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DaveManuel.com · Institutional Ownership · 13F Holdings

Sterling Investment Counsel, LLC

Reported holdings as of Q3 2026, from 20 quarterly filings.

CIK
1925853
Reported value
$436.9M
Positions
194
Top 10 weight
49.3%
Filed
2026-10-19
Days after quarter end
19

Holdings

Download these holdings as CSV

SecurityTickerValue SharesWeightWeight change Held Change
ISHARES TRIVW$40.0M281,1789.16%-0.16pp20q-2.3%-$951.4K
INVESCO EXCH TRADED FD TR IIQQQM$36.3M119,1918.31%-0.45pp19q-3.0%-$1.1M
J P MORGAN EXCHANGE TRADED FJEPI$32.7M582,1317.49%+0.16pp11q+5.6%+$1.7M
CAPITAL GROUP INTL FOCUS EQTCGXU$29.9M871,0616.84%-0.31pp18q-0.6%-$189.3K
APPLE INCAAPL$19.5M58,5654.46%+0.43pp20q-1.0%-$198.1K
ISHARES TRIJH$14.8M205,8393.39%-0.29pp20q+1.6%+$234.1K
NVIDIA CORPORATIONNVDA$11.5M50,5152.64%+0.37pp20q+4.7%+$522.3K
ALPHABET INCGOOGL$11.3M32,7562.58%-0.12pp20q+2.0%+$216.4K
MICROSOFT CORPMSFT$9.7M18,8752.22%+0.64pp20q+5.2%+$479.6K
FIDELITY COVINGTON TRUSTFTEC$9.7M32,2452.21%-0.17pp4q-9.3%-$989.0K
ISHARES TRIJR$9.5M69,9102.18%-0.24pp19q+1.0%+$94.1K
J P MORGAN EXCHANGE TRADED FJTNY$9.5M201,5562.17%-0.82pp2q-20.5%-$2.5M
ISHARES TRIVV$8.9M11,5852.03%-0.01pp20qHELD
ISHARES INCEMXC$8.6M87,1721.98%-0.28pp13q-7.0%-$647.5K
AMAZON COM INCAMZN$7.8M31,4241.79%+0.07pp20q+2.1%+$162.7K
ISHARES TRMUB$6.7M66,1381.53%-newNEW
META PLATFORMS INCMETA$5.5M7,6431.27%+0.23pp20q-2.4%-$133.4K
BERKSHIRE HATHAWAY INC DELBRKB$5.5M11,0171.26%-0.04pp20qHELD
JPMORGAN CHASE & COJPM$4.8M14,4851.10%-0.02pp20qHELD
VISA INCV$4.0M11,0720.91%-0.01pp20q-2.5%-$103.1K
PALO ALTO NETWORKS INCPANW$3.9M9,9140.90%-0.15pp18q-24.2%-$1.3M
WALMART INCWMT$3.7M35,9880.86%-0.09pp20q+1.4%+$52.5K
COCA COLA COKO$3.5M40,5530.80%+0.03pp20q+1.5%+$52.3K
STATE STR SPDR S&P 500 ETF TSPY$3.2M4,1500.72%+0.01pp20q+2.0%+$63.3K
BROADCOM INCAVGO$3.1M8,7920.71%+0.10pp9q+29.0%+$694.3K
GE VERNOVA INCGEV$2.9M3,0550.66%-0.17pp6q+0.6%+$18.1K
SERVICENOW INCNOW$2.9M21,3610.66%+0.18pp16q+6.0%+$162.7K
ELI LILLY & COLLY$2.7M2,3200.61%-0.04pp7qHELD
ISHARES TRIWF$2.7M21,3570.61%-0.01pp5qHELD
ALPHABET INCGOOG$2.6M7,6300.60%-0.05pp20q-2.0%-$51.8K
ISHARES TRIXUS$2.5M26,1010.57%+0.03pp19q+8.7%+$198.7K
