Google Adwords vs. MSN Adcenter vs. Yahoo Search Marketing - The Pros and Cons of All Three
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Google Adwords
Pros - by far the most traffic of any of the three big search engines
-once you develop a high quality score for a keyword, you will own it, regardless of what others bid
-converts fairly well
-great interface
Cons - tests your patience. Requires infinite amounts of tweaking in order to develop high quality scores
-low quality scores can jack up your bids, making it hard to get started
MSN Adcenter
Pros - highest conversion rate of the three
-strong customer service
-constantly improving interface
Cons - very low amounts of traffic
-very strict and hard to get keywords accepted (though this is a good thing if you know how to get keywords into Adcenter)
-delayed reporting
Yahoo Search Marketing
Pros - transparent bidding process
-can easily add tens of thousands of keywords
Cons - unable to block "partner" sites, which leads to plenty of bunk traffic
-because of this, converts the worst of the three majors
-requires a different account for each country that you want to target
Technorati Tags: adcenter - overture - adwords
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Filed under:
Making Money Online |
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