Cannon Financial Strategists, Inc.
Reported holdings as of Q3 2026, from 31 quarterly filings.
Holdings
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| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| DIMENSIONAL ETF TRUST | DFIC | $136.6M | 3,632,545 | +0.16pp | 16q | +0.8%+$1.1M | |
| SPDR SERIES TRUST | SPYG | $113.4M | 921,443 | +0.44pp | 31q | +0.8%+$887.3K | |
| AMERICAN CENTY ETF TR | AVLV | $102.1M | 1,128,907 | -0.19pp | 14q | HELD | |
| SPDR SERIES TRUST | SLYV | $100.8M | 986,992 | -1.04pp | 31q | -1.4%-$1.4M | |
| VANGUARD BD INDEX FDS | BIV | $54.4M | 746,972 | +0.07pp | 31q | +7.2%+$3.7M | |
| VANGUARD INDEX FDS | VUG | $35.5M | 393,528 | +0.13pp | 31q | -0.6%-$210.0K | |
| SPDR SERIES TRUST | SPIP | $31.9M | 1,310,849 | +0.02pp | 31q | +6.7%+$2.0M | |
| AMERICAN CENTY ETF TR | AVEM | $30.7M | 326,903 | -0.06pp | 14q | +1.6%+$486.1K | |
| VANGUARD INDEX FDS | VTI | $26.8M | 71,638 | +0.02pp | 31q | HELD | |
| AMERICAN CENTY ETF TR | AVDE | $24.4M | 271,164 | +0.02pp | 18q | HELD | |
| CAPITAL GRP FIXED INCM ETF T | CGCB | $23.6M | 945,111 | +0.67pp | 9q | +40.7%+$6.8M | |
| ISHARES TR | EMB | $18.4M | 202,479 | -0.09pp | 31q | +2.4%+$430.8K | |
| VANGUARD ADMIRAL FDS INC | VIOV | $15.9M | 144,855 | -0.15pp | 26q | -0.7%-$108.4K | |
| ISHARES TR | USRT | $13.1M | 212,752 | -0.12pp | 31q | HELD | |
| CAPITAL GRP FIXED INCM ETF T | CGMU | $10.6M | 406,974 | +0.24pp | 3q | +33.1%+$2.6M | |
| SPDR SERIES TRUST | SPTM | $8.9M | 96,581 | +0.01pp | 31q | HELD | |
| ISHARES TR | ICSH | $8.2M | 161,729 | -0.15pp | 31q | -13.3%-$1.3M | |
| VANGUARD INDEX FDS | VBR | $8.0M | 34,782 | -0.05pp | 31q | +0.7%+$58.9K | |
| CAPITAL GRP FIXED INCM ETF T | CGSM | $6.7M | 260,114 | +0.34pp | 2q | +90.0%+$3.2M | |
| ISHARES TR | ISTB | $4.9M | 103,847 | -0.01pp | 29q | +0.6%+$30.2K | |
| COCA COLA CO | KO | $4.8M | 55,185 | +0.03pp | 31q | HELD | |
| ISHARES TR | MUB | $4.4M | 43,190 | +0.18pp | 31q | +70.5%+$1.8M | |
| THORNBURG ETF TR | TMB | $4.0M | 161,631 | +0.01pp | 2q | +5.6%+$210.8K | |
| ISHARES TR | VLUE | $3.7M | 18,456 | -0.02pp | 18q | -2.0%-$74.2K | |
| MICROSOFT CORP | MSFT | $3.5M | 6,831 | +0.11pp | 26q | HELD | |
| ISHARES TR | IVV | $3.4M | 4,415 | +0.01pp | 31q | +1.8%+$58.2K | |
| VANGUARD INDEX FDS | VOO | $3.0M | 4,222 | flat | 26q | HELD | |
| DIMENSIONAL ETF TRUST | DFAE | $2.9M | 72,653 | +0.01pp | 18q | +5.8%+$157.6K | |
| DIMENSIONAL ETF TRUST | DFAX | $2.8M | 74,444 | -0.15pp | 9q | -31.9%-$1.3M | |
| ISHARES TR | IWF | $2.6M | 20,571 | +0.01pp | 31q | +3.5%+$87.7K | |