ABBVIE INCABBV$2.4M9,3190.56%+0.01pp20q+0.8%+$20.4K
ISHARES TRIVE$2.3M10,0030.52%flat20q+2.7%+$60.0K
ISHARES TRDGRO$2.3M30,1330.52%-0.02pp20qHELD
ISHARES TRIUSG$2.3M11,6860.52%+0.03pp20q+5.0%+$107.9K
EATON CORP PLCETN$2.3M5,2610.52%-0.01pp15q+0.7%+$16.8K
THERMO FISHER SCIENTIFIC INCTMO$2.1M3,1470.49%+0.12pp20q+1.8%+$38.5K
CITIZENS FINL GROUP INCCFG$2.1M33,2560.49%-0.06pp17q+1.1%+$23.7K
AMPHENOL CORPAPH$2.1M24,9500.48%flat7q+6.8%+$133.7K
ANALOG DEVICES INCADI$2.1M5,2970.48%flat13q+2.1%+$43.6K
ISHARES TRNYF$2.1M40,8390.47%+0.38pp5q+456.5%+$1.7M
SELECT SECTOR SPDR TRXLE$2.0M31,8410.45%+0.05pp18q+1.0%+$20.0K
MERCK & CO INCMRK$1.9M13,2550.44%+0.04pp20q-0.7%-$12.9K
ARK ETF TRARKW$1.9M11,6040.43%+0.04pp20q+2.0%+$35.9K
CITIGROUP INCC$1.8M13,9440.41%-0.04pp8q+0.6%+$10.7K
MICRON TECHNOLOGY INCMU$1.8M1,6450.40%+0.10pp4q+48.7%+$574.2K
INVESCO QQQ TRQQQ$1.7M2,3360.40%+0.01pp5q+4.8%+$78.4K
HOME DEPOT INCHD$1.7M5,8110.38%-0.03pp20q+18.7%+$260.3K
GLOBAL X FDSBOTZ$1.6M46,5210.38%-0.03pp20q+3.3%+$51.6K
AMERICAN ELEC PWR CO INCAEP$1.6M13,5150.37%-0.06pp7q+1.2%+$19.0K
ISHARES INCEZU$1.6M23,2200.36%+0.05pp3q+24.7%+$309.9K
VANGUARD INDEX FDSVOO$1.5M2,1930.35%-0.01pp15q-1.0%-$15.4K
ISHARES TRSHYG$1.5M36,4900.34%-0.03pp4q-1.5%-$22.6K
UBER TECHNOLOGIES INCUBER$1.5M21,6840.34%flat11q+9.4%+$128.2K
SEAGATE TECHNOLOGY HLDNGS PLSTX$1.5M1,5820.33%-0.06pp4q-9.5%-$154.0K
COSTCO WHOLESALE CORPORATIONCOST$1.4M1,5800.33%-0.02pp20q+0.5%+$7.3K
MCDONALDS CORPMCD$1.4M5,8670.31%-0.06pp20q+4.3%+$56.1K
SELECT SECTOR SPDR TRXLB$1.3M27,5340.31%-0.01pp15q+2.4%+$31.7K
PARKER HANNIFIN CORPPH$1.3M1,3950.31%-0.04pp18q-8.2%-$118.5K
GILEAD SCIENCES INCGILD$1.3M8,7920.30%+0.03pp5q-2.5%-$32.9K
CARDINAL HEALTH INCCAH$1.3M5,7040.29%-0.03pp16qHELD
BLACKROCK INCBLK$1.3M1,1970.29%+0.02pp7q+0.5%+$6.3K
GLOBAL X FDSBUG$1.3M27,2510.29%+0.03pp11q-6.7%-$90.6K
DEERE CODE$1.1M1,6570.25%+0.01pp7q+1.1%+$12.1K
FIDELITY COMWLTH TRONEQ$1.1M10,4620.25%flat5qHELD
JOHNSON & JOHNSONJNJ$1.1M4,1750.25%flat5qHELD
ISHARES TRIGV$1.1M10,1070.25%+0.03pp18q-2.4%-$26.4K
SPDR SERIES TRUSTSPMD$1.1M16,7500.24%+0.01pp19q+12.8%+$120.0K
IQVIA HLDGS INCIQV$1.0M3,8470.24%+0.07pp5q+2.2%+$22.0K
APPLIED MATLS INCAMAT$1.0M1,9640.23%-0.09pp20q+4.5%+$43.0K
