DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (UAUG)
Institutional ownership reported to the SEC as of Q2 2026, across 29 quarters.
90
Reporting holders
$117.2M
Reported value
0.0%
Calls
0.0%
Puts
+5
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Broussard Financial Group LLC | $16.9M | 401,796 | 13.54% | 3q | -2.3%-$401.8K |
| RAYMOND JAMES FINANCIAL INC | $10.5M | 249,840 | 0.00% | 7q | -9.2%-$1.1M |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | $6.5M | 153,873 | 0.32% | 15q | +4.4%+$270.1K |
| COMMONWEALTH EQUITY SERVICES, LLC | $6.3M | 149,147 | 0.01% | 17q | -3.2%-$206.7K |
| OSAIC HOLDINGS, INC. | $6.0M | 141,651 | 0.01% | 26q | -6.0%-$383.1K |
| Archer Investment Corp | $5.5M | 131,816 | 0.54% | 24q | +94.3%+$2.7M |
| MBL Wealth, LLC | $5.4M | 127,626 | 0.37% | 14q | HELD |
| Brookstone Capital Management | $4.9M | 116,061 | 0.05% | 16q | -11.3%-$625.1K |
| KFG WEALTH MANAGEMENT, LLC | $4.1M | 98,177 | 0.47% | 15q | -22.9%-$1.2M |
| ENVESTNET ASSET MANAGEMENT INC | $3.1M | 73,269 | 0.00% | 18q | -2.0%-$61.6K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $3.0M | 71,361 | 0.00% | 11q | +313.4%+$2.3M |
| Cambridge Investment Research Advisors, Inc. | $2.8M | 65,890 | 0.00% | 26q | +91.6%+$1.3M |
| FIDUCIARY FINANCIAL GROUP, LLC | $2.5M | 58,579 | 0.28% | 9q | HELD |
| Kestra Advisory Services, LLC | $2.2M | 52,534 | 0.01% | 12q | -22.3%-$633.5K |
| CENTRAL VALLEY ADVISORS, LLC | $2.1M | 49,933 | 0.54% | 8q | -6.2%-$138.8K |
| OLD MISSION CAPITAL LLC | $1.9M | 45,917 | 0.03% | 11q | +430.1%+$1.6M |
| Berger Financial Group, Inc | $1.8M | 43,839 | 0.09% | 13q | -23.1%-$552.8K |
| LPL Financial LLC | $1.5M | 35,672 | 0.00% | 11q | +13.4%+$177.7K |
| Clearstead Advisors, LLC | $1.5M | 35,366 | 0.01% | 4q | HELD |
| Spire Wealth Management | $1.5M | 35,059 | 0.04% | 16q | -41.9%-$1.1M |
| Cetera Investment Advisers | $1.4M | 33,020 | 0.00% | 16q | -2.5%-$35.1K |
| MML INVESTORS SERVICES, LLC | $1.2M | 28,368 | 0.00% | 8q | +15.4%+$159.0K |
| Foundations Investment Advisors, LLC | $1.1M | 24,997 | 0.01% | 8q | -2.6%-$28.4K |
| Strategic Blueprint, LLC | $1.0M | 24,163 | 0.05% | 20q | -1.0%-$10.6K |
| MILESTONE ASSET MANAGEMENT, LLC | $965.8K | 22,948 | 0.15% | 12q | -5.1%-$51.6K |
| Retirement Planning Group, LLC | $869.9K | 20,669 | 0.02% | 12q | HELD |
| SteelPeak Wealth, LLC | $841.6K | 19,998 | 0.02% | new | NEW |
| Impact Partnership Wealth, LLC | $821.6K | 19,523 | 0.08% | 4q | HELD |
| CRA Financial Services, LLC | $780.9K | 18,555 | 0.09% | 12q | HELD |
| TRUIST FINANCIAL CORP | $773.5K | 18,379 | 0.00% | 11q | HELD |
| WPWealth LLP | $679.7K | 16,150 | 0.10% | 8q | HELD |
| Prime Capital Investment Advisors, LLC | $671.1K | 15,947 | 0.01% | 2q | -29.9%-$286.2K |
| Steward Partners Investment Advisory, LLC | $642.1K | 15,258 | 0.00% | 12q | HELD |
| JANE STREET GROUP, LLC | $629.9K | 14,967 | 0.00% | new | NEW |
