2007-07-07 07:22:16
A Blog Isn't Just About Making Money, It's Also About Raising Your Profile
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When some people think about a blog, they think about Adsense, affiliate sales and Text Link Ads. For some people, the primary reason to run a blog is to generate revenues. For the more savvy blog owner though, a blog is a tremendous opportunity to increase the profile of the site owner. By increasing your profile, you will enjoy the added benefit of being able to spin your reputation into new business ventures and you will also be able to shed light on some of your other businesses.
A good example of a blog that does a great job of increasing the profile of its owner is problogger.net. Darren Rowse has done a good job in terms of increasing awareness of himself and making his name recognizable and respected within the blogging community. By doing this, he has made himself a sought after figure, and has now created new business opportunities for himself. Whether it's seminars, e-books or mentoring programs, Rowse has creating a number of new business opportunities by branding himself.
People who read your blog will always want to know what other websites that you own, and what you do in your free time. Creating a high-quality and highly trafficked personal blog will create a big opportunity to drop the names of some of your other businesses. People will undoubtedly travel to the sites to check them out, as this will want to see your expertise in action. You never know who will be reading. Someone who is reading your personal blog may end up being the person that purchases one of your online businesses!
Don't hide behind your blog. Put yourself out there, include links to your other businesses, and increase your profile. It will pay off in spades in the future.
Filed under: Making Money Online
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