Fortune Financial Group, Inc.
Reported holdings as of Q3 2026, from 4 quarterly filings.
Holdings
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| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| INVESCO EXCH TRADED FD TR II | SPLV | $8.2M | 116,357 | +0.82pp | 4q | +5.0%+$392.1K | |
| INVESCO QQQ TR | QQQ | $8.1M | 10,990 | +0.94pp | 4q | HELD | |
| WISDOMTREE TR | USFR | $7.6M | 150,096 | +1.04pp | 4q | +3.7%+$268.2K | |
| PACER FDS TR | COWZ | $6.7M | 99,992 | +1.38pp | 4q | +6.5%+$405.4K | |
| VANGUARD INDEX FDS | VOO | $5.6M | 7,921 | +0.68pp | 4q | HELD | |
| INVESCO EXCHANGE TRADED FD T | SPHQ | $4.6M | 54,420 | +0.38pp | 4q | +3.8%+$167.6K | |
| INVESCO EXCH TRADED FD TR II | SPMO | $4.0M | 26,337 | +0.37pp | 4q | +4.4%+$167.6K | |
| INNOVATOR ETFS TRUST | PJAN | $4.0M | 78,249 | +0.42pp | 4q | -2.9%-$119.3K | |
| VANECK ETF TRUST | FLTR | $3.3M | 127,060 | +1.86pp | 2q | +146.4%+$1.9M | |
| INNOVATOR ETFS TRUST | POCT | $2.9M | 59,619 | +0.71pp | 4q | +17.8%+$432.4K | |
| INNOVATOR ETFS TRUST | PDEC | $2.8M | 59,014 | +0.35pp | 4q | -0.5%-$15.1K | |
| INNOVATOR ETFS TRUST | PJUL | $2.6M | 52,064 | +1.07pp | 4q | +61.3%+$982.5K | |
| ISHARES TR | MTUM | $2.5M | 7,886 | +0.15pp | 4q | +1.9%+$46.6K | |
| WISDOMTREE TR | DHS | $2.3M | 20,450 | +1.25pp | 2q | +129.6%+$1.3M | |
| INNOVATOR ETFS TRUST | PAPR | $2.1M | 48,619 | +0.24pp | 4q | -1.4%-$28.9K | |
| SCHWAB STRATEGIC TR | SCHA | $2.1M | 64,183 | +0.01pp | 2q | -2.0%-$42.3K | |
| INVESCO EXCH TRADED FD TR II | SPHD | $1.7M | 35,254 | -0.63pp | 4q | -34.5%-$893.6K | |
| FIDELITY COMWLTH TR | ONEQ | $1.5M | 14,520 | +0.17pp | 2q | -2.2%-$33.9K | |
| ISHARES TR | SOXX | $1.4M | 2,531 | +0.06pp | 4q | +4.2%+$58.6K | |
| INVESCO EXCH TRADED FD TR II | QQQM | $1.4M | 4,681 | +0.25pp | 4q | +8.6%+$112.7K | |
| ISHARES TR | IEFA | $1.4M | 14,223 | +0.03pp | 4q | -9.9%-$151.5K | |
| INVESCO EXCHANGE TRADED FD T | XMHQ | $1.3M | 11,887 | +0.21pp | 4q | +8.2%+$100.9K | |
| INNOVATOR ETFS TRUST | PFEB | $1.3M | 28,584 | +0.11pp | 4q | -4.8%-$63.2K | |
| INVESCO EXCHANGE TRADED FD T | XMMO | $1.2M | 8,363 | +0.19pp | 4q | +23.6%+$234.7K | |
| SPDR GOLD TR | GLD | $1.2M | 3,205 | +0.19pp | 2q | +2.5%+$30.1K | |
| PACER FDS TR | CALF | $1.2M | 21,706 | +0.19pp | 2q | +1.7%+$19.6K | |
| INVESCO EXCHANGE TRADED FD T | XSMO | $1.1M | 12,986 | +0.09pp | 4q | +11.9%+$112.8K | |
| INVESCO EXCH TRADED FD TR II | XSHQ | $998.8K | 22,236 | +0.14pp | 4q | +11.7%+$104.4K | |
| NVIDIA CORPORATION | NVDA | $943.2K | 4,130 | +0.22pp | 2q | +3.5%+$32.0K | |
| FIRST TR EXCHANGE TRADED FD | CIBR | $923.2K | 8,955 | +0.26pp | 2q | +11.6%+$96.3K | |
