,762 | 0.00% | 7q | -5.0%-$77.6K |
| MML INVESTORS SERVICES, LLC | $1.4M | 40,782 | 0.00% | 5q | +175.8%+$912.8K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $1.4M | 40,082 | 0.00% | 5q | +41.6%+$413.4K |
| IMG Wealth Management, Inc. | $1.4M | 39,940 | 0.78% | 7q | +2.3%+$31.1K |
| Arax Advisory Partners | $1.4M | 39,498 | 0.01% | 3q | +100.0%+$693.5K |
| Advisory Services Network, LLC | $1.3M | 37,677 | 0.01% | 17q | +9.3%+$112.9K |
| Kestra Advisory Services, LLC | $1.3M | 36,668 | 0.00% | 24q | -29.4%-$535.9K |
| Trek Financial, LLC | $1.2M | 34,510 | 0.06% | 9q | +456.6%+$994.1K |
| Cetera Investment Advisers | $1.1M | 31,874 | 0.00% | 15q | -8.6%-$105.6K |
| LPL Financial LLC | $974.3K | 27,746 | 0.00% | 27q | -7.7%-$81.5K |
| Sonoma Allocations LLC | $938.4K | 26,694 | 0.29% | new | NEW |
| SteelPeak Wealth, LLC | $838.8K | 23,887 | 0.02% | new | NEW |
| FIDUCIARY FINANCIAL GROUP, LLC | $774.0K | 22,041 | 0.09% | 9q | -9.1%-$77.1K |
| BCS Wealth Management | $662.8K | 18,875 | 0.12% | 18q | HELD |
| Ausdal Financial Partners, Inc. | $650.8K | 18,533 | 0.03% | 5q | HELD |
| Your Advocates Ltd., LLP | $583.6K | 16,622 | 0.17% | 10q | HELD |
| CENTAURUS FINANCIAL, INC. | $565.0K | 16,090 | 0.02% | 14q | -3.1%-$18.0K |
| Lantz Financial LLC | $557.1K | 15,865 | 0.10% | 5q | +73.5%+$236.1K |
| Kovack Advisors, Inc. | $549.0K | 15,632 | 0.03% | new | NEW |
| WealthShield Partners, LLC | $513.6K | 14,627 | 0.08% | 13q | -3.6%-$19.4K |
| Atria Investments, Inc | $494.3K | 14,077 | 0.00% | 4q | HELD |
| AE Wealth Management LLC | $473.8K | 13,493 | 0.00% | 13q | +5.4%+$24.5K |
| SILVER OAK SECURITIES, INCORPORATED | $470.0K | 13,385 | 0.03% | new | NEW |
| MORGAN STANLEY | $469.1K | 13,360 | 0.00% | new | NEW |
| Signal Advisors Wealth, LLC | $468.9K | 13,354 | 0.02% | 5q | HELD |
| MILESTONE ASSET MANAGEMENT, LLC | $447.7K | 12,750 | 0.07% | 13q | -3.9%-$18.3K |
| Retirement Planning Group, LLC | $443.0K | 12,617 | 0.01% | 5q | HELD |
| Encompass More Asset Management | $432.5K | 12,318 | 0.06% | 4q | +25.0%+$86.5K |
| Steward Partners Investment Advisory, LLC | $424.7K | 12,095 | 0.00% | 16q | HELD |
| Archer Investment Corp | $423.1K | 12,050 | 0.04% | 21q | +103.7%+$215.4K |
| CITADEL ADVISORS LLC | $414.8K | 11,812 | 0.00% | new | NEW |
| Galvin, Gaustad & Stein, LLC | $383.2K | 10,912 | 0.03% | 3q | -0.7%-$2.8K |
| Souders Financial Advisors | $365.9K | 10,421 | 0.04% | 10q | -12.0%-$50.0K |
| PRINCIPAL SECURITIES, INC. | $346.5K | 9,868 | 0.00% | new | NEW |
| RFG Advisory, LLC | $344.4K | 9,808 | 0.01% | 6q | -7.4%-$27.4K |
| Maia Wealth LLC | $333.2K | 9,489 | 0.05% | new | NEW |
| Beacon Pointe Advisors, LLC | $331.6K | 9,444 | 0.00% | 9q | HELD |
| Soltis Investment Advisors LLC | $316.1K | 9,003 | 0.02% | 15q | -13.4%-$49.0K |
| LifeWealth Investments, LLC | $270.6K | 7,705 | 0.07% | 7q | -1.4%-$3.9K |
| Impact Partnership Wealth, LLC | $261.7K | 7,454 | 0.03% | 7q | HELD |
| Outlook Wealth Advisors, LLC | $253.3K | 7,213 | 0.05% | 6q | HELD |
| CoreCap Advisors, LLC | $252.5K | 7,192 | 0.01% | 10q | -1.6%-$4.1K |
| Creative Planning | $251.3K | 7,157 | 0.00% | 2q | +4.4%+$10.5K |
| Bright Futures Wealth Management, LLC. | $247.5K | 7,047 | 0.16% | 9q | HELD |
| Cornerstone Wealth Group, LLC | $243.4K | 6,931 | 0.01% | 2q | HELD |
| JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC | $243.0K | 6,921 | 0.19% | 3q | +13.1%+$28.2K |
