DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (ZALT)
Institutional ownership reported to the SEC as of Q2 2026, across 12 quarters.
106
Reporting holders
$535.2M
Reported value
0.0%
Calls
0.0%
Puts
+0
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Wealthquest Corp | $132.1M | 3,901,450 | 8.34% | 11q | -49.8%-$130.9M |
| OSAIC HOLDINGS, INC. | $53.6M | 1,583,793 | 0.06% | 11q | +21.5%+$9.5M |
| CAPTRUST FINANCIAL ADVISORS | $26.7M | 787,692 | 0.04% | 10q | +3.2%+$838.2K |
| Grant Street Asset Management, Inc. | $26.2M | 774,762 | 4.30% | 5q | HELD |
| RAYMOND JAMES FINANCIAL INC | $23.2M | 685,455 | 0.01% | 7q | -2.6%-$614.9K |
| NewEdge Advisors, LLC | $21.6M | 636,780 | 0.06% | 10q | +15.6%+$2.9M |
| CENTAURUS FINANCIAL, INC. | $17.1M | 505,210 | 0.66% | 10q | +47.4%+$5.5M |
| Brookstone Capital Management | $15.9M | 470,206 | 0.16% | 11q | +152.5%+$9.6M |
| CRA Financial Services, LLC | $14.1M | 416,213 | 1.62% | 11q | HELD |
| COMMONWEALTH EQUITY SERVICES, LLC | $12.9M | 381,132 | 0.02% | 11q | +3.0%+$370.5K |
| Pitti Group Wealth Management, LLC | $12.8M | 378,737 | 9.34% | 7q | +1.7%+$210.9K |
| D.B. Root & Company, LLC | $11.6M | 343,193 | 2.47% | 11q | +6.9%+$751.5K |
| MML INVESTORS SERVICES, LLC | $9.2M | 270,813 | 0.02% | 6q | +12.6%+$1.0M |
| Cetera Investment Advisers | $8.5M | 250,620 | 0.01% | 8q | -17.2%-$1.8M |
| Bullseye Investment Management, LLC | $8.4M | 247,707 | 4.12% | 6q | +4.4%+$351.5K |
| ENVESTNET ASSET MANAGEMENT INC | $8.4M | 246,813 | 0.00% | 7q | +6.1%+$478.6K |
| Sigma Planning Corp | $8.0M | 235,381 | 0.20% | 8q | +10.6%+$762.8K |
| Foundations Investment Advisors, LLC | $7.5M | 221,613 | 0.08% | 10q | +24.5%+$1.5M |
| TRUIST FINANCIAL CORP | $6.2M | 184,059 | 0.01% | 6q | +6.1%+$357.3K |
| Sovran Advisors, LLC | $6.2M | 183,027 | 0.46% | 2q | +527.2%+$5.2M |
| Gallagher Fiduciary Advisors, LLC | $6.1M | 180,326 | 0.20% | 6q | HELD |
| AXXCESS WEALTH MANAGEMENT, LLC | $6.0M | 175,776 | 0.09% | 2q | +871.9%+$5.3M |
| Atria Investments, Inc | $5.4M | 158,566 | 0.05% | 8q | -2.9%-$162.9K |
| Beacon Pointe Advisors, LLC | $5.4M | 158,286 | 0.02% | 2q | +0.7%+$39.1K |
| Pallas Capital Advisors LLC | $5.3M | 155,183 | 0.16% | 6q | -1.6%-$84.5K |
| Triumph Capital Management | $4.7M | 139,149 | 0.85% | 7q | -3.4%-$165.9K |
| Comprehensive Financial Consultants Institutional, Inc. | $4.6M | 136,367 | 1.22% | 10q | +3.1%+$139.4K |
| SAGESPRING WEALTH PARTNERS, LLC | $3.7M | 108,936 | 0.06% | 6q | +8.0%+$272.7K |
| Macco Financial Group, Inc. | $3.5M | 103,128 | 2.27% | 3q | -5.5%-$204.9K |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | $3.2M | 93,983 | 0.16% | 3q | -34.2%-$1.7M |
| MTM FINANCIAL GROUP, LLC | $3.1M | 90,907 | 1.32% | 10q | HELD |
| Gladstone Institutional Advisory LLC | $3.1M | 90,064 | 0.10% | 8q | -31.0%-$1.4M |
| KFG WEALTH MANAGEMENT, LLC | $2.7M | 79,251 | 0.30% | 6q | +113.8%+$1.4M |
| Cambridge Investment Research Advisors, Inc. | $2.4M | 70,180 | 0.00% | 6q | +147.8%+$1.4M |
