Definition of Direct-to-PVOD

What does the term "direct-to-PVOD" mean? What is meant by the term "Direct-to-PVOD"?

Thanks to the COVID-19 pandemic, content producers like Disney are reimagining how their expensive content will be delivered to consumers.

In the past, the formula was pretty much the same and never changed. A movie would be released to theaters. After a couple of months, it would leave theaters and be released on DVD or Blu-Ray. After some more time, the offering would find itself on a streaming service like Netflix.

A few things have changed recently:

1) Disney has launched their own streaming platform called Disney Plus
2) The COVID-19 pandemic has changed the way that people consume content, perhaps permanently.

There are few people that want to sit in a movie theater right now, which is why Disney is attempting their first direct-to-PVOD offering with the live-action remake of "Mulan".

Now, what does "direct-to-PVOD" mean?

To start, PVOD is "Premium Video on Demand". So, if you buy a movie on Apple TV, this is a PVOD offering.

Now, with direct-to-PVOD, you are skipping the movie theater altogether and going straight to an online purchase, which is what Disney is attempting with "Mulan".


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Davemanuel.com Articles That Mention Direct-to-PVOD:

Disney Looking To Change Movie Industry Forever With "Mulan" Direct-to-PVOD Release