INNOVATOR ETFS TRUST (BFEB)
Institutional ownership reported to the SEC as of Q2 2026, across 28 quarters.
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Brookstone Capital Management | $51.1M | 971,141 | 0.51% | 18q | +40.8%+$14.8M |
| Penserra Capital Management LLC | $26.4M | 500,843 | 0.20% | 18q | +18.0%+$4.0M |
| OSAIC HOLDINGS, INC. | $10.5M | 199,947 | 0.01% | 26q | +20.7%+$1.8M |
| Talon Private Wealth, LLC | $10.1M | 192,350 | 1.18% | new | NEW |
| Cerity Partners LLC | $7.4M | 141,053 | 0.01% | 15q | +5.7%+$402.8K |
| ENVESTNET ASSET MANAGEMENT INC | $5.9M | 112,867 | 0.00% | 14q | -1.6%-$93.9K |
| Berkshire Money Management, Inc. | $5.0M | 95,648 | 0.46% | 22q | -32.3%-$2.4M |
| COMMONWEALTH EQUITY SERVICES, LLC | $4.0M | 76,735 | 0.01% | 26q | -11.6%-$529.4K |
| HighTower Advisors, LLC | $4.0M | 76,458 | 0.00% | 26q | HELD |
| My Personal CFO, LLC | $3.8M | 72,470 | 1.49% | 3q | -1.6%-$64.0K |
| McAlister, Sweet & Associates, Inc. | $3.7M | 69,990 | 1.97% | 2q | HELD |
| Bellwether Advisors, LLC | $3.5M | 66,453 | 0.52% | 23q | -2.5%-$88.9K |
| RAYMOND JAMES FINANCIAL INC | $3.5M | 65,991 | 0.00% | 7q | -5.4%-$197.5K |
| Cetera Investment Advisers | $3.4M | 65,502 | 0.00% | 18q | +5.5%+$181.0K |
| MML INVESTORS SERVICES, LLC | $3.1M | 59,290 | 0.01% | 14q | +30.1%+$721.9K |
| TopTier Wealth Management, LLC | $3.0M | 56,888 | 1.81% | 3q | -1.2%-$35.2K |
| Valtinson Bruner Financial Planning LLC | $2.5M | 47,613 | 0.63% | 22q | HELD |
| LPL Financial LLC | $2.5M | 47,560 | 0.00% | 11q | HELD |
| Fragasso Financial Advisors Inc | $2.4M | 44,786 | 0.13% | 18q | -2.2%-$52.3K |
| Beacon Pointe Advisors, LLC | $2.3M | 44,177 | 0.01% | 17q | -6.2%-$153.3K |
| Lantz Financial LLC | $1.9M | 35,179 | 0.34% | 14q | HELD |
| PCA Investment Advisory Services Inc. | $1.8M | 34,338 | 0.50% | 14q | HELD |
| FSA Advisors, Inc. | $1.8M | 33,474 | 0.81% | 11q | -3.0%-$53.7K |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | $1.8M | 33,334 | 0.22% | 22q | HELD |
| Chris Bulman Inc | $1.7M | 33,166 | 0.64% | 6q | -3.8%-$69.6K |
| INTEGRAL INVESTMENT ADVISORS, INC. | $1.7M | 33,087 | 0.38% | 19q | HELD |
| Cambridge Investment Research Advisors, Inc. | $1.7M | 31,454 | 0.00% | 26q | +100.0%+$828.0K |
| DHJJ Financial Advisors, Ltd. | $1.6M | 30,210 | 0.46% | 23q | HELD |
| Kestra Advisory Services, LLC | $1.6M | 29,481 | 0.01% | 10q | -19.8%-$382.0K |
| Spire Wealth Management | $1.5M | 28,958 | 0.05% | 14q | +1.8%+$26.7K |
| Arkadios Wealth Advisors | $1.3M | 23,798 | 0.02% | 2q | +1.5%+$18.3K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $1.2M | 22,225 | 0.00% | 4q | +279.2%+$861.4K |
| Strategic Blueprint, LLC | $1.1M | 21,568 | 0.06% | 6q | +5.9%+$63.5K |
| OLD MISSION CAPITAL LLC | $1.1M | 21,403 | 0.02% | 5q | +26.2%+$233.9K |
| Weaver Consulting Group | $994.1K | 18,885 | 0.20% | 8q | HELD |
| BLAIR WILLIAM & CO/IL | $981.4K | 18,642 | 0.00% | 14q | HELD |
| AE Wealth Management LLC | $899.7K | 17,091 | 0.00% | 10q | HELD |
| Trek Financial, LLC | $884.1K | 16,795 | 0.04% | 10q | -4.5%-$41.7K |
| Integrity Advisory Solutions, LLC | $847.1K | 16,091 | 0.09% | 2q | -1.2%-$10.6K |
| PRINCIPAL SECURITIES, INC. | $787.2K | 14,953 | 0.01% | 11q | HELD |