ISHARES TRLRGF$963.9K12,3810.22%flat5qHELD
EQUINIX INCEQIX$939.8K9290.22%-0.01pp5q+1.8%+$16.2K
MASTERCARD INCORPORATEDMA$919.9K1,6680.21%-0.01pp20q-7.6%-$76.1K
GUIDEWIRE SOFTWARE INCGWRE$918.8K6,4440.21%-newNEW
M & T BK CORPMTB$914.9K4,2050.21%-0.03pp20qHELD
CORNING INCGLW$891.2K5,7960.20%-0.14pp20qHELD
VANECK ETF TRUSTNLR$873.3K8,4410.20%-0.04pp5q-4.0%-$36.1K
ISHARES TRIWR$854.2K8,0050.20%+0.02pp3q+15.9%+$117.4K
VANGUARD INDEX FDSVOT$847.4K2,9010.19%-0.08pp12q-23.0%-$252.7K
TESLA INCTSLA$845.5K2,3830.19%-0.03pp20q+4.0%+$32.3K
nanMELI$838.3K4850.19%+0.01pp11q+4.8%+$38.0K
ISHARES INCEWJ$826.9K8,4840.19%+0.04pp3q+26.4%+$172.8K
CHARLES SCHWAB CORP (THE)SCHW$822.2K8,4120.19%+0.01pp4q+3.1%+$24.8K
VANGUARD WORLD FDVGT$813.8K6,4760.19%flat5qHELD
VANGUARD ADMIRAL FDS INCVOOG$787.9K9,2180.18%flat5qHELD
CROWDSTRIKE HLDGS INCCRWD$772.0K2,9160.18%+0.05pp5q+5.8%+$42.4K
STRYKER CORPORATIONSYK$756.8K2,7480.17%-0.02pp5q+5.4%+$38.8K
EXXONMOBIL HOLDINGS CORPXOM$749.3K4,6040.17%-newNEW
BERKSHIRE HATHAWAY INC DELBRKA$747.0K10.17%-0.01pp5qHELD
STATE STR SPDR DOW JONES INDDIA$742.5K1,4600.17%-0.01pp5q-2.2%-$16.8K
MARATHON PETE CORPMPC$658.4K1,6650.15%+0.05pp4qHELD
J P MORGAN EXCHANGE TRADED FJPST$624.5K12,3990.14%+0.02pp5q+19.4%+$101.4K
PHILIP MORRIS INTL INCPM$615.4K3,2250.14%+0.01pp4q+1.1%+$6.7K
CINTAS CORPCTAS$607.8K3,1160.14%+0.01pp4q-6.0%-$39.0K
VANGUARD WORLD FDMGK$607.6K6,5580.14%flat4q-3.3%-$20.8K
ISHARES TRIWM$577.7K2,0790.13%flat3q+10.4%+$54.2K
CATERPILLAR INCCAT$564.0K6960.13%-0.05pp13q-0.7%-$4.1K
ADVANCED MICRO DEVICES INCAMD$559.1K9140.13%+0.03pp2q+28.7%+$124.8K
CHEVRON CORPORATIONCVX$559.1K2,7380.13%+0.05pp20q+33.8%+$141.3K
VANGUARD WHITEHALL FDSVYM$545.6K3,5150.12%-0.02pp5q-10.8%-$66.1K
GOLDMAN SACHS GROUP INCGS$532.0K5910.12%-0.02pp9qHELD
VANGUARD INDEX FDSVTV$529.8K2,4520.12%flat5q+0.6%+$3.2K
SPACE EXPLORATION TECHN CORPSPCX$513.4K3,4030.12%-newNEW
PEPSICO INCPEP$512.3K4,0430.12%-0.02pp5q-3.2%-$17.1K
SELECT SECTOR SPDR TRXLK$507.4K2,5920.12%flat5qHELD
AT&T INCT$490.3K20,0940.11%+0.01pp4q-5.9%-$30.6K
PROLOGIS INC.PLD$484.4K3,7310.11%-0.01pp4qHELD
TRANE TECHNOLOGIES PLCTT$478.6K1,0590.11%-0.01pp4qHELD
CINCINNATI FINL CORPCINF$474.9K2,9800.11%-0.02pp4qHELD
ISHARES INCEWC$470.7K8,0620.11%flat3q+2.1%+$9.5K
