DaveManuel.com · Institutional Ownership · Who Owns It
INNOVATOR ETFS TRUST (ZMAY)
Institutional ownership reported to the SEC as of Q2 2026, across 6 quarters.
68
Reporting holders
$64.6M
Reported value
0.0%
Calls
0.0%
Puts
+44
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| WealthCare Asset Management, LLC | $11.9M | 458,978 | 4.95% | 3q | +82.9%+$5.4M |
| AE Wealth Management LLC | $6.6M | 252,750 | 0.03% | 5q | +12788.8%+$6.5M |
| SYKON CAPITAL LLC | $3.1M | 119,583 | 0.96% | new | NEW |
| Aegis Wealth Management, Inc. | $2.7M | 104,166 | 1.75% | new | NEW |
| HOWARD BAILEY SECURITIES, LLC | $2.6M | 99,384 | 0.97% | new | NEW |
| Csenge Advisory Group | $2.2M | 86,074 | 0.09% | new | NEW |
| SYON CAPITAL LLC | $2.1M | 82,418 | 0.09% | new | NEW |
| Lineweaver Wealth Advisors, LLC | $1.7M | 65,645 | 0.20% | 4q | +88.5%+$800.5K |
| COMMONWEALTH EQUITY SERVICES, LLC | $1.7M | 63,994 | 0.00% | 5q | +47.7%+$537.0K |
| OSAIC HOLDINGS, INC. | $1.6M | 62,999 | 0.00% | 5q | +74.0%+$695.6K |
| Concurrent Investment Advisors, LLC | $1.3M | 49,991 | 0.01% | 2q | +440.9%+$1.1M |
| RAYMOND JAMES FINANCIAL INC | $1.2M | 47,502 | 0.00% | 5q | -10.7%-$147.9K |
| ENVESTNET ASSET MANAGEMENT INC | $1.1M | 43,846 | 0.00% | new | NEW |
| Integrated Wealth Management | $1.1M | 40,725 | 1.12% | new | NEW |
| OLD MISSION CAPITAL LLC | $1.0M | 40,068 | 0.02% | new | NEW |
| TRUIST FINANCIAL CORP | $1.0M | 38,682 | 0.00% | new | NEW |
| Key Capital Management, INC | $971.1K | 37,397 | 0.50% | new | NEW |
| KINGSWOOD WEALTH ADVISORS, LLC | $957.1K | 36,858 | 0.04% | 5q | +18.0%+$146.3K |
| Cetera Investment Advisers | $915.9K | 35,270 | 0.00% | new | NEW |
| JANE STREET GROUP, LLC | $854.2K | 32,895 | 0.00% | new | NEW |
| HARBOUR INVESTMENTS, INC. | $786.6K | 30,293 | 0.01% | 5q | +236.3%+$552.7K |
| Kestra Advisory Services, LLC | $752.5K | 28,981 | 0.00% | 5q | HELD |
| Centennial Advisors, LLC | $714.5K | 27,514 | 0.85% | new | NEW |
| OPTIMA CAPITAL LLC | $698.6K | 26,903 | 0.28% | new | NEW |
| Cypress Wealth Services, LLC | $697.5K | 26,863 | 0.09% | new | NEW |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $695.2K | 26,771 | 0.00% | 4q | -29.6%-$292.0K |
| CENTRAL VALLEY ADVISORS, LLC | $692.4K | 26,666 | 0.18% | 5q | +3.8%+$25.2K |
| Farther Finance Advisors, LLC | $686.6K | 26,440 | 0.01% | 4q | +7.2%+$46.4K |
| Advisory Services Network, LLC | $629.3K | 24,235 | 0.01% | 5q | +14.3%+$78.5K |
| Brookstone Capital Management | $622.6K | 23,975 | 0.01% | 5q | +45.0%+$193.3K |
| Cambridge Investment Research Advisors, Inc. | $622.0K | 23,930 | 0.00% | new | NEW |
| CANANDAIGUA NATIONAL BANK & TRUST CO | $591.5K | 22,780 | 0.05% | new | NEW |
| Summit Wealth Partners, LLC | $590.9K | 22,757 | 0.08% | new | NEW |
