DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (UOCT)
Institutional ownership reported to the SEC as of Q2 2026, across 32 quarters.
100
Reporting holders
$110.4M
Reported value
0.0%
Calls
0.0%
Puts
+3
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC | $15.1M | 366,149 | 0.02% | 19q | -4.6%-$722.6K |
| FAI Advisors, Inc. | $8.8M | 214,800 | 3.47% | 7q | +2.3%+$197.5K |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | $6.5M | 158,706 | 0.32% | 15q | +5.8%+$358.8K |
| Advisory Services Network, LLC | $3.7M | 89,915 | 0.04% | 7q | HELD |
| OSAIC HOLDINGS, INC. | $3.6M | 88,006 | 0.00% | 26q | +3.7%+$127.4K |
| Brookstone Capital Management | $3.6M | 86,949 | 0.04% | 16q | -94.8%-$65.5M |
| Kestra Advisory Services, LLC | $3.3M | 81,311 | 0.01% | 23q | -22.0%-$945.0K |
| KFG WEALTH MANAGEMENT, LLC | $3.3M | 79,797 | 0.37% | 15q | -35.9%-$1.8M |
| Spire Wealth Management | $3.2M | 78,766 | 0.10% | 22q | -4.2%-$141.1K |
| ENVESTNET ASSET MANAGEMENT INC | $2.9M | 69,414 | 0.00% | 11q | -8.6%-$269.6K |
| IMG Wealth Management, Inc. | $2.7M | 66,598 | 1.53% | 7q | +1.1%+$29.7K |
| Orion Porfolio Solutions, LLC | $2.7M | 65,507 | 0.02% | 6q | +10.0%+$243.8K |
| CENTRAL VALLEY ADVISORS, LLC | $2.4M | 58,130 | 0.61% | 11q | -4.6%-$114.6K |
| LPL Financial LLC | $2.4M | 57,574 | 0.00% | 26q | +6.9%+$153.5K |
| Foundations Investment Advisors, LLC | $2.3M | 57,041 | 0.02% | 4q | +1.5%+$33.7K |
| RAYMOND JAMES FINANCIAL INC | $2.3M | 55,406 | 0.00% | 7q | +13.5%+$270.6K |
| MERCER GLOBAL ADVISORS INC /ADV | $2.1M | 50,862 | 0.00% | 4q | -8.6%-$195.6K |
| Cetera Investment Advisers | $1.9M | 46,740 | 0.00% | 10q | HELD |
| TRUIST FINANCIAL CORP | $1.8M | 43,407 | 0.00% | 11q | HELD |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $1.6M | 40,035 | 0.00% | 3q | +13.5%+$196.1K |
| Triad Wealth Partners, LLC | $1.6M | 37,611 | 0.09% | 5q | +65.4%+$619.5K |
| MML INVESTORS SERVICES, LLC | $1.5M | 37,312 | 0.00% | 7q | +116.1%+$824.1K |
| Sonoma Allocations LLC | $1.5M | 36,803 | 0.47% | 4q | -4.1%-$64.7K |
| Bedel Financial Consulting, Inc. | $1.5M | 36,171 | 0.14% | 31q | HELD |
| Wood Tarver Financial Group, LLC | $1.5M | 35,672 | 0.35% | 7q | -12.1%-$201.5K |
| Berger Financial Group, Inc | $1.4M | 34,116 | 0.07% | 11q | HELD |
| Trek Financial, LLC | $1.2M | 30,076 | 0.06% | 7q | HELD |
| AE Wealth Management LLC | $1.0M | 24,802 | 0.00% | 16q | -0.9%-$9.0K |
