Definition of Surge Pricing
What is the definition of the term "surge pricing"? What does the term "surge pricing" mean?
"Surge pricing" occurs when a company raises the price of its offering if there is an increase in demand.
For instance, Uber (a site that connects drivers with people needing a ride) raised some eyebrows when they announced that they would be implementing "surge pricing" on New Year's Eve.

Uber also maintained that when demand started to ebb, prices would fall automatically.
--
This is "surge pricing" - raises prices when demand is strong and lowering prices when demand is weak.
--
Davemanuel.com Articles That Mention Surge Pricing:
"Uber" Losses: Ride Hailing Company Reportedly Lost Over $1 Billion in 1st Half of 2016