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DaveManuel.com · Institutional Ownership · 13F Holdings

Strategic Family Wealth Counselors, L.L.C.

Reported holdings as of Q3 2026, from 32 quarterly filings.

CIK
1729755
Reported value
$428.6M
Positions
169
Top 10 weight
32.0%
Filed
2026-10-29
Days after quarter end
29

Holdings

Download these holdings as CSV

SecurityTickerValue SharesWeightWeight change Held Change
SCHWAB STRATEGIC TRSCHG$19.6M545,9824.58%+0.32pp32q+1.0%+$192.1K
SCHWAB STRATEGIC TRSCHD$15.3M469,2573.56%+0.13pp32q+1.0%+$144.1K
STATE STR SPDR S&P 500 ETF TSPY$14.4M18,8393.35%+0.09pp32qHELD
CAPITAL GROUP GROWTH ETFCGGR$14.1M298,1703.30%+0.07pp16q+1.4%+$202.1K
VANGUARD WHITEHALL FDSVYM$13.2M84,9283.08%-0.09pp32q-1.3%-$176.5K
SCHWAB STRATEGIC TRSCHX$12.9M429,6283.01%+0.07pp32qHELD
SCHWAB STRATEGIC TRSCHA$12.4M379,0352.89%-0.27pp32q+0.9%+$104.5K
WISDOMTREE TRDLN$12.1M124,9112.83%+0.08pp32q+1.5%+$184.8K
SCHWAB STRATEGIC TRSCHM$11.9M348,8832.77%-0.21pp32q+0.5%+$63.0K
INVESCO EXCHANGE TRADED FD TRSP$11.2M53,7562.61%-0.03pp32q+0.8%+$84.2K
VANGUARD MALVERN FDSVCRB$11.0M149,5022.57%+0.09pp10q+8.5%+$858.0K
VANGUARD INDEX FDSVTV$10.8M50,0452.52%+0.03pp32q+1.7%+$176.3K
APPLE INCAAPL$10.8M32,2962.51%+0.34pp32qHELD
NVIDIA CORPORATIONNVDA$10.3M45,0902.40%+0.30pp11qHELD
CAPITAL GRP FIXED INCM ETF TCGCB$9.5M380,0272.22%-0.04pp10q+2.6%+$237.2K
ROBLOX CORPRBLX$9.3M218,7322.16%-1.14pp23q-16.3%-$1.8M
SPDR SERIES TRUSTSDY$8.8M60,3242.06%-0.12pp32q-2.0%-$181.3K
ARK ETF TRARKK$8.5M95,5381.99%+0.19pp32qHELD
UBER TECHNOLOGIES INCUBER$7.8M114,1721.83%-0.27pp27q-8.4%-$714.8K
ISHARES TRIWF$7.8M62,3661.82%+0.05pp27q+1.5%+$116.2K
SCHWAB STRATEGIC TRSCHB$7.0M240,4111.64%+0.01pp32q-0.9%-$63.6K
FIRST TR EXCHANGE-TRADED FDFVD$6.9M146,1611.60%-0.03pp27qHELD
ISHARES TRAOR$6.7M98,1041.57%+0.01pp27q+1.5%+$98.3K
INVESCO EXCH TRADED FD TR IISPLV$5.9M84,2311.39%-0.09pp32qHELD
INVESCO QQQ TRQQQ$5.6M7,5611.31%+0.02pp13q+0.6%+$34.8K
VANGUARD INDEX FDSVOO$5.5M7,8691.29%+0.06pp21q+2.0%+$110.7K
MICROSOFT CORPMSFT$5.4M10,4501.25%+0.36pp32q+1.9%+$97.4K
VANGUARD INDEX FDSVUG$5.3M58,7001.23%+0.03pp27q-2.6%-$139.7K
PACER FDS TRCOWZ$5.2M77,8021.21%+0.08pp12qHELD
ISHARES TRHDV$5.2M184,9901.21%+0.01pp32q-1.4%-$73.6K
CAPITAL GRP FIXED INCM ETF TCGMS$5.1M193,1971.18%-0.11pp10q-5.2%-$276.0K
PFIZER INCPFE$5.0M175,6661.17%+0.19pp32qHELD
VANGUARD INTL EQUITY INDEX FVT$4.2M26,5230.98%+0.06pp31q+6.0%+$235.5K
VANGUARD WORLD FDVGT$4.2M33,0820.97%flat16q-5.1%-$224.6K
