MOGY JOEL R INVESTMENT COUNSEL INC
Reported holdings as of Q3 2026, from 32 quarterly filings.
Holdings
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| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| NVIDIA CORPORATION | NVDA | $291.1M | 1,274,442 | +0.91pp | 32q | HELD | |
| APPLE INC | AAPL | $195.7M | 587,528 | +0.68pp | 32q | -0.5%-$1.0M | |
| MICROSOFT CORP | MSFT | $147.2M | 287,081 | +1.76pp | 32q | HELD | |
| PALO ALTO NETWORKS INC | PANW | $121.4M | 305,649 | +0.48pp | 32q | -0.8%-$941.6K | |
| ALPHABET INC | GOOG | $111.8M | 327,977 | -0.64pp | 32q | HELD | |
| ALPHABET INC | GOOGL | $104.7M | 304,220 | -0.65pp | 32q | HELD | |
| COSTCO WHOLESALE CORPORATION | COST | $88.6M | 97,282 | -0.49pp | 32q | HELD | |
| AMAZON COM INC | AMZN | $87.0M | 349,335 | -0.05pp | 32q | +1.3%+$1.1M | |
| META PLATFORMS INC | META | $68.4M | 94,347 | +0.58pp | 32q | -1.1%-$731.0K | |
| VISA INC | V | $66.2M | 184,146 | -0.09pp | 32q | HELD | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $64.3M | 129,212 | -0.28pp | 32q | -0.6%-$377.4K | |
| ELI LILLY & CO | LLY | $46.0M | 39,762 | -0.26pp | 16q | HELD | |
| IDEXX LABS INC | IDXX | $44.6M | 85,486 | -0.19pp | 32q | HELD | |
| SALESFORCE INC | CRM | $40.8M | 177,638 | +0.51pp | 32q | -4.5%-$1.9M | |
| INTUITIVE SURGICAL INC | ISRG | $28.4M | 69,829 | -0.06pp | 32q | HELD | |
| STRYKER CORPORATION | SYK | $27.1M | 98,542 | -0.35pp | 32q | -1.5%-$409.8K | |
| MASTERCARD INCORPORATED | MA | $21.8M | 39,529 | +0.01pp | 32q | HELD | |
| O'REILLY AUTOMOTIVE INC | ORLY | $21.8M | 254,705 | -0.19pp | 15q | -0.8%-$182.9K | |
| NETFLIX INC. | NFLX | $19.4M | 278,246 | -0.05pp | 32q | +4.8%+$882.1K | |
| AUTOZONE INC | AZO | $17.4M | 6,140 | -0.21pp | 15q | -1.6%-$283.0K | |
| ORACLE CORP | ORCL | $17.0M | 123,911 | -0.14pp | 32q | -0.8%-$144.2K | |
| BLACKROCK INC | BLK | $15.9M | 15,002 | flat | 8q | -2.1%-$348.2K | |
| CISCO SYS INC | CSCO | $14.6M | 135,231 | -0.13pp | 32q | HELD | |
| MSCI INC | MSCI | $13.2M | 24,577 | -0.15pp | 15q | -8.2%-$1.2M | |
| HOME DEPOT INC | HD | $11.3M | 39,656 | -0.20pp | 32q | HELD | |
| ABBVIE INC | ABBV | $10.9M | 41,601 | -0.02pp | 32q | -0.8%-$83.2K | |
| WW GRAINGER INC | GWW | $9.6M | 7,721 | -0.08pp | 9q | +2.0%+$190.6K | |
| BOOKING HOLDINGS INC | BKNG | $9.2M | 56,327 | -0.10pp | 32q | -2.2%-$210.6K | |
| INTUIT | INTU | $9.0M | 32,478 | -0.42pp | 32q | -45.9%-$7.6M | |
| UNION PAC CORP | UNP | $8.5M | 31,238 | -0.03pp | 32q | HELD | |
