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DaveManuel.com · Institutional Ownership · 13F Holdings

Kelly Financial Services LLC

Reported holdings as of Q3 2026, from 31 quarterly filings.

CIK
2023336
Reported value
$463.2M
Positions
130
Top 10 weight
55.5%
Filed
2026-10-20
Days after quarter end
20

Holdings

Download these holdings as CSV

SecurityTickerValue SharesWeightWeight change Held Change
ISHARES TRIVV$76.3M99,60516.47%+1.31pp31q+5.3%+$3.8M
BLACKROCK ETF TRUSTCORO$34.1M937,1467.35%+0.26pp3q+3.4%+$1.1M
ISHARES TRIVW$27.0M189,6705.83%+0.35pp31q+1.9%+$498.2K
BLACKROCK ETF TRUSTDYNF$25.6M370,1225.53%+0.34pp11q+3.8%+$939.4K
ISHARES TRIVE$20.8M90,9474.48%+0.01pp31q-1.1%-$241.5K
BLACKROCK ETF TRUST IIBINC$17.9M352,2983.86%-0.02pp11q+1.6%+$283.6K
ISHARES TRGOVT$16.0M733,7963.46%+0.31pp3q+13.5%+$1.9M
ISHARES TRTLH$14.0M152,3273.03%+0.20pp21q+15.6%+$1.9M
BLACKROCK ETF TRUST IIGGOV$12.7M254,3282.75%+0.82pp2q+41.6%+$3.7M
BLACKROCK ETF TRUSTBAI$12.5M264,9992.70%-0.33pp6q-1.3%-$168.6K
BLACKROCK ETF TRUSTBLCR$12.5M254,4612.69%+0.93pp3q+55.8%+$4.5M
SCHWAB STRATEGIC TRSCHR$11.9M501,5102.57%-0.22pp9q-4.8%-$604.6K
BLACKROCK ETF TRUSTIALT$11.6M388,3312.50%+0.31pp2q+6.1%+$665.1K
ISHARES INCIEMG$10.9M134,6812.36%-0.03pp7qHELD
ISHARES TRIGEB$10.7M250,9092.32%-0.13pp6q-1.0%-$107.2K
BLACKROCK ETF TRUSTTHRO$10.1M230,6092.19%+0.09pp7q+1.3%+$128.9K
GLOBAL X FDSSHLD$8.1M134,1391.74%-0.27pp5q-14.7%-$1.4M
ISHARES TRSYSB$6.9M81,6461.49%+0.20pp4q+20.5%+$1.2M
ISHARES TREFV$6.9M86,8741.48%+0.76pp23q+96.4%+$3.4M
BLACKROCK ETF TRUST IISECU$5.6M116,2831.22%-0.03pp2q-1.0%-$54.4K
JANUS DETROIT STR TRJAAA$5.5M108,3571.18%-0.22pp9q-16.1%-$1.1M
MICRON TECHNOLOGY INCMU$5.4M5,1081.17%-newNEW
ISHARES TROEF$5.0M13,1841.09%-0.08pp19q-11.7%-$670.2K
APPLE INCAAPL$5.0M15,0191.08%+0.16pp31q+0.7%+$33.3K
ISHARES GOLD TRIAU$4.6M58,2750.98%+0.12pp8q+9.0%+$374.1K
ISHARES TRLMUB$4.5M97,5580.98%-0.46pp3q-25.8%-$1.6M
SHERWIN WILLIAMS COSHW$4.5M14,0360.98%-0.05pp31q+0.7%+$29.4K
ISHARES TRLQDW$3.8M168,0400.82%-0.10pp3q-7.0%-$287.3K
ISHARES INCEUHY$3.2M61,9930.70%-0.08pp3q-7.8%-$274.0K
VANECK ETF TRUSTEMLC$3.1M125,5670.67%-0.08pp4q-9.3%-$319.3K
ISHARES TRITOT$2.7M15,9410.57%-0.15pp20q-22.3%-$761.1K
BLACKROCK ETF TRUSTBALI$2.6M75,3850.56%-0.04pp8q-8.7%-$248.5K
J P MORGAN EXCHANGE TRADED FJEPI$2.5M43,9420.53%-0.05pp15q-8.9%-$242.5K
ISHARES TRQUAL$2.3M10,5680.51%+0.02pp23q+1.7%+$39.1K
MICROSOFT CORPMSFT$2.3M4,4980.50%+0.15pp31q+4.5%+$98.5K
ISHARES TRIYW$2.2M8,2290.47%-0.02pp19q-9.5%-$227.8K
BLACKROCK ETF TRUST IIMBBA$2.2M46,1780.47%-newNEW
ISHARES TRIUSB$2.1M48,6730.46%+0.10pp23q+32.2%+$523.2K
