Heritage Wealth Management, Inc. /CA/
Reported holdings as of Q3 2026, from 12 quarterly filings.
Holdings
Download these holdings as CSV
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| STATE STR SPDR S&P 500 ETF T CALL+PUT | SPY | $68.9M | 1,476 | -0.37pp | 12q | HELD | |
| AMERICAN CENTY ETF TR | AVLV | $19.7M | 217,927 | -1.08pp | 12q | -4.4%-$897.3K | |
| VANGUARD SCOTTSDALE FDS | VGSH | $14.4M | 250,433 | -0.20pp | 12q | +6.8%+$923.9K | |
| SERVICENOW INC | NOW | $14.3M | 106,712 | - | new | NEW | |
| SCHWAB STRATEGIC TR | SCHG | $13.8M | 383,974 | -0.24pp | 12q | -1.4%-$191.4K | |
| ISHARES TR | SGOV | $11.9M | 118,120 | -0.68pp | 5q | -5.7%-$718.4K | |
| APPLE INC | AAPL | $9.3M | 27,955 | +0.21pp | 12q | +2.2%+$200.8K | |
| VANGUARD BD INDEX FDS | BND | $7.4M | 105,591 | +0.17pp | 12q | +23.1%+$1.4M | |
| SCHWAB STRATEGIC TR | SCHR | $5.9M | 247,616 | -0.08pp | 12q | +10.0%+$532.5K | |
| DIMENSIONAL ETF TRUST | DFAC | $5.5M | 124,801 | -0.23pp | 12q | -2.0%-$111.4K | |
| PALANTIR TECHNOLOGIES INC | PLTR | $5.5M | 29,154 | +0.60pp | 9q | HELD | |
| SNOWFLAKE INC | SNOW | $5.4M | 15,812 | - | new | NEW | |
| BROADCOM INC | AVGO | $5.2M | 14,901 | -0.33pp | 8q | HELD | |
| ISHARES TR | LQD | $4.3M | 42,537 | -0.08pp | 12q | +11.5%+$448.6K | |
| ISHARES TR | GOVT | $4.2M | 191,265 | +0.12pp | 12q | +24.4%+$821.4K | |
| ISHARES TR | AGG | $4.0M | 41,938 | -0.08pp | 12q | +8.4%+$308.7K | |
| SSGA ACTIVE ETF TR | TOTL | $3.5M | 92,872 | -0.06pp | 12q | +10.1%+$319.4K | |
| SPDR SERIES TRUST | MDYG | $3.4M | 32,327 | -0.19pp | 12q | +1.2%+$41.4K | |
| VANGUARD INDEX FDS | VBK | $3.3M | 9,689 | -0.18pp | 12q | +2.5%+$78.4K | |
| ISHARES TR | IJJ | $3.3M | 23,641 | -0.16pp | 12q | +3.3%+$103.4K | |
| AMERICAN CENTY ETF TR | AVUV | $3.2M | 26,819 | -0.19pp | 12q | -0.7%-$22.4K | |
| SCHWAB STRATEGIC TR | SCHO | $3.0M | 125,000 | -0.12pp | 4q | HELD | |
| ISHARES TR | CMF | $2.9M | 52,784 | -0.38pp | 12q | -15.4%-$519.5K | |
| ISHARES TR | TLT | $2.8M | 36,519 | -0.12pp | 12q | +9.2%+$238.5K | |
| MICROSOFT CORP | MSFT | $2.8M | 5,424 | +0.22pp | 12q | +3.2%+$86.7K | |
| NVIDIA CORPORATION | NVDA | $2.7M | 11,987 | +0.07pp | 12q | +3.4%+$90.7K | |
| SSGA ACTIVE ETF TR | SRLN | $2.7M | 66,485 | +0.05pp | 12q | +15.4%+$358.1K | |
| ISHARES TR | HYG | $2.6M | 34,059 | +0.02pp | 12q | +17.1%+$383.1K | |
| ISHARES TR | SHY | $2.6M | 31,508 | -0.10pp | 3q | HELD | |
| DIMENSIONAL ETF TRUST | DFAE | $2.4M | 60,519 | -0.23pp | 12q | -12.1%-$326.3K | |
| ALPHABET INC | GOOGL | $2.1M | 6,235 | -0.10pp | 12q | +0.5%+$11.0K | |
| META PLATFORMS INC | META | $2.1M | 2,902 | +0.12pp | 12q | +3.1%+$62.4K | |
| INTEL CORP | INTC | $2.0M | 17,019 | -0.20pp | 12q | HELD | |
| DIMENSIONAL ETF TRUST | DFAI | $2.0M | 49,275 | -0.11pp | 12q | -5.7%-$123.6K | |
| DIMENSIONAL ETF TRUST | DFNM | $2.0M | 42,566 | -0.16pp | 12q | -6.4%-$135.1K | |
| SPDR SERIES TRUST | HYMB | $1.9M | 79,394 | -0.15pp | 12q | -2.9%-$55.9K | |
| ISHARES TR | IUSG | $1.8M | 9,418 | -0.04pp | 8q | HELD | |
| VANGUARD INDEX FDS | VOO | $1.7M | 2,438 | -0.01pp | 12q | +6.0%+$96.0K | |