| JOHNSON & JOHNSON | JNJ | $8.1M | 30,620 | -0.01pp | 32q | HELD | |
| ISHARES TR | IVV | $7.8M | 10,184 | +0.19pp | 26q | +94.8%+$3.8M | |
| BERKSHIRE HATHAWAY INC DEL | BRKA | $6.7M | 9 | -0.03pp | 32q | HELD | |
| WALMART INC | WMT | $6.1M | 58,342 | -0.06pp | 32q | -2.5%-$155.7K | |
| ABBOTT LABORATORIES | ABT | $5.2M | 52,816 | -0.01pp | 32q | -5.1%-$281.7K | |
| PROCTER & GAMBLE CO | PG | $5.1M | 34,786 | -0.02pp | 32q | HELD | |
| STARBUCKS CORP | SBUX | $4.9M | 52,441 | -0.05pp | 32q | -1.1%-$53.6K | |
| EXXONMOBIL HOLDINGS CORP | XOM | $4.9M | 29,918 | - | new | NEW | |
| MERCK & CO INC | MRK | $3.9M | 26,983 | +0.01pp | 32q | +1.1%+$43.6K | |
| PEPSICO INC | PEP | $3.9M | 30,472 | -0.03pp | 32q | HELD | |
| ACCENTURE PLC IRELAND | ACN | $3.9M | 21,028 | -0.32pp | 32q | -71.6%-$9.7M | |
| ADOBE INC | ADBE | $3.8M | 15,716 | -0.04pp | 32q | -23.3%-$1.1M | |
| ISHARES INC | EMXC | $3.6M | 36,188 | +0.10pp | 2q | +141.0%+$2.1M | |
| BROADCOM INC | AVGO | $3.4M | 9,623 | +0.11pp | 2q | +178.4%+$2.2M | |
| THEMES ETF TR | NATO | $3.2M | 86,445 | +0.06pp | 2q | +90.8%+$1.5M | |
| DISNEY WALT CO | DIS | $2.6M | 24,750 | flat | 32q | HELD | |
| AMGEN INC | AMGN | $2.5M | 5,923 | +0.01pp | 32q | HELD | |
| PROLOGIS INC. | PLD | $2.4M | 18,804 | -0.02pp | 32q | HELD | |
| VANGUARD INDEX FDS | VUG | $2.3M | 25,998 | flat | 32q | HELD | |
| VANGUARD INDEX FDS | VOO | $2.3M | 3,342 | -0.01pp | 26q | -2.8%-$68.7K | |
| PHILIP MORRIS INTL INC | PM | $2.3M | 11,975 | flat | 32q | HELD | |
| NEXTERA ENERGY INC | NEE | $2.2M | 29,653 | -0.03pp | 32q | HELD | |
| WILLIAMS SONOMA INC | WSM | $2.2M | 9,775 | -0.01pp | 32q | HELD | |
| VANGUARD INDEX FDS | VTI | $2.2M | 5,873 | -0.01pp | 32q | -0.9%-$19.1K | |
| EQUINIX INC | EQIX | $2.2M | 2,148 | -0.01pp | 32q | HELD | |
| STATE STR SPDR S&P 500 ETF T | SPY | $2.0M | 2,644 | -0.01pp | 32q | -3.6%-$76.3K | |
| WEC ENERGY GROUP INC | WEC | $1.6M | 15,708 | -0.02pp | 32q | HELD | |
| VANGUARD INDEX FDS | VO | $1.5M | 19,569 | -0.01pp | 32q | +2.3%+$35.2K | |
| ISHARES TR | IDEV | $1.4M | 15,830 | +0.05pp | 2q | +165.4%+$882.7K | |
| BIOGEN INC | BIIB | $1.4M | 6,260 | flat | 32q | HELD | |
| ISHARES TR | IJH | $1.4M | 19,127 | +0.02pp | 32q | +64.6%+$540.0K | |
| INVESCO QQQ TR | QQQ | $1.3M | 1,771 | flat | 32q | HELD | |
| MCDONALDS CORP | MCD | $1.3M | 5,593 | -0.02pp | 32q | HELD | |
| PRICE T ROWE GROUP INC | TROW | $1.2M | 11,175 | -0.01pp | 32q | HELD | |