| Allworth Financial LP | $981.1K | 23,865 | 0.00% | 9q | +1.8%+$17.6K |
| Compass Advisory Group LLC | $851.1K | 20,704 | 0.20% | 16q | -0.9%-$7.4K |
| SteelPeak Wealth, LLC | $841.0K | 20,458 | 0.02% | new | NEW |
| Cambridge Investment Research Advisors, Inc. | $814.0K | 19,796 | 0.00% | 5q | +86.5%+$377.6K |
| WEDBUSH SECURITIES INC | $805.0K | 19,570 | 0.02% | 7q | HELD |
| CITADEL ADVISORS LLC | $799.3K | 19,444 | 0.00% | 2q | +67.0%+$320.7K |
| CENTAURUS FINANCIAL, INC. | $701.0K | 17,041 | 0.03% | 14q | -1.2%-$8.7K |
| MTM FINANCIAL GROUP, LLC | $632.4K | 15,383 | 0.27% | 15q | HELD |
| AXXCESS WEALTH MANAGEMENT, LLC | $623.5K | 15,167 | 0.01% | new | NEW |
| Vantage Point Financial LLC | $623.0K | 15,154 | 0.19% | 7q | -6.9%-$46.0K |
| Simplicity Wealth,LLC | $589.0K | 14,328 | 0.02% | 4q | +35.0%+$152.7K |
| IHT Wealth Management, LLC | $564.5K | 13,731 | 0.01% | 7q | HELD |
| Cornerstone Wealth Group, LLC | $528.0K | 12,844 | 0.03% | 3q | HELD |
| Meridian Wealth Management, LLC | $513.0K | 12,478 | 0.02% | 3q | HELD |
| WEALTHGARDEN F.S. LLC | $509.1K | 12,383 | 0.29% | 4q | HELD |
| Long Island Wealth Management, Inc. | $495.2K | 12,046 | 0.20% | 11q | HELD |
| Atria Investments, Inc | $487.8K | 11,866 | 0.00% | 4q | +0.7%+$3.6K |
| Kellett Wealth Advisors, LLC | $472.6K | 11,496 | 0.22% | 8q | HELD |
| AssuredPartners Investment Advisors, LLC | $469.6K | 11,423 | 0.05% | 3q | HELD |
| WorthPointe, LLC | $462.0K | 11,238 | 0.12% | 7q | HELD |
| RFG Advisory, LLC | $460.6K | 11,204 | 0.01% | 10q | -6.8%-$33.5K |
| NewCorp Financial Services, Inc. | $449.0K | 10,922 | 0.34% | 3q | HELD |
| Janney Montgomery Scott LLC | $437.0K | 10,635 | 0.00% | 30q | -1.4%-$6.2K |
| Encompass More Asset Management | $431.4K | 10,495 | 0.06% | 7q | +23.5%+$82.1K |
| Todd Wealth Management, LLC | $424.5K | 10,326 | 0.32% | 3q | HELD |
| Concurrent Investment Advisors, LLC | $402.8K | 9,799 | 0.00% | 3q | +11.9%+$42.7K |
| Strategic Blueprint, LLC | $377.8K | 9,189 | 0.02% | 8q | HELD |
| OLD MISSION CAPITAL LLC | $348.2K | 8,471 | 0.01% | 3q | -71.7%-$881.2K |
| Ameritas Advisory Services, LLC | $330.4K | 8,038 | 0.01% | new | NEW |
| Capital Investment Advisory Services, LLC | $323.7K | 7,873 | 0.02% | 16q | HELD |
| MONEY CONCEPTS CAPITAL CORP | $307.5K | 7,481 | 0.01% | 21q | -7.7%-$25.5K |
| BFI Wealth Solutions, LLC | $303.2K | 7,375 | 0.22% | 3q | HELD |
