DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (UDEC)
Institutional ownership reported to the SEC as of Q2 2026, across 28 quarters.
128
Reporting holders
$185.6M
Reported value
0.0%
Calls
0.0%
Puts
+13
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC | $13.7M | 328,134 | 0.02% | 27q | -6.5%-$944.4K |
| Brookstone Capital Management | $13.1M | 314,144 | 0.13% | 15q | -83.3%-$65.5M |
| LEGACY CAPITAL WEALTH MANAGEMENT, LLC | $10.1M | 241,913 | 4.63% | 3q | +7.3%+$681.9K |
| RAYMOND JAMES FINANCIAL INC | $8.8M | 212,240 | 0.00% | 7q | -2.0%-$184.4K |
| OSAIC HOLDINGS, INC. | $8.6M | 207,415 | 0.01% | 26q | +1.9%+$157.8K |
| TOUNJIAN ADVISORY PARTNERS, LLC | $7.5M | 180,440 | 3.22% | new | NEW |
| ENVESTNET ASSET MANAGEMENT INC | $6.8M | 162,403 | 0.00% | 11q | -25.0%-$2.3M |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | $6.5M | 155,556 | 0.32% | 15q | +4.3%+$269.1K |
| Cambridge Investment Research Advisors, Inc. | $6.1M | 146,968 | 0.01% | 16q | +78.9%+$2.7M |
| Foundations Investment Advisors, LLC | $5.7M | 137,623 | 0.06% | 7q | -12.3%-$800.9K |
| Sovran Advisors, LLC | $5.3M | 126,112 | 0.39% | 7q | -9.6%-$556.7K |
| Kestra Advisory Services, LLC | $4.2M | 101,861 | 0.01% | 11q | -23.8%-$1.3M |
| KFG WEALTH MANAGEMENT, LLC | $4.1M | 99,124 | 0.47% | 15q | -2.0%-$85.6K |
| CENTRAL VALLEY ADVISORS, LLC | $3.7M | 88,897 | 0.95% | 7q | -2.7%-$102.2K |
| Berger Financial Group, Inc | $3.5M | 83,354 | 0.18% | 16q | -5.7%-$209.7K |
| Trek Financial, LLC | $3.3M | 78,712 | 0.16% | 14q | -13.4%-$507.6K |
| MILESTONE ASSET MANAGEMENT, LLC | $3.0M | 72,820 | 0.48% | 15q | -3.8%-$120.0K |
| MBL Wealth, LLC | $3.0M | 71,935 | 0.20% | 7q | HELD |
| Spire Wealth Management | $2.7M | 64,538 | 0.08% | 17q | -2.4%-$67.2K |
| Cetera Investment Advisers | $2.6M | 62,745 | 0.00% | 23q | -4.0%-$108.2K |
| TRUIST FINANCIAL CORP | $2.4M | 57,463 | 0.00% | 24q | -1.5%-$37.5K |
| LPL Financial LLC | $2.3M | 54,164 | 0.00% | 10q | +17.5%+$335.4K |
| IMG Wealth Management, Inc. | $2.2M | 53,547 | 1.24% | 7q | +4.4%+$94.7K |
| WealthPlan Investment Management, LLC | $2.1M | 49,201 | 0.10% | 6q | -5.5%-$119.2K |
| HighTower Advisors, LLC | $2.0M | 49,022 | 0.00% | 15q | +3.2%+$62.5K |
| Strategic Blueprint, LLC | $1.8M | 44,260 | 0.09% | 23q | -0.8%-$14.1K |
| Virtue Capital Management, LLC | $1.8M | 42,628 | 0.24% | 2q | -1.5%-$27.5K |
| Advisory Services Network, LLC | $1.7M | 41,908 | 0.02% | 11q | HELD |
| AssuredPartners Investment Advisors, LLC | $1.6M | 38,904 | 0.16% | 7q | -13.7%-$256.9K |
| Castle Rock Wealth Management, LLC | $1.6M | 37,195 | 0.30% | 27q | HELD |
| MML INVESTORS SERVICES, LLC | $1.5M | 37,106 | 0.00% | 15q | -1.4%-$22.5K |
