DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (PFEB)
Institutional ownership reported to the SEC as of Q2 2026, across 27 quarters.
229
Reporting holders
$727.7M
Reported value
0.0%
Calls
0.0%
Puts
-7
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| ALLIANCEBERNSTEIN L.P. | $150.8M | 3,760,966 | 0.05% | 22q | -0.7%-$1.0M |
| Penserra Capital Management LLC | $73.6M | 1,708,761 | 0.57% | 24q | +4.9%+$3.5M |
| OSAIC HOLDINGS, INC. | $53.1M | 1,233,116 | 0.06% | 26q | +8.8%+$4.3M |
| Brookstone Capital Management | $34.8M | 807,115 | 0.35% | 18q | -10.5%-$4.1M |
| COMMONWEALTH EQUITY SERVICES, LLC | $21.4M | 497,247 | 0.03% | 26q | -14.3%-$3.6M |
| Focus Partners Wealth | $19.4M | 450,307 | 0.02% | 9q | -4.6%-$942.7K |
| Americana Partners, LLC | $14.4M | 334,853 | 0.32% | 2q | +154.8%+$8.8M |
| RAYMOND JAMES FINANCIAL INC | $13.8M | 321,563 | 0.00% | 7q | -5.5%-$809.9K |
| LPL Financial LLC | $13.8M | 321,366 | 0.00% | 12q | -1.0%-$134.9K |
| Kestra Advisory Services, LLC | $12.7M | 294,514 | 0.04% | 24q | -12.0%-$1.7M |
| Integrity Advisory Solutions, LLC | $12.1M | 281,987 | 1.25% | 2q | +16.0%+$1.7M |
| Cetera Investment Advisers | $11.2M | 260,956 | 0.01% | 14q | -5.2%-$615.6K |
| BLAIR WILLIAM & CO/IL | $10.2M | 236,401 | 0.03% | 15q | -4.2%-$443.1K |
| Cambridge Investment Research Advisors, Inc. | $10.0M | 232,406 | 0.01% | 26q | +92.4%+$4.8M |
| Beacon Pointe Advisors, LLC | $9.6M | 223,105 | 0.04% | 24q | -14.3%-$1.6M |
| ENVESTNET ASSET MANAGEMENT INC | $9.5M | 220,288 | 0.00% | 19q | -6.9%-$708.3K |
| Cassady Wealth & Retirement Planning, LLC | $8.3M | 192,620 | 3.86% | 3q | HELD |
| HighTower Advisors, LLC | $7.2M | 167,184 | 0.01% | 26q | +3.3%+$227.4K |
| Southland Equity Partners LLC | $6.8M | 158,521 | 1.20% | 22q | -1.6%-$112.5K |
| CoreCap Advisors, LLC | $6.6M | 153,233 | 0.19% | 18q | -2.2%-$147.0K |
| World Investment Advisors | $6.4M | 158,463 | 0.11% | 10q | HELD |
| Cornerstone Wealth, LLC/TN | $5.6M | 130,051 | 2.85% | 2q | +1.2%+$64.5K |
| Advisory Alpha, LLC | $5.1M | 118,670 | 0.13% | 6q | +6.0%+$291.1K |
| MML INVESTORS SERVICES, LLC | $4.7M | 109,156 | 0.01% | 14q | +24.5%+$923.7K |
| BCS Wealth Management | $4.7M | 108,358 | 0.84% | 22q | -5.4%-$264.0K |
| Weaver Consulting Group | $4.5M | 103,597 | 0.91% | 14q | HELD |
| Vestmark Advisory Solutions, Inc. | $4.3M | 100,492 | 0.04% | 4q | HELD |
| Keating Financial Advisory Services, Inc. | $4.0M | 92,080 | 0.52% | 3q | -0.7%-$26.4K |
| Castle Rock Wealth Management, LLC | $3.9M | 90,613 | 0.77% | 22q | -5.5%-$226.1K |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $3.7M | 84,661 | 0.01% | 12q | +2.3%+$84.0K |