| AMAZON COM INC | AMZN | $1.7M | 6,657 | -0.02pp | 12q | +1.8%+$28.7K | |
| INVESCO QQQ TR | QQQ | $1.5M | 2,092 | -0.11pp | 12q | -9.0%-$153.1K | |
| DIMENSIONAL ETF TRUST | DFAX | $1.5M | 40,718 | -0.06pp | 12q | -1.4%-$21.5K | |
| WALMART INC | WMT | $1.4M | 13,079 | -0.06pp | 12q | +6.6%+$83.8K | |
| AMERICAN CENTY ETF TR | AVUS | $1.3M | 10,484 | -0.01pp | 5q | +7.7%+$96.5K | |
| ELI LILLY & CO | LLY | $1.2M | 1,006 | -0.06pp | 12q | HELD | |
| VANGUARD INDEX FDS | VTV | $1.1M | 4,985 | -0.04pp | 12q | HELD | |
| MICRON TECHNOLOGY INC | MU | $1.1M | 996 | -0.08pp | 4q | -2.8%-$30.9K | |
| DFA INVT DIMENSIONS GROUP IN | DFAR | $1.0M | 41,556 | - | new | NEW | |
| HOME DEPOT INC | HD | $814.0K | 2,861 | -0.10pp | 12q | HELD | |
| SPDR SERIES TRUST | SHM | $811.7K | 17,399 | -0.05pp | 12q | -3.8%-$32.0K | |
| ADVANCED MICRO DEVICES INC | AMD | $803.2K | 1,313 | flat | 4q | +5.8%+$44.0K | |
| JOHNSON & JOHNSON | JNJ | $735.2K | 2,777 | -0.02pp | 12q | -1.1%-$8.5K | |
| VANGUARD BD INDEX FDS | VUSB | $704.6K | 14,219 | - | new | NEW | |
| STRYKER CORPORATION | SYK | $676.7K | 2,457 | -0.06pp | 12q | HELD | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $633.9K | 1,273 | -0.02pp | 12q | HELD | |
| CISCO SYS INC | CSCO | $627.0K | 5,826 | -0.05pp | 12q | -1.7%-$11.0K | |
| COUPANG INC | CPNG | $588.2K | 42,406 | -0.08pp | 12q | HELD | |
| RTX CORPORATION | RTX | $558.1K | 3,006 | -0.03pp | 12q | -2.6%-$15.0K | |
| CHEVRON CORPORATION | CVX | $555.2K | 2,719 | +0.02pp | 12q | HELD | |
| QUALCOMM INC | QCOM | $543.4K | 2,953 | -0.01pp | 12q | +2.4%+$12.9K | |
| EXXONMOBIL HOLDINGS CORP | XOM | $541.4K | 3,327 | - | new | NEW | |
| TESLA INC | TSLA | $535.8K | 1,510 | -0.03pp | 9q | +14.6%+$68.1K | |
| JPMORGAN CHASE & CO | JPM | $517.8K | 1,565 | -0.02pp | 12q | -3.2%-$16.9K | |
| ORACLE CORP | ORCL | $511.0K | 3,722 | -0.03pp | 12q | +0.6%+$2.9K | |
| ISHARES TR | IWF | $487.0K | 3,888 | -0.02pp | 12q | HELD | |
| HIMS & HERS HEALTH INC | HIMS | $479.9K | 16,111 | -0.05pp | 9q | HELD | |
| DEFINIUM THERAPEUTICS INC | DFTX | $471.9K | 12,400 | -0.05pp | 3q | +3.3%+$15.2K | |
| COSTCO WHOLESALE CORPORATION | COST | $467.9K | 514 | -0.02pp | 8q | HELD | |
| ALPHABET INC | GOOG | $448.8K | 1,317 | -0.02pp | 5q | HELD | |
| ARK ETF TR | ARKK | $421.1K | 4,726 | flat | 12q | HELD | |
| CROWDSTRIKE HLDGS INC | CRWD | $378.6K | 1,430 | +0.04pp | 2q | +10.0%+$34.4K | |
| PEPSICO INC | PEP | $376.2K | 2,969 | -0.02pp | 12q | +0.6%+$2.4K | |
| CATERPILLAR INC | CAT | $374.6K | 462 | -0.05pp | 3q | +1.5%+$5.7K | |
| VANGUARD TAX-MANAGED FDS | VEA | $372.5K | 5,275 | -0.03pp | 8q | -11.2%-$47.1K | |
| ISHARES TR | SUB | $349.5K | 3,343 | -0.01pp | 12q | HELD | |
| STARBUCKS CORP | SBUX | $343.1K | 3,652 | -0.02pp | 12q | HELD | |
| AMCOR PLC | AMCR | $333.6K | 7,970 | -0.02pp | 3q | HELD | |
| TEXAS INSTRS INC | TXN | $330.2K | 1,179 | -0.02pp | 12q | HELD | |
| ISHARES TR | OEF | $327.1K | 856 | -0.01pp | 11q | HELD | |
| APPLIED MATLS INC | AMAT | $317.1K | 620 | -0.06pp | 2q | +1.1%+$3.6K | |