STATE STR SPDR S&P 500 ETF TSPY$1.8M2,3550.39%-0.03pp31q-9.2%-$183.0K
INVESCO EXCH TRADED FD TR IIPBTP$1.7M68,7470.38%+0.10pp7q+35.8%+$461.4K
FRANKLIN TEMPLETON ETF TRDIVI$1.7M39,7970.37%-0.04pp6q-10.4%-$197.3K
INDEPENDENT BK CORP MASSINDB$1.6M20,7770.35%-0.02pp20qHELD
DIREXION SHARES ETF TRUSTSPXL$1.6M5,6520.34%+0.02pp31q+1.8%+$27.8K
RTX CORPORATIONRTX$1.3M7,2200.29%-0.01pp3q-2.2%-$29.7K
NVIDIA CORPORATIONNVDA$1.2M5,3940.27%+0.09pp31q+33.1%+$306.3K
AMAZON COM INCAMZN$1.2M4,8190.26%flat31q-3.7%-$46.3K
APPLIED MATLS INCAMAT$1.1M2,1950.24%-0.10pp4qHELD
ISHARES TRICVT$1.1M9,9150.24%+0.05pp21q+36.4%+$298.6K
EXXONMOBIL HOLDINGS CORPXOM$964.7K5,9280.21%-newNEW
JOHNSON & JOHNSONJNJ$783.9K2,9610.17%+0.01pp31q+2.7%+$20.9K
J P MORGAN EXCHANGE TRADED FJEPQ$770.3K12,5740.17%+0.01pp15q+3.7%+$27.3K
ISHARES TRIWY$728.4K2,4700.16%+0.07pp8q+84.9%+$334.4K
ALPHABET INCGOOGL$724.6K2,1060.16%flat31qHELD
CHEVRON CORPORATIONCVX$719.6K3,5240.16%+0.04pp31q+4.8%+$33.3K
JPMORGAN CHASE & COJPM$685.8K2,0730.15%+0.02pp31q+11.2%+$69.1K
ISHARES TRMUB$674.0K6,6660.15%+0.07pp7q+91.9%+$322.8K
VANGUARD BD INDEX FDSBSV$668.2K8,7460.14%-0.01pp22q-5.9%-$42.1K
SSGA ACTIVE TRXLSR$627.3K9,4450.14%flat22q-3.7%-$24.0K
J P MORGAN EXCHANGE TRADED FBBUS$617.7K4,4900.13%flat8q-2.3%-$14.7K
KLA CORPKLAC$590.0K3,0270.13%-0.07pp7qHELD
DIREXION SHARES ETF TRUSTTECL$588.6K2,5280.13%+0.01pp6q+2.8%+$15.8K
LOCKHEED MARTIN CORPLMT$583.1K1,1450.13%-0.01pp31q-9.9%-$64.2K
HOME DEPOT INCHD$557.5K1,9590.12%-0.02pp31q+2.9%+$15.9K
MARRIOTT INTL INC NEWMAR$518.7K1,4580.11%-0.02pp31q-13.4%-$80.4K
ISHARES TRILCV$512.6K4,8660.11%-0.01pp7q-14.3%-$85.6K
CONOCOPHILLIPSCOP$503.5K4,0230.11%+0.02pp31q+0.6%+$3.1K
ALPHABET INCGOOG$498.0K1,4610.11%flat31q+2.9%+$14.0K
VANGUARD INDEX FDSVUG$484.4K5,3760.10%+0.01pp25qHELD
TESLA INCTSLA$482.0K1,3580.10%-0.02pp31q-0.5%-$2.5K
VANGUARD MUN BD FDSVTEB$478.1K10,0940.10%+0.06pp2q+130.7%+$270.8K
ISHARES TRACWX$473.5K6,2610.10%-newNEW
SPDR SERIES TRUSTSPYG$466.0K3,7860.10%+0.01pp2q+8.7%+$37.3K
SSGA ACTIVE TRFISR$454.3K18,6100.10%+0.03pp22q+46.1%+$143.4K
ISHARES TRIVLU$450.0K10,4920.10%-0.04pp20q-32.8%-$219.7K
VANGUARD TAX-MANAGED FDSVEA$444.1K6,2900.10%flat24qHELD
SPDR INDEX SHS FDSSPDW$440.5K8,7730.10%+0.01pp25q+15.4%+$58.7K
VANGUARD WORLD FDVGT$435.6K3,4660.09%flat7q-2.1%-$9.2K
CISCO SYS INCCSCO$427.0K3,9670.09%flat7q+10.6%+$40.9K
ISHARES TRSOXX$425.4K7480.09%-0.01pp16q-1.1%-$4.5K
ISHARES TRIWX$425.2K3,8820.09%flat4q-4.5%-$19.8K
TJX COS INC NEWTJX$420.7K3,1800.09%-0.01pp7q+3.3%+$13.5K
ABBVIE INCABBV$407.9K1,5590.09%flat31q+0.6%+$2.6K
ORACLE CORPORCL$403.5K2,9390.09%flat31q+1.2%+$4.9K
