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DaveManuel.com · Institutional Ownership · 13F Holdings

Mayfair Advisory Group, LLC

Reported holdings as of Q3 2026, from 28 quarterly filings.

CIK
1801926
Reported value
$344.7M
Positions
186
Top 10 weight
45.3%
Filed
2026-10-20
Days after quarter end
20

Holdings

Download these holdings as CSV

SecurityTickerValue SharesWeightWeight change Held Change
VANGUARD INDEX FDSVTV$26.4M121,9837.65%-0.08pp28q+5.2%+$1.3M
FIDELITY COVINGTON TRUSTFENI$23.7M593,4506.87%+0.05pp6q+4.4%+$1.0M
VANGUARD INDEX FDSVUG$23.3M258,6676.76%+0.49pp28q+3.8%+$858.7K
FIDELITY COVINGTON TRUSTFMDE$18.3M452,8925.31%+0.04pp6q+5.2%+$898.1K
FIDELITY COVINGTON TRUSTFESM$14.1M313,5924.09%-0.10pp6q+5.4%+$716.9K
SCHWAB STRATEGIC TRSCHD$10.8M331,6993.13%-0.21pp28qHELD
VANGUARD WORLD FDMGV$10.8M66,8203.12%-0.11pp6q+2.4%+$249.7K
SCHWAB STRATEGIC TRSCHG$10.2M283,1952.95%+0.42pp28q+12.8%+$1.2M
APPLE INCAAPL$9.7M29,1512.82%-0.11pp28qHELD
FIDELITY MERRIMACK STR TRFBND$8.9M206,3872.59%-0.22pp26q-0.6%-$53.5K
VANGUARD WHITEHALL FDSVYMI$7.6M74,8502.20%+0.02pp19q+5.6%+$399.2K
J P MORGAN EXCHANGE TRADED FJEPI$6.8M120,3961.96%-0.14pp19q-2.2%-$153.8K
VANGUARD WORLD FDMGK$6.4M68,8631.85%+0.19pp12q+5.8%+$351.8K
FIDELITY COVINGTON TRUSTFDEM$6.2M175,4631.81%+0.08pp6q+5.0%+$295.4K
PIMCO ETF TRPYLD$5.0M198,1431.46%+0.07pp8q+11.9%+$533.5K
AMERICAN CENTY ETF TRAVUV$5.0M42,3671.45%-0.15pp20qHELD
J P MORGAN EXCHANGE TRADED FJCPB$4.9M110,0711.43%+0.03pp14q+9.9%+$444.0K
VANGUARD INDEX FDSVTI$4.7M12,4971.36%-0.01pp28q+0.5%+$25.4K
NVIDIA CORPORATIONNVDA$4.4M19,0631.26%+0.07pp26qHELD
J P MORGAN EXCHANGE TRADED FJPST$4.1M82,1671.20%+0.23pp17q+28.2%+$909.8K
J P MORGAN EXCHANGE TRADED FJEPQ$4.1M67,3111.20%+0.03pp13qHELD
ISHARES TRQUAL$4.0M18,0681.16%-0.02pp28qHELD
ISHARES TRIVV$3.8M4,9991.11%+0.01pp12q+1.9%+$70.5K
EXXONMOBIL HOLDINGS CORPXOM$3.5M21,6631.02%-newNEW
SCHWAB STRATEGIC TRSCHB$3.5M118,4611.01%+0.01pp28q+2.6%+$89.1K
SCHWAB STRATEGIC TRSCHX$2.9M97,1410.85%-0.01pp28qHELD
PALANTIR TECHNOLOGIES INCPLTR$2.6M14,0640.76%+0.24pp10qHELD
INVESCO EXCHANGE TRADED FD TSPHQ$2.4M28,3620.69%-0.03pp19qHELD
GOLDMAN SACHS ETF TRGPIQ$2.3M40,4600.68%+0.06pp5q+9.0%+$193.7K
ROYAL BK CDARY$2.3M11,8020.67%-0.07pp24qHELD
BLACKROCK ETF TRUST IIBINC$2.3M45,0220.66%+0.12pp6q+29.7%+$523.4K
MICROSOFT CORPMSFT$2.2M4,2670.63%+0.14pp28qHELD
AMETEK INCAME$2.2M8,6980.63%-0.01pp25qHELD
PIMCO ETF TRMINO$2.1M49,7760.61%+0.17pp6q+51.2%+$718.3K
GOLDMAN SACHS ETF TRGPIX$2.0M35,8850.58%+0.16pp5q+40.9%+$581.7K
FIRST TR EXCHNG TRADED FD VIBUFZ$1.9M68,2780.57%-0.05pp10q-7.3%-$153.1K
ADVISORS INNER CIRCLE FD IIISAMT$1.9M46,4350.56%+0.04pp8q+17.6%+$290.1K
