Willis Investment Counsel
Reported holdings as of Q3 2026, from 32 quarterly filings.
Holdings
Download these holdings as CSV
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| CISCO SYS INC | CSCO | $78.6M | 730,663 | -0.96pp | 32q | -17.4%-$16.5M | |
| JOHNSON & JOHNSON | JNJ | $69.0M | 260,759 | -0.24pp | 32q | -15.7%-$12.9M | |
| MICROSOFT CORP | MSFT | $63.7M | 124,219 | +1.08pp | 32q | +2.5%+$1.6M | |
| TEXAS INSTRS INC | TXN | $57.2M | 204,331 | -0.46pp | 32q | -13.8%-$9.2M | |
| PAYCHEX INC | PAYX | $47.7M | 484,114 | +0.23pp | 29q | +3.5%+$1.6M | |
| CHUBB LIMITED | CB | $47.6M | 146,436 | -0.23pp | 32q | -10.1%-$5.3M | |
| ACCENTURE PLC IRELAND | ACN | $47.2M | 257,325 | +0.82pp | 27q | -3.3%-$1.6M | |
| PFIZER INC | PFE | $45.3M | 1,586,648 | +0.21pp | 32q | -12.8%-$6.6M | |
| FORTINET INC | FTNT | $44.5M | 249,169 | +0.57pp | 22q | +7.9%+$3.3M | |
| EXXONMOBIL HOLDINGS CORP | XOM | $41.5M | 254,964 | +0.50pp | 2q | +3.3%+$1.3M | |
| LOCKHEED MARTIN CORP | LMT | $41.2M | 80,941 | -0.24pp | 27q | -15.9%-$7.8M | |
| KEYSIGHT TECHNOLOGIES INC | KEYS | $37.0M | 101,523 | +0.29pp | 14q | +6.8%+$2.4M | |
| MEDTRONIC PLC | MDT | $36.6M | 423,859 | +0.31pp | 32q | +2.2%+$804.2K | |
| AUTOMATIC DATA PROCESSING IN | ADP | $35.3M | 136,756 | +0.21pp | 23q | -7.6%-$2.9M | |
| MERCK & CO INC | MRK | $34.6M | 238,067 | -0.16pp | 32q | -23.9%-$10.9M | |
| AFLAC INC | AFL | $34.2M | 305,797 | -0.08pp | 32q | -5.8%-$2.1M | |
| ABBOTT LABORATORIES | ABT | $34.1M | 345,349 | +0.24pp | 6q | HELD | |
| HOME DEPOT INC | HD | $32.8M | 115,428 | -0.23pp | 24q | +2.3%+$728.3K | |
| CONOCOPHILLIPS | COP | $32.0M | 255,371 | +0.26pp | 32q | -6.9%-$2.4M | |
| APPLE INC | AAPL | $29.4M | 88,286 | -0.04pp | 23q | -20.7%-$7.7M | |
| EATON CORP PLC | ETN | $29.2M | 67,873 | -0.08pp | 19q | -11.8%-$3.9M | |
| SHELL PLC | SHEL | $28.5M | 300,089 | +0.37pp | 19q | +2.8%+$768.1K | |
| ADOBE INC | ADBE | $27.6M | 114,918 | +0.39pp | 19q | +10.7%+$2.7M | |
| QUEST DIAGNOSTICS INC | DGX | $27.3M | 117,200 | -0.14pp | 32q | -22.6%-$8.0M | |
| WW GRAINGER INC | GWW | $27.2M | 21,827 | +0.08pp | 7q | +8.6%+$2.1M | |
| HERSHEY CO | HSY | $25.8M | 163,492 | -0.29pp | 11q | -14.3%-$4.3M | |
| VERIZON COMMUNICATIONS INC | VZ | $25.6M | 557,990 | +0.17pp | 32q | HELD | |
| PEPSICO INC | PEP | $25.1M | 198,361 | -0.27pp | 32q | -17.2%-$5.2M | |
| SANOFI SA | SNY | $24.8M | 602,300 | +0.04pp | 32q | HELD | |
| 3M CO | MMM | $24.8M | 151,052 | +0.13pp | 32q | +2.9%+$691.4K | |
| GENERAC HLDGS INC | GNRC | $24.7M | 119,502 | -0.34pp | 27q | +4.8%+$1.1M | |
| LABCORP HOLDINGS INC | LH | $24.7M | 80,041 | +0.25pp | 10q | +6.3%+$1.5M | |
