DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (NJAN)
Institutional ownership reported to the SEC as of Q2 2026, across 27 quarters.
120
Reporting holders
$271.2M
Reported value
0.0%
Calls
0.0%
Puts
+4
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Mutual Advisors, LLC | $28.3M | 479,040 | 0.53% | 4q | -1.1%-$319.9K |
| Janney Montgomery Scott LLC | $27.4M | 464,058 | 0.05% | 22q | +2.6%+$700.5K |
| NewEdge Advisors, LLC | $24.5M | 414,401 | 0.07% | 14q | +3.4%+$815.3K |
| OSAIC HOLDINGS, INC. | $24.4M | 413,182 | 0.03% | 26q | +11.5%+$2.5M |
| TRUIST FINANCIAL CORP | $12.3M | 209,066 | 0.01% | 22q | +1.0%+$125.9K |
| Encompass More Asset Management | $10.7M | 181,118 | 1.56% | 2q | -0.7%-$79.2K |
| Cornerstone Wealth, LLC/TN | $8.1M | 138,014 | 4.11% | 2q | +1.0%+$81.6K |
| Cambridge Investment Research Advisors, Inc. | $8.0M | 136,360 | 0.01% | 26q | +96.1%+$3.9M |
| MAI Capital Management | $8.0M | 134,852 | 0.03% | 11q | +7.5%+$556.3K |
| Cetera Investment Advisers | $7.4M | 125,709 | 0.01% | 23q | -22.6%-$2.2M |
| COMMONWEALTH EQUITY SERVICES, LLC | $6.9M | 116,375 | 0.01% | 22q | -2.3%-$161.2K |
| Long Island Wealth Management, Inc. | $6.8M | 114,409 | 2.79% | 11q | +1.4%+$95.8K |
| Kestra Advisory Services, LLC | $6.7M | 113,216 | 0.02% | 23q | -49.5%-$6.5M |
| RED CRANE WEALTH MANAGEMENT, LLC | $6.3M | 107,014 | 4.65% | 7q | HELD |
| OLD MISSION CAPITAL LLC | $5.4M | 91,184 | 0.09% | 6q | +452.5%+$4.4M |
| LPL Financial LLC | $5.3M | 89,804 | 0.00% | 11q | +15.3%+$701.7K |
| AdvisorNet Financial, Inc | $4.8M | 80,505 | 0.22% | 19q | -35.9%-$2.7M |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $3.2M | 53,747 | 0.00% | new | NEW |
| Outlook Wealth Advisors, LLC | $3.1M | 52,802 | 0.67% | 6q | +11.0%+$307.3K |
| RAYMOND JAMES FINANCIAL INC | $3.0M | 51,590 | 0.00% | 7q | -5.2%-$166.0K |
| Diligent Investors, LLC | $2.9M | 49,129 | 0.65% | 18q | -3.9%-$118.0K |
| Tradition Wealth Management, LLC | $2.9M | 48,631 | 0.18% | 10q | -2.6%-$76.1K |
| ENVESTNET ASSET MANAGEMENT INC | $2.3M | 39,306 | 0.00% | 22q | -36.3%-$1.3M |
| Crown Wealth Group, LLC | $2.3M | 38,337 | 0.58% | 11q | HELD |
| My Personal CFO, LLC | $2.1M | 36,000 | 0.83% | 3q | HELD |
| Forty-three Eighteen Advisors, LLC | $2.0M | 34,569 | 1.37% | 3q | HELD |
| DHJJ Financial Advisors, Ltd. | $2.0M | 33,995 | 0.58% | 23q | -0.8%-$16.3K |
| HighTower Advisors, LLC | $1.9M | 32,670 | 0.00% | 7q | HELD |
| MML INVESTORS SERVICES, LLC | $1.8M | 30,525 | 0.00% | 10q | +9.8%+$160.2K |
| Advus Financial Partners, LLC | $1.5M | 24,852 | 0.42% | new | NEW |
| CreativeOne Wealth, LLC | $1.5M | 24,669 | 0.03% | 7q | +1.0%+$13.8K |
| BIP Wealth, LLC | $1.4M | 24,515 | 0.04% | 3q | +2.6%+$36.0K |
| Triumph Capital Management | $1.4M | 23,471 | 0.25% | 5q | -21.9%-$387.8K |
| IFP Advisors, Inc | $1.3M | 22,297 | 0.02% | 22q | +9.0%+$109.1K |
| Focus Financial Network, Inc. | $1.3M | 21,319 | 0.04% | 10q | -10.6%-$150.0K |
| CITADEL ADVISORS LLC | $1.2M | 19,947 | 0.00% | new | NEW |
| JDM Financial Group LLC | $1.1M | 19,367 | 0.39% | 3q | -0.6%-$6.4K |