| CreativeOne Wealth, LLC | $2.3M | 68,492 | 0.05% | 5q | +199.7%+$1.5M |
| Belpointe Asset Management LLC | $2.1M | 61,057 | 0.07% | 6q | -4.6%-$99.1K |
| Advisory Services Network, LLC | $2.0M | 58,493 | 0.02% | 11q | +39.2%+$557.4K |
| Ausdal Financial Partners, Inc. | $1.9M | 57,050 | 0.08% | 6q | -25.7%-$668.6K |
| Mutual Advisors, LLC | $1.6M | 46,291 | 0.03% | new | NEW |
| Insight Wealth Partners, LLC | $1.5M | 45,284 | 0.21% | 6q | -8.2%-$137.0K |
| Schulz Wealth, LTD. | $1.5M | 43,935 | 0.77% | 3q | -34.2%-$773.8K |
| Sugar Maple Asset Management, LLC | $1.5M | 43,545 | 0.95% | 7q | HELD |
| HOLLENCREST CAPITAL MANAGEMENT | $1.4M | 41,309 | 0.09% | 4q | -96.6%-$40.4M |
| Claro Advisors Inc. | $1.3M | 38,150 | 0.14% | 9q | -18.7%-$297.4K |
| SMART Wealth LLC | $1.3M | 37,185 | 0.27% | 5q | -39.1%-$807.2K |
| SECURED RETIREMENT ADVISORS, LLC | $1.3M | 37,021 | 0.64% | 7q | -1.7%-$21.1K |
| LPL Financial LLC | $1.2M | 36,596 | 0.00% | 9q | -10.3%-$142.4K |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV | $1.2M | 34,429 | 0.17% | 9q | -0.6%-$6.8K |
| PlanVest Financial, Inc | $1.1M | 31,706 | 0.72% | 2q | +1.1%+$11.4K |
| Kingsview Wealth Management, LLC | $1.0M | 29,723 | 0.01% | 10q | -18.8%-$233.1K |
| INDEPENDENT FINANCIAL GROUP, LLC | $998.1K | 29,468 | 0.02% | 8q | -60.9%-$1.6M |
| KESTRA PRIVATE WEALTH SERVICES, LLC | $894.8K | 26,419 | 0.01% | 5q | -11.4%-$115.7K |
| Ameritas Advisory Services, LLC | $882.2K | 26,048 | 0.02% | 8q | +21.8%+$157.6K |
| Addison Capital Co | $861.7K | 25,440 | 0.14% | 2q | +1.1%+$9.4K |
| Tanglewood Legacy Advisors, LLC | $839.0K | 24,770 | 0.27% | 6q | HELD |
| Summit Wealth Partners, LLC | $836.5K | 24,697 | 0.12% | 2q | +55.1%+$297.2K |
| Nest Investments, LLC | $831.4K | 24,546 | 0.63% | 3q | +2.3%+$18.3K |
| Diversify Advisory Services, LLC | $707.9K | 20,895 | 0.01% | new | NEW |
| DIVERSIFY WEALTH MANAGEMENT, LLC | $707.9K | 20,895 | 0.01% | 2q | -6.9%-$52.7K |
| NewEdge Wealth, LLC | $689.3K | 20,351 | 0.01% | 2q | -7.0%-$51.8K |
| OneDigital Investment Advisors LLC | $671.6K | 19,829 | 0.01% | 2q | +154.4%+$407.6K |
| Stratos Wealth Advisors, LLC | $658.6K | 19,444 | 0.04% | 5q | +19.1%+$105.7K |
| Ballast Rock Private Wealth LLC | $648.4K | 19,144 | 0.30% | 3q | +2.3%+$14.8K |
| Kestra Advisory Services, LLC | $610.1K | 18,014 | 0.00% | 3q | -7.4%-$49.1K |
| CRUX WEALTH ADVISORS | $603.2K | 17,808 | 0.21% | 6q | +14.5%+$76.5K |
| N.E.W. Advisory Services LLC | $574.1K | 16,950 | 0.04% | new | NEW |
| AE Wealth Management LLC | $572.2K | 16,893 | 0.00% | 7q | +0.8%+$4.6K |
| October Effect Ltd | $563.0K | 16,623 | 0.53% | 5q | -38.4%-$351.7K |
| Keating Financial Advisory Services, Inc. | $559.1K | 16,508 | 0.07% | 3q | +5.0%+$26.8K |
| CoreCap Advisors, LLC | $504.2K | 14,887 | 0.01% | 10q | +23.1%+$94.8K |
| Trek Financial, LLC | $471.1K | 13,908 | 0.02% | 2q | +118.8%+$255.8K |
| HARBOUR INVESTMENTS, INC. | $423.0K | 12,490 | 0.01% | 11q | -19.2%-$100.4K |