VANGUARD INDEX FDSVO$3.8M48,2220.88%-0.04pp32q-2.3%-$88.0K
J P MORGAN EXCHANGE TRADED FJPST$3.6M71,2780.84%flat24qHELD
VANGUARD INDEX FDSVB$3.4M11,8350.79%-0.04pp32q+0.5%+$17.6K
CAPITAL GROUP DIVIDEND VALUECGDV$3.3M66,7450.76%+0.03pp15q+4.6%+$142.8K
CAPITAL GROUP GBL GROWTH EQTCGGO$3.1M78,6550.73%+0.06pp10q+15.5%+$420.6K
INVESCO EXCH TRD SLF IDX FDBSCQ$3.1M160,1410.73%+0.01pp9q+0.7%+$23.1K
AMAZON COM INCAMZN$2.9M11,7390.68%+0.05pp27q+2.5%+$72.5K
ISHARES TRACWI$2.6M16,2070.60%+0.01pp28qHELD
JANUS DETROIT STR TRVNLA$2.5M51,8430.59%-0.01pp27q-0.7%-$18.1K
GOLDMAN SACHS ETF TRGSLC$2.4M16,2200.55%flat27q-2.5%-$61.1K
VISA INCV$2.3M6,4220.54%+0.03pp32qHELD
ISHARES TRUSMV$2.3M23,6010.54%+0.01pp32qHELD
SPDR SERIES TRUSTSPYM$2.2M24,6170.52%+0.08pp3q+15.2%+$291.1K
SCHWAB STRATEGIC TRSCHF$2.1M77,4890.50%flat32qHELD
TWILIO INCTWLO$2.1M7,1710.49%+0.15pp24qHELD
BITWISE FUNDS TRUSTBITQ$2.0M80,3280.48%+0.02pp4qHELD
ISHARES TRSCZ$1.9M23,0240.45%+0.01pp8qHELD
BITWISE 10 CRYPTO INDEX ETFBITW$1.8M33,5290.43%+0.13pp4q-1.5%-$28.7K
ISHARES TRIWR$1.8M16,8700.42%-0.01pp27qHELD
JPMORGAN CHASE & COJPM$1.7M5,1030.39%+0.01pp23q+0.9%+$15.5K
REAVES UTIL INCOME FDUTG$1.7M48,3110.39%-0.07pp14qHELD
INVESCO EXCH TRD SLF IDX FDBSCR$1.6M83,4860.38%flat7q+1.0%+$16.4K
META PLATFORMS INCMETA$1.6M2,2330.38%+0.08pp15qHELD
SCHWAB STRATEGIC TRSCHC$1.6M31,6810.37%+0.01pp18qHELD
VANGUARD MALVERN FDSVPLS$1.5M20,2780.35%+0.06pp8q+24.3%+$293.0K
WISDOMTREE TRDON$1.5M27,7040.35%flat16q+3.1%+$45.4K
ALPHABET INCGOOG$1.4M4,2010.33%-0.03pp10q-4.8%-$72.6K
ISHARES TRIWD$1.4M5,5060.32%+0.03pp16q+8.3%+$104.4K
BITWISE BITCOIN ETF TRBITB$1.3M28,4880.30%+0.09pp2qHELD
ISHARES TRIWS$1.3M7,9990.30%-0.01pp15qHELD
BLACKROCK ETF TRUST IIBINC$1.2M24,3350.29%+0.11pp5q+66.8%+$495.1K
ISHARES TRIVE$1.2M5,3530.29%flat27q-1.6%-$19.6K
TIDAL TRUST ISPSK$1.2M68,3320.28%-0.01pp10q+0.6%+$7.0K
VANGUARD INDEX FDSVBK$1.2M3,4760.27%-0.02pp5q+1.1%+$12.5K
ISHARES TRIWV$1.1M2,6400.27%flat32qHELD
BROADCOM INCAVGO$1.1M3,0970.25%-0.02pp8q-1.1%-$11.6K
TESLA INCTSLA$1.1M2,9970.25%-0.05pp25qHELD
TAIWAN SEMICONDUCTOR MANUFACTSM$1.0M2,2980.24%-0.02pp12q-4.2%-$46.1K
ISHARES TRIVW$1.0M7,1880.24%+0.01pp11q+1.3%+$13.1K
ISHARES TRIVV$1.0M1,3200.24%+0.01pp18q+1.8%+$17.6K
ISHARES TRIJT$1.0M6,2850.24%-0.02pp8q+3.2%+$31.1K
JOHNSON & JOHNSONJNJ$1.0M3,7930.23%+0.01pp32q+0.7%+$7.4K
J P MORGAN EXCHANGE TRADED FJEPI$993.4K17,6690.23%flat12q-0.6%-$5.9K
SSGA ACTIVE ETF TRTOTL$989.8K26,4510.23%-0.01pp32q+2.5%+$24.0K
ETF SER SOLUTIONSUFOX$956.7K11,2500.22%-0.03pp21q-2.8%-$28.0K