SPDR INDEX SHS FDSSPEM$397.0K7,6690.09%-0.01pp25q-15.2%-$71.0K
META PLATFORMS INCMETA$387.2K5340.08%+0.02pp31q+5.5%+$20.3K
VANECK ETF TRUSTFLTR$387.2K15,1320.08%+0.03pp3q+47.7%+$125.1K
ISHARES TRUSIG$380.5K7,8110.08%-0.02pp3q-13.0%-$57.1K
VERIZON COMMUNICATIONS INCVZ$374.5K8,1650.08%+0.01pp31q-0.6%-$2.3K
ISHARES TREFG$374.1K3,1220.08%-0.02pp3q-17.5%-$79.2K
ROCKWELL AUTOMATION INCROK$368.2K8460.08%-0.03pp31q-15.1%-$65.3K
PHILIP MORRIS INTL INCPM$361.5K1,8940.08%+0.01pp8q+0.6%+$2.1K
ISHARES TRIWB$360.2K8660.08%flat6q-2.5%-$9.2K
INVESCO QQQ TRQQQ$358.6K4850.08%flat31q+4.1%+$14.0K
VISA INCV$358.3K9970.08%+0.01pp31q+7.0%+$23.4K
AT&T INCT$355.3K14,5600.08%+0.02pp7q+4.8%+$16.3K
VANGUARD INDEX FDSVTV$344.1K1,5920.07%flat23qHELD
THERMO FISHER SCIENTIFIC INCTMO$330.0K4890.07%+0.02pp5qHELD
AMGEN INCAMGN$325.6K7720.07%+0.01pp5q+2.8%+$8.9K
WALMART INCWMT$321.0K3,0890.07%flat3q+1.7%+$5.3K
SPDR GOLD TRGLD$320.3K8410.07%flat31q-5.1%-$17.1K
ISHARES TRDGRO$313.6K4,1590.07%+0.01pp31q+10.8%+$30.7K
PROCTER & GAMBLE COPG$302.3K2,0810.07%flat31q+7.0%+$19.8K
INTEL CORPINTC$300.2K2,4970.06%-0.01pp2q-1.8%-$5.5K
ISHARES TRIWL$292.9K1,5400.06%flat4q-2.2%-$6.5K
DIREXION SHARES ETF TRUSTSOXL$291.9K1,9740.06%-0.05pp2q+0.6%+$1.6K
PALO ALTO NETWORKS INCPANW$286.2K7200.06%flat2q-8.2%-$25.4K
COSTCO WHOLESALE CORPORATIONCOST$282.4K3100.06%flat31q+3.0%+$8.2K
VANECK ETF TRUSTSMH$279.8K4590.06%+0.01pp2q+25.4%+$56.7K
PROLOGIS INC.PLD$258.1K1,9880.06%flat6q+3.6%+$9.1K
SNAP ON INCSNA$249.1K6860.05%flat7q+0.7%+$1.8K
VANGUARD CHARLOTTE FDSBNDX$248.5K5,3010.05%flat28q-0.6%-$1.5K
MARATHON PETE CORPMPC$247.9K6270.05%-newNEW
ISHARES TRUSMV$244.9K2,5130.05%-0.04pp30q-45.0%-$200.5K
ANALOG DEVICES INCADI$242.2K6110.05%flat2qHELD
HEWLETT PACKARD ENTERPRISE CHPE$241.9K3,7850.05%-newNEW
J P MORGAN EXCHANGE TRADED FJGRO$240.3K2,4880.05%flat3q+1.3%+$3.2K
J P MORGAN EXCHANGE TRADED FJAVA$235.1K2,9490.05%flat4q-1.4%-$3.3K
ABRDN SILVER ETF TRUSTSIVR$234.7K4,0950.05%flat4qHELD
PHILLIPS 66PSX$226.8K8880.05%-newNEW
FIRST TR EXCHNG TRADED FD VIBUFG$226.6K7,5780.05%flat6q-4.6%-$10.9K
BANK OF AMER CORPBAC$224.1K4,1170.05%-0.01pp6q-13.1%-$33.7K
VANGUARD INDEX FDSVOO$220.1K3140.05%-newNEW
BLACKROCK ETF TRUSTIDEF$219.7K7,0350.05%-0.01pp3q-13.0%-$32.9K
PAYCHEX INCPAYX$219.5K2,2290.05%flat7q+0.6%+$1.4K
NOVARTIS AGNVS$217.9K1,5290.05%flat4qHELD
PUBLIC SVC ENTERPRISE GROUPPEG$213.0K3,1630.05%-0.01pp31qHELD
BLACKROCK INCBLK$211.5K2000.05%-newNEW
UNION PAC CORPUNP$207.3K7620.04%flat2q+1.1%+$2.2K
GENERAL DYNAMICS CORPGD$205.5K6190.04%flat5qHELD
EATON CORP PLCETN$200.9K4670.04%flat3q-10.2%-$22.8K

