DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (UNOV)
Institutional ownership reported to the SEC as of Q2 2026, across 28 quarters.
78
Reporting holders
$75.8M
Reported value
0.0%
Calls
0.0%
Puts
+8
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | $6.4M | 159,971 | 0.32% | 15q | +4.6%+$281.3K |
| OSAIC HOLDINGS, INC. | $5.5M | 136,915 | 0.01% | 26q | -4.2%-$239.8K |
| IFP Advisors, Inc | $3.9M | 96,054 | 0.07% | 3q | +1.3%+$50.3K |
| Brookstone Capital Management | $3.2M | 78,909 | 0.03% | 15q | -95.4%-$65.4M |
| CENTRAL VALLEY ADVISORS, LLC | $3.2M | 78,462 | 0.81% | 11q | -3.1%-$101.3K |
| Kellett Wealth Advisors, LLC | $2.8M | 70,055 | 1.31% | 3q | -1.0%-$28.7K |
| Spire Wealth Management | $2.5M | 62,970 | 0.08% | 11q | -1.2%-$30.0K |
| RK Capital Management, LLC/FL | $2.5M | 62,133 | 0.02% | 5q | -6.8%-$180.9K |
| COMMONWEALTH EQUITY SERVICES, LLC | $2.4M | 59,594 | 0.00% | 19q | -2.2%-$54.3K |
| Kestra Advisory Services, LLC | $2.4M | 58,538 | 0.01% | 19q | -14.1%-$387.3K |
| 4J Wealth Management LLC | $2.2M | 54,614 | 1.08% | 3q | -3.9%-$89.7K |
| HighTower Advisors, LLC | $2.0M | 48,952 | 0.00% | 3q | HELD |
| ENVESTNET ASSET MANAGEMENT INC | $1.8M | 45,551 | 0.00% | 9q | +6.9%+$117.3K |
| Cambridge Investment Research Advisors, Inc. | $1.8M | 44,468 | 0.00% | 15q | +73.8%+$758.5K |
| KFG WEALTH MANAGEMENT, LLC | $1.7M | 42,871 | 0.19% | 15q | -3.4%-$59.8K |
| AE Wealth Management LLC | $1.7M | 42,831 | 0.01% | 11q | -2.8%-$49.2K |
| LPL Financial LLC | $1.6M | 41,027 | 0.00% | 12q | +73.9%+$700.1K |
| Trek Financial, LLC | $1.6M | 39,665 | 0.08% | 7q | HELD |
| O'Connor Financial Group LLC | $1.4M | 35,907 | 0.51% | 3q | HELD |
| IHT Wealth Management, LLC | $1.3M | 32,453 | 0.03% | 6q | -31.3%-$594.2K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $1.1M | 28,595 | 0.00% | 7q | -10.9%-$139.8K |
| MML INVESTORS SERVICES, LLC | $1.1M | 27,680 | 0.00% | 9q | +34.2%+$283.5K |
| Creative Planning | $1.0M | 25,691 | 0.00% | 2q | HELD |
| Castle Rock Wealth Management, LLC | $990.5K | 24,649 | 0.19% | 23q | HELD |
| OLD MISSION CAPITAL LLC | $964.2K | 24,009 | 0.02% | new | NEW |
| Triumph Capital Management | $961.6K | 23,944 | 0.17% | 3q | +7.9%+$70.8K |
| Cetera Investment Advisers | $960.6K | 23,920 | 0.00% | 17q | -0.6%-$6.1K |
| SageView Advisory Group, LLC | $946.0K | 23,556 | 0.03% | 9q | HELD |
| Berger Financial Group, Inc | $877.7K | 21,855 | 0.04% | 3q | HELD |
| ATTICUS WEALTH MANAGEMENT, LLC | $874.6K | 21,778 | 0.21% | 15q | HELD |
