DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (UMAY)
Institutional ownership reported to the SEC as of Q2 2026, across 26 quarters.
61
Reporting holders
$133.6M
Reported value
0.0%
Calls
0.0%
Puts
+16
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Brookstone Capital Management | $55.8M | 1,468,661 | 0.56% | 17q | +5259.5%+$54.8M |
| Talon Private Wealth, LLC | $28.1M | 739,204 | 3.29% | new | NEW |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | $6.3M | 164,596 | 0.31% | 15q | +4.9%+$292.6K |
| Cerity Partners LLC | $3.2M | 83,648 | 0.00% | new | NEW |
| OSAIC HOLDINGS, INC. | $2.5M | 66,110 | 0.00% | 25q | +69.0%+$1.0M |
| CENTRAL VALLEY ADVISORS, LLC | $2.5M | 65,205 | 0.64% | 9q | +18.1%+$380.0K |
| ENVESTNET ASSET MANAGEMENT INC | $2.4M | 63,064 | 0.00% | 17q | +81.2%+$1.1M |
| Kestra Advisory Services, LLC | $2.2M | 57,838 | 0.01% | 11q | -14.9%-$384.0K |
| Spire Wealth Management | $2.2M | 57,662 | 0.07% | 13q | +122.9%+$1.2M |
| Cetera Investment Advisers | $2.1M | 56,244 | 0.00% | 10q | +52.8%+$738.7K |
| COMMONWEALTH EQUITY SERVICES, LLC | $2.1M | 54,396 | 0.00% | 21q | +36.5%+$552.6K |
| Castle Rock Wealth Management, LLC | $1.8M | 47,343 | 0.35% | 21q | -3.0%-$56.1K |
| KFG WEALTH MANAGEMENT, LLC | $1.7M | 44,688 | 0.19% | 15q | +81.9%+$764.6K |
| O'Connor Financial Group LLC | $1.3M | 33,343 | 0.45% | new | NEW |
| Wood Tarver Financial Group, LLC | $1.2M | 32,789 | 0.29% | 7q | +200.1%+$830.8K |
| Lantz Financial LLC | $1.1M | 29,938 | 0.21% | new | NEW |
| MML INVESTORS SERVICES, LLC | $1.1M | 27,784 | 0.00% | 13q | +179.2%+$677.7K |
| OLD MISSION CAPITAL LLC | $920.8K | 24,230 | 0.01% | 9q | -35.9%-$514.9K |
| Foundations Investment Advisors, LLC | $900.8K | 23,703 | 0.01% | 4q | +14.0%+$111.0K |
| TRUIST FINANCIAL CORP | $879.5K | 23,142 | 0.00% | 17q | -7.3%-$69.6K |
| SteelPeak Wealth, LLC | $835.2K | 21,978 | 0.02% | new | NEW |
| Trek Financial, LLC | $729.8K | 19,203 | 0.04% | new | NEW |
| LPL Financial LLC | $723.7K | 19,043 | 0.00% | 12q | -5.4%-$41.4K |
| RAYMOND JAMES FINANCIAL INC | $717.6K | 18,883 | 0.00% | 7q | -46.3%-$618.7K |
| MONEY CONCEPTS CAPITAL CORP | $693.7K | 18,255 | 0.03% | new | NEW |
| CITADEL ADVISORS LLC | $642.2K | 16,899 | 0.00% | 3q | -23.5%-$197.1K |
| Arkadios Wealth Advisors | $606.4K | 15,956 | 0.01% | new | NEW |
| Merit Financial Group, LLC | $595.5K | 15,670 | 0.00% | 3q | HELD |
| Atria Investments, Inc | $586.6K | 15,435 | 0.01% | new | NEW |
| Allworth Financial LP | $583.8K | 15,362 | 0.00% | 9q | HELD |
| MILESTONE ASSET MANAGEMENT, LLC | $509.7K | 13,412 | 0.08% | 13q | -4.4%-$23.5K |
| Advisory Services Network, LLC | $498.0K | 13,105 | 0.01% | 2q | +327.0%+$381.4K |
| IMG Wealth Management, Inc. | $433.2K | 11,400 | 0.24% | 7q | +3.0%+$12.7K |
| WEALTH ALLIANCE, LLC | $426.4K | 11,220 | 0.04% | 17q | HELD |
| MORGAN STANLEY | $363.1K | 9,555 | 0.00% | new | NEW |
| Virtue Capital Management, LLC | $349.7K | 9,201 | 0.05% | new | NEW |
| Steward Partners Investment Advisory, LLC | $349.4K | 9,194 | 0.00% | 13q | HELD |
| AE Wealth Management LLC | $341.1K | 8,976 | 0.00% | 9q | +3.5%+$11.6K |
| Beacon Pointe Advisors, LLC | $294.6K | 7,753 | 0.00% | new | NEW |