| CAPTRUST FINANCIAL ADVISORS | $1.4M | 33,630 | 0.00% | 6q | HELD |
| CITADEL ADVISORS LLC | $1.3M | 32,310 | 0.00% | 2q | +61.5%+$512.9K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $1.3M | 32,137 | 0.00% | 5q | -27.8%-$515.9K |
| Ameritas Advisory Services, LLC | $1.2M | 29,567 | 0.02% | 7q | +10.6%+$118.0K |
| Gladstone Institutional Advisory LLC | $1.2M | 28,230 | 0.04% | 3q | -1.4%-$16.7K |
| MONEY CONCEPTS CAPITAL CORP | $1.1M | 26,661 | 0.05% | 11q | -26.5%-$400.1K |
| Sonoma Allocations LLC | $1.1M | 25,569 | 0.33% | 4q | -1.0%-$10.3K |
| Octavia Wealth Advisors, LLC | $1.1M | 25,364 | 0.09% | 18q | -3.2%-$34.4K |
| Arete Wealth Advisors, LLC | $1.0M | 24,661 | 0.07% | 11q | -39.1%-$659.6K |
| FIDUCIARY FINANCIAL GROUP, LLC | $946.2K | 22,702 | 0.11% | 6q | -11.4%-$121.7K |
| OLD MISSION CAPITAL LLC | $910.0K | 21,834 | 0.01% | 2q | +24.3%+$177.7K |
| SteelPeak Wealth, LLC | $842.2K | 20,206 | 0.02% | new | NEW |
| AE Wealth Management LLC | $801.4K | 19,228 | 0.00% | 15q | +10.4%+$75.2K |
| Lakeridge Wealth Management LLC | $772.4K | 18,531 | 0.28% | 11q | HELD |
| Lantz Financial LLC | $757.1K | 18,165 | 0.14% | 3q | -3.6%-$28.1K |
| WealthShield Partners, LLC | $737.5K | 17,695 | 0.11% | 11q | -2.2%-$16.7K |
| TrustBank | $704.4K | 16,900 | 0.24% | 3q | -0.8%-$5.8K |
| Old Port Advisors | $703.4K | 16,875 | 0.14% | 5q | HELD |
| WealthPLAN Partners, LLC | $668.6K | 16,042 | 0.13% | 6q | -23.8%-$208.4K |
| Bravias Capital Group, LLC | $667.5K | 16,016 | 0.40% | 7q | HELD |
| Diversify Advisory Services, LLC | $621.9K | 14,900 | 0.01% | new | NEW |
| DIVERSIFY WEALTH MANAGEMENT, LLC | $621.9K | 14,900 | 0.01% | 2q | HELD |
| NewEdge Advisors, LLC | $617.3K | 14,810 | 0.00% | 15q | -1.2%-$7.4K |
| Garden State Investment Advisory Services LLC | $591.3K | 14,186 | 0.11% | 11q | -0.9%-$5.2K |
| Quantinno Capital Management LP | $587.0K | 14,084 | 0.00% | 4q | HELD |
| AXXCESS WEALTH MANAGEMENT, LLC | $587.0K | 14,084 | 0.01% | 4q | HELD |
| Kingsview Wealth Management, LLC | $575.4K | 13,806 | 0.01% | 5q | HELD |
| Advus Financial Partners, LLC | $545.4K | 13,085 | 0.16% | new | NEW |
| PFG Advisors | $538.6K | 12,922 | 0.03% | 3q | -1.9%-$10.6K |
| NWF Advisory Services Inc. | $530.5K | 12,729 | 0.05% | 5q | -5.7%-$32.3K |
| Creative Planning | $505.4K | 12,125 | 0.00% | 2q | -26.6%-$183.5K |
| HRT FINANCIAL LP | $505.0K | 12,135 | 0.00% | new | NEW |
| Cerity Partners LLC | $503.6K | 12,083 | 0.00% | 15q | +61.0%+$190.8K |
| SageView Advisory Group, LLC | $473.9K | 11,371 | 0.02% | 7q | -31.2%-$214.9K |
| Family Legacy Financial Solutions, LLC | $462.6K | 11,100 | 0.28% | 5q | -20.1%-$116.7K |