| SageView Advisory Group, LLC | $240.8K | 6,858 | 0.01% | 7q | HELD |
| Ballast Rock Private Wealth LLC | $233.8K | 6,659 | 0.11% | 3q | HELD |
| Concurrent Investment Advisors, LLC | $220.4K | 6,277 | 0.00% | new | NEW |
| Accurate Wealth Management, LLC | $215.1K | 6,100 | 0.02% | 3q | HELD |
| Octavia Wealth Advisors, LLC | $207.8K | 5,919 | 0.02% | new | NEW |
| NewCorp Financial Services, Inc. | $203.8K | 5,803 | 0.16% | new | NEW |
| Ashton Thomas Private Wealth, LLC | $143.7K | 4,092 | 0.00% | 2q | -10.6%-$17.0K |
| Capital Analysts, LLC | $124.0K | 3,545 | 0.00% | new | NEW |
| DHJJ Financial Advisors, Ltd. | $120.2K | 3,424 | 0.03% | 12q | +203.5%+$80.6K |
| Financial Network Wealth Advisors LLC | $101.5K | 2,891 | 0.10% | 6q | -1.2%-$1.2K |
| Farther Finance Advisors, LLC | $92.9K | 2,645 | 0.00% | 2q | +0.8% |
| IFP Advisors, Inc | $91.1K | 2,593 | 0.00% | 21q | HELD |
| Keating Financial Advisory Services, Inc. | $75.5K | 2,150 | 0.01% | 3q | HELD |
| HARBOUR INVESTMENTS, INC. | $61.3K | 1,747 | 0.00% | 17q | HELD |
| Bullseye Investment Management, LLC | $50.9K | 1,450 | 0.03% | new | NEW |
| BARCLAYS PLC | $46.5K | 1,325 | 0.00% | 7q | HELD |
| Triumph Capital Management | $22.9K | 653 | 0.00% | 3q | HELD |
| JPMORGAN CHASE & CO | $19.7K | 562 | 0.00% | 12q | HELD |
| WELLS FARGO & COMPANY/MN | $17.2K | 489 | 0.00% | 21q | HELD |
| Allworth Financial LP | $14.7K | 420 | 0.00% | 9q | HELD |
| Aptus Capital Advisors, LLC | $8.8K | 250 | 0.00% | 5q | HELD |
| Larson Financial Group LLC | $7.1K | 201 | 0.00% | 14q | HELD |
| AdvisorNet Financial, Inc | $6.5K | 186 | 0.00% | new | NEW |
| BFC Planning, Inc. | $6.0K | 171 | 0.00% | 6q | HELD |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 38 | $54.5M | 1,422,569 | 3 | 7 | 14 | 0.0% |
| Q2 2026 | 91 | $109.1M | 3,012,103 | 14 | 25 | 22 | 0.0% |
| Q1 2026 | 85 | $97.3M | 2,819,265 | 7 | 18 | 32 | 0.0% |
| Q4 2025 | 87 | $103.9M | 3,075,520 | 7 | 15 | 31 | 0.0% |
| Q3 2025 | 83 | $102.0M | 3,173,723 | 7 | 17 | 28 | 0.0% |
| Q2 2025 | 91 | $192.3M | 6,144,353 | 25 | 25 | 22 | 0.0% |
| Q1 2025 | 72 | $84.6M | 2,835,168 | 9 | 12 | 30 | 0.0% |
| Q4 2024 | 80 | $109.1M | 3,538,441 | 5 | 10 | 31 | 0.0% |
| Q3 2024 | 74 | $108.4M | 3,588,717 | 4 | 9 | 37 | 0.0% |
| Q2 2024 | 80 | $142.5M | 4,852,271 | 20 | 29 | 10 | 0.0% |
| Q1 2024 | 59 | $50.1M | 1,777,911 | 7 | 14 | 18 | 0.0% |
| Q4 2023 | 57 | $43.2M | 1,574,349 | 4 | 11 | 26 | 0.0% |
| Q3 2023 | 57 | $51.4M | 1,995,547 | 9 | 7 | 24 | 0.0% |
| Q2 2023 | 54 | $94.6M | 3,631,837 | 10 | 15 | 19 | 0.0% |
| Q1 2023 | 51 | $85.9M | 3,440,500 | 13 | 14 | 14 | 0.0% |
| Q4 2022 | 48 | $512.0M | 20,637,612 | 9 | 9 | 13 | 0.0% |
| Q3 2022 | 41 | $2.3B | 94,209,875 | 7 | 12 | 12 | 0.0% |
| Q2 2022 | 38 | $1.7B | 68,976,454 | 19 | 13 | 3 | 0.0% |
| Q1 2022 | 25 | $17.2M | 633,196 | 5 | 5 | 10 | 0.0% |
| Q4 2021 | 22 | $277.8M | 10,561,117 | 1 | 3 | 7 | 0.0% |
| Q3 2021 | 24 | $391.7M | 15,213,520 | 1 | 3 | 9 | 0.0% |
| Q2 2021 | 29 | $842.1M | 32,784,847 | 10 | 7 | 6 | 0.0% |
| Q1 2021 | 21 | $51.0M | 2,025,682 | 7 | 3 | 5 | 0.0% |
| Q4 2020 | 19 | $16.3M | 654,720 | 2 | 4 | 5 | 0.0% |
| Q3 2020 | 16 | $14.4M | 586,443 | 0 | 5 | 6 | 0.0% |
| Q2 2020 | 18 | $14.8M | 611,589 | 9 | 1 | 3 | 0.0% |
| Q1 2020 | 14 | $9.7M | 398,638 | 4 | 3 | 4 | 0.0% |
| Q4 2019 | 15 | $7.7M | 294,618 | 3 | 2 | 2 | 0.0% |
| Q3 2019 | 14 | $4.5M | 174,860 | 3 | 1 | 1 | 0.0% |
| Q2 2019 | 12 | $4.4M | 171,873 | 12 | 0 | 0 | 0.0% |