| HighTower Advisors, LLC | $284.0K | 6,909 | 0.00% | 3q | HELD |
| Beacon Financial Advisory LLC | $276.9K | 6,736 | 0.05% | 8q | HELD |
| PRINCIPAL SECURITIES, INC. | $266.2K | 6,475 | 0.00% | new | NEW |
| DHJJ Financial Advisors, Ltd. | $258.7K | 6,293 | 0.07% | 3q | HELD |
| Creative Planning | $257.8K | 6,270 | 0.00% | 2q | -87.3%-$1.8M |
| CREATIVE FINANCIAL DESIGNS INC /ADV | $250.8K | 6,100 | 0.01% | 24q | HELD |
| SageView Advisory Group, LLC | $249.0K | 6,057 | 0.01% | 7q | -87.5%-$1.7M |
| JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC | $240.1K | 5,840 | 0.19% | new | NEW |
| Lantz Financial LLC | $233.5K | 5,679 | 0.04% | 3q | -1.1%-$2.5K |
| Retirement Planning Group, LLC | $229.7K | 5,587 | 0.01% | 5q | HELD |
| ATX Financial Planning, LLC | $226.9K | 5,520 | 0.15% | 3q | -6.5%-$15.7K |
| ROTHSCHILD INVESTMENT LLC | $226.1K | 5,500 | 0.01% | 11q | HELD |
| Tradition Wealth Management, LLC | $220.9K | 5,373 | 0.01% | 3q | HELD |
| Ausdal Financial Partners, Inc. | $219.7K | 5,344 | 0.01% | 3q | HELD |
| Financial Network Wealth Advisors LLC | $219.5K | 5,339 | 0.22% | 9q | HELD |
| Hiley Hunt Wealth Management | $210.4K | 5,118 | 0.08% | new | NEW |
| Galvin, Gaustad & Stein, LLC | $206.3K | 5,017 | 0.02% | new | NEW |
| HARBOUR INVESTMENTS, INC. | $203.9K | 4,961 | 0.00% | 18q | -19.6%-$49.9K |
| NewEdge Advisors, LLC | $202.4K | 4,924 | 0.00% | new | NEW |
| CoreCap Advisors, LLC | $171.2K | 4,164 | 0.01% | 10q | +13.6%+$20.5K |
| Continuum Advisory, LLC | $146.9K | 3,573 | 0.01% | new | NEW |
| Aptus Capital Advisors, LLC | $133.6K | 3,250 | 0.00% | 5q | HELD |
| Farther Finance Advisors, LLC | $90.6K | 2,205 | 0.00% | 4q | +0.7% |
| Archer Investment Corp | $87.4K | 2,126 | 0.01% | 3q | +122.6%+$48.1K |
| IFP Advisors, Inc | $57.7K | 1,403 | 0.00% | new | NEW |
| Talon Private Wealth, LLC | $54.3K | 1,320 | 0.01% | 5q | -99.9%-$38.7M |
| Bullseye Investment Management, LLC | $49.3K | 1,200 | 0.02% | new | NEW |
| Keating Financial Advisory Services, Inc. | $49.3K | 1,200 | 0.01% | 3q | HELD |
| MORGAN STANLEY | $39.5K | 962 | 0.00% | 3q | HELD |
| WealthShield Partners, LLC | $37.5K | 911 | 0.01% | 7q | -29.0%-$15.3K |
| Ashton Thomas Private Wealth, LLC | $29.4K | 716 | 0.00% | 2q | -29.8%-$12.5K |
| ROYAL BANK OF CANADA | $21.0K | 500 | 0.00% | 7q | HELD |
| ASSETMARK, INC | $18.3K | 445 | 0.00% | 3q | HELD |
