1.75 Billion Pounds Spent on Online Advertising in the First Half of 2009 in the UK
It has happened in the United Kingdom, and it will certainly happen in the United States as well.
For the first time ever, more money was spent on online advertising than on television advertising in the United Kingdom (January to June 2009).
For every dollar that was spent on advertising in the United Kingdom in the first half of 2009, 23.5% went towards online advertising campaigns, while 21.9% went to television campaigns.
In real numbers, a total of 1.75 billion pounds was spent on online advertising in H1 2009, while approximately 1.64 billion pounds was spent on TV ad campaigns.
While some people contend that advertising on television gives you the "most bang for the buck", I would certainly disagree, and I'm not alone.
Advertising platforms such as Google Adwords and Microsoft Adcenter allow you to precisely target your chosen demographic while being able to easily estimate your total ROI (Return on Investment). The surge in social media advertising options makes the allure of online advertising even greater, as companies are granted even more access to potential customers.
In addition, with more and more people moving away from the television as a preferred time-waster, companies are more and more loathe to sink significant dollars into TV ad spends.
There is no doubt that television ad spends will pick up as the recession fades in the rear-view mirror, but I believe that online advertising will grow even faster.
The UK is the first major advertising market where online advertising is now king, but it certainly won't be the last.
Source: Mashable.com - Ad Spending: Internet Tops TV in UK
Filed under: General Knowledge