FIDELITY COVINGTON TRUSTFDVV$1.8M29,8490.53%-0.04pp10qHELD
SCHWAB STRATEGIC TRFNDF$1.8M33,6690.52%flat11q+3.2%+$55.4K
J P MORGAN EXCHANGE TRADED FHELO$1.7M24,5540.49%flat8q+0.9%+$14.3K
SOUTHERN COSO$1.7M20,4400.49%-0.12pp28q-1.3%-$21.8K
ELI LILLY & COLLY$1.6M1,4140.47%-0.01pp26q+4.7%+$72.9K
NORFOLK SOUTHN CORPNSC$1.5M4,9670.45%-0.08pp24qHELD
AMAZON COM INCAMZN$1.5M6,0850.44%+0.02pp28qHELD
CHEVRON CORPORATIONCVX$1.5M7,2920.43%+0.01pp26q+0.7%+$10.6K
COCA COLA COKO$1.5M16,8820.42%flat25qHELD
GLOBAL X FDSAIQ$1.4M22,2240.42%+0.09pp10q+17.0%+$210.1K
VANGUARD SPECIALIZED FUNDSVIG$1.4M6,1450.42%-0.05pp28q-4.7%-$70.2K
JPMORGAN CHASE & COJPM$1.4M4,1520.40%-0.04pp26qHELD
VANGUARD INDEX FDSVBK$1.3M3,7760.37%-0.02pp19q+0.5%+$6.8K
LAZARD ACTIVE ETF TRIDEQ$1.2M33,8800.34%-newNEW
AMPLIFY ETF TRDIVO$1.2M25,2590.34%+0.04pp6q+17.4%+$174.2K
ALPHABET INCGOOG$1.2M3,3940.34%+0.01pp14qHELD
PIMCO ETF TRMINT$1.1M11,3830.33%-0.01pp28qHELD
VANGUARD TAX-MANAGED FDSVEA$1.1M16,1800.33%-0.01pp11qHELD
WALMART INCWMT$1.1M10,9150.33%-0.03pp25qHELD
UNITED CMNTY BKS BLAIRSVLE GUCB$1.1M33,0980.32%-0.03pp15qHELD
PACER FDS TRCOWZ$1.1M16,4090.32%flat17qHELD
FIDELITY COVINGTON TRUSTFELC$1.1M24,6960.31%+0.01pp9q+2.6%+$26.6K
PUTNAM ETF TRUSTPVAL$1.0M19,5770.30%flat6q+4.7%+$46.0K
MARATHON PETE CORPMPC$1.0M2,6020.30%+0.06pp18qHELD
SPDR GOLD TRGLD$1.0M2,6920.30%flat24qHELD
ALPHABET INCGOOGL$1.0M2,9520.29%+0.01pp23qHELD
GLOBE LIFE INCGL$1.0M6,0920.29%+0.06pp25q+37.3%+$274.0K
ADVANCED MICRO DEVICES INCAMD$929.9K1,5200.27%+0.03pp4q+0.7%+$6.1K
WISDOMTREE TRDGRW$924.8K9,5100.27%flat26qHELD
BROADCOM INCAVGO$879.5K2,5040.26%-0.04pp12q-3.7%-$34.1K
CSX CORPCSX$879.3K18,9050.26%-0.05pp24qHELD
ISHARES TRIEFA$871.8K8,9990.25%flat16q+1.9%+$16.0K
SCHWAB STRATEGIC TRSCHV$820.3K24,6260.24%-0.01pp12qHELD
VANGUARD INDEX FDSVBR$816.5K3,5340.24%-0.02pp12q+0.8%+$6.5K
VANGUARD WHITEHALL FDSVYM$794.4K5,1190.23%-0.02pp23qHELD
VANGUARD INTL EQUITY INDEX FVT$768.3K4,8670.22%flat14q+2.1%+$15.8K
PHILIP MORRIS INTL INCPM$762.4K3,9950.22%-0.01pp24qHELD
CATERPILLAR INCCAT$760.6K9380.22%-0.03pp12qHELD
AMERICAN CENTY ETF TRAVIV$722.3K9,0710.21%-0.03pp9q-8.2%-$64.9K
JOHNSON & JOHNSONJNJ$709.9K2,6820.21%-0.01pp28qHELD
TRUIST FINL CORPTFC$674.4K14,5660.20%-0.03pp26qHELD
VANGUARD INDEX FDSVO$665.9K8,4910.19%-0.01pp11qHELD
ISHARES TRSMMD$653.6K7,6430.19%-0.02pp14qHELD
SCHWAB STRATEGIC TRSCHF$641.2K23,3420.19%flat15qHELD
FIRST TR EXCHNG TRADED FD VIQMMY$637.2K23,6000.18%+0.03pp2q+20.4%+$108.0K
VANGUARD STAR FDSVXUS$615.7K7,2470.18%flat15qHELD
ISHARES TRIWF$602.2K4,8080.17%flat12qHELD
BERKSHIRE HATHAWAY INC DELBRKB$588.6K1,1820.17%-0.01pp20q-3.4%-$20.4K
FIRST TR EXCHNG TRADED FD VIBUFD$588.3K19,3700.17%flat10qHELD
VANGUARD INDEX FDSVOO$581.7K8300.17%flat10qHELD
