Gallup: 34% of People Aged 18-29 Planned to Shop For "Black Friday" Deals





Woman Shopping - Black Friday - IllustrationIf you've watched television at all today, you have likely seen news footage of swarming mobs of people fighting over "Black Friday" deals. Grown men fighting over marked down presents for their children. Young people knocking down older folks in an attempt to grab a deeply discounted cell phone or video game system. Just another "Black Friday".

It may surprise you to learn that just a small percentage (18%) of Americans actually planned on shopping on "Black Friday" this year. According to a recent article on Gallup.com, just 18% of national adults planned on doing some sort of shopping today, while 81% said that they would hold off and avoid the crowds.

According to the same Gallup.com article, "Black Friday" crowds were dominated by younger people between the ages of 18 and 29. Of that age group, 34% said that they were planning on shopping on "Black Friday".

According to Gallup, the older you are, the less likely you were to shop today. Here is a breakdown of age groups vs "Black Friday" shopping intentions:

Age Group | % Planning on Doing "Black Friday" Shopping

National Adults | 18%

18 to 29 | 34%
30 to 49 | 19%
50 to 64 | 11%
65+ | 8%

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Gallup.com also break down the numbers further:

Group | % Planning on Doing "Black Friday" Shopping

Men | 16%
Women | 20%

White | 15%
Nonwhite | 27%

Men 18 to 49 | 21%
Men 50% | 10%
Women 18 to 49 | 29%
Women 50+ | 9%

Lastly, Black Friday shopping intentions by income:

Less than $30,000 | 19%
$30,000 to $50,000 | 21%
$50,000 to $75,000 | 22%
$75,000+ | 16%

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Source: Gallup.com - Black Friday Shopping Mostly for the Young




Filed under: General Knowledge

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