| CAPITAL GRP FIXED INCM ETF T | CGSD | $2.5M | 100,800 | -0.04pp | 6q | -9.3%-$259.7K | |
| ISHARES TR | TIP | $2.4M | 23,160 | -0.05pp | 31q | -9.2%-$244.1K | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $2.4M | 4,755 | flat | 26q | HELD | |
| STATE STR SPDR S&P 500 ETF T | SPY | $2.3M | 2,959 | flat | 22q | HELD | |
| FIRST TR EXCHNG TRADED FD VI | FIXD | $2.2M | 54,234 | -0.11pp | 18q | -25.2%-$752.1K | |
| ABBVIE INC | ABBV | $2.2M | 8,369 | +0.01pp | 31q | HELD | |
| ISHARES TR | EFG | $2.2M | 17,994 | -0.02pp | 31q | -5.0%-$113.4K | |
| VANGUARD STAR FDS | VXUS | $1.9M | 22,783 | flat | 9q | HELD | |
| ISHARES TR | IMTB | $1.8M | 44,235 | -0.15pp | 18q | -38.9%-$1.2M | |
| DIMENSIONAL ETF TRUST | DFLV | $1.7M | 42,572 | -0.02pp | 6q | -8.9%-$166.7K | |
| VANGUARD MUN BD FDS | VTEB | $1.6M | 34,490 | -0.18pp | 18q | -45.0%-$1.3M | |
| VANGUARD TAX-MANAGED FDS | VEA | $1.6M | 22,541 | flat | 31q | HELD | |
| SOUTHERN CO | SO | $1.6M | 18,998 | -0.01pp | 15q | +11.3%+$160.1K | |
| APPLE INC | AAPL | $1.6M | 4,714 | +0.02pp | 22q | -3.8%-$61.3K | |
| ISHARES TR | IBTG | $1.5M | 63,514 | flat | 14q | HELD | |
| ISHARES TR | IBTH | $1.5M | 65,054 | flat | 14q | HELD | |
| ISHARES TR | IBDS | $1.4M | 58,868 | flat | 14q | DEBT | |
| AMERICAN CENTY ETF TR | AVNM | $1.4M | 16,566 | - | new | NEW | |
| SPDR INDEX SHS FDS | SPDW | $1.2M | 24,494 | flat | 31q | +0.5%+$6.6K | |
| VANGUARD INDEX FDS | VTV | $1.2M | 5,417 | -0.01pp | 31q | -3.8%-$46.2K | |
| SCHWAB STRATEGIC TR | SCHJ | $1.1M | 47,030 | -0.01pp | 15q | -1.1%-$12.6K | |
| VANGUARD INTL EQUITY INDEX F | VWO | $1.1M | 18,721 | flat | 31q | HELD | |
| PROCTER & GAMBLE CO | PG | $1.1M | 7,509 | flat | 31q | HELD | |
| HOME DEPOT INC | HD | $1.1M | 3,793 | -0.03pp | 31q | HELD | |
| EXXONMOBIL HOLDINGS CORP | XOM | $1.1M | 6,591 | - | new | NEW | |
| PHILLIPS 66 | PSX | $1.0M | 4,024 | +0.04pp | 2q | HELD | |
| ISHARES TR | IBDR | $988.5K | 40,778 | flat | 14q | DEBT | |
| RHYTHM PHARMACEUTICALS INC | RYTM | $952.1K | 10,000 | -0.02pp | 8q | HELD | |
| ISHARES TR | IJT | $902.5K | 5,629 | -0.01pp | 2q | HELD | |
| ALPHABET INC | GOOG | $894.8K | 2,626 | +0.04pp | 12q | +68.4%+$363.6K | |
| JOHNSON & JOHNSON | JNJ | $860.9K | 3,252 | flat | 31q | HELD | |
| RTX CORPORATION | RTX | $847.7K | 4,566 | flat | 2q | HELD | |
| WALMART INC | WMT | $775.5K | 7,462 | -0.01pp | 29q | -1.3%-$10.6K | |
| ISHARES TR | IJJ | $730.1K | 5,302 | -0.01pp | 2q | HELD | |
| BROADCOM INC | AVGO | $719.6K | 2,049 | -0.01pp | 2q | HELD | |
| DUKE ENERGY CORP NEW | DUK | $682.8K | 5,989 | -0.01pp | 31q | HELD | |