| Blue Trust, Inc. | $456.4K | 10,950 | 0.00% | 6q | HELD |
| NewCorp Financial Services, Inc. | $445.1K | 10,679 | 0.34% | 3q | HELD |
| HARBOUR INVESTMENTS, INC. | $441.4K | 10,589 | 0.01% | 21q | -3.3%-$15.3K |
| Archer Investment Corp | $434.4K | 10,422 | 0.04% | 23q | -14.7%-$74.6K |
| Sigma Planning Corp | $416.8K | 10,001 | 0.01% | 5q | HELD |
| Stratos Wealth Advisors, LLC | $416.8K | 10,000 | 0.02% | 7q | HELD |
| Summit Asset Management, LLC | $398.9K | 9,570 | 0.05% | 6q | -9.9%-$44.0K |
| Redwood Family Wealth LLC | $386.1K | 9,264 | 0.34% | 3q | -23.3%-$117.2K |
| William Mack & Associates, Inc. | $384.4K | 9,223 | 0.14% | 7q | HELD |
| Compass Advisory Group LLC | $383.5K | 9,200 | 0.09% | 23q | HELD |
| First Heartland Consultants, Inc. | $363.8K | 8,729 | 0.02% | 6q | +8.8%+$29.4K |
| BANK OF AMERICA CORP /DE/ | $348.8K | 8,368 | 0.00% | new | NEW |
| Clearstead Advisors, LLC | $345.6K | 8,291 | 0.00% | 3q | HELD |
| Steward Partners Investment Advisory, LLC | $343.7K | 8,246 | 0.00% | 11q | -4.8%-$17.3K |
| CENTAURUS FINANCIAL, INC. | $329.0K | 7,885 | 0.01% | 5q | HELD |
| WEALTH ALLIANCE, LLC | $327.9K | 7,866 | 0.03% | 15q | HELD |
| Cornerstone Wealth Group, LLC | $327.5K | 7,857 | 0.02% | 7q | HELD |
| KESTRA PRIVATE WEALTH SERVICES, LLC | $327.2K | 7,850 | 0.00% | 5q | -45.5%-$273.0K |
| Wood Tarver Financial Group, LLC | $326.0K | 7,825 | 0.08% | 7q | HELD |
| Todd Wealth Management, LLC | $323.2K | 7,755 | 0.25% | 3q | HELD |
| WPWealth LLP | $313.4K | 7,520 | 0.05% | 5q | HELD |
| Signature Equity Partners, LLC | $313.2K | 7,515 | 0.14% | 3q | -1.6%-$5.2K |
| WorthPointe, LLC | $311.8K | 7,482 | 0.08% | 7q | HELD |
| Ausdal Financial Partners, Inc. | $308.3K | 7,397 | 0.01% | 11q | -3.2%-$10.2K |
| GREAT VALLEY ADVISOR GROUP, INC. | $305.0K | 7,320 | 0.00% | 5q | HELD |
| WEDBUSH SECURITIES INC | $303.0K | 7,267 | 0.01% | 5q | HELD |
| O'Connor Financial Group LLC | $301.4K | 7,232 | 0.11% | 3q | HELD |
| RED REEF ADVISORS LLC | $291.8K | 7,000 | 0.27% | 3q | HELD |
| Bright Futures Wealth Management, LLC. | $278.4K | 6,679 | 0.18% | 3q | -0.6%-$1.8K |
| ZACKS INVESTMENT MANAGEMENT | $276.2K | 6,627 | 0.00% | new | NEW |
| Madison Wealth Partners, Inc | $276.2K | 6,627 | 0.04% | new | NEW |
| Kellett Wealth Advisors, LLC | $254.1K | 6,097 | 0.12% | 7q | +2.6%+$6.4K |
| Belpointe Asset Management LLC | $247.9K | 5,947 | 0.01% | 6q | HELD |
| Capital Investment Advisory Services, LLC | $244.5K | 5,866 | 0.02% | 6q | HELD |
Showing the largest 100 of 129 reported holders. The count of 128 above leaves out 1 position whose reported value failed our price check; it is listed here as filed.