| MTM FINANCIAL GROUP, LLC | $3.6M | 84,345 | 1.56% | 18q | -1.0%-$35.1K |
| Diligent Investors, LLC | $3.5M | 80,460 | 0.77% | 14q | +5.3%+$174.0K |
| Archer Investment Corp | $3.4M | 78,720 | 0.33% | 6q | +97.6%+$1.7M |
| Cerity Partners LLC | $3.3M | 75,616 | 0.00% | 15q | +20.4%+$552.6K |
| Ascent Wealth Partners, LLC | $3.2M | 75,016 | 0.32% | 6q | -15.5%-$592.7K |
| AE Wealth Management LLC | $3.2M | 74,407 | 0.01% | 23q | -1.8%-$58.6K |
| YARGER WEALTH STRATEGIES, LLC | $3.2M | 73,605 | 1.14% | 10q | -3.9%-$130.0K |
| Advisory Services Network, LLC | $3.2M | 73,847 | 0.04% | 22q | -1.8%-$58.2K |
| GILL CAPITAL PARTNERS, LLC | $3.0M | 70,645 | 0.81% | 26q | -7.6%-$249.1K |
| Chris Bulman Inc | $3.0M | 70,185 | 1.10% | 9q | -1.4%-$42.6K |
| Janney Montgomery Scott LLC | $3.0M | 69,189 | 0.01% | 26q | +9.7%+$264.1K |
| MAI Capital Management | $2.8M | 65,779 | 0.01% | 18q | +11.2%+$284.8K |
| KFG WEALTH MANAGEMENT, LLC | $2.8M | 64,990 | 0.32% | 15q | +1.8%+$49.5K |
| Forvis Mazars Wealth Advisors, LLC | $2.7M | 62,656 | 0.05% | 17q | HELD |
| Bellwether Advisors, LLC | $2.6M | 59,530 | 0.38% | 7q | -26.4%-$918.2K |
| Blue Water Asset Management | $2.5M | 58,772 | 0.82% | 3q | -5.5%-$146.4K |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | $2.5M | 58,364 | 0.12% | 6q | -1.0%-$26.2K |
| Tradition Wealth Management, LLC | $2.5M | 57,691 | 0.15% | 10q | -1.8%-$45.1K |
| TRUIST FINANCIAL CORP | $2.5M | 56,936 | 0.00% | 26q | +1.7%+$40.9K |
| OneDigital Investment Advisors LLC | $2.4M | 56,777 | 0.02% | 18q | -8.2%-$218.0K |
| RIVERCHASE WEALTH MANAGEMENT, LLC | $2.4M | 55,663 | 1.12% | 7q | HELD |
| Cresset Asset Management, LLC | $2.3M | 53,031 | 0.01% | 10q | HELD |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | $2.2M | 50,023 | 0.27% | 22q | HELD |
| Capital Analysts, LLC | $2.1M | 48,152 | 0.05% | 10q | +0.9%+$18.9K |
| Stratos Wealth Advisors, LLC | $2.0M | 47,305 | 0.11% | 25q | -6.2%-$134.5K |
| WEALTH ALLIANCE, LLC | $2.0M | 45,430 | 0.16% | 18q | -8.6%-$183.8K |
| CreativeOne Wealth, LLC | $1.9M | 45,200 | 0.04% | 11q | HELD |
| Trek Financial, LLC | $1.8M | 42,740 | 0.09% | 14q | -0.8%-$14.1K |
| CORRADO ADVISORS, LLC | $1.8M | 42,263 | 0.84% | 6q | -1.5%-$28.0K |
| Foundations Investment Advisors, LLC | $1.8M | 42,128 | 0.02% | 12q | -3.1%-$58.7K |
| Global Assets Advisory, LLC | $1.7M | 39,493 | 0.37% | 4q | HELD |
| Lineweaver Wealth Advisors, LLC | $1.7M | 39,497 | 0.20% | 18q | HELD |
| FSA Advisors, Inc. | $1.6M | 38,133 | 0.75% | 11q | -2.8%-$47.1K |
| PCA Investment Advisory Services Inc. | $1.6M | 37,913 | 0.46% | 10q | -0.6%-$10.5K |
| Weaver Capital Management LLC | $1.6M | 40,578 | 0.36% | 11q | HELD |