| EATON CORP PLC | ETN | $659.2K | 1,534 | flat | 2q | HELD | |
| COSTCO WHOLESALE CORPORATION | COST | $633.0K | 695 | -0.01pp | 10q | -3.7%-$24.6K | |
| MERCK & CO INC | MRK | $624.0K | 4,294 | +0.01pp | 26q | HELD | |
| VANGUARD SPECIALIZED FUNDS | VIG | $595.9K | 2,554 | flat | 16q | HELD | |
| SPROTT ASSET MANAGEMENT LP | CEF | $593.3K | 14,282 | flat | 11q | HELD | |
| VANGUARD INDEX FDS | VNQ | $571.4K | 6,375 | flat | 9q | +11.1%+$57.2K | |
| LOWES COS INC | LOW | $561.6K | 3,047 | +0.04pp | 13q | +221.8%+$387.0K | |
| ROCKWELL AUTOMATION INC | ROK | $551.9K | 1,268 | -0.01pp | 21q | HELD | |
| JPMORGAN CHASE & CO | JPM | $533.3K | 1,612 | flat | 12q | HELD | |
| CATERPILLAR INC | CAT | $523.0K | 645 | -0.02pp | 2q | HELD | |
| AMGEN INC | AMGN | $516.7K | 1,226 | +0.01pp | 13q | HELD | |
| NVIDIA CORPORATION | NVDA | $510.5K | 2,235 | +0.01pp | 6q | +6.9%+$32.9K | |
| SPROTT ASSET MANAGEMENT LP | PHYS | $479.3K | 15,327 | flat | 11q | HELD | |
| CHEVRON CORPORATION | CVX | $470.2K | 2,303 | +0.01pp | 5q | HELD | |
| KINDER MORGAN INC DEL | KMI | $459.5K | 15,240 | flat | 4q | +0.7%+$3.2K | |
| CAPITAL GRP FIXED INCM ETF T | CGCP | $453.8K | 21,437 | flat | 3q | +0.6%+$2.8K | |
| MICRON TECHNOLOGY INC | MU | $448.5K | 421 | flat | 2q | HELD | |
| SPDR GOLD TR | GLD | $440.6K | 1,157 | flat | 6q | HELD | |
| SCHWAB STRATEGIC TR | SCHG | $437.1K | 12,165 | flat | 11q | -3.6%-$16.3K | |
| ISHARES TR | IUSG | $436.4K | 2,253 | flat | 6q | HELD | |
| ABBOTT LABORATORIES | ABT | $434.0K | 4,391 | flat | 31q | HELD | |
| SPDR SERIES TRUST | EFIV | $427.2K | 5,768 | flat | 3q | HELD | |
| ELI LILLY & CO | LLY | $409.9K | 354 | flat | 12q | HELD | |
| DIMENSIONAL ETF TRUST | DFIS | $404.2K | 11,158 | flat | 9q | HELD | |
| TEXAS INSTRS INC | TXN | $382.3K | 1,365 | flat | 19q | HELD | |
| INTERNATIONAL BUSINESS MACHS | IBM | $378.4K | 1,721 | -0.01pp | 9q | HELD | |
| INVESCO EXCHANGE TRADED FD T | RSP | $357.9K | 1,720 | flat | 5q | HELD | |
| ISHARES TR | QUAL | $351.1K | 1,580 | flat | 11q | +0.6%+$2.2K | |
| VANGUARD INTL EQUITY INDEX F | VT | $344.1K | 2,180 | +0.01pp | 3q | +29.4%+$78.1K | |
| ISHARES TR | USHY | $337.0K | 9,435 | -0.01pp | 2q | -10.8%-$40.7K | |
| GENERAL MILLS INC | GIS | $335.8K | 10,440 | flat | 31q | HELD | |
| VANGUARD INTL EQUITY INDEX F | VEU | $327.4K | 3,946 | flat | 13q | HELD | |
| ISHARES TR | SUB | $323.9K | 3,098 | flat | 6q | HELD | |
| DOVER CORP | DOV | $312.8K | 1,672 | -0.01pp | 2q | HELD | |
| ISHARES TR | IWV | $312.1K | 723 | flat | 11q | HELD | |
| CORNING INC | GLW | $311.8K | 2,028 | -0.02pp | 2q | HELD | |