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 50 | $63.1M | 1,472,969 | 5 | 2 | 22 | 0.0% |
| Q2 2026 | 128 | $185.6M | 4,452,090 | 14 | 16 | 50 | 0.0% |
| Q1 2026 | 115 | $265.5M | 6,826,800 | 8 | 17 | 42 | 0.0% |
| Q4 2025 | 121 | $233.4M | 5,888,417 | 16 | 29 | 34 | 0.0% |
| Q3 2025 | 116 | $212.6M | 5,542,411 | 10 | 17 | 46 | 0.0% |
| Q2 2025 | 122 | $337.8M | 9,279,921 | 25 | 36 | 30 | 0.0% |
| Q1 2025 | 103 | $296.8M | 8,662,030 | 30 | 32 | 20 | 0.0% |
| Q4 2024 | 79 | $129.8M | 3,698,923 | 22 | 23 | 11 | 0.0% |
| Q3 2024 | 53 | $47.5M | 1,357,373 | 3 | 7 | 22 | 0.0% |
| Q2 2024 | 55 | $51.2M | 1,493,087 | 4 | 10 | 21 | 0.0% |
| Q1 2024 | 56 | $67.3M | 2,015,809 | 6 | 11 | 16 | 0.0% |
| Q4 2023 | 58 | $71.3M | 2,222,411 | 11 | 19 | 18 | 0.0% |
| Q3 2023 | 48 | $53.9M | 1,833,727 | 10 | 2 | 19 | 0.0% |
| Q2 2023 | 49 | $57.5M | 1,904,496 | 2 | 9 | 17 | 0.0% |
| Q1 2023 | 56 | $71.3M | 2,500,209 | 11 | 14 | 16 | 0.0% |
| Q4 2022 | 49 | $927.1M | 33,794,572 | 17 | 13 | 6 | 0.0% |
| Q3 2022 | 32 | $1.2B | 44,129,551 | 3 | 7 | 4 | 0.0% |
| Q2 2022 | 35 | $1.2B | 44,217,434 | 3 | 4 | 11 | 0.0% |
| Q1 2022 | 35 | $56.8M | 1,909,418 | 7 | 7 | 9 | 0.0% |
| Q4 2021 | 32 | $1.5B | 48,040,169 | 6 | 7 | 10 | 0.0% |
| Q3 2021 | 26 | $719.1M | 24,286,575 | 4 | 4 | 9 | 0.0% |
| Q2 2021 | 27 | $754.7M | 25,591,397 | 2 | 4 | 7 | 0.0% |
| Q1 2021 | 33 | $820.2M | 28,292,581 | 7 | 5 | 7 | 0.0% |
| Q4 2020 | 27 | $814.2M | 28,613,030 | 10 | 8 | 2 | 0.0% |
| Q3 2020 | 16 | $11.8M | 432,870 | 5 | 3 | 4 | 0.0% |
| Q2 2020 | 15 | $10.3M | 388,722 | 5 | 3 | 3 | 0.0% |
| Q1 2020 | 13 | $5.7M | 228,426 | 4 | 3 | 2 | 0.0% |
| Q4 2019 | 12 | $4.7M | 174,410 | 10 | 0 | 0 | 0.0% |