DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (UMAR)
Institutional ownership reported to the SEC as of Q2 2026, across 27 quarters.
87
Reporting holders
$186.0M
Reported value
0.0%
Calls
0.0%
Puts
+5
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Brookstone Capital Management | $55.9M | 1,323,889 | 0.56% | 18q | +5333.3%+$54.9M |
| Talon Private Wealth, LLC | $28.3M | 670,388 | 3.31% | new | NEW |
| Lantz Financial LLC | $8.6M | 202,575 | 1.57% | 6q | -1.4%-$121.3K |
| KFG WEALTH MANAGEMENT, LLC | $8.3M | 195,559 | 0.93% | 15q | +1.7%+$136.2K |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | $6.4M | 151,740 | 0.32% | 15q | +4.3%+$266.6K |
| Caliber Wealth Management, LLC / KS | $5.9M | 138,550 | 0.57% | 2q | HELD |
| MGO ONE SEVEN LLC | $5.8M | 137,136 | 0.10% | 10q | -20.3%-$1.5M |
| Kestra Advisory Services, LLC | $4.7M | 110,345 | 0.02% | 10q | -15.2%-$832.4K |
| OSAIC HOLDINGS, INC. | $4.2M | 99,845 | 0.00% | 26q | +10.5%+$402.2K |
| RAYMOND JAMES FINANCIAL INC | $3.9M | 93,325 | 0.00% | 6q | -14.4%-$665.4K |
| COMMONWEALTH EQUITY SERVICES, LLC | $3.3M | 78,154 | 0.00% | 26q | -17.1%-$681.5K |
| CENTRAL VALLEY ADVISORS, LLC | $3.0M | 71,144 | 0.77% | 10q | -7.7%-$251.4K |
| Cetera Investment Advisers | $2.5M | 58,491 | 0.00% | 10q | -6.6%-$174.6K |
| Berger Financial Group, Inc | $2.4M | 57,494 | 0.12% | 16q | -0.7%-$17.4K |
| Archer Investment Corp | $2.0M | 47,494 | 0.19% | 26q | +93.4%+$969.0K |
| Kellett Wealth Advisors, LLC | $1.9M | 45,856 | 0.90% | 2q | -4.3%-$86.1K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $1.8M | 43,397 | 0.00% | 17q | +165.8%+$1.1M |
| WealthPlan Investment Management, LLC | $1.6M | 36,872 | 0.08% | 5q | -6.8%-$114.3K |
| OLD MISSION CAPITAL LLC | $1.5M | 34,969 | 0.02% | 3q | +160.0%+$909.0K |
| ENVESTNET ASSET MANAGEMENT INC | $1.5M | 34,451 | 0.00% | 17q | -9.7%-$156.9K |
| Cambridge Investment Research Advisors, Inc. | $1.5M | 34,380 | 0.00% | 22q | +83.3%+$659.9K |
| Arax Advisory Partners | $1.4M | 33,000 | 0.01% | 3q | +100.0%+$697.0K |
| Spire Wealth Management | $1.3M | 30,959 | 0.04% | 14q | -12.3%-$183.2K |
| MBL Wealth, LLC | $1.3M | 30,365 | 0.09% | 9q | -1.6%-$21.1K |
| TRUIST FINANCIAL CORP | $1.2M | 28,831 | 0.00% | 14q | +0.7%+$8.4K |
| MML INVESTORS SERVICES, LLC | $1.1M | 26,047 | 0.00% | 6q | +73.0%+$464.5K |
| IMG Wealth Management, Inc. | $1.0M | 24,477 | 0.58% | 7q | +14.9%+$133.8K |
| Impact Partnership Wealth, LLC | $1.0M | 24,329 | 0.10% | 7q | +8.3%+$78.5K |
| Foundations Investment Advisors, LLC | $1.0M | 23,833 | 0.01% | 5q | +7.0%+$66.1K |
| FIDUCIARY FINANCIAL GROUP, LLC | $962.1K | 22,775 | 0.11% | 9q | HELD |
| Arete Wealth Advisors, LLC | $957.6K | 22,686 | 0.06% | 11q | +19.2%+$154.3K |
| Kovack Advisors, Inc. | $893.6K | 21,151 | 0.04% | 3q | -0.7%-$6.1K |