| Keystone Wealth Services, LLC | $609.5K | 14,482 | 0.11% | 2q | HELD |
| Onyx Bridge Wealth Group LLC | $575.7K | 13,680 | 0.05% | 12q | -5.7%-$34.7K |
| Vantage Point Financial LLC | $501.3K | 11,911 | 0.15% | 7q | -1.1%-$5.3K |
| Chicago Partners Investment Group LLC | $476.1K | 11,272 | 0.01% | 11q | -6.3%-$31.8K |
| CITADEL ADVISORS LLC | $472.9K | 11,238 | 0.00% | 2q | -1.9%-$9.0K |
| Farther Finance Advisors, LLC | $457.3K | 10,865 | 0.00% | 10q | -4.7%-$22.8K |
| Lakeridge Wealth Management LLC | $451.4K | 10,726 | 0.17% | 11q | HELD |
| WealthShield Partners, LLC | $449.6K | 10,682 | 0.07% | 16q | -53.2%-$510.4K |
| Lantz Financial LLC | $443.3K | 10,533 | 0.08% | 4q | HELD |
| Simplicity Wealth,LLC | $434.7K | 10,329 | 0.01% | 6q | HELD |
| Cornerstone Wealth Group, LLC | $424.8K | 10,094 | 0.03% | 8q | HELD |
| Integrity Advisory Solutions, LLC | $418.3K | 9,938 | 0.04% | 4q | +28.8%+$93.5K |
| Cresset Asset Management, LLC | $390.8K | 9,286 | 0.00% | 9q | HELD |
| Advance Capital Management, Inc. | $386.5K | 9,184 | 0.01% | 12q | -33.7%-$196.7K |
| Creative Planning | $385.2K | 9,153 | 0.00% | 2q | -9.4%-$40.0K |
| SageView Advisory Group, LLC | $382.0K | 9,078 | 0.01% | 15q | -10.1%-$43.1K |
| First Commonwealth Financial Corp /PA/ | $367.2K | 8,726 | 0.05% | 20q | HELD |
| Advisory Services Network, LLC | $358.6K | 8,520 | 0.00% | 7q | HELD |
| Diligent Investors, LLC | $357.7K | 8,500 | 0.08% | 11q | HELD |
| Trek Financial, LLC | $338.5K | 8,044 | 0.02% | 11q | HELD |
| Accurate Wealth Management, LLC | $338.2K | 8,013 | 0.03% | 8q | -13.6%-$53.0K |
| Sterling Financial Planning, Inc. | $328.6K | 7,809 | 0.09% | 11q | +1.0%+$3.1K |
| EVOLUTION WEALTH MANAGEMENT INC. | $302.7K | 7,192 | 0.18% | 4q | HELD |
| Bluesphere Advisors LLC | $299.1K | 7,108 | 0.09% | 4q | HELD |
| ALTERNA WEALTH MANAGEMENT, INC | $295.5K | 7,021 | 0.17% | 4q | HELD |
| 4J Wealth Management LLC | $288.3K | 6,850 | 0.14% | 11q | HELD |
| Concurrent Investment Advisors, LLC | $285.0K | 6,772 | 0.00% | 4q | HELD |
| TOUNJIAN ADVISORY PARTNERS, LLC | $280.8K | 6,672 | 0.12% | new | NEW |
| IMG Wealth Management, Inc. | $275.7K | 6,551 | 0.15% | 7q | HELD |
| Kingsview Wealth Management, LLC | $269.3K | 6,399 | 0.00% | 12q | HELD |
| PFG Advisors | $253.8K | 6,030 | 0.01% | 8q | HELD |
| Beacon Pointe Advisors, LLC | $253.0K | 6,011 | 0.00% | 4q | HELD |
| Gallagher Fiduciary Advisors, LLC | $252.9K | 6,009 | 0.01% | 9q | HELD |
| Advus Financial Partners, LLC | $250.0K | 5,940 | 0.07% | new | NEW |
| Wood Tarver Financial Group, LLC | $235.0K | 5,607 | 0.06% | 7q | -2.1%-$5.0K |
| Octavia Wealth Advisors, LLC | $230.3K | 5,473 | 0.02% | 4q | HELD |
| Buska Wealth Management, LLC | $228.3K | 5,424 | 0.08% | 10q | -13.4%-$35.2K |
| WEALTH ALLIANCE, LLC | $217.1K | 5,158 | 0.02% | 5q | HELD |
| Interchange Capital Partners, LLC | $210.4K | 5,000 | 0.04% | new | NEW |