| Janney Montgomery Scott LLC | $762.0K | 14,471 | 0.00% | 22q | +1.7%+$12.6K |
| UNITED CAPITAL FINANCIAL ADVISORS, LLC | $755.5K | 14,358 | 0.00% | 3q | HELD |
| BCS Wealth Management | $721.8K | 13,712 | 0.13% | 22q | HELD |
| Three Seasons Wealth, LLC | $711.5K | 13,515 | 0.06% | 6q | HELD |
| Arax Advisory Partners | $685.3K | 13,019 | 0.00% | 3q | +7.8%+$49.4K |
| First Commonwealth Financial Corp /PA/ | $666.0K | 12,651 | 0.09% | 10q | -6.1%-$43.2K |
| Ballast Rock Private Wealth LLC | $613.3K | 11,649 | 0.28% | 3q | -1.9%-$12.2K |
| Snowden Capital Advisors LLC | $578.7K | 10,994 | 0.01% | 13q | HELD |
| CreativeOne Wealth, LLC | $572.9K | 10,883 | 0.01% | 7q | +1.9%+$10.8K |
| COFG Advisors, LLC | $565.0K | 10,733 | 0.10% | 3q | HELD |
| GTS FINANCIAL, LLC | $517.4K | 11,588 | 0.38% | 2q | -84.5%-$2.8M |
| Outlook Wealth Advisors, LLC | $507.7K | 9,645 | 0.11% | 14q | HELD |
| CRA Financial Services, LLC | $492.9K | 9,363 | 0.06% | 10q | HELD |
| OneDigital Investment Advisors LLC | $492.7K | 9,359 | 0.00% | 14q | HELD |
| Focus Financial Network, Inc. | $454.5K | 8,633 | 0.01% | 10q | HELD |
| Archer Investment Corp | $421.1K | 8,000 | 0.04% | 26q | +100.0%+$210.6K |
| Visionary Wealth Advisors | $417.4K | 7,929 | 0.02% | 18q | -9.4%-$43.4K |
| Advisory Services Network, LLC | $396.7K | 7,535 | 0.00% | 11q | HELD |
| Keystone Wealth Services, LLC | $387.7K | 7,365 | 0.07% | 5q | HELD |
| CENTRAL VALLEY ADVISORS, LLC | $386.4K | 7,341 | 0.10% | 8q | HELD |
| Sigma Planning Corp | $382.3K | 7,262 | 0.01% | 10q | -8.7%-$36.2K |
| CAPTRUST FINANCIAL ADVISORS | $369.0K | 7,009 | 0.00% | new | NEW |
| CoreCap Advisors, LLC | $367.8K | 6,986 | 0.01% | 18q | -54.4%-$439.2K |
| AlphaStar Capital Management, LLC | $365.8K | 6,948 | 0.02% | 2q | +16.8%+$52.7K |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | $355.9K | 6,761 | 0.02% | 5q | HELD |
| Ashton Thomas Private Wealth, LLC | $354.6K | 6,736 | 0.01% | 6q | HELD |
| Main Street Financial Solutions, LLC | $351.6K | 6,680 | 0.02% | 2q | HELD |
| Cornerstone Wealth, LLC/TN | $350.2K | 6,600 | 0.18% | 2q | +11.9%+$37.1K |
| Simplicity Wealth,LLC | $339.6K | 6,452 | 0.01% | 2q | HELD |
| Chicago Partners Investment Group LLC | $336.2K | 6,417 | 0.01% | 22q | HELD |
| CORRADO ADVISORS, LLC | $327.5K | 6,221 | 0.15% | 2q | HELD |
| Bluesphere Advisors LLC | $326.4K | 6,200 | 0.10% | 13q | HELD |
| Dynamic Advisor Solutions LLC | $321.1K | 6,099 | 0.01% | 2q | HELD |
| Accurate Wealth Management, LLC | $318.2K | 6,000 | 0.03% | 6q | HELD |
| IMG Wealth Management, Inc. | $317.3K | 6,028 | 0.18% | 2q | HELD |
| Fortune Financial Group, Inc. | $310.6K | 5,900 | 0.24% | 3q | HELD |
| Orion Capital Management LLC | $289.5K | 5,500 | 0.09% | 22q | HELD |
| MGO ONE SEVEN LLC | $288.6K | 5,482 | 0.00% | 5q | -35.4%-$157.9K |
| HARBOUR INVESTMENTS, INC. | $275.9K | 5,241 | 0.00% | 21q | -2.8%-$8.1K |
| TrustBank | $242.2K | 4,600 | 0.08% | 2q | HELD |
| Global Assets Advisory, LLC | $241.0K | 4,579 | 0.05% | new | NEW |
| AQR CAPITAL MANAGEMENT LLC | $236.7K | 4,497 | 0.00% | 5q | HELD |
| Waterloo Capital, L.P. | $231.6K | 4,399 | 0.01% | new | NEW |
| Diligent Investors, LLC | $218.5K | 4,150 | 0.05% | new | NEW |