| Sequoia Financial Advisors, LLC | $1.6M | 37,428 | 0.01% | 14q | HELD |
| Patriot Financial Group Insurance Agency, LLC | $1.6M | 37,180 | 0.16% | 22q | -50.4%-$1.6M |
| Diversify Advisory Services, LLC | $1.6M | 36,896 | 0.03% | new | NEW |
| DIVERSIFY WEALTH MANAGEMENT, LLC | $1.6M | 36,896 | 0.03% | 2q | HELD |
| Pinnacle Wealth Management Group, Inc. | $1.6M | 36,883 | 0.74% | 10q | -2.2%-$36.4K |
| HRT FINANCIAL LP | $1.5M | 35,947 | 0.00% | new | NEW |
| CITADEL ADVISORS LLC | $1.5M | 35,645 | 0.00% | new | NEW |
| Visionary Wealth Advisors | $1.5M | 34,812 | 0.06% | 18q | -9.1%-$150.9K |
| ATTICUS WEALTH MANAGEMENT, LLC | $1.5M | 34,296 | 0.35% | 14q | HELD |
| MERCER GLOBAL ADVISORS INC /ADV | $1.5M | 34,277 | 0.00% | 11q | -0.8%-$11.6K |
| NewEdge Advisors, LLC | $1.5M | 34,064 | 0.00% | 14q | +0.8%+$12.1K |
| Farther Finance Advisors, LLC | $1.4M | 33,422 | 0.01% | 7q | +24.7%+$285.2K |
| BFI Wealth Solutions, LLC | $1.4M | 32,311 | 1.03% | 3q | -12.8%-$203.5K |
| Arkadios Wealth Advisors | $1.4M | 31,941 | 0.02% | 2q | +8.2%+$104.3K |
| Spire Wealth Management | $1.3M | 31,165 | 0.04% | 14q | HELD |
| IFP Advisors, Inc | $1.3M | 30,446 | 0.02% | 26q | HELD |
| Fortune Financial Group, Inc. | $1.3M | 30,019 | 1.01% | 3q | +61.5%+$492.2K |
| Cornerstone Wealth Group, LLC | $1.3M | 29,727 | 0.08% | 10q | HELD |
| Lakeridge Wealth Management LLC | $1.3M | 29,672 | 0.47% | 10q | -4.9%-$65.7K |
| Concurrent Investment Advisors, LLC | $1.2M | 28,829 | 0.01% | 4q | HELD |
| First Commonwealth Financial Corp /PA/ | $1.2M | 28,073 | 0.17% | 10q | +24.9%+$241.4K |
| Phoenix Financial Ltd. | $1.2M | 28,134 | 0.01% | 6q | HELD |
| Composition Wealth, LLC | $1.2M | 27,696 | 0.01% | 14q | HELD |
| AssuredPartners Investment Advisors, LLC | $1.2M | 27,521 | 0.11% | 7q | -1.1%-$13.0K |
| Blossom Wealth Management | $1.2M | 27,468 | 1.67% | 2q | HELD |
| TrustBank | $1.2M | 27,125 | 0.40% | 3q | +4.3%+$48.2K |
| CRA Financial Services, LLC | $1.2M | 26,910 | 0.13% | 14q | -1.4%-$16.1K |
| Beacon Financial Advisory LLC | $1.1M | 26,538 | 0.22% | 10q | HELD |
| Cape Investment Advisory, Inc. | $1.1M | 26,215 | 0.30% | 3q | HELD |
| Continuum Advisory, LLC | $1.1M | 25,692 | 0.09% | 11q | -8.4%-$101.4K |
| Apollon Wealth Management, LLC | $1.1M | 25,645 | 0.01% | 19q | -0.8%-$8.8K |
| Forty-three Eighteen Advisors, LLC | $1.0M | 23,296 | 0.67% | 3q | HELD |
| Certified Advisory Corp | $972.9K | 22,595 | 0.08% | 6q | -1.4%-$13.3K |
| McAdam, LLC | $958.1K | 22,251 | 0.04% | 2q | HELD |
| Keystone Wealth Services, LLC | $956.9K | 22,222 | 0.18% | 2q | HELD |
Showing the largest 100 of 229 reported holders.