| CATERPILLAR INC | CAT | $24.7M | 30,414 | -1.52pp | 32q | -44.3%-$19.6M | |
| AMERICAN ELEC PWR CO INC | AEP | $24.1M | 203,038 | -0.10pp | 32q | HELD | |
| PROCTER & GAMBLE CO | PG | $23.9M | 164,370 | -0.25pp | 27q | -21.5%-$6.5M | |
| TRACTOR SUPPLY CO | TSCO | $22.8M | 728,357 | +0.01pp | 32q | -4.1%-$980.9K | |
| ELI LILLY & CO | LLY | $22.3M | 19,272 | +0.10pp | 6q | +7.0%+$1.5M | |
| AMERICAN EXPRESS CO | AXP | $21.9M | 72,065 | +0.02pp | 32q | +6.5%+$1.3M | |
| NVIDIA CORPORATION | NVDA | $20.5M | 89,633 | +0.24pp | 18q | +7.2%+$1.4M | |
| INVESCO EXCHANGE TRADED FD T | RSP | $19.7M | 94,872 | +0.06pp | 8q | +2.1%+$414.4K | |
| JPMORGAN CHASE & CO | JPM | $19.5M | 58,998 | -0.22pp | 32q | -24.2%-$6.2M | |
| AT&T INC | T | $19.4M | 794,010 | -0.02pp | 32q | -21.7%-$5.4M | |
| VALERO ENERGY CORP | VLO | $19.0M | 49,000 | -0.33pp | 24q | -53.0%-$21.4M | |
| DARDEN RESTAURANTS INC | DRI | $18.8M | 97,400 | -0.25pp | 20q | -20.4%-$4.8M | |
| WATERS CORP | WAT | $18.3M | 41,642 | +0.23pp | 14q | +5.8%+$1.0M | |
| ALPHABET INC | GOOGL | $18.3M | 53,139 | +0.08pp | 27q | +6.7%+$1.1M | |
| MASTERCARD INCORPORATED | MA | $17.6M | 31,995 | +0.16pp | 27q | +6.2%+$1.0M | |
| APPLIED MATLS INC | AMAT | $17.2M | 33,560 | -0.20pp | 21q | +7.8%+$1.2M | |
| GENERAL DYNAMICS CORP | GD | $17.1M | 51,500 | -0.26pp | 30q | -22.6%-$5.0M | |
| DUKE ENERGY CORP NEW | DUK | $16.5M | 145,137 | -0.13pp | 32q | -9.4%-$1.7M | |
| EMERSON ELEC CO | EMR | $16.3M | 105,400 | -0.12pp | 32q | -24.3%-$5.2M | |
| HUBBELL INC | HUBB | $16.0M | 35,199 | -0.01pp | 5q | +7.6%+$1.1M | |
| CHEVRON CORPORATION | CVX | $15.8M | 77,377 | +0.01pp | 32q | -22.5%-$4.6M | |
| FACTSET RESH SYS INC | FDS | $15.1M | 55,816 | +0.21pp | 23q | +9.4%+$1.3M | |
| META PLATFORMS INC | META | $14.9M | 20,497 | +0.23pp | 6q | +5.8%+$819.5K | |
| MOTOROLA SOLUTIONS INC | MSI | $14.5M | 32,600 | +0.09pp | 2q | HELD | |
| MCDONALDS CORP | MCD | $14.2M | 61,285 | -0.37pp | 11q | -27.5%-$5.4M | |
| WASTE MGMT INC DEL | WM | $14.0M | 68,626 | -0.02pp | 4q | HELD | |
| ZOETIS INC | ZTS | $13.2M | 188,809 | +0.08pp | 8q | +9.9%+$1.2M | |
| LOWES COS INC | LOW | $13.1M | 71,218 | -0.21pp | 23q | -14.4%-$2.2M | |
| INTUIT | INTU | $12.3M | 44,481 | +0.42pp | 3q | +175.1%+$7.8M | |
| QUALYS INC | QLYS | $12.0M | 63,845 | +0.23pp | 22q | +11.7%+$1.3M | |
| ROSS STORES INC | ROST | $11.7M | 50,060 | +0.12pp | 26q | +8.3%+$890.7K | |
| DEERE CO | DE | $11.6M | 17,300 | -0.44pp | 30q | -49.4%-$11.3M | |
| UNITED PARCEL SVCS INC | UPS | $10.8M | 115,904 | -0.01pp | 27q | +6.2%+$636.3K | |