| GWN SECURITIES INC. | $398.5K | 11,767 | 0.07% | new | NEW |
| CENTRAL VALLEY ADVISORS, LLC | $350.6K | 10,351 | 0.09% | 7q | -97.6%-$14.5M |
| SILVER OAK SECURITIES, INCORPORATED | $343.2K | 10,132 | 0.02% | 6q | -2.5%-$8.7K |
| Share Andrew L. | $336.3K | 9,930 | 0.17% | 6q | HELD |
| Vantage Point Financial LLC | $332.4K | 9,815 | 0.10% | 5q | HELD |
| BFI Wealth Solutions, LLC | $328.0K | 9,685 | 0.24% | new | NEW |
| Range Financial Group LLC | $320.4K | 9,461 | 0.09% | 5q | -57.1%-$426.9K |
| IHT Wealth Management, LLC | $289.3K | 8,541 | 0.01% | 3q | +2.0%+$5.7K |
| INTEGRITY ALLIANCE, LLC. | $281.5K | 8,310 | 0.01% | 6q | -4.9%-$14.6K |
| Garden State Investment Advisory Services LLC | $281.0K | 8,297 | 0.05% | 7q | -7.8%-$23.7K |
| Virtue Capital Management, LLC | $276.5K | 8,163 | 0.04% | 2q | HELD |
| CALTON & ASSOCIATES, INC. | $275.1K | 8,121 | 0.04% | 3q | +9.8%+$24.6K |
| Vistica Wealth Advisors, LLC | $267.6K | 7,900 | 0.23% | 3q | HELD |
| DAYMARK WEALTH PARTNERS, LLC | $254.1K | 7,503 | 0.01% | 6q | HELD |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC | $253.2K | 7,475 | 0.00% | new | NEW |
| RED CRANE WEALTH MANAGEMENT, LLC | $241.8K | 7,139 | 0.18% | 2q | HELD |
| BECK CAPITAL MANAGEMENT, LLC | $218.5K | 6,450 | 0.04% | new | NEW |
| Steward Partners Investment Advisory, LLC | $214.8K | 6,342 | 0.00% | 10q | -22.9%-$63.9K |
| CARY STREET PARTNERS FINANCIAL LLC | $207.4K | 6,123 | 0.00% | 2q | -2.4%-$5.1K |
| ATX Financial Planning, LLC | $204.2K | 6,028 | 0.14% | 3q | -42.4%-$150.6K |
| CASTLE WEALTH MANAGEMENT LLC | $201.4K | 5,945 | 0.06% | new | NEW |
| Capital Investment Advisory Services, LLC | $200.6K | 5,923 | 0.01% | 3q | +8.1%+$15.1K |
| IFP Advisors, Inc | $193.5K | 5,712 | 0.00% | 5q | +1.2%+$2.2K |
| Capital Analysts, LLC | $191.0K | 5,628 | 0.00% | new | NEW |
| WealthShield Partners, LLC | $115.2K | 3,400 | 0.02% | 7q | HELD |
| Keystone Financial Group, Inc. | $67.8K | 2,001 | 0.04% | 6q | -39.2%-$43.7K |
| Farther Finance Advisors, LLC | $67.7K | 2,000 | 0.00% | 5q | -91.9%-$770.5K |
| FIDUCIARY FINANCIAL ADVISORS | $37.2K | 1,098 | 0.00% | new | NEW |
Showing the largest 100 of 106 reported holders.
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 37 | $111.6M | 3,187,467 | 6 | 21 | 7 | 0.0% |
| Q2 2026 | 106 | $535.2M | 15,801,859 | 10 | 40 | 40 | 0.0% |
| Q1 2026 | 106 | $807.4M | 24,861,652 | 21 | 47 | 23 | 0.0% |
| Q4 2025 | 96 | $507.3M | 15,577,035 | 12 | 47 | 23 | 0.0% |
| Q3 2025 | 82 | $451.1M | 14,158,095 | 7 | 49 | 15 | 0.0% |
| Q2 2025 | 82 | $394.5M | 12,806,772 | 18 | 35 | 17 | 0.0% |
| Q1 2025 | 68 | $351.2M | 11,815,013 | 24 | 30 | 8 | 0.0% |
| Q4 2024 | 48 | $250.0M | 8,401,060 | 15 | 26 | 5 | 0.0% |
| Q3 2024 | 38 | $170.1M | 5,825,917 | 12 | 20 | 3 | 0.0% |
| Q2 2024 | 33 | $88.1M | 3,107,358 | 11 | 18 | 2 | 0.0% |
| Q1 2024 | 24 | $71.4M | 2,603,076 | 15 | 8 | 1 | 0.0% |
| Q4 2023 | 10 | $37.0M | 1,392,094 | 10 | 0 | 0 | 0.0% |