| MGO ONE SEVEN LLC | $208.1K | 4,945 | 0.00% | new | NEW |
| FOUNDERS FINANCIAL SECURITIES LLC | $203.7K | 4,840 | 0.01% | new | NEW |
| RFG Advisory, LLC | $203.5K | 4,835 | 0.00% | new | NEW |
| AE Wealth Management LLC | $125.6K | 2,984 | 0.00% | 7q | -10.5%-$14.8K |
| Aptus Capital Advisors, LLC | $75.8K | 1,800 | 0.00% | 4q | HELD |
| UBS Group AG | $62.0K | 1,473 | 0.00% | 7q | +70.5%+$25.6K |
| Talon Private Wealth, LLC | $54.2K | 1,288 | 0.01% | 5q | +3.0%+$1.6K |
| AdvisorNet Financial, Inc | $46.3K | 1,100 | 0.00% | 11q | HELD |
| ROYAL BANK OF CANADA | $42.0K | 1,000 | 0.00% | 11q | HELD |
| WELLS FARGO & COMPANY/MN | $39.6K | 942 | 0.00% | new | NEW |
| DHJJ Financial Advisors, Ltd. | $34.3K | 815 | 0.01% | 23q | HELD |
| James T. Borello RIA | $34.2K | 812 | 0.01% | 11q | HELD |
| Keating Financial Advisory Services, Inc. | $31.6K | 752 | 0.00% | 3q | -9.4%-$3.3K |
| Orion Capital Management LLC | $19.1K | 455 | 0.01% | 7q | HELD |
| CoreCap Advisors, LLC | $10.4K | 246 | 0.00% | 10q | HELD |
| Triumph Capital Management | $1.3K | 30 | 0.00% | 3q | HELD |
| ASSETMARK, INC | $673 | 16 | 0.00% | 4q | HELD |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 43 | $117.1M | 2,725,208 | 7 | 13 | 8 | 0.0% |
| Q2 2026 | 90 | $117.2M | 2,785,961 | 9 | 11 | 30 | 0.0% |
| Q1 2026 | 85 | $107.7M | 2,735,747 | 5 | 8 | 26 | 0.0% |
| Q4 2025 | 87 | $175.1M | 4,386,985 | 2 | 12 | 38 | 0.0% |
| Q3 2025 | 93 | $164.4M | 4,185,506 | 21 | 26 | 22 | 0.0% |
| Q2 2025 | 81 | $82.2M | 2,196,419 | 2 | 9 | 38 | 0.0% |
| Q1 2025 | 88 | $81.3M | 2,350,621 | 4 | 10 | 43 | 0.0% |
| Q4 2024 | 94 | $165.2M | 4,652,246 | 9 | 5 | 43 | 0.0% |
| Q3 2024 | 84 | $159.9M | 4,562,999 | 16 | 30 | 21 | 0.0% |
| Q2 2024 | 85 | $104.4M | 3,101,378 | 10 | 8 | 39 | 0.0% |
| Q1 2024 | 87 | $175.2M | 5,375,041 | 9 | 17 | 38 | 0.0% |
| Q4 2023 | 89 | $343.7M | 11,172,832 | 26 | 28 | 15 | 0.0% |
| Q3 2023 | 62 | $188.3M | 6,571,750 | 32 | 14 | 8 | 0.0% |
| Q2 2023 | 44 | $46.4M | 1,611,197 | 11 | 5 | 13 | 0.0% |
| Q1 2023 | 45 | $94.6M | 3,498,146 | 6 | 9 | 15 | 0.0% |
| Q4 2022 | 45 | $949.9M | 36,373,025 | 13 | 7 | 8 | 0.0% |
| Q3 2022 | 29 | $544.5M | 21,523,141 | 13 | 7 | 4 | 0.0% |
| Q2 2022 | 17 | $488.2M | 18,131,893 | 2 | 4 | 7 | 0.0% |
| Q1 2022 | 20 | $21.9M | 756,727 | 2 | 4 | 7 | 0.0% |
| Q4 2021 | 21 | $599.8M | 20,484,818 | 1 | 5 | 5 | 0.0% |
| Q3 2021 | 24 | $648.5M | 22,798,625 | 13 | 6 | 4 | 0.0% |
| Q2 2021 | 13 | $287.6M | 10,068,940 | 1 | 2 | 8 | 0.0% |
| Q1 2021 | 17 | $293.5M | 10,397,049 | 0 | 4 | 8 | 0.0% |
| Q4 2020 | 23 | $298.0M | 10,681,406 | 5 | 4 | 7 | 0.0% |
| Q3 2020 | 17 | $461.9M | 17,098,227 | 5 | 3 | 8 | 0.0% |
| Q2 2020 | 14 | $25.0M | 974,200 | 5 | 4 | 4 | 0.0% |
| Q1 2020 | 13 | $20.5M | 865,604 | 4 | 4 | 2 | 0.0% |
| Q4 2019 | 14 | $7.9M | 304,851 | 3 | 3 | 3 | 0.0% |
| Q3 2019 | 10 | $6.3M | 251,584 | 10 | 0 | 0 | 0.0% |