"Black Friday" Spending Up 26% Over Last Year

Online Shopping - IllustrationAccording to a recently released report from comScore, US retail e-commerce spending this holiday season is up 16% over last year.

According to the report, Americans spent approximately $13.7 billion online (excluding travel, auctions and large corporate purchases) from November 1st to November 23rd. This is up from the $11.8 billion that was spent during the same period last year (gain of 16%).

Americans spent $633 million online on Thanksgiving Day, up from the $479 million that was spent on turkey day last year. "Black Friday" was even more lucrative for online retailers, as American shoppers made over $1 billion in online purchases on "Black Friday" for the first time ever. In total, American shoppers shelled out $1.04 billion for their online purchases on "Black Friday" this year, up from the $816 million that was spent last year.

According to comScore.com, 57 million Americans visited an online retail site on "Black Friday" this year.


Some other interesting information from the comScore report:

Most Visited Retailer Properties (Online) on "Black Friday":

1. Amazon
2. Walmart
3. Best Buy
4. Target
5. Apple

Top Growing Product Categories

1. Digital Content and Subscriptions
2. Toys
3. Consumer Packaged Goods
4. Video Game Consoles and Accessories
5. Consumer Electronics


Note: comScore is expecting tomorrow's "Cyber Monday" to produce online sales of over $1.5 billion in the United States

Source: PR Newswire - Kick-Off to Brick-and-Mortar Shopping Season Surges Past $1 Billion in E-Commerce Spending for the First Time

Filed under: General Knowledge

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