ISHARES TRQUAL$468.7K2,1090.11%+0.05pp20q+87.8%+$219.1K
GRAHAM HLDGS COGHC$459.5K4050.11%flat17qHELD
US BANCORPUSB$455.2K7,8810.10%-0.01pp4qHELD
PROCTER & GAMBLE COPG$453.3K3,1200.10%flat20qHELD
ISHARES TRHYG$445.8K5,7740.10%-0.16pp4q-58.2%-$619.8K
VANGUARD INDEX FDSVOE$444.6K2,2740.10%-0.01pp4q-5.6%-$26.6K
FIFTH THIRD BANCORPFITB$437.3K8,6460.10%-0.01pp4qHELD
ISHARES TREMB$433.4K4,7710.10%-0.01pp4q-3.6%-$16.1K
GLOBAL X FDSCATH$428.8K4,7290.10%flat20qHELD
AMGEN INCAMGN$401.3K9520.09%+0.01pp5q+3.4%+$13.1K
METLIFE INCMET$395.7K4,2020.09%+0.01pp4qHELD
WILLIAMS COS INCWMB$395.2K5,8150.09%-0.01pp4q-2.0%-$8.2K
TOMPKINS FINL CORPTMP$381.9K3,9680.09%flat17qHELD
VANGUARD WORLD FDMGV$380.0K2,3590.09%-0.01pp4q-4.0%-$15.9K
BANK OF AMER CORPBAC$374.0K6,8720.09%-0.02pp20q-9.7%-$40.2K
SPDR GOLD TRGLD$366.7K9630.08%flat7qHELD
iShares TrSHV$366.0K3,3180.08%-newNEW
FIDELITY NATL FINL INCFNF$366.0K9,4700.08%-0.02pp12q+0.7%+$2.6K
SPDR SERIES TRUSTBIL$365.8K3,9920.08%-newNEW
CSX CORPCSX$365.6K7,8610.08%flat3qHELD
VANGUARD SPECIALIZED FUNDSVIG$364.4K1,5620.08%flat5qHELD
UNITED PARCEL SVCS INCUPS$362.1K3,8750.08%-0.01pp14q+2.8%+$9.8K
PROSHARES TRSPXE$356.2K4,3360.08%flat5q-2.1%-$7.6K
ISHARES TRIJT$351.4K2,1910.08%-0.01pp5qHELD
ISHARES BITCOIN TRUST ETFIBIT$349.2K7,3770.08%+0.02pp2qHELD
OIL DRI CORP AMERODC$349.1K3,8540.08%-0.01pp3qHELD
HCA Healthcare, Inc.HCA$346.1K8110.08%flat4q-5.4%-$19.6K
ISHARES INCEPP$345.0K6,2700.08%+0.01pp3q+7.8%+$25.0K
FORD MTR COF$341.9K28,3480.08%-0.01pp4qHELD
UNITEDHEALTH GROUP INCUNH$338.1K9210.08%-0.02pp4q-9.3%-$34.5K
CISCO SYS INCCSCO$337.0K3,1310.08%-0.01pp4q+2.4%+$7.9K
LOWES COS INCLOW$336.9K1,8280.08%-0.02pp5q-1.7%-$5.7K
VANGUARD INDEX FDSVBR$335.9K1,4540.08%-0.02pp4q-17.2%-$70.0K
MARVELL TECHNOLOGY INCMRVL$324.5K1,2280.07%-newNEW
ISHARES TREWU$324.2K6,9680.07%flat3q+5.0%+$15.4K
LINDE PLCLIN$320.9K6760.07%flat5q+6.0%+$18.0K
VANGUARD INDEX FDSVTI$311.7K8330.07%flat5qHELD
QUANTA SVCS INCPWR$311.6K4850.07%-0.01pp4qHELD
ISHARES TRUSMV$307.4K3,1540.07%-0.01pp5q-5.5%-$17.9K
HARTFORD INSURANCE GROUP INCHIG$304.7K2,4900.07%-0.01pp4qHELD
GRAYSCALE BITCOIN TRUST ETFGBTC$301.3K4,6650.07%+0.02pp7qHELD
EVERSOURCE ENERGYES$298.0K4,6450.07%-0.01pp4q+2.1%+$6.2K