| Steward Partners Investment Advisory, LLC | $16.4K | 400 | 0.00% | 8q | -59.3%-$23.9K |
| Triumph Capital Management | $13.6K | 330 | 0.00% | 3q | HELD |
| Bullock Wealth Management Group | $7.1K | 173 | 0.00% | 14q | HELD |
| JPMORGAN CHASE & CO | $5.9K | 144 | 0.00% | 11q | HELD |
| COMPASS FINANCIAL MANAGEMENT LLC | $5.1K | 123 | 0.00% | new | FIRST |
| BFC Planning, Inc. | $987 | 24 | 0.00% | 4q | HELD |
| WELLS FARGO & COMPANY/MN | $14 | none filed | 0.00% | 15q | HELD |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 41 | $48.8M | 1,151,275 | 8 | 12 | 12 | 0.0% |
| Q2 2026 | 100 | $110.4M | 2,684,110 | 11 | 21 | 27 | 0.0% |
| Q1 2026 | 97 | $208.4M | 5,448,072 | 7 | 19 | 32 | 0.0% |
| Q4 2025 | 99 | $178.2M | 4,565,086 | 25 | 34 | 18 | 0.0% |
| Q3 2025 | 72 | $97.5M | 2,537,206 | 8 | 19 | 21 | 0.0% |
| Q2 2025 | 80 | $109.2M | 2,966,444 | 10 | 20 | 30 | 0.0% |
| Q1 2025 | 80 | $190.7M | 5,519,923 | 7 | 19 | 24 | 0.0% |
| Q4 2024 | 82 | $141.3M | 4,004,595 | 19 | 29 | 12 | 0.0% |
| Q3 2024 | 61 | $44.7M | 1,283,171 | 8 | 10 | 18 | 0.0% |
| Q2 2024 | 62 | $45.9M | 1,354,117 | 6 | 11 | 25 | 0.0% |
| Q1 2024 | 59 | $46.5M | 1,383,049 | 6 | 10 | 24 | 0.0% |
| Q4 2023 | 57 | $58.0M | 1,791,459 | 15 | 16 | 9 | 0.0% |
| Q3 2023 | 42 | $44.1M | 1,445,086 | 4 | 6 | 18 | 0.0% |
| Q2 2023 | 51 | $39.6M | 1,324,897 | 3 | 5 | 27 | 0.0% |
| Q1 2023 | 51 | $41.8M | 1,471,013 | 4 | 8 | 25 | 0.0% |
| Q4 2022 | 51 | $793.5M | 29,081,319 | 18 | 9 | 11 | 0.0% |
| Q3 2022 | 35 | $664.7M | 25,312,394 | 8 | 4 | 10 | 0.0% |
| Q2 2022 | 32 | $643.4M | 24,390,845 | 4 | 9 | 7 | 0.0% |
| Q1 2022 | 37 | $86.8M | 3,068,844 | 5 | 8 | 14 | 0.0% |
| Q4 2021 | 40 | $591.4M | 20,741,284 | 11 | 8 | 6 | 0.0% |
| Q3 2021 | 26 | $527.1M | 18,969,964 | 4 | 2 | 14 | 0.0% |
| Q2 2021 | 30 | $502.9M | 18,139,505 | 3 | 4 | 14 | 0.0% |
| Q1 2021 | 31 | $576.4M | 21,127,284 | 3 | 4 | 15 | 0.0% |
| Q4 2020 | 33 | $634.3M | 23,539,142 | 9 | 8 | 9 | 0.0% |
| Q3 2020 | 27 | $32.1M | 1,230,189 | 5 | 2 | 15 | 0.0% |
| Q2 2020 | 27 | $33.5M | 1,334,165 | 6 | 3 | 11 | 0.0% |
| Q1 2020 | 29 | $64.9M | 2,798,737 | 5 | 4 | 8 | 0.0% |
| Q4 2019 | 30 | $37.6M | 1,498,496 | 5 | 7 | 9 | 0.0% |
| Q3 2019 | 26 | $30.2M | 1,203,100 | 5 | 5 | 11 | 0.0% |
| Q2 2019 | 28 | $567.3M | 22,898,335 | 9 | 6 | 6 | 0.0% |
| Q1 2019 | 23 | $508.8M | 21,018,782 | 7 | 7 | 4 | 0.0% |
| Q4 2018 | 20 | $28.7M | 1,246,679 | 1 | 0 | 0 | 0.0% |