| INVESCO EXCH TRADED FD TR II | IDMO | $921.0K | 15,089 | +0.29pp | 3q | +33.4%+$230.8K | |
| APPLE INC | AAPL | $891.2K | 2,676 | +0.19pp | 4q | -0.5%-$4.7K | |
| INVESCO EXCH TRADED FD TR II | IPKW | $890.1K | 15,008 | +0.32pp | 3q | +39.1%+$250.3K | |
| SPDR SERIES TRUST | FLRN | $872.3K | 28,286 | -0.11pp | 4q | -23.2%-$263.3K | |
| PROSHARES TR | TQQQ | $828.3K | 10,615 | -0.01pp | 4q | -10.6%-$97.9K | |
| J P MORGAN EXCHANGE TRADED F | JEPI | $797.5K | 14,185 | +0.18pp | 4q | +18.6%+$125.1K | |
| INVESCO EXCHANGE TRADED FD T | GRPM | $795.7K | 5,874 | +0.12pp | 4q | +0.9%+$7.3K | |
| INVESCO EXCHANGE TRADED FD T | PPA | $622.0K | 4,023 | +0.01pp | 2q | +1.3%+$7.9K | |
| MSCI INC | MSCI | $572.1K | 1,062 | -0.03pp | 4q | -14.1%-$94.3K | |
| SELECT SECTOR SPDR TR | XLU | $560.8K | 14,218 | -0.07pp | 4q | -11.5%-$72.9K | |
| INNOVATOR ETFS TRUST | BALT | $558.0K | 15,966 | +0.07pp | 4q | HELD | |
| GLOBAL X FDS | AIQ | $547.4K | 8,401 | +0.05pp | 4q | -1.7%-$9.3K | |
| ISHARES GOLD TR | IAU | $526.2K | 6,737 | +0.03pp | 2q | -9.0%-$52.1K | |
| INNOVATOR ETFS TRUST | PSEP | $521.4K | 11,126 | +0.11pp | 2q | +13.2%+$60.7K | |
| MICROSOFT CORP | MSFT | $516.5K | 1,007 | +0.16pp | 2q | -1.2%-$6.2K | |
| INNOVATOR ETFS TRUST | PAUG | $515.5K | 11,051 | +0.17pp | 4q | +37.9%+$141.8K | |
| VANGUARD SCOTTSDALE FDS | VCIT | $508.6K | 6,495 | -0.01pp | 4q | -9.1%-$51.0K | |
| INNOVATOR ETFS TRUST | PJUN | $504.2K | 11,461 | +0.06pp | 4q | HELD | |
| INNOVATOR ETFS TRUST | PMAY | $493.4K | 11,677 | +0.05pp | 4q | -1.9%-$9.7K | |
| SCHWAB STRATEGIC TR | SCHV | $458.8K | 13,774 | -0.01pp | 4q | -9.8%-$49.9K | |
| INVESCO EXCHANGE TRADED FD T | PTH | $457.4K | 7,528 | +0.10pp | 4q | +13.3%+$53.5K | |
| ISHARES TR | IJR | $451.0K | 3,316 | +0.02pp | 4q | HELD | |
| FIRST TR EXCHANGE-TRADED FD | FBT | $442.1K | 1,624 | +0.10pp | 4q | +8.1%+$32.9K | |
| ISHARES TR | IGV | $433.6K | 4,072 | +0.09pp | 4q | -4.0%-$17.9K | |
| INNOVATOR ETFS TRUST | NJAN | $426.9K | 7,036 | +0.06pp | 4q | HELD | |
| AMAZON COM INC | AMZN | $420.3K | 1,687 | +0.06pp | 2q | HELD | |
| FIRST TR EXCHANGE TRADED FD | SKYY | $415.9K | 2,536 | +0.10pp | 3q | -1.2%-$4.9K | |
| ALPHABET INC | GOOGL | $392.6K | 1,141 | +0.03pp | 4q | -1.5%-$5.8K | |
| VANGUARD INTL EQUITY INDEX F | VWO | $388.5K | 6,551 | +0.02pp | 2q | -5.8%-$23.8K | |
| FIRST TR EXCHANGE-TRADED FD | GRID | $384.7K | 2,172 | +0.10pp | 2q | +36.0%+$101.8K | |
| ETF SER SOLUTIONS | UFOX | $383.9K | 4,514 | -0.08pp | 4q | -20.2%-$97.3K | |
| ISHARES TR | IBDT | $378.4K | 15,161 | +0.07pp | 3q | +11.6%+$39.4K | |
| INVESCO EXCHANGE TRADED FD T | IGPT | $378.3K | 3,720 | +0.03pp | 4q | HELD | |