ENTERGY CORP NEWETR$298.0K3,0020.07%-0.01pp4q-1.6%-$4.8K
LOCKHEED MARTIN CORPLMT$293.8K5770.07%flat4q-0.5%-$1.5K
ISHARES TRIWP$291.7K2,1190.07%flat4q+2.3%+$6.5K
J P MORGAN EXCHANGE TRADED FJIRE$289.5K3,5240.07%-0.01pp3q-5.8%-$17.7K
PIMCO ETF TRMINT$288.3K2,8670.07%-newNEW
EDISON INTLEIX$286.7K5,3360.07%-0.02pp3q+7.0%+$18.8K
ISHARES TRIJK$286.5K2,6140.07%-0.01pp5q+1.5%+$4.2K
ISHARES TRSUB$281.7K2,6950.06%flat3q-0.7%-$2.1K
BEST BUY INCBBY$279.4K3,1660.06%+0.01pp3q-2.6%-$7.3K
ISHARES TRACWX$273.0K3,6100.06%flat5qHELD
AMERICAN EXPRESS COAXP$271.9K8940.06%-0.01pp5q-0.9%-$2.4K
ISHARES TRIWS$271.3K1,6880.06%flat4qHELD
REGIONS FINANCIAL CORP NEWRF$270.1K10,0470.06%-0.01pp4qHELD
ISHARES TRUSIG$267.4K5,4900.06%flat3q+11.1%+$26.6K
UNUM GROUPUNM$267.0K3,0430.06%flat4qHELD
INTERNATIONAL BUSINESS MACHSIBM$258.6K1,1760.06%-0.03pp4q-16.5%-$51.0K
ISHARES TRIEFA$255.7K2,6390.06%flat3q-3.0%-$8.0K
ISHARES TRIBB$255.0K1,2110.06%flat4qHELD
ISHARES TRGOVT$253.8K11,6060.06%-0.01pp3q-4.7%-$12.6K
SPDR SERIES TRUSTXBI$252.1K1,5990.06%flat3qHELD
SPDR SERIES TRUSTSPYV$251.1K4,1070.06%flat5qHELD
VANGUARD WORLD FDVHT$249.7K7900.06%flat5qHELD
SSGA ACTIVE ETF TRSRLN$249.0K6,1660.06%flat3qHELD
VANGUARD CHARLOTTE FDSBNDX$248.2K5,2960.06%-0.01pp4q-6.7%-$17.9K
ISHARES TROEF$246.1K6440.06%flat5qHELD
Dominion Energy, Inc.D$243.4K4,0220.06%-0.01pp4q-5.6%-$14.3K
AUTOMATIC DATA PROCESSING INADP$240.7K9330.06%+0.01pp2q+1.1%+$2.6K
BROOKFIELD INFRASTRUCTURE PABIP$238.6K6,7110.05%flat4qHELD
NETFLIX INC.NFLX$237.1K3,4070.05%flat5qHELD
MARKEL GROUP INCMKL$231.2K1350.05%-0.01pp4q+2.3%+$5.1K
DELL TECHNOLOGIES INCDELL$230.4K4280.05%-newNEW
PUBLIC SVC ENTERPRISE GROUPPEG$226.0K3,3560.05%-0.02pp4q-5.6%-$13.5K
FIRSTENERGY CORPFE$220.2K5,0830.05%-0.01pp4q-1.9%-$4.3K
J P MORGAN EXCHANGE TRADED FJEPQ$218.2K3,5620.05%-0.01pp2q-20.1%-$55.0K
ISHARES TRDMXF$215.5K2,5460.05%flat2qHELD
ISHARES TRUSXF$210.8K3,0970.05%flat2q-3.4%-$7.4K
TARGET CORPTGT$209.3K1,3360.05%-newNEW
ISHARES TRIWO$206.3K5780.05%-0.01pp2q-0.5%-$1.1K
TRINITY CAP INCTRIN$205.6K11,7140.05%-newNEW
KLA CORPKLAC$201.2K1,0320.05%-0.03pp2q-4.4%-$9.4K
SOUNDHOUND AI INCSOUN$100.5K16,6970.02%flat4qHELD
EVA LIVE INCGOAI$46.8K25,0000.01%flat3qHELD