| Foundations Investment Advisors, LLC | $873.6K | 21,754 | 0.01% | 4q | -2.8%-$25.5K |
| SteelPeak Wealth, LLC | $814.2K | 20,273 | 0.02% | new | NEW |
| Lantz Financial LLC | $684.2K | 17,036 | 0.13% | 3q | HELD |
| Atria Investments, Inc | $677.5K | 16,870 | 0.01% | new | NEW |
| HRT FINANCIAL LP | $568.0K | 14,145 | 0.00% | new | NEW |
| TRUIST FINANCIAL CORP | $566.9K | 14,116 | 0.00% | 7q | -1.6%-$9.0K |
| CITADEL ADVISORS LLC | $554.7K | 13,813 | 0.00% | 2q | -39.9%-$367.6K |
| RAYMOND JAMES FINANCIAL INC | $552.6K | 13,759 | 0.00% | 5q | -91.1%-$5.6M |
| Arete Wealth Advisors, LLC | $542.6K | 13,518 | 0.04% | 11q | -4.3%-$24.2K |
| IMG Wealth Management, Inc. | $511.2K | 12,728 | 0.28% | 7q | -0.7%-$3.8K |
| CWC Advisors, LLC. | $500.4K | 12,459 | 0.22% | 3q | HELD |
| Three Seasons Wealth, LLC | $446.5K | 11,117 | 0.04% | 7q | HELD |
| Buska Wealth Management, LLC | $420.2K | 10,464 | 0.15% | 10q | -23.4%-$128.5K |
| Cornerstone Wealth Group, LLC | $412.8K | 10,280 | 0.02% | 3q | HELD |
| MONEY CONCEPTS CAPITAL CORP | $381.6K | 9,502 | 0.02% | 2q | -58.1%-$528.7K |
| WealthShield Partners, LLC | $377.2K | 9,392 | 0.06% | 3q | -16.6%-$74.9K |
| ATX Financial Planning, LLC | $369.2K | 9,193 | 0.24% | 3q | +13.3%+$43.4K |
| FINANCIAL MANAGEMENT NETWORK INC | $320.0K | 7,950 | 0.05% | 7q | HELD |
| Advisory Services Network, LLC | $318.8K | 7,938 | 0.00% | 7q | -2.9%-$9.6K |
| INDEPENDENT FINANCIAL GROUP, LLC | $293.2K | 7,300 | 0.01% | 3q | HELD |
| Talon Private Wealth, LLC | $284.6K | 7,085 | 0.03% | 5q | -99.3%-$38.5M |
| Lakeridge Wealth Management LLC | $276.3K | 6,881 | 0.10% | 11q | HELD |
| CAPTRUST FINANCIAL ADVISORS | $249.0K | 6,200 | 0.00% | 2q | HELD |
| Sigma Planning Corp | $211.8K | 5,275 | 0.01% | new | NEW |
| DHJJ Financial Advisors, Ltd. | $211.5K | 5,267 | 0.06% | 12q | -4.8%-$10.6K |
| FC Advisory LLC | $210.2K | 5,235 | 0.06% | 7q | -23.5%-$64.7K |
| FOUNDERS FINANCIAL SECURITIES LLC | $206.3K | 5,136 | 0.01% | new | NEW |
| WorthPointe, LLC | $206.0K | 5,130 | 0.05% | new | NEW |
| AXXCESS WEALTH MANAGEMENT, LLC | $202.5K | 5,042 | 0.00% | new | NEW |
| Bison Wealth, LLC | $202.3K | 5,017 | 0.02% | new | NEW |
| CRA Financial Services, LLC | $201.8K | 5,025 | 0.02% | new | NEW |
| HARBOUR INVESTMENTS, INC. | $176.4K | 4,393 | 0.00% | 18q | HELD |
| CENTAURUS FINANCIAL, INC. | $172.0K | 4,274 | 0.01% | 15q | -5.5%-$10.1K |
| Archer Investment Corp | $154.1K | 3,838 | 0.01% | 23q | +100.0%+$77.1K |
| Aptus Capital Advisors, LLC | $108.4K | 2,700 | 0.00% | 5q | HELD |