| FSA Advisors, Inc. | $1.0M | 17,623 | 0.48% | 11q | -2.4%-$25.6K |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $1.0M | 17,565 | 0.00% | 12q | HELD |
| JPMORGAN CHASE & CO | $1.0M | 17,598 | 0.00% | 2q | +1798.4%+$978.7K |
| PFG Advisors | $1.0M | 16,996 | 0.05% | 11q | -1.6%-$16.6K |
| Global Assets Advisory, LLC | $980.3K | 16,680 | 0.21% | new | NEW |
| Todd Wealth Management, LLC | $967.4K | 16,391 | 0.73% | 3q | HELD |
| CWC Advisors, LLC. | $839.6K | 14,226 | 0.37% | 7q | -1.0%-$8.5K |
| CREATIVE FINANCIAL DESIGNS INC /ADV | $829.8K | 14,060 | 0.04% | 14q | +1.4%+$11.8K |
| AE Wealth Management LLC | $812.9K | 13,774 | 0.00% | 11q | -12.0%-$111.4K |
| GWN SECURITIES INC. | $810.7K | 13,736 | 0.14% | 7q | +1.8%+$14.0K |
| BLAIR WILLIAM & CO/IL | $800.7K | 13,567 | 0.00% | 10q | HELD |
| CoreCap Advisors, LLC | $797.8K | 13,518 | 0.02% | 18q | -5.4%-$45.8K |
| Liberty Atlantic Advisors LLC | $731.8K | 12,400 | 0.53% | 3q | HELD |
| Berkshire Money Management, Inc. | $711.5K | 12,055 | 0.07% | 15q | HELD |
| Merit Financial Group, LLC | $709.2K | 12,017 | 0.00% | 5q | -4.8%-$36.0K |
| JT Stratford LLC | $700.0K | 11,861 | 0.08% | 2q | HELD |
| Phoenix Financial Ltd. | $637.4K | 10,810 | 0.00% | 6q | -10.4%-$73.7K |
| Stratos Wealth Advisors, LLC | $623.3K | 10,560 | 0.03% | 10q | HELD |
| CRA Financial Services, LLC | $571.0K | 9,675 | 0.07% | 18q | HELD |
| Brookstone Capital Management | $568.5K | 9,633 | 0.01% | 10q | +0.5%+$3.0K |
| Faithward Advisors, LLC | $507.0K | 8,591 | 0.06% | 11q | -4.7%-$24.9K |
| Advisor OS, LLC | $471.5K | 7,989 | 0.03% | 2q | HELD |
| TrustBank | $468.5K | 7,938 | 0.16% | 2q | -2.2%-$10.6K |
| Simplicity Wealth,LLC | $466.1K | 7,898 | 0.02% | new | NEW |
| Trek Financial, LLC | $458.1K | 7,762 | 0.02% | 10q | +0.9%+$4.0K |
| Keystone Wealth Services, LLC | $440.9K | 7,471 | 0.08% | 2q | HELD |
| Keating Financial Advisory Services, Inc. | $423.9K | 7,182 | 0.06% | 3q | HELD |
| Fortune Financial Group, Inc. | $415.3K | 7,036 | 0.33% | 3q | HELD |
| Visionary Wealth Advisors | $371.6K | 6,296 | 0.01% | 6q | HELD |
| CAPTRUST FINANCIAL ADVISORS | $364.0K | 6,168 | 0.00% | 14q | HELD |
| MGO ONE SEVEN LLC | $359.2K | 6,086 | 0.01% | 5q | HELD |
| Cerity Partners LLC | $357.0K | 6,048 | 0.00% | 2q | -8.9%-$34.8K |
| CORRADO ADVISORS, LLC | $349.9K | 5,928 | 0.16% | 3q | HELD |
| Main Street Financial Solutions, LLC | $322.2K | 5,460 | 0.02% | 23q | HELD |
| BCS Wealth Management | $317.1K | 5,372 | 0.06% | 10q | HELD |
| Arlington Capital Management, Inc. | $310.1K | 5,255 | 0.19% | 13q | HELD |
| HRT FINANCIAL LP | $310.0K | 5,265 | 0.00% | new | NEW |
| Certified Advisory Corp | $306.2K | 5,188 | 0.02% | 6q | -9.0%-$30.4K |
| Sigma Planning Corp | $300.5K | 5,092 | 0.01% | 3q | HELD |
| HARBOUR INVESTMENTS, INC. | $291.9K | 4,946 | 0.00% | 21q | HELD |
| Arax Advisory Partners | $286.0K | 4,845 | 0.00% | 2q | +1234.7%+$264.5K |
| TopTier Wealth Management, LLC | $281.4K | 4,768 | 0.17% | 3q | HELD |
| Dynamic Advisor Solutions LLC | $279.5K | 4,735 | 0.01% | 2q | HELD |
| NWF Advisory Services Inc. | $270.9K | 4,590 | 0.03% | 6q | -12.5%-$38.8K |