| MEDPACE HLDGS INC | MEDP | $10.0M | 15,957 | +0.13pp | 23q | +7.4%+$687.8K | |
| SHERWIN WILLIAMS CO | SHW | $9.9M | 30,573 | +0.03pp | 5q | +7.1%+$653.0K | |
| ZEBRA TECHNOLOGIES CORPORATI | ZBRA | $9.5M | 25,541 | +0.27pp | 6q | +48.7%+$3.1M | |
| frontdoor Inc | FTDR | $9.5M | 130,082 | +0.04pp | 30q | +8.5%+$744.6K | |
| PAYCOM SOFTWARE INC | PAYC | $9.2M | 42,082 | +0.23pp | 9q | +6.2%+$535.9K | |
| NATIONAL RESH CORP | NRC | $9.1M | 430,986 | +0.02pp | 32q | -0.9%-$80.5K | |
| LIQUIDITY SVCS INC | LQDT | $9.1M | 212,377 | +0.10pp | 15q | +9.8%+$811.0K | |
| LOGITECH INTL S A | LOGI | $7.8M | 77,597 | +0.08pp | 18q | +7.7%+$561.4K | |
| DONALDSON INC | DCI | $7.8M | 89,360 | +0.05pp | 23q | +9.3%+$662.8K | |
| HENRY JACK & ASSOC INC | JKHY | $7.6M | 52,746 | +0.06pp | 14q | +8.6%+$595.6K | |
| BHP BILLITON LIMITED | BHP | $7.5M | 87,939 | -0.94pp | 32q | -73.5%-$20.6M | |
| S&P GLOBAL INC | SPGI | $7.3M | 18,451 | +0.04pp | 3q | +10.1%+$668.2K | |
| CLOROX CO DEL | CLX | $6.9M | 85,500 | -0.69pp | 24q | -62.7%-$11.6M | |
| AVERY DENNISON CORP | AVY | $6.4M | 37,688 | +0.06pp | 6q | +9.1%+$534.2K | |
| GILDAN ACTIVEWEAR INC | GIL | $5.8M | 135,755 | -0.03pp | 18q | +1.9%+$109.5K | |
| LAMAR ADVERTISING CO | LAMR | $5.2M | 36,253 | +0.01pp | 8q | +7.2%+$351.9K | |
| TORO CO | TTC | $5.0M | 51,539 | +0.03pp | 13q | +8.7%+$397.6K | |
| VERISIGN INC | VRSN | $4.7M | 16,622 | +0.05pp | 16q | +8.7%+$374.5K | |
| SMITH A O CORP | AOS | $4.6M | 80,989 | flat | 18q | +6.2%+$268.5K | |
| STERLING INFRASTRUCTURE INC | STRL | $4.4M | 8,964 | -0.10pp | 32q | +9.9%+$395.4K | |
| ALIGN TECHNOLOGY INC | ALGN | $4.4M | 29,968 | flat | 4q | +6.9%+$281.0K | |
| MSC INDL DIRECT INC | MSM | $4.3M | 34,981 | +0.04pp | 32q | +11.9%+$460.6K | |
| EVERTEC INC | EVTC | $4.2M | 155,480 | +0.01pp | 22q | +3.3%+$132.2K | |
| UBIQUITI INC | UI | $4.1M | 7,275 | +0.03pp | 10q | +4.1%+$162.3K | |
| BADGER METER INC | BMI | $4.0M | 32,467 | +0.07pp | 2q | +76.6%+$1.7M | |
| HEXCEL CORP NEW | HXL | $3.5M | 42,214 | flat | 30q | +10.7%+$341.1K | |
| JBT MAREL CORPORATION | JBTM | $3.4M | 32,051 | -0.02pp | 19q | +17.0%+$491.0K | |
| BIO TECHNE CORP | TECH | $2.7M | 37,505 | +0.01pp | 5q | HELD | |
| DOLBY LABORATORIES INC | DLB | $2.5M | 42,726 | +0.03pp | 32q | +7.2%+$168.8K | |
| Gaztransport & Technigaz | $2.0M | 8,377 | +0.02pp | 2q | +3.4%+$66.2K | ||
| INSTALLED BLDG PRODS INC | IBP | $1.8M | 9,245 | - | new | NEW | |
| ISHARES TR | IJH | $1.2M | 16,164 | flat | 5q | HELD | |
| COCA COLA CO | KO | $1.1M | 12,667 | +0.01pp | 32q | HELD | |
| MAXCYTE INC | MXCT | $966.3K | 862,758 | flat | 12q | HELD | |