CAPITAL GRP FIXED INCM ETF TCGCP$954.2K45,0740.22%-0.07pp12q-19.9%-$237.6K
ALPHABET INCGOOGL$943.6K2,7420.22%-0.01pp9qHELD
FIRST TR EXCHANGE TRADED FDRDVY$907.6K11,5930.21%-0.01pp17qHELD
DISNEY WALT CODIS$886.2K8,4480.21%+0.02pp32qHELD
ABBVIE INCABBV$885.7K3,3860.21%+0.01pp21qHELD
AMERICAN CENTY ETF TRAVUV$861.0K7,3110.20%flat6q+5.4%+$44.4K
UNITEDHEALTH GROUP INCUNH$807.7K2,2000.19%+0.01pp28q+17.0%+$117.5K
SCHWAB STRATEGIC TRFNDF$804.5K14,9680.19%flat8qHELD
COSTCO WHOLESALE CORPORATIONCOST$753.8K8280.18%-0.01pp15q-0.6%-$4.6K
DOUBLELINE ETF TRUSTDBND$723.9K16,6500.17%+0.04pp2q+37.9%+$199.1K
VANGUARD INDEX FDSVXF$694.7K2,9990.16%-0.01pp15qHELD
UNION PAC CORPUNP$664.0K2,4400.15%flat32qHELD
ISHARES TRAOA$629.5K6,4720.15%flat24qHELD
BARON ETF TRRONB$618.0K26,3750.14%+0.04pp2q+38.3%+$171.0K
SCHWAB STRATEGIC TRSCHV$617.2K18,5290.14%flat12q+4.4%+$25.7K
INVESCO EXCH TRD SLF IDX FDBSCS$585.3K29,0850.14%flat5q+1.1%+$6.1K
PALANTIR TECHNOLOGIES INCPLTR$541.5K2,8950.13%+0.05pp7q-1.1%-$6.2K
TEXAS INSTRS INCTXN$535.8K1,9130.13%flat21q+3.2%+$16.8K
AT&T INCT$532.3K21,8160.12%+0.02pp32q+5.6%+$28.4K
VANGUARD MALVERN FDSVGMS$531.1K10,7240.12%+0.03pp2q+36.6%+$142.2K
GOLDMAN SACHS ETF TRGBIL$530.7K5,3010.12%flat10q-3.0%-$16.6K
RELIANCE INCRS$526.2K1,3680.12%-0.07pp19q-38.2%-$325.8K
VANECK ETF TRUSTMOAT$518.3K4,9030.12%flat6q+0.6%+$2.9K
VERIZON COMMUNICATIONS INCVZ$501.5K10,9320.12%+0.01pp32q+0.6%+$3.2K
AMGEN INCAMGN$494.4K1,1730.12%+0.02pp23q+1.7%+$8.4K
INVESCO EXCHANGE TRADED FD TPWB$492.9K3,0400.12%flat15qHELD
ELI LILLY & COLLY$489.4K4230.11%-0.01pp8q-2.3%-$11.6K
WARBY PARKER INCWRBY$480.8K17,3060.11%-0.01pp20qHELD
ISHARES TRIWN$453.7K2,1660.11%-newNEW
AMERICAN EXPRESS COAXP$451.3K1,4840.11%-0.01pp9qHELD
SELECT SECTOR SPDR TRXLY$445.6K4,0940.10%-0.01pp21qHELD
WISDOMTREE TRIHDG$445.3K8,5790.10%flat32qHELD
CAPITAL GRP FIXED INCM ETF TCGSD$445.0K17,6230.10%flat10qHELD
SELECT SECTOR SPDR TRXLF$442.2K8,2800.10%flat23qHELD
INVESCO EXCH TRD SLF IDX FDBSCT$441.2K24,2440.10%flat5q+1.3%+$5.6K
TARGET CORPTGT$440.4K2,8110.10%+0.02pp21q+2.0%+$8.6K
BLACKSTONE MORTGAGE TRUST INBXMT$440.4K38,4630.10%-0.05pp5q-2.0%-$9.2K
GLOBAL X FDSAIQ$413.7K6,3490.10%flat2q+4.4%+$17.5K
BANK OF AMER CORPBAC$411.6K7,5620.10%-0.01pp11q-1.2%-$5.0K
COLGATE PALMOLIVE COCL$407.9K4,7810.10%-0.01pp32qHELD
WISDOMTREE TRDGRW$402.9K4,1440.09%flat21q+1.0%+$4.1K
MERCK & CO INCMRK$398.5K2,7420.09%+0.01pp5q-2.3%-$9.3K
MICRON TECHNOLOGY INCMU$396.2K3720.09%-0.07pp4q-37.4%-$236.5K
EXXONMOBIL HOLDINGS CORPXOM$379.2K2,3300.09%-newNEW