| RESOLUTE WEALTH ADVISOR, INC. | $269.9K | 5,058 | 0.15% | 3q | HELD |
| OneDigital Investment Advisors LLC | $267.1K | 4,526 | 0.00% | 2q | HELD |
| Valtinson Bruner Financial Planning LLC | $265.9K | 4,505 | 0.07% | 9q | HELD |
| Steward Partners Investment Advisory, LLC | $244.8K | 4,148 | 0.00% | 13q | HELD |
| Snowden Capital Advisors LLC | $244.0K | 4,135 | 0.01% | 5q | HELD |
| Element Squared LLC | $243.8K | 4,131 | 0.12% | 5q | HELD |
| Optimist Retirement Group LLC | $240.7K | 4,078 | 0.09% | 11q | HELD |
| WealthPlan Investment Management, LLC | $239.1K | 4,051 | 0.01% | 10q | -15.7%-$44.5K |
| ALTFEST L J & CO INC | $229.2K | 3,884 | 0.02% | 6q | -45.0%-$187.2K |
| RETIREMENT GUYS FORMULA LLC | $227.1K | 3,847 | 0.09% | 3q | HELD |
| Cambridge Advisors Inc. | $220.2K | 3,731 | 0.04% | 4q | -1.3%-$3.0K |
| Foundations Investment Advisors, LLC | $214.9K | 3,641 | 0.00% | new | NEW |
| Vantage Point Financial LLC | $208.0K | 3,524 | 0.06% | new | NEW |
| Retirement Planning Group, LLC | $207.7K | 3,519 | 0.01% | new | NEW |
| Prime Capital Investment Advisors, LLC | $206.4K | 3,497 | 0.00% | new | NEW |
| AXXCESS WEALTH MANAGEMENT, LLC | $204.3K | 3,462 | 0.00% | new | NEW |
| Capital Analysts, LLC | $180.0K | 3,058 | 0.00% | 11q | -18.5%-$41.0K |
| FIFTH THIRD BANCORP | $168.3K | 2,851 | 0.00% | 2q | HELD |
| Regatta Research & Money Management | $108.9K | 1,900 | 0.10% | new | FIRST |
Showing the largest 100 of 120 reported holders.
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 49 | $75.7M | 1,248,509 | 2 | 6 | 20 | 0.0% |
| Q2 2026 | 120 | $271.2M | 4,595,808 | 14 | 23 | 32 | 0.0% |
| Q1 2026 | 116 | $250.0M | 4,674,049 | 22 | 39 | 21 | 0.0% |
| Q4 2025 | 104 | $202.6M | 3,686,969 | 9 | 15 | 37 | 0.0% |
| Q3 2025 | 103 | $206.9M | 3,891,325 | 11 | 18 | 34 | 0.0% |
| Q2 2025 | 106 | $208.5M | 4,109,727 | 13 | 23 | 34 | 0.0% |
| Q1 2025 | 101 | $201.3M | 4,337,857 | 26 | 45 | 13 | 0.0% |
| Q4 2024 | 87 | $134.4M | 2,802,460 | 8 | 14 | 31 | 0.0% |
| Q3 2024 | 88 | $134.5M | 2,895,623 | 5 | 11 | 42 | 0.0% |
| Q2 2024 | 91 | $148.1M | 3,265,130 | 7 | 14 | 35 | 0.0% |
| Q1 2024 | 94 | $175.5M | 4,028,779 | 36 | 44 | 5 | 0.0% |
| Q4 2023 | 63 | $61.2M | 1,457,793 | 11 | 15 | 15 | 0.0% |
| Q3 2023 | 54 | $40.0M | 985,776 | 4 | 10 | 22 | 0.0% |
| Q2 2023 | 54 | $48.6M | 1,213,629 | 5 | 8 | 22 | 0.0% |
| Q1 2023 | 61 | $50.2M | 1,323,489 | 21 | 20 | 11 | 0.0% |
| Q4 2022 | 46 | $26.0M | 750,423 | 10 | 5 | 19 | 0.0% |
| Q3 2022 | 47 | $52.7M | 1,528,817 | 3 | 3 | 19 | 0.0% |
| Q2 2022 | 55 | $59.8M | 1,692,554 | 4 | 12 | 16 | 0.0% |
| Q1 2022 | 56 | $466.7M | 11,392,759 | 9 | 26 | 7 | 0.0% |
| Q4 2021 | 53 | $451.9M | 10,631,257 | 8 | 7 | 16 | 0.0% |
| Q3 2021 | 46 | $405.0M | 9,841,152 | 2 | 6 | 19 | 0.0% |
| Q2 2021 | 49 | $45.7M | 1,122,314 | 5 | 15 | 11 | 0.0% |
| Q1 2021 | 48 | $49.2M | 1,262,452 | 29 | 13 | 2 | 0.0% |
| Q4 2020 | 21 | $20.2M | 528,841 | 9 | 3 | 2 | 0.0% |
| Q3 2020 | 14 | $12.8M | 341,555 | 4 | 4 | 3 | 0.0% |
| Q2 2020 | 15 | $17.6M | 482,664 | 5 | 6 | 3 | 0.0% |
| Q1 2020 | 17 | $25.8M | 779,908 | 16 | 0 | 0 | 0.0% |