| ISHARES TR | IVV | $314.8K | 411 | +0.01pp | 12q | +13.2%+$36.8K | |
| VISA INC | V | $311.2K | 866 | flat | 8q | +0.9%+$2.9K | |
| ISHARES TR | IWD | $299.3K | 1,207 | -0.01pp | 7q | HELD | |
| AXON ENTERPRISE INC | AXON | $295.8K | 700 | -0.05pp | 9q | -1.8%-$5.5K | |
| VANGUARD WORLD FD | VGT | $291.8K | 2,322 | -0.01pp | 6q | -5.1%-$15.6K | |
| DIMENSIONAL ETF TRUST | DFAU | $272.6K | 5,207 | -0.01pp | 12q | -6.2%-$18.2K | |
| VANGUARD MUN BD FDS | VTEB | $249.1K | 5,259 | -1.09pp | 3q | -91.4%-$2.7M | |
| ISHARES TR | DVY | $247.9K | 1,630 | -0.01pp | 3q | HELD | |
| DIMENSIONAL ETF TRUST | DFUV | $245.2K | 4,459 | -0.01pp | 4q | HELD | |
| ABBVIE INC | ABBV | $242.5K | 927 | -0.01pp | 2q | HELD | |
| LOCKHEED MARTIN CORP | LMT | $241.9K | 475 | -0.01pp | 3q | HELD | |
| MERCK & CO INC | MRK | $229.0K | 1,576 | flat | 3q | -4.9%-$11.8K | |
| nan | MELI | $224.7K | 130 | -0.01pp | 9q | HELD | |
| LAM RESEARCH CORP | LRCX | $224.7K | 684 | -0.04pp | 2q | -2.7%-$6.2K | |
| MASTERCARD INCORPORATED | MA | $222.8K | 404 | - | new | NEW | |
| MCDONALDS CORP | MCD | $211.1K | 914 | -0.03pp | 12q | -5.3%-$11.8K | |
| TWILIO INC | TWLO | $205.0K | 701 | - | new | NEW | |
| GRAPHIC PACKAGING HLDG CO | GPK | $158.3K | 17,494 | -0.02pp | 2q | -0.8%-$1.2K | |
| NU HLDGS LTD | NU | $131.6K | 10,395 | -0.01pp | 9q | +3.8%+$4.9K | |
| BLUE OWL CAPITAL INC | OWL | $114.4K | 12,583 | flat | 2q | +9.0%+$9.5K | |
| HNR ACQUISITION CORP WT 2/04/26 | EONRWS | $15.7K | 142,799 | flat | 12q | -6.8%-$1.2K |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Funds & ETFs | $68.9M | 23.8% |
| Software & IT Services | $33.7M | 11.6% |
| Semiconductors & Electronics | $13.1M | 4.5% |
| Computer Hardware | $9.9M | 3.4% |
| Retail & Consumer | $5.4M | 1.9% |
| Other sectors | $10.4M | 3.6% |
| Not classified | $147.9M | 51.1% |
What the disclosed book did
This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.
| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q3 2026 | -0.0% | +2.1% | -2.2% | 76% |
| Q2 2026 | +8.6% | +14.8% | -6.2% | 99% |
| Q1 2026 | -2.8% | -4.6% | +1.8% | 98% |
| Q4 2025 | +1.0% | +2.4% | -1.4% | 98% |
| Q3 2025 | +7.6% | +7.8% | -0.3% | 88% |
| Q2 2025 | +9.1% | +10.5% | -1.3% | 88% |
| Q1 2025 | -2.7% | -4.6% | +1.9% | 84% |
| Q4 2024 | +0.5% | +2.1% | -1.6% | 79% |
Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q3 2026 | $289.3M | 100 | 7 | 35 | 28 | 5 | 59.2% | 27 |
| Q2 2026 | $263.2M | 98 | 9 | 54 | 17 | 4 | 58.9% | 22 |
| Q1 2026 | $181.3M | 93 | 10 | 37 | 25 | 6 | 49.3% | 41 |
| Q4 2025 | $157.4M | 89 | 8 | 33 | 25 | 9 | 46.3% | 35 |
| Q3 2025 | $149.3M | 90 | 6 | 31 | 31 | 1 | 46.6% | 36 |
| Q2 2025 | $149.9M | 85 | 5 | 23 | 31 | 3 | 53.4% | 28 |
| Q1 2025 | $132.9M | 83 | 2 | 35 | 27 | 8 | 53.0% | 30 |
| Q4 2024 | $138.9M | 89 | 9 | 41 | 24 | 9 | 55.8% | 42 |
| Q3 2024 | $141.1M | 89 | 8 | 30 | 28 | 2 | 55.5% | 18 |
| Q2 2024 | $136.3M | 83 | 4 | 24 | 42 | 6 | 57.9% | 25 |
| Q1 2024 | $132.4M | 85 | 6 | 38 | 26 | 2 | 57.2% | 36 |
| Q4 2023 | $125.0M | 81 | 0 | 0 | 0 | 0 | 59.3% | 45 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.