VANGUARD WORLD FDVGT$580.5K4,6190.17%+0.01pp14qHELD
ISHARES TRIMCG$579.3K6,1700.17%-0.01pp13qHELD
MCDONALDS CORPMCD$564.9K2,4460.16%-0.04pp25q-3.2%-$18.9K
SELECT SECTOR SPDR TRXLE$559.9K9,1030.16%flat22qHELD
PIMCO ETF TRLDUR$556.8K5,9160.16%-0.01pp17q+0.9%+$5.1K
ISHARES TRIWM$553.0K1,9900.16%-0.01pp24qHELD
TESLA INCTSLA$546.8K1,5410.16%+0.01pp26q+0.7%+$3.5K
MOODYS CORPMCO$530.3K1,1680.15%-0.01pp16qHELD
FIDELITY COVINGTON TRUSTFSMD$529.0K10,7590.15%-0.01pp4q+1.7%+$8.7K
INVESCO QQQ TRQQQ$526.1K7110.15%+0.01pp17qHELD
BLACKSTONE INCBX$524.7K4,6810.15%-0.03pp24q-1.2%-$6.4K
STATE STR SPDR S&P 500 ETF TSPY$524.1K6870.15%flat26qHELD
VANGUARD INTL EQUITY INDEX FVWO$510.3K8,6030.15%flat10q+2.0%+$9.8K
SPDR SERIES TRUSTSPYG$509.7K4,1420.15%+0.01pp8q+1.2%+$6.2K
GE VERNOVA INCGEV$507.7K5340.15%-0.01pp6q+1.5%+$7.6K
CONOCOPHILLIPSCOP$504.4K4,0300.15%flat19qHELD
MERCK & CO INCMRK$503.3K3,4630.15%+0.01pp26qHELD
RTX CORPORATIONRTX$499.0K2,6880.14%-0.02pp12q+3.3%+$15.8K
ROYAL GOLD INCRGLD$492.4K2,0860.14%+0.03pp4q+10.6%+$47.2K
GENUINE PARTS COGPC$485.1K3,8580.14%flat24qHELD
ABBVIE INCABBV$468.5K1,7910.14%-0.01pp16q-1.2%-$5.5K
J P MORGAN EXCHANGE TRADED FJPIE$462.6K10,3060.13%flat15q+9.1%+$38.6K
TRAVELERS COMPANIES INCTRV$462.4K1,2970.13%-0.02pp28qHELD
PIMCO ETF TRBOND$459.0K5,2770.13%-0.01pp28qHELD
COSTCO WHOLESALE CORPORATIONCOST$452.3K4970.13%-0.01pp14qHELD
ETFS GOLD TRSGOL$435.2K11,0000.13%flat12qHELD
MASTERCARD INCORPORATEDMA$429.6K7790.12%flat13q-0.9%-$3.9K
SPDR SERIES TRUSTSPYV$429.0K7,0180.12%-0.01pp8qHELD
DUKE ENERGY CORP NEWDUK$427.3K3,7480.12%-0.04pp24q-8.8%-$41.0K
AMERICAN EXPRESS COAXP$425.7K1,4000.12%-0.01pp22qHELD
ALTRIA GROUP INCMO$422.4K6,2720.12%-0.02pp24qHELD
ALPS ETF TRAMLP$419.1K8,0790.12%+0.02pp10q+32.9%+$103.7K
FIRST TR EXCHNG TRADED FD VIDAUG$415.1K8,7300.12%flat5qHELD
ISHARES TRITA$413.4K1,9950.12%-0.01pp18q+9.0%+$34.2K
AMERICAN CENTY ETF TRAVLV$412.7K4,5640.12%flat5q+1.8%+$7.4K
AMGEN INCAMGN$408.4K9690.12%+0.01pp13q-1.8%-$7.6K
AMPHENOL CORPAPH$397.6K4,7160.12%flat9q-6.2%-$26.3K
MORGAN STANLEYMS$390.6K2,0770.11%-0.02pp12q+0.7%+$2.8K
SPDR INDEX SHS FDSGNR$389.1K5,2600.11%flat5qHELD
ISHARES TRAOA$388.6K3,9950.11%flat10qHELD
J P MORGAN EXCHANGE TRADED FJIRE$386.0K4,6980.11%-0.05pp6q-27.9%-$149.7K
REGIONS FINANCIAL CORP NEWRF$385.0K14,3210.11%-0.02pp8q+2.5%+$9.2K
FIRST TR EXCHNG TRADED FD VIGAUG$384.1K9,1230.11%flat9qHELD
PALO ALTO NETWORKS INCPANW$377.4K9500.11%+0.02pp2q+2.2%+$7.9K
META PLATFORMS INCMETA$372.7K5140.11%+0.02pp10q-0.8%-$2.9K
BANK OF AMER CORPBAC$361.9K6,6490.10%-0.02pp23q-1.5%-$5.4K
INVESCO EXCHANGE TRADED FD TXSMO$350.1K4,2910.10%-0.01pp7qHELD
DIAMONDBACK ENERGY INCFANG$347.7K1,8910.10%-0.02pp20q-2.8%-$9.9K
