Search Engine Market Share Data for November - Google Continues to Rise

Google now accounts for more than 6 out of 10 total searches in the American search market. To be exact, Google had a market share of 65.1% in November, which is up from 61.84% in the same month a year ago, and up from 64.49% in October.
Yahoo was way behind in second place with a total market share of 21.21%. MSN accounted for 7.09% and Ask.com accounted for 4.63% of the total overall search engine traffic. Other miscellaneous search engines accounted for the remaining 1.96% of traffic.
Most alarming for Yahoo and MSN (and most of Google's competitors for that matter) is the rate in which they are losing market share. Yahoo dipped 1.22% from last year, and Microsoft dipped 2.73%. Considering the amount of time, effort and marketing dollars that Microsoft has sunk into their search engine, you would have to consider their efforts so far a total disaster. Google is eating their lunch. Considering Microsoft's tough words for Google a few years ago, their results so far have been horrible.
Google continues to feast on their rivals. Next stop 70% market share?
Filed under: Internet Companies