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 91 | $141.0M | 3,199,116 | 3 | 4 | 39 | 0.0% |
| Q2 2026 | 229 | $727.7M | 17,170,391 | 15 | 33 | 79 | 0.0% |
| Q1 2026 | 236 | $692.8M | 17,195,210 | 40 | 98 | 43 | 0.0% |
| Q4 2025 | 211 | $570.2M | 13,997,718 | 15 | 17 | 86 | 0.0% |
| Q3 2025 | 200 | $645.3M | 16,271,108 | 10 | 13 | 93 | 0.0% |
| Q2 2025 | 210 | $666.5M | 17,532,325 | 20 | 50 | 72 | 0.0% |
| Q1 2025 | 210 | $623.8M | 17,415,841 | 44 | 87 | 45 | 0.0% |
| Q4 2024 | 182 | $415.3M | 11,284,997 | 10 | 11 | 84 | 0.0% |
| Q3 2024 | 176 | $502.4M | 13,939,797 | 8 | 13 | 76 | 0.0% |
| Q2 2024 | 183 | $536.1M | 15,253,538 | 13 | 23 | 68 | 0.0% |
| Q1 2024 | 180 | $584.2M | 17,106,840 | 51 | 78 | 21 | 0.0% |
| Q4 2023 | 140 | $350.8M | 10,743,865 | 11 | 22 | 57 | 0.0% |
| Q3 2023 | 133 | $339.7M | 11,154,300 | 7 | 16 | 55 | 0.0% |
| Q2 2023 | 144 | $470.0M | 15,269,986 | 11 | 24 | 50 | 0.0% |
| Q1 2023 | 145 | $467.9M | 16,011,158 | 67 | 51 | 12 | 0.0% |
| Q4 2022 | 84 | $156.6M | 5,526,356 | 8 | 8 | 33 | 0.0% |
| Q3 2022 | 85 | $4.7B | 178,633,143 | 8 | 15 | 25 | 0.0% |
| Q2 2022 | 87 | $4.9B | 180,214,165 | 6 | 23 | 16 | 0.0% |
| Q1 2022 | 91 | $5.3B | 181,413,066 | 28 | 38 | 7 | 0.0% |
| Q4 2021 | 73 | $3.7B | 126,990,505 | 9 | 9 | 22 | 0.0% |
| Q3 2021 | 63 | $3.8B | 133,497,557 | 1 | 9 | 24 | 0.0% |
| Q2 2021 | 67 | $3.5B | 123,041,241 | 7 | 10 | 20 | 0.0% |
| Q1 2021 | 63 | $3.0B | 108,097,973 | 20 | 21 | 9 | 0.0% |
| Q4 2020 | 43 | $345.0M | 13,134,996 | 7 | 10 | 9 | 0.0% |
| Q3 2020 | 39 | $63.5M | 2,512,165 | 10 | 14 | 9 | 0.0% |
| Q2 2020 | 32 | $355.5M | 14,659,832 | 8 | 9 | 8 | 0.0% |
| Q1 2020 | 30 | $43.7M | 2,010,001 | 29 | 0 | 0 | 0.0% |