| Allegiance Financial Group Advisory Services LLC | $279.5K | 7,355 | 0.05% | 13q | HELD |
| Strategic Blueprint, LLC | $279.2K | 7,347 | 0.01% | 21q | HELD |
| WealthShield Partners, LLC | $260.0K | 6,841 | 0.04% | 5q | +1343.2%+$242.0K |
| Sequoia Financial Advisors, LLC | $248.1K | 6,528 | 0.00% | new | NEW |
| Chris Bulman Inc | $239.8K | 6,310 | 0.09% | new | NEW |
| ROYAL BANK OF CANADA | $219.0K | 5,767 | 0.00% | 7q | HELD |
| Bedel Financial Consulting, Inc. | $217.4K | 5,722 | 0.02% | 4q | HELD |
| Foundry Financial Group, Inc. | $204.3K | 5,375 | 0.09% | new | NEW |
| KINGSWOOD WEALTH ADVISORS, LLC | $203.5K | 5,355 | 0.01% | new | NEW |
| FOUNDERS FINANCIAL SECURITIES LLC | $202.5K | 5,329 | 0.01% | new | NEW |
| Savvy Advisors, Inc. | $201.9K | 5,312 | 0.00% | 2q | -7.2%-$15.7K |
| TOUNJIAN ADVISORY PARTNERS, LLC | $165.5K | 4,355 | 0.07% | new | NEW |
| Capital Investment Advisory Services, LLC | $121.6K | 3,199 | 0.01% | 16q | HELD |
| EVOLUTION WEALTH MANAGEMENT INC. | $87.9K | 2,314 | 0.05% | 4q | +285.7%+$65.1K |
| Continuum Advisory, LLC | $61.8K | 1,627 | 0.01% | new | NEW |
| Archer Investment Corp | $35.5K | 934 | 0.00% | 25q | +166.9%+$22.2K |
| Noble Wealth Management PBC | $26.6K | 700 | 0.01% | 6q | HELD |
| CREATIVE FINANCIAL DESIGNS INC /ADV | $20.0K | 527 | 0.00% | new | NEW |
| Financial Network Wealth Advisors LLC | $17.6K | 462 | 0.02% | 6q | HELD |
| CoreCap Advisors, LLC | $17.1K | 449 | 0.00% | 10q | +34.8%+$4.4K |
| Larson Financial Group LLC | $7.1K | 186 | 0.00% | 15q | HELD |
| Keating Financial Advisory Services, Inc. | $2.4K | 62 | 0.00% | 3q | HELD |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 25 | $75.6M | 1,948,327 | 3 | 3 | 9 | 0.0% |
| Q2 2026 | 61 | $133.6M | 3,516,144 | 20 | 19 | 9 | 0.0% |
| Q1 2026 | 45 | $33.9M | 921,794 | 4 | 6 | 14 | 0.0% |
| Q4 2025 | 44 | $33.0M | 901,103 | 5 | 4 | 18 | 0.0% |
| Q3 2025 | 48 | $37.2M | 1,036,475 | 6 | 5 | 17 | 0.0% |
| Q2 2025 | 46 | $35.9M | 1,032,579 | 7 | 16 | 8 | 0.0% |
| Q1 2025 | 47 | $26.8M | 800,096 | 3 | 10 | 20 | 0.0% |
| Q4 2024 | 50 | $30.5M | 906,674 | 3 | 2 | 18 | 0.0% |
| Q3 2024 | 46 | $29.9M | 905,014 | 1 | 8 | 15 | 0.0% |
| Q2 2024 | 52 | $48.4M | 1,513,158 | 13 | 13 | 12 | 0.0% |
| Q1 2024 | 42 | $24.2M | 798,327 | 5 | 5 | 19 | 0.0% |
| Q4 2023 | 47 | $57.7M | 1,940,680 | 6 | 7 | 18 | 0.0% |
| Q3 2023 | 50 | $61.7M | 2,210,783 | 8 | 4 | 20 | 0.0% |
| Q2 2023 | 49 | $82.9M | 2,950,517 | 17 | 8 | 15 | 0.0% |
| Q1 2023 | 39 | $94.8M | 3,528,653 | 7 | 10 | 9 | 0.0% |
| Q4 2022 | 39 | $482.5M | 18,456,144 | 7 | 4 | 14 | 0.0% |
| Q3 2022 | 30 | $455.2M | 17,845,970 | 3 | 8 | 8 | 0.0% |
| Q2 2022 | 33 | $458.7M | 17,650,358 | 17 | 9 | 4 | 0.0% |
| Q1 2022 | 20 | $23.1M | 793,284 | 3 | 5 | 9 | 0.0% |
| Q4 2021 | 22 | $421.3M | 14,655,503 | 3 | 6 | 5 | 0.0% |
| Q3 2021 | 19 | $433.4M | 15,491,884 | 1 | 4 | 5 | 0.0% |
| Q2 2021 | 23 | $675.9M | 157,628,084 | 13 | 6 | 1 | 0.0% |
| Q1 2021 | 11 | $35.9M | 1,301,415 | 3 | 2 | 2 | 0.0% |
| Q4 2020 | 11 | $29.7M | 1,087,277 | 1 | 2 | 3 | 0.0% |
| Q3 2020 | 11 | $277.1M | 10,385,883 | 3 | 1 | 3 | 0.0% |
| Q2 2020 | 9 | $417.5M | 15,973,315 | 9 | 0 | 0 | 0.0% |