| FSA Advisors, Inc. | $584.3K | 22,500 | 0.27% | new | NEW |
| BEAM WEALTH ADVISORS, INC. | $579.3K | 22,310 | 0.13% | new | NEW |
| KFG WEALTH MANAGEMENT, LLC | $565.2K | 21,767 | 0.06% | 5q | +155.8%+$344.3K |
| Prasad Wealth Partners, LLC | $549.5K | 21,160 | 0.13% | new | NEW |
| MML INVESTORS SERVICES, LLC | $528.6K | 20,355 | 0.00% | new | NEW |
| NewEdge Advisors, LLC | $521.6K | 20,088 | 0.00% | new | NEW |
| Waverly Advisors, LLC | $437.3K | 16,840 | 0.00% | new | NEW |
| MORGAN STANLEY | $411.9K | 15,864 | 0.00% | new | NEW |
| GOLDMAN SACHS GROUP INC | $383.3K | 14,760 | 0.00% | new | NEW |
| Lloyd Advisory Services, LLC. | $378.2K | 14,564 | 0.15% | new | NEW |
| Sigma Planning Corp | $368.0K | 14,171 | 0.01% | new | NEW |
| Virtue Capital Management, LLC | $358.2K | 13,796 | 0.05% | new | NEW |
| Mutual Advisors, LLC | $347.2K | 13,372 | 0.01% | new | NEW |
| EVOLUTION WEALTH MANAGEMENT INC. | $346.4K | 13,342 | 0.20% | 5q | +40.5%+$99.8K |
| HighTower Advisors, LLC | $336.3K | 12,950 | 0.00% | new | NEW |
| DHJJ Financial Advisors, Ltd. | $293.0K | 11,283 | 0.08% | 5q | -3.5%-$10.6K |
| Main Street Financial Solutions, LLC | $278.6K | 10,730 | 0.02% | new | NEW |
| Integrity Advisory Solutions, LLC | $265.2K | 10,212 | 0.03% | new | NEW |
| LPL Financial LLC | $255.2K | 9,829 | 0.00% | new | NEW |
| Visionary Wealth Advisors | $230.5K | 8,876 | 0.01% | new | NEW |
| Trek Financial, LLC | $224.9K | 8,662 | 0.01% | new | NEW |
| WealthShield Partners, LLC | $214.0K | 8,242 | 0.03% | 5q | HELD |
| MTM FINANCIAL GROUP, LLC | $204.4K | 7,870 | 0.09% | new | NEW |
| Mosley Wealth Management | $91.5K | 3,525 | 0.03% | new | NEW |
| Steward Partners Investment Advisory, LLC | $65.2K | 2,510 | 0.00% | new | NEW |
| Allworth Financial LP | $60.3K | 2,322 | 0.00% | new | NEW |
| SIGNATUREFD, LLC | $58.3K | 2,245 | 0.00% | new | NEW |
| Networth Advisors, LLC | $48.9K | 1,884 | 0.03% | new | NEW |
| TOUNJIAN ADVISORY PARTNERS, LLC | $45.6K | 1,757 | 0.02% | new | NEW |
| UBS Group AG | $38.1K | 1,466 | 0.00% | 4q | -24.8%-$12.6K |
| CoreCap Advisors, LLC | $26.7K | 1,029 | 0.00% | 5q | HELD |
| IFP Advisors, Inc | $26.6K | 1,026 | 0.00% | 5q | HELD |
| IMG Wealth Management, Inc. | $9.9K | 381 | 0.01% | new | NEW |
| JDM Financial Group LLC | $6.3K | 242 | 0.00% | 4q | HELD |
| Capital Investment Advisory Services, LLC | $2.5K | 97 | 0.00% | new | NEW |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 26 | $15.9M | 602,351 | 3 | 3 | 8 | 0.0% |
| Q2 2026 | 68 | $64.6M | 2,489,360 | 45 | 14 | 4 | 0.0% |
| Q1 2026 | 24 | $17.1M | 667,437 | 2 | 2 | 11 | 0.0% |
| Q4 2025 | 24 | $18.3M | 723,350 | 1 | 2 | 9 | 0.0% |
| Q3 2025 | 24 | $12.8M | 510,419 | 6 | 3 | 4 | 0.0% |
| Q2 2025 | 20 | $11.9M | 480,017 | 19 | 0 | 0 | 0.0% |