| SteelPeak Wealth, LLC | $840.6K | 19,899 | 0.02% | new | NEW |
| HighTower Advisors, LLC | $824.6K | 19,520 | 0.00% | new | NEW |
| Wood Tarver Financial Group, LLC | $806.0K | 19,097 | 0.19% | 7q | HELD |
| Advisory Services Network, LLC | $747.7K | 17,700 | 0.01% | 10q | HELD |
| WEDBUSH SECURITIES INC | $698.0K | 16,525 | 0.02% | 6q | HELD |
| Ausdal Financial Partners, Inc. | $668.6K | 15,827 | 0.03% | 10q | -7.4%-$53.2K |
| Ballast Rock Private Wealth LLC | $612.5K | 14,499 | 0.28% | 3q | HELD |
| RIVERCHASE WEALTH MANAGEMENT, LLC | $609.0K | 14,416 | 0.28% | 2q | -8.1%-$53.6K |
| Arkadios Wealth Advisors | $606.9K | 14,365 | 0.01% | new | NEW |
| WealthPLAN Partners, LLC | $580.7K | 13,746 | 0.11% | 5q | -13.6%-$91.0K |
| SAGESPRING WEALTH PARTNERS, LLC | $569.9K | 13,489 | 0.01% | 6q | HELD |
| Trek Financial, LLC | $538.9K | 12,757 | 0.03% | 10q | +12.8%+$61.0K |
| LPL Financial LLC | $496.4K | 11,751 | 0.00% | 10q | +1.4%+$6.8K |
| MORGAN STANLEY | $495.2K | 11,721 | 0.00% | 4q | +803.0%+$440.3K |
| Focus Partners Wealth | $487.0K | 11,528 | 0.00% | 6q | HELD |
| CRA Financial Services, LLC | $475.5K | 11,255 | 0.05% | 5q | HELD |
| BCS Wealth Management | $452.8K | 10,718 | 0.08% | 22q | HELD |
| Sound Portfolio Advisors, LLC | $439.3K | 10,398 | 0.31% | 3q | -6.9%-$32.4K |
| SILVER OAK SECURITIES, INCORPORATED | $420.4K | 9,952 | 0.03% | 11q | +40.5%+$121.3K |
| Strategic Blueprint, LLC | $415.4K | 9,833 | 0.02% | 6q | HELD |
| Madison Wealth Partners, Inc | $363.2K | 8,596 | 0.05% | new | NEW |
| Chicago Partners Investment Group LLC | $355.7K | 8,429 | 0.01% | 14q | HELD |
| Retirement Planning Group, LLC | $350.8K | 8,303 | 0.01% | 10q | HELD |
| Sonoma Allocations LLC | $339.0K | 8,025 | 0.11% | new | NEW |
| Integrity Advisory Solutions, LLC | $326.4K | 7,726 | 0.03% | 2q | HELD |
| Blue Sky Capital Consultants Group, Inc. | $318.4K | 7,536 | 0.14% | 7q | -32.0%-$150.0K |
| Allie Family Office LLC | $315.0K | 7,457 | 0.12% | 2q | HELD |
| AE Wealth Management LLC | $308.0K | 7,291 | 0.00% | 10q | -8.8%-$29.8K |
| Aptus Capital Advisors, LLC | $305.0K | 7,220 | 0.00% | 6q | HELD |
| GUARDIAN WEALTH ADVISORS, LLC / NC | $305.0K | 7,220 | 0.02% | 2q | HELD |
| NewCorp Financial Services, Inc. | $301.3K | 7,131 | 0.23% | 2q | -5.3%-$16.9K |
| Occidental Asset Management, LLC | $288.7K | 6,834 | 0.03% | 10q | HELD |
| BFI Wealth Solutions, LLC | $278.8K | 6,600 | 0.21% | 3q | HELD |
| Advance Capital Management, Inc. | $277.8K | 6,576 | 0.01% | 10q | +1.0%+$2.8K |
| Savvy Advisors, Inc. | $272.4K | 6,448 | 0.01% | 3q | -1.3%-$3.6K |
| Golden Reserve Retirement LLC | $249.2K | 5,900 | 0.04% | 6q | HELD |
| Chris Bulman Inc | $240.0K | 5,680 | 0.09% | new | NEW |
| MILESTONE ASSET MANAGEMENT, LLC | $236.8K | 5,606 | 0.04% | 14q | HELD |