VIATRIS INCVTRS$379.1K21,3940.09%+0.01pp24qHELD
ADVANCED MICRO DEVICES INCAMD$378.1K6180.09%+0.01pp2q+1.0%+$3.7K
CISCO SYS INCCSCO$376.0K3,4930.09%-0.01pp15qHELD
ISHARES GOLD TRIAU$375.7K4,8110.09%-newNEW
ISHARES TRDVY$370.6K2,4370.09%-0.01pp26q-5.2%-$20.5K
SCHWAB STRATEGIC TRSCHH$362.8K16,4610.08%-0.01pp12qHELD
MASTERCARD INCORPORATEDMA$357.9K6490.08%+0.01pp4qHELD
US BANCORPUSB$343.1K5,9400.08%flat12qHELD
CROWDSTRIKE HLDGS INCCRWD$339.4K1,2820.08%-newNEW
ISHARES TRSOXX$337.9K5940.08%-0.01pp2qHELD
T ROWE PRICE EXCHANGE-TRADEDTCAL$333.9K15,2890.08%+0.01pp2q+15.0%+$43.4K
SYSCO CORPSYY$324.5K4,1620.08%-0.01pp10qHELD
FULTON FINL CORP PAFULT$313.9K13,9130.07%-0.01pp7qHELD
SELECT SECTOR SPDR TRXLK$313.2K1,6000.07%flat6qHELD
INVESCO EXCH TRD SLF IDX FDBSCU$312.9K19,3890.07%flat5q+1.0%+$3.2K
GOLDMAN SACHS ETF TRGSIE$310.2K6,7670.07%-0.01pp16q-16.6%-$61.9K
SELECT SECTOR SPDR TRXLE$310.0K5,0410.07%+0.01pp13qHELD
INTEL CORPINTC$307.2K2,5550.07%-0.01pp2q+4.8%+$13.9K
SPDR GOLD TRGLD$300.5K7890.07%flat7qHELD
ROYAL BK CDARY$294.7K1,4990.07%flat5qHELD
STATE STR SPDR DOW JONES INDDIA$293.4K5770.07%flat16qHELD
VANECK ETF TRUSTIBOT$287.0K4,4450.07%flat2q+6.4%+$17.2K
SNOWFLAKE INCSNOW$286.2K8430.07%+0.02pp2qHELD
CITIGROUP INCC$281.5K2,1740.07%flat8q+12.3%+$30.8K
J P MORGAN EXCHANGE TRADED FBBJP$267.1K3,4020.06%flat6qHELD
ISHARES TRIJJ$263.0K1,9100.06%flat6q-0.8%-$2.1K
WELLS FARGO & COWFC$262.1K3,2750.06%flat2q-1.0%-$2.7K
EXCHANGE TRADED CONCEPTS TRUTHNQ$260.7K2,6840.06%flat2qHELD
VANGUARD INDEX FDSVNQ$257.1K2,8680.06%flat4qHELD
VANGUARD INDEX FDSVOE$256.5K1,3120.06%flat4qHELD
FIDELITY COVINGTON TRUSTFDVV$251.8K4,1460.06%flat9q+0.6%+$1.4K
PALO ALTO NETWORKS INCPANW$249.5K6280.06%+0.01pp2qHELD
ISHARES TRIBB$244.9K1,1630.06%+0.01pp2qHELD
HERSHEY COHSY$241.2K1,5300.06%-0.01pp25qHELD
VERTIV HOLDINGS COVRT$232.5K9630.05%-0.02pp4q+0.5%+$1.2K
NEXTERA ENERGY INCNEE$227.1K2,9990.05%-0.01pp8q-0.7%-$1.6K
STATE STR SPDR S&P MIDCAP 40MDY$225.4K3430.05%flat5qHELD
ALTRIA GROUP INCMO$225.0K3,3420.05%flat3q+3.1%+$6.8K
3M COMMM$215.0K1,3100.05%flat2qHELD
INTERNATIONAL BUSINESS MACHSIBM$211.8K9630.05%-0.01pp2qHELD
J P MORGAN EXCHANGE TRADED FBBCA$211.3K2,1050.05%flat2qHELD
ISHARES TRMUB$209.1K2,0680.05%flat16qHELD
INVESCO EXCHANGE TRADED FD TRPV$207.5K1,8090.05%flat2qHELD
CLOVER HEALTH INVESTMENTS COCLOV$52.9K12,2630.01%flat21qHELD
ANAVEX LIFE SCIENCES CORP CALLAVXL$28.4K8,0450.01%flat3qHELD
MILESTONE PHARMACEUTICALS INMIST$16.3K18,8750.00%flat4q+36.0%+$4.3K