| VANGUARD INDEX FDS | VOO | $861.4K | 1,229 | flat | 6q | +1.5%+$12.6K | |
| VANGUARD INDEX FDS | VO | $805.2K | 10,268 | flat | 18q | HELD | |
| MICRON TECHNOLOGY INC | MU | $724.3K | 680 | flat | 3q | HELD | |
| ISHARES TR | OEF | $645.3K | 1,689 | flat | 23q | +3.8%+$23.7K | |
| AMAZON COM INC | AMZN | $471.6K | 1,893 | flat | 4q | HELD | |
| VANGUARD INDEX FDS | VTI | $469.4K | 1,254 | flat | 9q | -3.8%-$18.7K | |
| ALPHABET INC | GOOG | $463.4K | 1,360 | flat | 10q | HELD | |
| WISDOMTREE TR | DTD | $456.9K | 4,891 | flat | 30q | HELD | |
| CORNING INC | GLW | $423.8K | 2,756 | -0.01pp | 5q | HELD | |
| PAR TECHNOLOGY CORP | PAR | $417.0K | 30,306 | -0.01pp | 11q | -27.9%-$161.7K | |
| UNITED CMNTY BKS BLAIRSVLE G | UCB | $398.7K | 11,954 | - | new | NEW | |
| SOUTHERN CO | SO | $368.6K | 4,447 | flat | 16q | HELD | |
| SUNOCO LP/SUNOCO FIN CORP | SUN | $355.8K | 4,883 | flat | 16q | HELD | |
| FIRST CAROLINA FINL SVCS | FCBM | $334.7K | 26,500 | - | new | NEW | |
| INTERNATIONAL BUSINESS MACHS | IBM | $321.4K | 1,462 | -0.01pp | 16q | -25.3%-$109.1K | |
| VENU HLDG CORP | VENU | $310.5K | 218,633 | -0.01pp | 5q | HELD | |
| VANGUARD BD INDEX FDS | VUSB | $299.3K | 6,040 | - | new | NEW | |
| ISHARES TR | IVW | $270.2K | 1,899 | flat | 5q | -1.6%-$4.3K | |
| ABBVIE INC | ABBV | $269.7K | 1,031 | flat | 9q | +0.7%+$1.8K | |
| ISHARES TR | IEFA | $255.2K | 2,634 | flat | 5q | HELD | |
| MCKESSON CORP | MCK | $224.4K | 263 | - | new | NEW | |
| WELLS FARGO & CO | WFC | $224.1K | 2,800 | flat | 5q | HELD | |
| INVESCO QQQ TR | QQQ | $221.9K | 300 | flat | 2q | HELD | |
| ISHARES GOLD TR | IAU | $214.8K | 2,750 | flat | 5q | HELD | |
| ISHARES TR | IVV | $204.5K | 267 | - | new | NEW | |
| MURPHY OIL CORP | MUR | $200.1K | 5,405 | - | new | NEW | |
| FLOWERS FOODS INC | FLO | $57.1K | 10,294 | flat | 32q | HELD | |
| Mycelx Technologies Corp | $8.6K | 10,360 | flat | 23q | HELD | ||
| Puresafe Water Systems Inc | $1 | 14,000 | flat | 16q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Biotech & Pharma | $284.7M | 14.5% |
| Software & IT Services | $225.1M | 11.4% |
| Semiconductors & Electronics | $175.9M | 8.9% |
| Computer Hardware | $161.2M | 8.2% |
| Business Services | $138.4M | 7.0% |
| Energy | $137.3M | 7.0% |
| Retail & Consumer | $129.6M | 6.6% |
| Industrials | $97.5M | 5.0% |
| Insurance | $81.8M | 4.2% |
| Medical Devices | $65.7M | 3.3% |
| Autos & Aerospace | $58.3M | 3.0% |
| Utilities | $55.0M | 2.8% |
| Other sectors | $331.6M | 16.8% |
| Not classified | $27.4M | 1.4% |
What the disclosed book did
This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.
| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q3 2026 | +2.3% | +2.1% | +0.2% | 100% |
| Q2 2026 | +5.4% | +14.8% | -9.4% | 100% |
| Q1 2026 | +4.2% | -4.6% | +8.8% | 100% |
| Q4 2025 | +0.6% | +2.4% | -1.8% | 100% |
| Q3 2025 | +3.4% | +7.8% | -4.4% | 100% |
| Q2 2025 | +1.3% | +10.5% | -9.2% | 100% |
| Q1 2025 | -0.5% | -4.6% | +4.1% | 100% |
| Q4 2024 | -4.0% | +2.1% | -6.2% | 100% |
Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q3 2026 | $2.0B | 128 | 7 | 58 | 37 | 4 | 27.5% | 20 |
| Q2 2026 | $2.1B | 125 | 7 | 72 | 6 | 5 | 28.2% | 34 |
| Q1 2026 | $1.8B | 123 | 5 | 46 | 17 | 12 | 27.3% | 35 |
| Q4 2025 | $1.9B | 130 | 4 | 74 | 13 | 1 | 26.5% | 22 |
| Q3 2025 | $1.8B | 127 | 12 | 47 | 32 | 3 | 27.0% | 36 |
| Q2 2025 | $1.7B | 118 | 6 | 89 | 6 | 5 | 28.0% | 43 |
| Q1 2025 | $1.5B | 117 | 2 | 37 | 32 | 1 | 28.2% | 16 |
| Q4 2024 | $1.5B | 116 | 3 | 65 | 6 | 0 | 28.7% | 24 |
| Q3 2024 | $1.5B | 113 | 7 | 48 | 12 | 1 | 29.0% | 11 |
| Q2 2024 | $1.4B | 107 | 3 | 29 | 9 | 3 | 28.0% | 24 |
| Q1 2024 | $1.5B | 107 | 4 | 38 | 19 | 10 | 28.1% | 24 |
| Q4 2023 | $1.4B | 113 | 4 | 11 | 25 | 0 | 29.3% | 11 |
| Q3 2023 | $1.3B | 109 | 3 | 8 | 67 | 4 | 29.3% | 159 |
| Q2 2023 | $1.5B | 110 | 3 | 15 | 29 | 3 | 28.2% | 251 |
| Q1 2023 | $1.5B | 110 | 3 | 59 | 14 | 6 | 27.9% | 342 |
| Q4 2022 | $1.6B | 113 | 7 | 29 | 26 | 4 | 27.3% | 18 |
| Q3 2022 | $1.4B | 110 | 2 | 12 | 79 | 6 | 26.9% | 12 |
| Q2 2022 | $1.6B | 114 | 7 | 29 | 59 | 9 | 26.6% | 39 |
| Q1 2022 | $1.9B | 116 | 11 | 29 | 61 | 3 | 26.6% | 46 |
| Q4 2021 | $1.9B | 108 | 3 | 34 | 61 | 4 | 27.6% | 45 |
| Q3 2021 | $1.8B | 109 | 2 | 53 | 29 | 7 | 27.5% | 48 |
| Q2 2021 | $1.7B | 114 | 8 | 44 | 31 | 9 | 28.0% | 44 |
| Q1 2021 | $1.6B | 115 | 18 | 42 | 26 | 8 | 27.7% | 47 |
| Q4 2020 | $1.5B | 105 | 9 | 44 | 36 | 9 | 27.9% | 42 |
| Q3 2020 | $1.1B | 105 | 4 | 19 | 43 | 6 | 29.6% | 43 |
| Q2 2020 | $1.3B | 107 | 4 | 44 | 36 | 6 | 25.6% | 45 |
| Q1 2020 | $1.2B | 109 | 16 | 63 | 19 | 2 | 27.1% | 43 |
| Q4 2019 | $1.5B | 95 | 2 | 38 | 20 | 7 | 24.0% | 44 |
| Q3 2019 | $1.5B | 100 | 2 | 69 | 14 | 8 | 23.1% | 46 |
| Q2 2019 | $1.5B | 106 | 11 | 49 | 38 | 22 | 22.4% | 45 |
| Q1 2019 | $1.5B | 117 | 0 | 57 | 42 | 3 | 20.6% | 44 |
| Q4 2018 | $1.3B | 120 | 0 | 0 | 0 | 0 | 20.3% | 45 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.