| CHEVRON CORPORATION | CVX | $1.2M | 5,693 | +0.01pp | 32q | HELD | |
| COCA COLA CO | KO | $1.1M | 12,700 | flat | 32q | HELD | |
| JPMORGAN CHASE & CO | JPM | $1.0M | 3,116 | flat | 32q | +2.5%+$25.1K | |
| BRISTOL-MYERS SQUIBB CO | BMY | $985.6K | 15,795 | flat | 32q | HELD | |
| YUM! BRANDS INC | YUM | $897.1K | 6,580 | -0.01pp | 32q | HELD | |
| VANGUARD WHITEHALL FDS | VYM | $874.6K | 5,635 | flat | 32q | HELD | |
| VANGUARD INDEX FDS | VTV | $873.0K | 4,040 | flat | 32q | HELD | |
| CBIZ INC | CBZ | $872.4K | 15,952 | - | new | NEW | |
| ALTRIA GROUP INC | MO | $872.1K | 12,950 | -0.01pp | 32q | HELD | |
| CATERPILLAR INC | CAT | $851.3K | 1,050 | -0.02pp | 16q | HELD | |
| CSX CORP | CSX | $837.2K | 18,000 | flat | 32q | HELD | |
| ASML HLDG NV | ASML | $820.7K | 453 | +0.03pp | 2q | +183.1%+$530.8K | |
| VANGUARD BD INDEX FDS | BSV | $754.5K | 9,875 | flat | 15q | HELD | |
| MARSH & MCLENNAN COS INC | MRSH | $745.2K | 4,365 | -0.03pp | 9q | -39.9%-$495.1K | |
| CHARLES SCHWAB CORP (THE) | SCHW | $674.2K | 6,897 | flat | 32q | HELD | |
| PFIZER INC | PFE | $668.4K | 23,436 | flat | 32q | -0.8%-$5.7K | |
| ISHARES TR | ESGD | $642.0K | 6,230 | flat | 7q | HELD | |
| AT&T INC | T | $609.5K | 24,981 | flat | 32q | -0.5%-$3.1K | |
| INTERNATIONAL BUSINESS MACHS | IBM | $527.8K | 2,400 | -0.01pp | 32q | HELD | |
| LOCKHEED MARTIN CORP | LMT | $493.3K | 969 | flat | 32q | HELD | |
| FEDEX CORP | FDX | $484.7K | 1,700 | flat | 32q | HELD | |
| SCHWAB STRATEGIC TR | SCHB | $480.6K | 16,398 | flat | 6q | HELD | |
| MONDELEZ INTL INC | MDLZ | $444.8K | 7,693 | flat | 32q | -1.9%-$8.5K | |
| ISHARES TR | IJR | $431.8K | 3,174 | +0.02pp | 32q | +914.1%+$389.2K | |
| VANGUARD BD INDEX FDS | BIV | $404.4K | 5,550 | flat | 15q | HELD | |
| SIMON PPTY GROUP INC NEW | SPG | $376.4K | 1,875 | flat | 32q | HELD | |
| VERIZON COMMUNICATIONS INC | VZ | $362.5K | 7,903 | flat | 32q | HELD | |
| SELECT SECTOR SPDR TR | XLK | $358.7K | 1,832 | flat | 6q | HELD | |
| TAIWAN SEMICONDUCTOR MANUFAC | TSM | $357.7K | 784 | - | new | NEW | |
| ISHARES INC | ESGE | $327.0K | 6,037 | flat | 7q | HELD | |
| DIMENSIONAL ETF TRUST | DFAC | $299.6K | 6,740 | flat | 15q | HELD | |
| SOUTHERN CO | SO | $281.8K | 3,400 | flat | 32q | HELD | |
| UNITED RENTALS INC | URI | $272.7K | 272 | flat | 2q | HELD | |
| MARVELL TECHNOLOGY INC | MRVL | $264.2K | 1,000 | - | new | NEW | |