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Software & IT Services 5.1%Funds & ETFs 3.9%Semiconductors & Electronics 3.3%Computer Hardware 2.7%Business Services 2.4%Biotech & Pharma 2.0%Other sectors 4.7%Not classified 75.9%
 
SectorValueShare
Software & IT Services$21.9M5.1%
Funds & ETFs$16.5M3.9%
Semiconductors & Electronics$14.3M3.3%
Computer Hardware$11.6M2.7%
Business Services$10.5M2.4%
Biotech & Pharma$8.7M2.0%
Other sectors$19.9M4.7%
Not classified$325.1M75.9%

What the disclosed book did

This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.

QuarterBookMarket DifferencePriced
Q3 2026+0.1%+2.1%-2.1%100%
Q2 2026+9.7%+14.8%-5.1%100%
Q1 2026-4.1%-4.6%+0.6%100%
Q4 2025-3.8%+2.4%-6.2%99%
Q3 2025+8.4%+7.8%+0.5%100%
Q2 2025+12.0%+10.5%+1.5%100%
Q1 2025-2.6%-4.6%+1.9%100%
Q4 2024+1.7%+2.1%-0.4%100%

Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q3 2026$428.6M169461341232.0%29
Q2 2026$430.0M177245827832.5%45
Q1 2026$380.7M161944656532.5%41
Q4 2025$445.5M217668420730.3%35
Q3 2025$388.7M158154821337.7%41
Q2 2025$351.0M146114637237.1%44
Q1 2025$307.6M13797117935.5%38
Q4 2024$307.1M1371667201236.3%38
Q3 2024$285.8M133105920136.8%32
Q2 2024$263.0M12494019339.6%45
Q1 2024$253.1M11864318540.4%44
Q4 2023$238.6M117123715540.4%29
Q3 2023$208.1M1102309140.0%44
Q2 2023$217.5M1095359241.7%41
Q1 2023$211.1M10693321742.7%46
Q4 2022$201.7M104192421640.1%26
Q3 2022$203.8M9113416749.0%45
Q2 2022$208.4M9744713848.8%42
Q1 2022$248.1M10152822849.7%34
Q4 2021$311.9M104143122655.4%39
Q3 2021$292.3M96133310160.0%40
Q2 2021$305.8M845249264.5%29
Q1 2021$265.2M816279562.9%40
Q4 2020$193.9M808337357.9%47
Q3 2020$178.2M7552521561.4%26
Q2 2020$158.8M75112518758.2%13
Q1 2020$133.8M711519281360.0%16
Q4 2019$123.8M6982214455.4%17
Q3 2019$132.2M652239259.6%17
Q2 2019$129.1M650248460.1%17
Q1 2019$123.7M696325260.0%26
Q4 2018$88.3M65000058.3%18

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.