SOFI TECHNOLOGIES INCSOFI$339.4K21,5930.10%-0.01pp9qHELD
VANECK ETF TRUSTRAAX$337.2K8,4650.10%+0.04pp2q+64.1%+$131.6K
SCHWAB STRATEGIC TRSCHA$326.9K10,0180.09%-0.01pp14qHELD
JANUS DETROIT STR TRJAAA$326.2K6,4630.09%flat18q+5.8%+$17.8K
FIRST TR EXCHNG TRADED FD VIDJAN$324.2K6,9470.09%flat11qHELD
AMERICAN CENTY ETF TRAVEM$323.3K3,4380.09%flat3q+1.7%+$5.3K
ALLSTATE CORPALL$316.4K1,4260.09%-0.02pp12qHELD
VERIZON COMMUNICATIONS INCVZ$315.2K6,8710.09%flat24qHELD
DEERE CODE$307.4K4580.09%flat8qHELD
FIRST TR EXCHNG TRADED FD VIGFEB$304.5K6,7590.09%flat11qHELD
WILLIAMS COS INCWMB$303.2K4,4600.09%-0.01pp9qHELD
NEUBERGER BERMAN ETF TRUSTNBSD$301.7K6,0500.09%-newNEW
LOWES COS INCLOW$300.8K1,6320.09%-0.03pp25q-11.1%-$37.6K
ISHARES TRITOT$299.3K1,8000.09%flat16qHELD
NEXTERA ENERGY INCNEE$296.9K3,9200.09%-0.03pp5q-6.8%-$21.8K
ISHARES TREFA$288.8K2,7800.08%flat6qHELD
LAM RESEARCH CORPLRCX$277.9K8460.08%flat2q-3.3%-$9.5K
ISHARES TREEM$272.7K4,0830.08%flat5qHELD
ROCKET LAB CORPRKLB$258.2K3,7050.07%flat5qHELD
EMERSON ELEC COEMR$255.4K1,6470.07%-0.01pp8q-15.5%-$47.0K
CHARLES SCHWAB CORP (THE)SCHW$249.0K2,5480.07%-0.01pp4q-2.4%-$6.1K
TRANE TECHNOLOGIES PLCTT$245.4K5430.07%-0.01pp2q-0.7%-$1.8K
PROCTER & GAMBLE COPG$244.1K1,6800.07%-0.01pp25q-6.7%-$17.6K
FIRST TR EXCHANGE TRADED FDCIBR$240.7K2,3350.07%-newNEW
VANGUARD INDEX FDSVOT$240.5K8230.07%flat11qHELD
VISA INCV$240.2K6680.07%flat8q+2.0%+$4.7K
CLOUDFLARE INCNET$237.2K6830.07%-newNEW
ARISTA NETWORKS INCANET$236.6K1,1620.07%+0.01pp2q-3.8%-$9.4K
L3HARRIS TECHNOLOGIES INCLHX$230.9K9750.07%-0.03pp12q-5.0%-$12.1K
WATTS WATER TECHNOLOGIES INCWTS$229.2K6470.07%flat2q-1.2%-$2.8K
ISHARES SILVER TRSLV$227.6K4,1760.07%flat4qHELD
ISHARES TRAOM$227.6K4,6700.07%-newNEW
APPLIED DIGITAL CORPAPLD$226.2K9,2820.07%-0.01pp5qHELD
CHUBB LIMITEDCB$226.0K6950.07%-0.01pp2q+3.7%+$8.1K
VANGUARD BD INDEX FDSBND$225.4K3,2130.07%flat5q+0.7%+$1.6K
GE AEROSPACEGE$222.4K7120.06%-0.01pp5qHELD
HONEYWELL INTL INCHON$221.8K1,0510.06%-0.02pp2q-6.2%-$14.8K
VANGUARD INDEX FDSVOE$221.3K1,1320.06%-0.01pp6qHELD
ISHARES TRIWR$218.9K2,0510.06%flat2q+1.9%+$4.2K
INVESCO EXCHANGE TRADED FD TRSP$218.6K1,0510.06%flat15qHELD
BARON ETF TRRONB$213.2K9,1000.06%-newNEW
AFLAC INCAFL$211.3K1,8900.06%-0.01pp5q-0.9%-$2.0K
ISHARES TRIWD$206.8K8340.06%-newNEW
SELECT SECTOR SPDR TRXLI$205.7K1,2320.06%-newNEW
PHILLIPS 66PSX$205.3K8040.06%-newNEW
FIRST TR EXCHNG TRADED FD VIGOCT$204.8K4,7980.06%flat2q-4.8%-$10.2K
SIMPSON MFG INCSSD$203.0K1,1880.06%-0.01pp14q-1.2%-$2.6K
PRIMERICA INCPRI$201.6K7400.06%-0.01pp2q-1.2%-$2.5K
TORO COTTC$200.7K2,0810.06%-newNEW
SCHWAB STRATEGIC TRSCHM$200.2K5,8840.06%flat2qHELD
ETF OPPORTUNITIES TRUSTXRPR$133.7K11,0000.04%+0.01pp4qHELD