| Capital Analysts, LLC | $106.0K | 2,639 | 0.00% | 3q | HELD |
| AdvisorNet Financial, Inc | $103.6K | 2,579 | 0.00% | 7q | HELD |
| Continuum Advisory, LLC | $101.3K | 2,523 | 0.01% | new | NEW |
| Noble Wealth Management PBC | $88.4K | 2,200 | 0.04% | 4q | HELD |
| Arax Advisory Partners | $83.0K | 2,066 | 0.00% | new | NEW |
| CoreCap Advisors, LLC | $82.0K | 2,042 | 0.00% | 10q | HELD |
| BARCLAYS PLC | $78.0K | 1,942 | 0.00% | 6q | +32.7%+$19.2K |
| MORGAN STANLEY | $58.1K | 1,447 | 0.00% | 3q | +47.7%+$18.8K |
| EVOLUTION WEALTH MANAGEMENT INC. | $53.7K | 1,336 | 0.03% | 5q | HELD |
| Regatta Research & Money Management | $40.6K | 1,011 | 0.04% | new | FIRST |
| Keating Financial Advisory Services, Inc. | $6.4K | 160 | 0.00% | 3q | HELD |
| COMPASS FINANCIAL MANAGEMENT LLC | $5.1K | 127 | 0.00% | new | FIRST |
| ASSETMARK, INC | $1.7K | 43 | 0.00% | 2q | HELD |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 32 | $32.4M | 784,317 | 2 | 4 | 15 | 0.0% |
| Q2 2026 | 78 | $75.8M | 1,887,837 | 12 | 11 | 28 | 0.0% |
| Q1 2026 | 70 | $170.6M | 4,578,034 | 8 | 15 | 21 | 0.0% |
| Q4 2025 | 68 | $136.4M | 3,583,167 | 20 | 23 | 15 | 0.0% |
| Q3 2025 | 52 | $49.6M | 1,323,360 | 5 | 7 | 20 | 0.0% |
| Q2 2025 | 54 | $51.7M | 1,432,466 | 8 | 7 | 19 | 0.0% |
| Q1 2025 | 50 | $128.7M | 3,789,724 | 6 | 9 | 19 | 0.0% |
| Q4 2024 | 49 | $81.3M | 2,348,699 | 14 | 21 | 4 | 0.0% |
| Q3 2024 | 36 | $24.7M | 727,455 | 1 | 7 | 14 | 0.0% |
| Q2 2024 | 39 | $26.1M | 793,541 | 6 | 5 | 13 | 0.0% |
| Q1 2024 | 36 | $27.3M | 834,951 | 10 | 5 | 8 | 0.0% |
| Q4 2023 | 31 | $20.9M | 661,235 | 5 | 8 | 10 | 0.0% |
| Q3 2023 | 32 | $17.1M | 562,768 | 5 | 3 | 14 | 0.0% |
| Q2 2023 | 32 | $21.2M | 688,243 | 4 | 3 | 10 | 0.0% |
| Q1 2023 | 30 | $22.8M | 786,922 | 4 | 3 | 9 | 0.0% |
| Q4 2022 | 38 | $43.9M | 1,580,943 | 15 | 6 | 10 | 0.0% |
| Q3 2022 | 22 | $875.4M | 31,798,662 | 3 | 4 | 7 | 0.0% |
| Q2 2022 | 25 | $902.6M | 33,006,579 | 6 | 6 | 5 | 0.0% |
| Q1 2022 | 24 | $35.6M | 1,226,256 | 5 | 8 | 3 | 0.0% |
| Q4 2021 | 28 | $1.3B | 42,635,388 | 17 | 2 | 2 | 0.0% |
| Q3 2021 | 13 | $592.0M | 20,254,383 | 3 | 0 | 7 | 0.0% |
| Q2 2021 | 11 | $607.8M | 20,851,712 | 0 | 3 | 5 | 0.0% |
| Q1 2021 | 16 | $629.9M | 21,939,991 | 4 | 1 | 5 | 0.0% |
| Q4 2020 | 16 | $622.8M | 22,013,128 | 8 | 5 | 0 | 0.0% |
| Q3 2020 | 10 | $8.2M | 303,629 | 2 | 3 | 2 | 0.0% |
| Q2 2020 | 9 | $7.0M | 269,998 | 1 | 3 | 2 | 0.0% |
| Q1 2020 | 13 | $7.3M | 302,861 | 6 | 2 | 2 | 0.0% |
| Q4 2019 | 7 | $6.5M | 248,974 | 7 | 0 | 0 | 0.0% |