| ISHARES INC | IEMG | $376.8K | 4,643 | -0.01pp | 2q | -14.0%-$61.3K | |
| INNOVATOR ETFS TRUST | NSEP | $371.8K | 11,500 | +0.05pp | 4q | HELD | |
| MICRON TECHNOLOGY INC | MU | $347.2K | 326 | +0.06pp | 2q | +16.4%+$49.0K | |
| GLOBAL X FDS | BOTZ | $342.3K | 9,717 | +0.03pp | 4q | +4.6%+$15.0K | |
| INVESCO EXCH TRADED FD TR II | QQQJ | $336.4K | 7,671 | +0.02pp | 4q | -3.3%-$11.3K | |
| FIRST TR EXCHANGE-TRADED FD | FDN | $334.3K | 1,159 | +0.06pp | 4q | +1.3%+$4.3K | |
| INNOVATOR ETFS TRUST | ZFEB | $329.7K | 12,500 | +0.04pp | 4q | HELD | |
| ISHARES TR | IBDS | $327.7K | 13,585 | +0.06pp | 3q | DEBT | |
| GLOBAL X FDS | DTCR | $322.6K | 11,886 | +0.06pp | 2q | +26.4%+$67.4K | |
| INNOVATOR ETFS TRUST | BFEB | $318.9K | 5,900 | +0.04pp | 4q | HELD | |
| INNOVATOR ETFS TRUST | NDEC | $310.2K | 10,000 | +0.04pp | 4q | HELD | |
| VANGUARD INDEX FDS | VTI | $309.9K | 828 | +0.01pp | 4q | -10.7%-$37.1K | |
| INNOVATOR ETFS TRUST | PMAR | $290.0K | 5,924 | +0.03pp | 4q | -4.4%-$13.3K | |
| SCHWAB STRATEGIC TR | SCHD | $266.5K | 8,192 | +0.02pp | 2q | -7.6%-$21.8K | |
| CONSTELLATION ENERGY CORP | CEG | $264.9K | 1,043 | +0.04pp | 2q | +4.3%+$10.9K | |
| ISHARES TR | ITOT | $263.9K | 1,587 | +0.03pp | 4q | HELD | |
| SPDR SERIES TRUST | XNTK | $259.9K | 680 | +0.02pp | 2q | HELD | |
| VANGUARD INDEX FDS | VB | $255.8K | 899 | +0.01pp | 4q | HELD | |
| STATE STR SPDR S&P 500 ETF T | SPY | $241.8K | 317 | +0.03pp | 2q | -1.6%-$3.8K | |
| ISHARES TR | IGM | $241.4K | 1,428 | +0.03pp | 2q | HELD | |
| EXXONMOBIL HOLDINGS CORP | XOM | $228.5K | 1,404 | - | new | NEW | |
| ISHARES TR | IBDR | $220.8K | 9,108 | -0.04pp | 4q | DEBT | |
| SCHWAB STRATEGIC TR | SCHF | $214.1K | 7,793 | flat | 4q | -10.5%-$25.1K | |
| ISHARES TR | IVV | $207.5K | 271 | - | new | NEW | |
| INNOVATOR ETFS TRUST | DDFD | $203.5K | 10,000 | +0.03pp | 2q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Capital Markets | $1.7M | 1.6% |
| Other sectors | $4.8M | 4.3% |
| Not classified | $105.6M | 94.1% |
What the disclosed book did
This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.
| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q3 2026 | -0.8% | +2.1% | -2.9% | 87% |
| Q2 2026 | +9.8% | +14.8% | -5.0% | 95% |
| Q1 2026 | -1.2% | -4.6% | +3.5% | 92% |
Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q3 2026 | $112.2M | 88 | 2 | 37 | 32 | 33 | 48.8% | 22 |
| Q2 2026 | $127.7M | 119 | 41 | 29 | 34 | 6 | 46.4% | 27 |
| Q1 2026 | $111.1M | 84 | 13 | 40 | 14 | 24 | 60.2% | 23 |
| Q4 2025 | $101.7M | 95 | 0 | 0 | 0 | 0 | 45.4% | 42 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.