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Computer Hardware 3.0%Software & IT Services 2.3%Semiconductors & Electronics 2.2%Energy 2.1%Banks & Lending 2.0%Other sectors 8.8%Not classified 79.5%
 
SectorValueShare
Computer Hardware$10.3M3.0%
Software & IT Services$7.8M2.3%
Semiconductors & Electronics$7.5M2.2%
Energy$7.4M2.1%
Banks & Lending$7.0M2.0%
Other sectors$30.4M8.8%
Not classified$274.2M79.5%

What the disclosed book did

This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.

QuarterBookMarket DifferencePriced
Q3 2026+0.5%+2.1%-1.6%100%
Q2 2026+10.1%+14.8%-4.8%100%
Q1 2026-0.6%-4.6%+4.0%100%
Q4 2025+2.2%+2.4%-0.2%100%
Q3 2025+7.0%+7.8%-0.8%97%
Q2 2025+6.0%+10.5%-4.5%100%
Q1 2025-2.4%-4.6%+2.1%100%
Q4 2024+0.2%+2.1%-1.9%100%

Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q3 2026$344.7M1861158341045.3%20
Q2 2026$331.7M1852069411045.1%42
Q1 2026$286.4M17576735944.3%21
Q4 2025$257.5M177749572040.1%21
Q3 2025$233.1M190195724338.3%21
Q2 2025$212.1M174225652639.7%44
Q1 2025$173.4M15886146843.8%18
Q4 2024$169.8M1581570251144.3%14
Q3 2024$158.6M1542351281145.6%23
Q2 2024$147.7M1421646381046.8%22
Q1 2024$137.8M136147423946.3%18
Q4 2023$117.4M131163635945.9%19
Q3 2023$103.7M1241041341144.9%24
Q2 2023$100.1M125144130743.0%24
Q1 2023$92.2M118135523841.4%20
Q4 2022$78.5M1131336311238.2%27
Q3 2022$70.8M1121039221538.2%39
Q2 2022$75.9M1172737251338.1%40
Q1 2022$78.0M103113517646.5%14
Q4 2021$75.5M98142718848.2%19
Q3 2021$65.2M9233713447.4%8
Q2 2021$63.1M9310348446.7%29
Q1 2021$55.9M87122121946.7%19
Q4 2020$51.1M84222817546.0%28
Q3 2020$38.8M67182314151.5%26
Q2 2020$31.0M5020159359.8%13
Q1 2020$22.0M33415111167.9%16
Q4 2019$32.5M40000065.1%43

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.