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Semiconductors & Electronics 1.8%Retail & Consumer 1.6%Other sectors 6.9%Not classified 89.7%
 
SectorValueShare
Semiconductors & Electronics$8.3M1.8%
Retail & Consumer$7.3M1.6%
Other sectors$31.8M6.9%
Not classified$415.7M89.7%

What the disclosed book did

This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.

QuarterBookMarket DifferencePriced
Q3 2026-0.9%+2.1%-3.0%100%
Q2 2026+10.8%+14.8%-4.0%100%
Q1 2026-1.8%-4.6%+2.8%100%
Q4 2025+1.5%+2.4%-0.9%100%
Q3 2025+6.5%+7.8%-1.4%100%
Q2 2025+7.9%+10.5%-2.6%100%
Q1 2025-2.2%-4.6%+2.3%100%
Q4 2024-1.3%+2.1%-3.4%100%

Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q3 2026$463.2M130959482055.5%20
Q2 2026$467.2M141194950653.1%14
Q1 2026$413.9M1281949411449.5%13
Q4 2025$399.0M123143756553.8%13
Q3 2025$386.2M114846451054.2%15
Q2 2025$339.4M116116423853.7%17
Q1 2025$287.7M1132141342258.3%15
Q4 2024$277.3M1141535461357.8%16
Q3 2024$272.7M1124423869358.2%9
Q2 2024$279.7M801392271264054.9%43
Q1 2024$261.4M802562041403853.4%108
Q4 2023$247.2M784562031513858.1%199
Q3 2023$217.9M766621781482356.1%291
Q2 2023$211.1M727542111013060.7%383
Q1 2023$198.1M703491841093662.0%474
Q4 2022$190.0M6901726682961.2%564
Q3 2022$171.2B70241164912464.9%656
Q2 2022$190.8B68545135833664.3%748
Q1 2022$221.7B67640115974466.5%839
Q4 2021$218.2B68064174663270.1%929
Q3 2021$177.7B6483460772574.9%1,021
Q2 2021$2.6B63940275724178.9%1,113
Q1 2021$160.9B64067110632780.0%1,204
Q4 2020$146.7B60044101663084.3%1,294
Q3 2020$139.2B5862486704387.1%1,386
Q2 2020$128.9B60545124322285.9%1,478
Q1 2020$81.1B58252118453485.0%1,569
Q4 2019$130.5B5642767401688.0%1,660
Q3 2019$110.2B5536885351686.9%1,752
Q2 2019$110.0B5013378212987.3%1,844
Q1 2019$89.9B497000084.9%1,935

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.