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Software & IT Services 7.9%Computer Hardware 5.9%Semiconductors & Electronics 5.8%Retail & Consumer 4.0%Banks & Lending 2.7%Biotech & Pharma 2.5%Insurance 2.0%Business Services 1.8%Other sectors 8.1%Not classified 59.4%
 
SectorValueShare
Software & IT Services$34.5M7.9%
Computer Hardware$25.7M5.9%
Semiconductors & Electronics$25.4M5.8%
Retail & Consumer$17.4M4.0%
Banks & Lending$11.8M2.7%
Biotech & Pharma$10.9M2.5%
Insurance$8.6M2.0%
Business Services$7.7M1.8%
Other sectors$35.3M8.1%
Not classified$259.5M59.4%

What the disclosed book did

This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.

QuarterBookMarket DifferencePriced
Q3 2026+1.4%+2.1%-0.7%100%
Q2 2026+15.3%+14.8%+0.5%100%
Q1 2026-3.3%-4.6%+1.3%101%
Q4 2025+2.3%+2.4%-0.0%100%
Q3 2025+8.2%+7.8%+0.3%100%
Q2 2025+9.2%+10.5%-1.2%100%
Q1 2025-4.4%-4.6%+0.2%100%
Q4 2024+1.4%+2.1%-0.7%100%

Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q3 2026$436.9M1941171581249.3%19
Q2 2026$424.8M195966641050.8%20
Q1 2026$356.9M1962371741450.0%16
Q4 2025$349.0M187637025651.4%27
Q3 2025$311.9M130476895754.4%21
Q2 2025$170.5M1408171014253.3%21
Q1 2025$292.2M174491087348.4%21
Q4 2024$151.3M128511795054.2%22
Q3 2024$280.7M173166831749.8%22
Q2 2024$254.0M164855771551.8%25
Q1 2024$216.5M171198441546.8%26
Q4 2023$196.0M1572061451448.0%12
Q3 2023$174.5M1511060371349.4%19
Q2 2023$185.2M154957321151.1%17
Q1 2023$168.3M156134572950.8%18
Q4 2022$161.8M152206323547.8%20
Q3 2022$136.9M137851401651.7%21
Q2 2022$131.0M1451676191848.2%112
Q1 2022$148.4M1472051541449.7%40
Q4 2021$147.6M141000049.2%119

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.