| PFIZER INC | PFE | $310.6K | 10,892 | +0.01pp | 2q | HELD | |
| WELLS FARGO & CO | WFC | $288.2K | 3,600 | flat | 2q | HELD | |
| SPACE EXPLORATION TECHN CORP | SPCX | $282.4K | 1,872 | flat | 2q | +1.1%+$3.2K | |
| HERSHEY CO | HSY | $278.3K | 1,766 | flat | 30q | HELD | |
| ISHARES TR | IWN | $265.0K | 1,265 | flat | 5q | HELD | |
| SELECT SECTOR SPDR TR | XLK | $264.7K | 1,352 | flat | 2q | +3.7%+$9.4K | |
| VANGUARD INDEX FDS | VBK | $263.9K | 781 | flat | 6q | HELD | |
| SCHWAB STRATEGIC TR | SCHF | $262.8K | 9,567 | flat | 3q | HELD | |
| NETFLIX INC. | NFLX | $259.4K | 3,728 | flat | 2q | -10.1%-$29.2K | |
| SPDR SERIES TRUST | EMHC | $258.1K | 10,813 | flat | 12q | +5.0%+$12.4K | |
| WHEATON PRECIOUS METALS CORP | WPM | $252.6K | 1,889 | flat | 3q | HELD | |
| DIMENSIONAL ETF TRUST | DFAI | $252.4K | 6,093 | flat | 6q | HELD | |
| ISHARES TR | IWD | $251.7K | 1,015 | flat | 5q | HELD | |
| FIRST TR EXCH TRADED FD III | FSMB | $247.3K | 12,706 | flat | 3q | HELD | |
| UNITED PARCEL SVCS INC | UPS | $233.4K | 2,498 | flat | 31q | HELD | |
| SCHWAB STRATEGIC TR | SCHX | $231.5K | 7,717 | flat | 2q | HELD | |
| SCHWAB STRATEGIC TR | SCHZ | $227.8K | 10,307 | -0.02pp | 13q | -46.4%-$196.8K | |
| ISHARES TR | IJH | $227.7K | 3,165 | flat | 2q | +12.0%+$24.3K | |
| PEPSICO INC | PEP | $227.6K | 1,796 | flat | 2q | HELD | |
| CONOCOPHILLIPS | COP | $227.1K | 1,815 | - | new | NEW | |
| ISHARES TR | LQD | $223.0K | 2,182 | - | new | NEW | |
| US BANCORP | USB | $222.3K | 3,848 | flat | 2q | HELD | |
| VANGUARD SCOTTSDALE FDS | VCSH | $219.6K | 2,843 | flat | 31q | +1.1%+$2.5K | |
| ISHARES TR | EFV | $219.2K | 2,770 | flat | 3q | +1.3%+$2.8K | |
| ISHARES TR | IJR | $215.1K | 1,581 | flat | 2q | +3.8%+$7.9K | |
| MORGAN STANLEY | MS | $214.6K | 1,141 | flat | 2q | HELD | |
| DELTA AIR LINES INC | DAL | $211.4K | 2,533 | flat | 2q | HELD | |
| AFLAC INC | AFL | $211.0K | 1,887 | - | new | NEW | |
| AT&T INC | T | $210.7K | 8,635 | - | new | NEW | |
| ISHARES TR | IVW | $201.9K | 1,419 | - | new | NEW | |
| SUPERIOR GROUP OF CO INC | SGC | $151.7K | 11,992 | flat | 27q | HELD | |
| TURN THERAPEUTICS INC | TTRX | $143.9K | 10,000 | +0.01pp | 2q | HELD | |
| MEDICAL PROPERTIES TRUST INC | MPT | $69.2K | 20,000 | flat | 8q | HELD | |
| HEARTBEAM INC | BEAT | $34.0K | 92,645 | flat | 17q | +27.3%+$7.3K |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Biotech & Pharma | $6.4M | 0.7% |
| Other sectors | $36.2M | 4.1% |
| Not classified | $842.1M | 95.2% |
What the disclosed book did
This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.
| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q3 2026 | -1.3% | +2.1% | -3.4% | 100% |
| Q2 2026 | +10.3% | +14.8% | -4.5% | 100% |
| Q1 2026 | +0.4% | -4.6% | +5.0% | 100% |
| Q4 2025 | +2.5% | +2.4% | +0.2% | 99% |
| Q3 2025 | +6.6% | +7.8% | -1.2% | 99% |
| Q2 2025 | +7.5% | +10.5% | -3.0% | 99% |
| Q1 2025 | -1.8% | -4.6% | +2.8% | 99% |
| Q4 2024 | -1.6% | +2.1% | -3.8% | 99% |
Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q3 2026 | $884.7M | 136 | 7 | 34 | 22 | 4 | 74.2% | 19 |
| Q2 2026 | $878.5M | 133 | 28 | 39 | 21 | 4 | 74.7% | 38 |
| Q1 2026 | $760.8M | 109 | 11 | 53 | 13 | 2 | 75.8% | 42 |
| Q4 2025 | $719.3M | 100 | 1 | 33 | 17 | 5 | 77.2% | 35 |
| Q3 2025 | $698.8M | 104 | 6 | 37 | 17 | 2 | 77.0% | 37 |
| Q2 2025 | $633.1M | 100 | 10 | 22 | 21 | 6 | 77.3% | 37 |
| Q1 2025 | $582.5M | 96 | 2 | 29 | 11 | 2 | 75.6% | 35 |
| Q4 2024 | $583.3M | 96 | 3 | 46 | 7 | 5 | 75.9% | 34 |
| Q3 2024 | $572.1M | 98 | 9 | 30 | 24 | 3 | 76.2% | 21 |
| Q2 2024 | $524.4M | 92 | 2 | 30 | 18 | 4 | 77.6% | 72 |
| Q1 2024 | $508.6M | 94 | 6 | 38 | 20 | 2 | 76.9% | 184 |
| Q4 2023 | $466.9M | 90 | 8 | 34 | 17 | 1 | 75.9% | 292 |
| Q3 2023 | $392.9M | 83 | 6 | 40 | 24 | 2 | 76.1% | 384 |
| Q2 2023 | $363.9M | 79 | 12 | 18 | 24 | 2 | 74.2% | 460 |
| Q1 2023 | $295.4M | 69 | 5 | 20 | 17 | 1 | 77.2% | 551 |
| Q4 2022 | $273.9M | 65 | 4 | 0 | 61 | 4 | 75.1% | 657 |
| Q3 2022 | $254.3B | 65 | 3 | 26 | 23 | 9 | 73.3% | 749 |
| Q2 2022 | $258.4B | 71 | 11 | 28 | 17 | 5 | 73.2% | 841 |
| Q1 2022 | $276.7B | 65 | 5 | 26 | 16 | 2 | 78.1% | 932 |
| Q4 2021 | $278.4B | 62 | 1 | 17 | 20 | 3 | 77.8% | 1,022 |
| Q3 2021 | $258.4B | 64 | 4 | 27 | 12 | 1 | 77.5% | 1,114 |
| Q2 2021 | $251.9B | 61 | 2 | 15 | 20 | 0 | 77.9% | 1,206 |
| Q1 2021 | $233.1B | 59 | 3 | 17 | 18 | 1 | 77.1% | 1,281 |
| Q4 2020 | $205.6B | 57 | 4 | 18 | 17 | 1 | 74.9% | 1,387 |
| Q3 2020 | $181.8B | 54 | 3 | 21 | 14 | 2 | 75.0% | 1,463 |
| Q2 2020 | $165.9B | 53 | 8 | 21 | 14 | 2 | 75.0% | 1,571 |
| Q1 2020 | $134.4B | 47 | 3 | 15 | 18 | 6 | 73.5% | 1,662 |
| Q4 2019 | $153.3B | 50 | 3 | 18 | 16 | 1 | 74.2% | 1,753 |
| Q3 2019 | $130.6B | 48 | 6 | 22 | 9 | 1 | 74.0% | 1,829 |
| Q2 2019 | $118.6B | 43 | 1 | 10 | 14 | 1 | 75.4% | 1,921 |
| Q1 2019 | $111.6B | 43 | 0 | 0 | 0 | 0 | 75.2% | 2,012 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.