| ISHARES TR | EFA | $259.7K | 2,500 | flat | 4q | HELD | |
| INVESCO EXCHANGE TRADED FD T | RSP | $257.9K | 1,240 | flat | 11q | HELD | |
| VANGUARD SPECIALIZED FUNDS | VIG | $246.4K | 1,056 | flat | 3q | HELD | |
| AMERICAN EXPRESS CO | AXP | $244.8K | 805 | - | new | NEW | |
| PPG INDS INC | PPG | $240.0K | 2,300 | flat | 32q | HELD | |
| ISHARES TR | IWM | $237.6K | 855 | flat | 15q | HELD | |
| ISHARES TR | IBB | $205.3K | 975 | flat | 15q | HELD | |
| VANGUARD WORLD FD | VGT | $200.1K | 1,592 | flat | 2q | HELD | |
| ISHARES TR | XVV | $185.1K | 3,175 | flat | 11q | HELD | |
| VANGUARD INDEX FDS | VV | $175.9K | 500 | flat | 15q | HELD | |
| PROTHENA CORP PLC | PRTA | $173.9K | 20,750 | flat | 6q | HELD | |
| SCHWAB STRATEGIC TR | SCHG | $146.5K | 4,076 | flat | 6q | +120.7%+$80.1K | |
| ISHARES TR | XJH | $146.3K | 3,000 | flat | 11q | HELD | |
| VANGUARD INDEX FDS | VB | $113.8K | 400 | flat | 15q | HELD | |
| ISHARES TR | DMXF | $107.1K | 1,265 | flat | 11q | HELD | |
| SCHWAB STRATEGIC TR | SCHF | $101.4K | 3,691 | flat | 6q | HELD | |
| SCHWAB STRATEGIC TR | SCHD | $97.6K | 3,000 | flat | 6q | HELD | |
| VANGUARD INDEX FDS | VBR | $92.4K | 400 | flat | 15q | HELD | |
| SCHWAB STRATEGIC TR | SCHA | $90.5K | 2,773 | flat | 6q | +15.6%+$12.2K | |
| SCHWAB STRATEGIC TR | FNDX | $62.0K | 1,969 | flat | 6q | HELD | |
| SCHWAB STRATEGIC TR | SCHV | $58.5K | 1,756 | - | new | NEW | |
| ISHARES TR | IUSG | $48.4K | 250 | flat | 11q | HELD | |
| ISHARES TR | IUSV | $41.4K | 375 | flat | 11q | HELD | |
| ISHARES INC | IEMG | $30.8K | 379 | - | new | NEW | |
| ISHARES TR | AGG | $24.3K | 257 | - | new | NEW | |
| VANGUARD WORLD FD | VHT | $13.0K | 41 | flat | 2q | HELD | |
| ISHARES TR | SGOV | $5.8K | 58 | - | new | NEW | |
| SCHWAB STRATEGIC TR | SCHX | $2.1K | 70 | flat | 6q | HELD | |
| SCHWAB STRATEGIC TR | FNDE | $2.0K | 47 | flat | 6q | HELD | |
| SCHWAB STRATEGIC TR | FNDF | $1.8K | 34 | flat | 6q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Software & IT Services | $502.6M | 26.9% |
| Computer Hardware | $332.2M | 17.8% |
| Semiconductors & Electronics | $295.1M | 15.8% |
| Retail & Consumer | $241.4M | 12.9% |
| Biotech & Pharma | $124.5M | 6.7% |
| Business Services | $106.2M | 5.7% |
| Insurance | $71.8M | 3.8% |
| Medical Devices | $55.5M | 3.0% |
| Other sectors | $103.7M | 5.5% |
| Not classified | $35.5M | 1.9% |
What the disclosed book did
This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.
| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q3 2026 | +7.8% | +2.1% | +5.7% | 100% |
| Q2 2026 | +9.6% | +14.8% | -5.3% | 100% |
| Q1 2026 | -9.8% | -4.6% | -5.2% | 100% |
| Q4 2025 | +1.5% | +2.4% | -0.9% | 100% |
| Q3 2025 | +6.3% | +7.8% | -1.5% | 100% |
| Q2 2025 | +12.2% | +10.5% | +1.7% | 100% |
| Q1 2025 | -6.1% | -4.6% | -1.6% | 100% |
| Q4 2024 | +3.6% | +2.1% | +1.4% | 100% |
Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q3 2026 | $1.9B | 128 | 9 | 16 | 26 | 2 | 68.6% | 13 |
| Q2 2026 | $1.7B | 121 | 8 | 2 | 20 | 1 | 66.8% | 14 |
| Q1 2026 | $1.6B | 114 | 1 | 6 | 46 | 2 | 62.9% | 15 |
| Q4 2025 | $1.8B | 115 | 1 | 11 | 26 | 5 | 60.5% | 30 |
| Q3 2025 | $1.8B | 119 | 0 | 5 | 28 | 8 | 59.7% | 16 |
| Q2 2025 | $1.7B | 127 | 23 | 14 | 15 | 1 | 57.0% | 10 |
| Q1 2025 | $1.6B | 105 | 2 | 28 | 43 | 7 | 55.0% | 16 |
| Q4 2024 | $1.7B | 110 | 3 | 20 | 21 | 6 | 56.7% | 17 |
| Q3 2024 | $1.6B | 113 | 8 | 19 | 36 | 2 | 54.3% | 18 |
| Q2 2024 | $1.6B | 107 | 1 | 29 | 31 | 15 | 55.4% | 15 |
| Q1 2024 | $1.5B | 121 | 19 | 27 | 33 | 2 | 52.0% | 30 |
| Q4 2023 | $1.3B | 104 | 1 | 10 | 56 | 2 | 50.4% | 36 |
| Q3 2023 | $1.2B | 105 | 1 | 9 | 51 | 11 | 49.9% | 32 |
| Q2 2023 | $1.3B | 115 | 3 | 29 | 31 | 7 | 48.7% | 45 |
| Q1 2023 | $1.1B | 119 | 16 | 18 | 37 | 4 | 46.8% | 42 |
| Q4 2022 | $999.8M | 107 | 5 | 32 | 26 | 3 | 46.5% | 45 |
| Q3 2022 | $955.4M | 105 | 1 | 17 | 17 | 2 | 49.1% | 45 |
| Q2 2022 | $1.0B | 106 | 2 | 25 | 19 | 7 | 48.2% | 43 |
| Q1 2022 | $1.3B | 111 | 0 | 22 | 31 | 9 | 48.6% | 42 |
| Q4 2021 | $1.4B | 120 | 9 | 39 | 13 | 2 | 47.3% | 42 |
| Q3 2021 | $1.2B | 113 | 1 | 32 | 19 | 1 | 46.8% | 27 |
| Q2 2021 | $1.2B | 113 | 2 | 38 | 16 | 1 | 46.8% | 35 |
| Q1 2021 | $1.0B | 112 | 5 | 33 | 22 | 0 | 47.4% | 35 |
| Q4 2020 | $1.0B | 107 | 3 | 11 | 26 | 1 | 48.4% | 39 |
| Q3 2020 | $929.0M | 105 | 2 | 19 | 36 | 2 | 49.3% | 43 |
| Q2 2020 | $835.6M | 105 | 7 | 8 | 50 | 4 | 48.5% | 42 |
| Q1 2020 | $704.0M | 102 | 1 | 5 | 39 | 13 | 47.0% | 38 |
| Q4 2019 | $834.3M | 114 | 3 | 9 | 11 | 6 | 44.4% | 29 |
| Q3 2019 | $790.5M | 117 | 8 | 7 | 36 | 1 | 42.7% | 31 |
| Q2 2019 | $767.8M | 110 | 1 | 13 | 28 | 5 | 43.7% | 39 |
| Q1 2019 | $739.7M | 114 | 4 | 28 | 28 | 3 | 42.7% | 30 |
| Q4 2018 | $644.4M | 113 | 0 | 0 | 0 | 0 | 42.5% | 37 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.