DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (ZMAR)
Institutional ownership reported to the SEC as of Q2 2026, across 7 quarters.
85
Reporting holders
$70.3M
Reported value
0.0%
Calls
0.0%
Puts
+2
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Cambridge Investment Research Advisors, Inc. | $13.9M | 491,066 | 0.02% | 5q | +57.9%+$5.1M |
| COMMONWEALTH EQUITY SERVICES, LLC | $4.2M | 147,873 | 0.01% | 6q | -6.4%-$284.7K |
| TRUIST FINANCIAL CORP | $3.6M | 128,863 | 0.00% | 6q | HELD |
| CANANDAIGUA NATIONAL BANK & TRUST CO | $3.1M | 111,567 | 0.27% | 5q | +228.3%+$2.2M |
| Cetera Investment Advisers | $3.1M | 108,138 | 0.00% | 6q | -1.1%-$32.4K |
| RAYMOND JAMES FINANCIAL INC | $2.9M | 102,618 | 0.00% | 6q | -6.2%-$191.0K |
| Lineweaver Wealth Advisors, LLC | $2.4M | 84,609 | 0.28% | 6q | HELD |
| OSAIC HOLDINGS, INC. | $2.1M | 75,720 | 0.00% | 6q | +15.2%+$281.4K |
| Kestra Advisory Services, LLC | $1.9M | 66,027 | 0.01% | 6q | -23.8%-$580.7K |
| Composition Wealth, LLC | $1.8M | 63,035 | 0.02% | 5q | HELD |
| Archer Investment Corp | $1.8M | 62,370 | 0.17% | 6q | +150.9%+$1.1M |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $1.6M | 57,772 | 0.00% | 6q | +169.7%+$1.0M |
| LPL Financial LLC | $1.3M | 45,281 | 0.00% | 4q | +85.7%+$589.8K |
| OLD MISSION CAPITAL LLC | $1.1M | 39,804 | 0.02% | new | NEW |
| Integrity Advisory Solutions, LLC | $1.1M | 37,949 | 0.11% | 4q | +34.9%+$276.8K |
| BROWN WEALTH MANAGEMENT, LLC | $1.1M | 37,689 | 0.24% | 5q | +14.6%+$135.2K |
| KFG WEALTH MANAGEMENT, LLC | $1.1M | 37,599 | 0.12% | 6q | +2.6%+$26.5K |
| HRT FINANCIAL LP | $1.0M | 36,107 | 0.00% | new | NEW |
| MML INVESTORS SERVICES, LLC | $989.2K | 35,059 | 0.00% | 2q | +34.5%+$253.9K |
| AE Wealth Management LLC | $981.5K | 34,786 | 0.00% | 6q | HELD |
| Brookstone Capital Management | $942.7K | 33,413 | 0.01% | 6q | +8.4%+$73.4K |
| Caliber Wealth Management, LLC / KS | $788.7K | 27,952 | 0.08% | 5q | -25.9%-$275.9K |
| IMG Wealth Management, Inc. | $779.8K | 27,639 | 0.43% | 6q | -3.5%-$28.6K |
| BEAM WEALTH ADVISORS, INC. | $725.3K | 25,705 | 0.16% | 4q | HELD |
| CENTRAL VALLEY ADVISORS, LLC | $657.7K | 23,311 | 0.17% | 5q | -3.1%-$20.9K |
| COFG Advisors, LLC | $641.2K | 22,725 | 0.11% | 3q | -14.6%-$109.3K |
| Trek Financial, LLC | $596.7K | 21,149 | 0.03% | 6q | HELD |
| Corient Private Wealth LP | $564.3K | 20,000 | 0.00% | 6q | HELD |
| Wealth Advisory Solutions, LLC | $551.1K | 19,531 | 0.11% | 6q | +12.3%+$60.5K |
| CONTINUUM WEALTH ADVISORS, LLC | $532.6K | 18,877 | 0.18% | 4q | HELD |
| ENVESTNET ASSET MANAGEMENT INC | $476.6K | 16,893 | 0.00% | 2q | +33.3%+$119.2K |
| Main Street Financial Solutions, LLC | $444.8K | 15,765 | 0.03% | 2q | HELD |
| Beacon Pointe Advisors, LLC | $415.6K | 14,731 | 0.00% | 6q | HELD |
| Liberty Atlantic Advisors LLC | $407.3K | 14,434 | 0.29% | 3q | HELD |
| Waverly Advisors, LLC | $395.2K | 14,008 | 0.00% | 3q | HELD |
| Clear Creek Financial Management, LLC | $390.5K | 13,840 | 0.03% | 2q | -1.0%-$4.0K |
| Glen Eagle Advisors, LLC | $388.6K | 13,773 | 0.05% | 6q | -5.0%-$20.6K |
| Kovack Advisors, Inc. | $386.6K | 13,701 | 0.02% | 3q | +18.7%+$60.9K |
| CreativeOne Wealth, LLC | $376.6K | 13,349 | 0.01% | 5q | -0.8%-$3.0K |
| Tradition Wealth Management, LLC | $367.1K | 13,012 | 0.02% | 5q | +13.7%+$44.2K |
| Intentional Wealth Strategies, LLC | $354.9K | 12,579 | 0.33% | 2q | -1.2%-$4.3K |
| Ameritas Advisory Services, LLC | $345.3K | 12,239 | 0.01% | new | NEW |