| LaSalle St. Investment Advisors, LLC | $227.2K | 5,379 | 0.03% | 5q | HELD |
| Three Seasons Wealth, LLC | $220.4K | 5,216 | 0.02% | 2q | HELD |
| SIGNATUREFD, LLC | $208.0K | 4,923 | 0.00% | 2q | HELD |
| Concurrent Investment Advisors, LLC | $205.6K | 4,867 | 0.00% | new | NEW |
| DHJJ Financial Advisors, Ltd. | $165.3K | 3,914 | 0.05% | 12q | HELD |
| TOUNJIAN ADVISORY PARTNERS, LLC | $143.9K | 3,406 | 0.06% | new | NEW |
| Financial Network Wealth Advisors LLC | $132.9K | 3,146 | 0.13% | 9q | HELD |
| WealthShield Partners, LLC | $124.5K | 2,947 | 0.02% | 14q | -11.9%-$16.8K |
| Farther Finance Advisors, LLC | $91.2K | 2,158 | 0.00% | 5q | -69.9%-$211.2K |
| Steward Partners Investment Advisory, LLC | $62.6K | 1,482 | 0.00% | 10q | HELD |
| BARCLAYS PLC | $54.8K | 1,298 | 0.00% | 5q | HELD |
| Ashton Thomas Private Wealth, LLC | $34.1K | 807 | 0.00% | 2q | HELD |
| Capital Investment Advisory Services, LLC | $20.4K | 483 | 0.00% | 10q | HELD |
| CoreCap Advisors, LLC | $20.1K | 476 | 0.00% | 2q | HELD |
| Keating Financial Advisory Services, Inc. | $17.2K | 407 | 0.00% | 3q | HELD |
| HARBOUR INVESTMENTS, INC. | $15.6K | 369 | 0.00% | 15q | HELD |
| Larson Financial Group LLC | $7.4K | 175 | 0.00% | 15q | HELD |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 34 | $48.7M | 1,129,115 | 3 | 4 | 12 | 0.0% |
| Q2 2026 | 87 | $186.0M | 4,403,534 | 9 | 20 | 24 | 0.0% |
| Q1 2026 | 82 | $92.5M | 2,327,139 | 14 | 33 | 21 | 0.0% |
| Q4 2025 | 71 | $74.9M | 1,873,673 | 6 | 5 | 32 | 0.0% |
| Q3 2025 | 69 | $148.0M | 3,795,787 | 6 | 11 | 22 | 0.0% |
| Q2 2025 | 72 | $181.8M | 4,834,787 | 12 | 21 | 11 | 0.0% |
| Q1 2025 | 68 | $67.2M | 1,890,949 | 19 | 20 | 12 | 0.0% |
| Q4 2024 | 58 | $51.6M | 1,446,247 | 3 | 6 | 25 | 0.0% |
| Q3 2024 | 56 | $70.7M | 2,027,782 | 4 | 8 | 22 | 0.0% |
| Q2 2024 | 64 | $102.5M | 3,030,188 | 13 | 20 | 10 | 0.0% |
| Q1 2024 | 54 | $109.1M | 3,340,640 | 26 | 14 | 6 | 0.0% |
| Q4 2023 | 34 | $16.1M | 508,517 | 5 | 4 | 15 | 0.0% |
| Q3 2023 | 36 | $24.2M | 810,199 | 7 | 1 | 16 | 0.0% |
| Q2 2023 | 32 | $49.0M | 1,631,112 | 3 | 3 | 9 | 0.0% |
| Q1 2023 | 41 | $53.2M | 1,852,786 | 18 | 14 | 3 | 0.0% |
| Q4 2022 | 32 | $46.7M | 1,656,803 | 7 | 5 | 8 | 0.0% |
| Q3 2022 | 25 | $1.4B | 49,344,495 | 4 | 6 | 7 | 0.0% |
| Q2 2022 | 24 | $1.4B | 48,914,314 | 6 | 6 | 4 | 0.0% |
| Q1 2022 | 23 | $114.9M | 3,806,709 | 8 | 5 | 4 | 0.0% |
| Q4 2021 | 20 | $1.3B | 44,693,194 | 2 | 2 | 7 | 0.0% |
| Q3 2021 | 20 | $1.6B | 56,544,830 | 4 | 2 | 4 | 0.0% |
| Q2 2021 | 19 | $2.4B | 83,009,242 | 5 | 2 | 3 | 0.0% |
| Q1 2021 | 19 | $2.5B | 83,026,838 | 8 | 4 | 5 | 0.0% |
| Q4 2020 | 14 | $1.8B | 65,915,981 | 2 | 4 | 1 | 0.0% |
| Q3 2020 | 11 | $6.9B | 254,469,442 | 3 | 2 | 2 | 0.0% |
| Q2 2020 | 11 | $8.2B | 309,390,932 | 8 | 2 | 1 | 0.0% |
| Q1 2020 | 8 | $15.8M | 634,817 | 7 | 0 | 0 | 0.0% |