Definition of Direct-to-PVOD

What does the term "direct-to-PVOD" mean? What is meant by the term "Direct-to-PVOD"?

Thanks to the COVID-19 pandemic, content producers like Disney are reimagining how their expensive content will be delivered to consumers.

The trend is for movies to be released direct to the consumer via streaming platforms.In the past, the formula was pretty much the same and never changed. A movie would be released to theaters. After a couple of months, it would leave theaters and be released on DVD or Blu-Ray. After some more time, the offering would find itself on a streaming service like Netflix.

A few things have changed recently:

1) Disney has launched their own streaming platform called Disney Plus
2) The COVID-19 pandemic has changed the way that people consume content, perhaps permanently.

There are few people that want to sit in a movie theater right now, which is why Disney is attempting their first direct-to-PVOD offering with the live-action remake of "Mulan".

Now, what does "direct-to-PVOD" mean?

To start, PVOD is "Premium Video on Demand". So, if you buy a movie on Apple TV, this is a PVOD offering.

Now, with direct-to-PVOD, you are skipping the movie theater altogether and going straight to an online purchase, which is what Disney is attempting with "Mulan".

-- Articles That Mention Direct-to-PVOD:

Disney Looking To Change Movie Industry Forever With "Mulan" Direct-to-PVOD Release