| Ausdal Financial Partners, Inc. | $331.5K | 11,749 | 0.01% | 6q | HELD |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $309.2K | 10,920 | 0.00% | 2q | +2.1%+$6.2K |
| Pathstone Holdings, LLC | $307.3K | 10,890 | 0.00% | 2q | HELD |
| Souders Financial Advisors | $304.7K | 10,800 | 0.03% | 2q | HELD |
| CITADEL ADVISORS LLC | $300.6K | 10,654 | 0.00% | new | NEW |
| Apriem Advisors | $273.7K | 9,700 | 0.02% | 5q | HELD |
| CGN Advisors LLC | $273.3K | 9,686 | 0.02% | 6q | HELD |
| PRINCIPAL SECURITIES, INC. | $266.8K | 9,456 | 0.00% | 2q | +0.8%+$2.1K |
| Comprehensive Financial Consultants Institutional, Inc. | $262.1K | 9,288 | 0.07% | 2q | +4.1%+$10.2K |
| Worth Financial Advisory Group, LLC | $258.7K | 9,170 | 0.11% | new | NEW |
| SYKON CAPITAL LLC | $256.8K | 9,100 | 0.08% | 2q | -14.2%-$42.3K |
| Advisory Services Network, LLC | $255.5K | 9,057 | 0.00% | 2q | HELD |
| Dynamic Advisor Solutions LLC | $252.8K | 8,959 | 0.01% | 2q | -0.8%-$2.0K |
| Farther Finance Advisors, LLC | $245.2K | 8,689 | 0.00% | 5q | HELD |
| Five Pine Wealth Management | $235.1K | 8,332 | 0.13% | 2q | -22.0%-$66.2K |
| Concurrent Investment Advisors, LLC | $228.9K | 8,114 | 0.00% | 2q | +4.0%+$8.9K |
| Summit Financial, LLC | $224.7K | 7,965 | 0.00% | new | NEW |
| HARBOUR INVESTMENTS, INC. | $221.2K | 7,839 | 0.00% | 6q | +165.3%+$137.8K |
| Ashton Thomas Private Wealth, LLC | $218.2K | 7,732 | 0.00% | 5q | HELD |
| HBW ADVISORY SERVICES LLC | $218.0K | 7,725 | 0.02% | 5q | HELD |
| JSF Financial, LLC | $217.3K | 7,703 | 0.03% | 2q | HELD |
| KINGSWOOD WEALTH ADVISORS, LLC | $216.8K | 7,683 | 0.01% | 6q | HELD |
| Mutual Advisors, LLC | $216.6K | 7,675 | 0.00% | 2q | HELD |
| FSA Advisors, Inc. | $213.9K | 7,580 | 0.10% | 2q | HELD |
| OPTIMA CAPITAL LLC | $208.1K | 7,375 | 0.08% | new | NEW |
| Continuum Advisory, LLC | $205.4K | 7,279 | 0.02% | 2q | -0.9%-$1.8K |
| AXXCESS WEALTH MANAGEMENT, LLC | $205.1K | 7,270 | 0.00% | 2q | HELD |
| Prasad Wealth Partners, LLC | $204.6K | 7,250 | 0.05% | new | NEW |
| Lifestyle Asset Management, Inc. | $203.4K | 7,209 | 0.05% | 5q | -6.7%-$14.6K |
| Prostatis Group LLC | $201.8K | 7,152 | 0.05% | new | NEW |
| EVOLUTION WEALTH MANAGEMENT INC. | $186.3K | 6,602 | 0.11% | 5q | HELD |
| CoreCap Advisors, LLC | $131.9K | 4,676 | 0.00% | 3q | -1.2%-$1.6K |
| ROTHSCHILD INVESTMENT LLC | $101.6K | 3,600 | 0.00% | 2q | HELD |
| Physician Wealth Advisors, Inc. | $56.4K | 2,000 | 0.01% | 6q | HELD |
| Allworth Financial LP | $40.6K | 1,440 | 0.00% | 2q | HELD |
| DHJJ Financial Advisors, Ltd. | $30.5K | 1,080 | 0.01% | 2q | HELD |
| Steward Partners Investment Advisory, LLC | $11.4K | 404 | 0.00% | 3q | HELD |
| JDM Financial Group LLC | $10.9K | 386 | 0.00% | 6q | HELD |
| Keating Financial Advisory Services, Inc. | $4.4K | 155 | 0.00% | 3q | HELD |
| ROYAL BANK OF CANADA | $3.0K | 100 | 0.00% | 2q | HELD |
| Capital Investment Advisory Services, LLC | $2.5K | 90 | 0.00% | 2q | HELD |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC | $2.3K | 81 | 0.00% | 4q | -65.5%-$4.3K |
| IFP Advisors, Inc | $1.4K | 50 | 0.00% | 5q | -99.0%-$138.2K |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 28 | $15.5M | 542,246 | 1 | 3 | 10 | 0.0% |
| Q2 2026 | 85 | $70.3M | 2,493,223 | 9 | 20 | 20 | 0.0% |
| Q1 2026 | 83 | $59.0M | 2,137,838 | 30 | 23 | 13 | 0.0% |
| Q4 2025 | 61 | $55.5M | 2,017,631 | 6 | 8 | 13 | 0.0% |
| Q3 2025 | 60 | $60.2M | 2,224,459 | 7 | 10 | 13 | 0.0% |
| Q2 2025 | 57 | $60.2M | 2,269,569 | 23 | 11 | 7 | 0.0% |
| Q1 2025 | 39 | $39.4M | 1,529,603 | 39 | 0 | 0 | 0.0% |