| AdvisorNet Financial, Inc | $186.2K | 3,537 | 0.01% | 18q | HELD |
| IFP Advisors, Inc | $161.9K | 3,075 | 0.00% | 6q | HELD |
| CREATIVE FINANCIAL DESIGNS INC /ADV | $155.3K | 2,950 | 0.01% | 14q | HELD |
| Financial Network Wealth Advisors LLC | $148.0K | 2,812 | 0.15% | 10q | HELD |
| Steward Partners Investment Advisory, LLC | $147.9K | 2,810 | 0.00% | 6q | HELD |
| AlphaCore Capital LLC | $105.3K | 2,000 | 0.00% | 6q | HELD |
| WealthShield Partners, LLC | $84.2K | 1,600 | 0.01% | 6q | HELD |
| Global Trust Asset Management, LLC | $79.0K | 1,500 | 0.02% | 25q | HELD |
| JPMORGAN CHASE & CO | $64.6K | 1,234 | 0.00% | new | NEW |
| Integrity Financial Corp /WA | $59.7K | 1,134 | 0.03% | 18q | HELD |
| Physician Wealth Advisors, Inc. | $45.4K | 862 | 0.01% | 2q | HELD |
| FIFTH THIRD BANCORP | $36.3K | 690 | 0.00% | 2q | HELD |
| WELLS FARGO & COMPANY/MN | $28.5K | 542 | 0.00% | new | NEW |
| Bullseye Investment Management, LLC | $14.7K | 280 | 0.01% | 3q | -51.7%-$15.8K |
| Crews Bank & Trust | $10.5K | 200 | 0.00% | new | NEW |
| Larson Financial Group LLC | $10.3K | 196 | 0.00% | 15q | -13.3%-$1.6K |
Five percent filings
Anyone crossing 5% of a company must say so within days - far sooner than the next quarterly holdings report. A 13D declares an intent to influence the company; a 13G is the passive version. See all activist filings →
| Filed | Form | Filer | % of class |
|---|---|---|---|
| 2026-10-02 | 13G/A | Brookstone Capital Management, LLC | 2.0% |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 41 | $45.9M | 849,292 | 2 | 1 | 12 | 0.0% |
| Q2 2026 | 103 | $205.4M | 3,902,914 | 10 | 18 | 24 | 0.0% |
| Q1 2026 | 100 | $163.7M | 3,440,657 | 18 | 32 | 18 | 0.0% |
| Q4 2025 | 89 | $111.9M | 2,299,422 | 6 | 7 | 34 | 0.0% |
| Q3 2025 | 85 | $134.7M | 2,853,592 | 3 | 9 | 29 | 0.0% |
| Q2 2025 | 92 | $212.7M | 4,762,599 | 11 | 21 | 24 | 0.0% |
| Q1 2025 | 90 | $129.1M | 3,109,476 | 21 | 40 | 10 | 0.0% |
| Q4 2024 | 77 | $83.5M | 1,939,997 | 4 | 3 | 37 | 0.0% |
| Q3 2024 | 84 | $88.7M | 2,114,114 | 8 | 8 | 32 | 0.0% |
| Q2 2024 | 86 | $168.4M | 4,140,448 | 5 | 11 | 30 | 0.0% |
| Q1 2024 | 87 | $175.3M | 4,462,584 | 18 | 40 | 13 | 0.0% |
| Q4 2023 | 75 | $58.8M | 1,604,219 | 8 | 6 | 25 | 0.0% |
| Q3 2023 | 73 | $65.4M | 1,962,293 | 4 | 11 | 24 | 0.0% |
| Q2 2023 | 75 | $88.2M | 2,583,878 | 4 | 14 | 31 | 0.0% |
| Q1 2023 | 78 | $83.5M | 2,610,878 | 31 | 21 | 18 | 0.0% |
| Q4 2022 | 49 | $41.6M | 1,352,586 | 4 | 4 | 23 | 0.0% |
| Q3 2022 | 51 | $263.2M | 9,392,676 | 1 | 10 | 16 | 0.0% |
| Q2 2022 | 53 | $274.0M | 9,553,052 | 7 | 11 | 20 | 0.0% |
| Q1 2022 | 50 | $111.0M | 3,419,532 | 19 | 18 | 6 | 0.0% |
| Q4 2021 | 38 | $230.7M | 7,185,382 | 2 | 6 | 14 | 0.0% |
| Q3 2021 | 39 | $240.6M | 7,805,410 | 1 | 5 | 15 | 0.0% |
| Q2 2021 | 41 | $236.6M | 7,722,768 | 2 | 9 | 12 | 0.0% |
| Q1 2021 | 40 | $224.4M | 7,716,007 | 18 | 10 | 8 | 0.0% |
| Q4 2020 | 29 | $32.0M | 1,177,999 | 7 | 5 | 7 | 0.0% |
| Q3 2020 | 21 | $27.0M | 1,039,655 | 8 | 2 | 6 | 0.0% |
| Q2 2020 | 19 | $25.4M | 1,060,183 | 4 | 6 | 6 | 0.0% |
| Q1 2020 | 21 | $28.0M | 1,307,186 | 19 | 0 | 1 | 0.0% |
| Q4 2019 | 1 | $3.5M | 158,965 | 0 | 0 | 0 | 0.0% |
